Bradley Cooper Continues to Model Gigi Hadid's Clothing Line — and He's a Pretty Hot Brand Ambassador

Everyone could use a fan like Bradley Cooper.

The actor and director, 49, who sparked dating rumors with Gigi Hadid last October, has been cheering on her brand Guest in Residence — a cashmere clothing line— pretty much from the start.

Cooper, who knows a thing or two about being stylish, has been known to take a stroll through New York City wearing pieces from Hadid's clothing brand, quietly supporting her career endeavors (and keeping cozy in luxurious cashmere) for all to see. And he stepped out in the city this week in yet another piece, proving he's the model's No. 1 fan.

Cooper pulled off the ultimate cozy look in the city on Feb. 6 when he stepped out in the Stripe Crew in the forest/cobalt/midnight colorway, which retails for $545. It also comes in two other colorways. He paired it with comfy gray sweatpants, hiking shoes and a heavy coat.

He had his hair swooped back and his facial hair neatly trimmed, capping off his look with sunglasses.

But this is far from the first time the Maestro star has worn Guest in Residence. Like we said — he's been a fan all along!

In October, Cooper was spotted out in the city wearing a pair of custom royal blue and gold Adidas Sambas sneakers made specifically for the opening of the brand's New York City flagship store. He wore the stylish footwear with navy blue pants and a pink T-shirt. 

Hadid, 28, was seen just weeks earlier wearing the same style from her line, which she paired with a blue New York Yankees baseball cap, a boxy gray pinstripe blazer, a black crop top and black pants. 

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

The actor also made a style statement that same month when he was photographed wearing the Plaid Work Shirt, which retails for $645 and is made of cashmere (of course) while out on a stroll in N.Y.C. He paired it with trousers, a knit beanie and sunnies. The shirt comes in four other colorways but is commonly sold out — like it currently is in three of the five colors.

Cooper has been seen wearing the popular charcoal-hued shirt a number of times while out and about, showing off his allegiance to Hadid and his affinity for her brand.

Rumors that Hadid and Cooper were dating first circulated after they were spotted dining at Via Carota in New York City in October last year. They later left the West Village hotspot together in the same black SUV and were photographed again while Cooper was behind the wheel and Hadid sat in the passenger seat. 

A few days later, a source told PEOPLE that Hadid was “having fun” with Cooper and that the two were keeping things casual. 

However, things progressed over the following months and the two grew closer.

The two linked up for dinner at L.A.'s Giorgio Baldi following the 2024 Golden Globe Awards in January. Cooper brought his mother, Gloria, along for dinner with Hadid after the show, and a source told PEOPLE they all "had fun" together.

"Bradley and Gigi looked happy together. They weren’t overly affectionate, but it was still obvious that they are dating. There were lots of loving glances and flirting."

They also jetted off to London at the end of January, where they were photographed together in coordinating casual style.