Danielle Lyons

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Did we catch you scrolling on LinkedIn to see what your fellow marketers are up to? Scroll no more. We’re curating 70 of Australia’s best DTC retention marketers to meet, network, and candidly discuss what YOU want to chat about. It's a chance to have a voice in a group setting, where you lead the conversation. Apply to attend Yotpo's first-ever Retention Uncensored, an unconference for hands-on marketers. More details on the landing page. https://lnkd.in/gBbzmjXW #RetentionUncensoredAU

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Are you ready to GROW your NDIS, Health or Fitness business? Are you ready to be seen by more people? YES? Then we have an opportunity for YOUR Magazine advertising is an investment which can get your business in front of more people. We have an opportunity for more business’ to become part of our Connect & Grow monthly magazine. Why choose us? 🔹We are different to other magazines- we PROMOTE your business on social media 🔸 Our magazine is downloadable, digital and paperback. 🔹Our articles cover a variety of topics including NDIS, Health, fitness and more. 🔸 Your business could be a feature article in our magazine. Why not have your business seen by even more people… Ready to learn more? Visit our website: https://lnkd.in/gFGV5-Xr Book a call https://lnkd.in/g675Dinw Investing in your business is key to success. #businessadvertising #businesstobusiness #buildingcommunity #supportcoordination #connectandgrow #alliedhealth #businesscoaching #buildingnetwork #connectandgrowmagazine #neurodiversityatwork #disabilitysupportworkers #NDIScommunity #mentalhealth #uniquelyme #supportworker #nutrition #healthandwellbeing #wellbeing #networking #planmanagers #support #workplacewellness #businesslisting

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Planning an event can be an exciting journey, but budgeting can sometimes feel like solving a complex puzzle. If you are currently budgeting for 2025, get an up to date estimate with Motive's free Event Budget Calculator. Watch your event's proposed budget come to life by answering a few simple questions,: Event Duration Attendee Numbers Location Accommodation Star Rating Food & Beverage Requirements Activities Your event deserves more than just guesswork. Download our Budget Calculator today to get an idea of what your event will cost: https://loom.ly/LUMGyqQ

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In the dynamic world of digital marketing, maintaining audience interest and engagement is paramount. Social media management requires a strategic approach to ensure that content not only reaches the intended audience but also resonates with them. By leveraging targeted strategies, NDIS providers can enhance their online presence, fostering a community of engaged and informed followers. 💡 At Provider Marketing, we understand the unique needs of NDIS providers. Our tailored social media management services are designed to help you craft compelling content that captivates your audience and drives meaningful interactions. Elevate your social media game with our expert guidance! 🌟 . . . . . #ProvidersMarketing #MarketingTips #NDISProviders #NDIS #DigitalMarketing #SocialMediaTip #SocialMediaManagement #SEO #WebsiteManagement #SocialMediaMarketing #NDISAustralia #NDISMarketing #NDISSupport #AffordableMarketing #ImpactfulMarketing #SimplifiedStrategies #MarketingDigital #ContentCreation #EmailMarketing #Coaching #Branding

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Where do you guys sit on this type of content? This reel from QLD Premier Steven Miles popped up on my Instagram feed this week, and there have been a few more since. A visit to the comment section yields no surprises: "Could politicians spend less time trying to be cool and more time not f^*king the country up any more…cheers." "This is the most cringe thing I’ve ever seen." "Government should not try to meme." It's comments and sentiments like these that will often make government bodies and brands second guess how they show up on social... if at all. But here's the thing – it works. I don't follow Steven Miles. I've not noticed his content previous to this Creator-inspired Reels content. And now – 🚗 I've heard about the 20% lower car rego 🔌 $1000 off electricity bills ⚽️ and the $200 Fair Play sporting vouchers for QLD kids All via ORGANIC, low-production value content that features a person and is designed to be platform-first. Is it worth the risk of being 'cringey' or having audiences feel like you're spending too much time on social to effectively – and economically – get messaging out to a broad audience? There were also a few "You're the coolest Premier we've ever had" comments. Shoutout to Steven for giving it a red hot crack 👏👏👏 #SocialMedia #Instagram #Politics

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Aotearoa New Zealand’s biggest podcasting platform gets makeover The Community Access Media Alliance’s (CAMA) accessmedia.nz platform has undergone a major makeover to ensure Aotearoa New Zealand’s niche media sector meets communities where they access content. The accessmedia.nz platform, which houses more than 1,000 podcast titles generated by CAMA’s 12 Community Access media organisations, originated in the mid-2000s and has grown to be a key part of the sector’s success. Today’s accessmedia.nz makeover includes a number of new features including being available in Te Reo Māori and marks a shift in strategy. Platform’s project lead, Phil Grey, says successful podcast delivery depends on identifying audience expectations regarding where and how to find content. “We’ve taken a step sideways with this – focusing on mobile optimisation in favour of the existing accessmedia.nz app. That’ll keep working for most, but we will cease any development, meaning that as devices and operating systems advance, the app will become redundant. “ And that’s ok, Grey adds. “With most CAMA content also being added to the major global platforms, we find our audiences. A separate app is costly, and in the current environment, we can do far better investing in adding features to the main accessmedia.nz platform”. The accessmedia.nz platform is funded by NZ On Air, and the sector’s larger stations deliver more than 1,000 podcast listens per day*. *measured using IAB standard measurement of ‘listens over 1 minute’ in duration. #podcast #podcasts #podcasting #nzmedia #communityradio #accessmedianz

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🎥 Capture the Power of Timeless Testimonials with Sun Media 🎥 In the aged care sector, creating video content that truly resonates with your audience requires a unique blend of skill, precision, and expertise. At Sun Media, we’ve spent the last 14 years mastering this craft, delivering high-end video production that speaks directly to the needs of the aged care industry. From asking the right questions to meticulous shoot preparation, we ensure that each testimonial and story we capture connects emotionally with your target audience, particularly families and loved ones seeking aged care solutions for their parents. We understand the importance of addressing pain points with care and respect, crafting content that builds trust and empathy. With our years of experience, we know how to tell stories that create meaningful connections and stand the test of time. Aged care is about people, and we know how to showcase that with the utmost sensitivity and professionalism. If you’re looking for expert video production tailored to aged care marketing, let’s talk. Book a strategy call today and see how we can help you shine brighter with Sun Media. ☀️ ➡️ https://bit.ly/4fnjitq #AgedCareMarketing #VideoProduction #EmotionalConnection #SunMedia #AgedCare #Storytelling #ContentCreation #CustomerStories #AgedCareSolutions

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RadioHub Media has been lucky enough to work alongside Dixie Lee Crawford for the past 7 years. Over that time we have joined forces to create engaging and invaluable content which showcases Dixie’s expertise across business, health and most importantly First Nations people, communities and organisations. 🙏🎥🎧 It's only recently that we sat down with Dixie to gain a deeper understanding of the important work she does around reconciliation. This experience has sparked a journey for us to become more culturally aware and recognise the significance of effective communication, genuine commitment, and the impact of good-intentioned and well-executed Reconciliation Action Plans (RAPs). As we grow, here are some key insights we’ve discussed: • Adapting to challenges is crucial for guiding RAP efforts and achieving success. • Defining specific objectives and regularly tracking progress ensures your - RAP remains focused on benefiting the community. • Open and effective communication with stakeholders fosters transparency and encourages engagement. • Building strong partnerships with First Nations communities relies on trust and collaboration. • Effective leadership plays a vital role in motivating and sustaining the momentum of RAP initiatives. We are proud to be part of this journey, learning as we go and we look forward to deepening our commitment to reconciliation and working towards meaningful change. #Reconciliation #CulturalAwareness #Leadership #RAP #FirstNations

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Boost ‘Brand Love’ to Elevate Staff Performance and Retention! Date: Tuesday 23 July 2024 Time: 6pm - 8pm Venue: Dubbo RSL Starlite Room Guest Speaker: Nathan Shooter | Brandhood Media Price: Chamber Members: $35, Non-Member: $45 RSVP: Friday 19th July 2024 Do your staff genuinely care about your brand? Team members that feel connected to the brand’s mission, feel like they belong. They stay longer and perform better. In this session with Nathan Shooter, you’ll explore his ‘Make Brands Matter’ framework; a high-performance system that helps teams understand and represent brands better. You feel it, but do they? When your brand matters to your staff, it lifts customer service and sales! Discover ways to communicate the brand to your team, so that it actually matters to them. Real-world tips to help inspire staff to embody the brand everyday. A checklist for the essential brand assets every business should have. Delicious canapés included with your ticket, drinks at own expense. Register today 🔗 https://lnkd.in/gH5sW86h

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A huge thank you to iMedia Summits & Events AU, NZ & SEA for hosting an amazing event in Taupō last week!!! It was one of the best conferences I have attended and I loved the opportunity to collaborate with other Marketers and Agency people to discuss the challenges and successes we have had in recent times. Key takeaways: 1. Marketing, Legal and Data Security teams are all in this together. They are critical relationships to have within the business and everyone needs to be on the same page. 2. Feed the consideration layer!!! Everyone discussed how they had established amazing brand layers at the top of the funnel, and powerful performance media layers at the pointy end of the funnel. But what about the middle? The consideration layer is a critical handshake (or high five) from brand to performance layers, and the lines are becoming more and more blurred + don't forget to make it measurable! 3. We are all in the same boat (get it? Picture from the rafting activity down the Tongariro - cheers Incubeta), if you're having a problem, chances are someone else has that problem, or they have solved it & can help you. Loved it and hope to be back next year #iMedia #iMediaFOMNZ

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What's the average $tarbucks' spend for an Americano? Approx. $5 Mon-Fri, so $25 a week? Vic Chamber lists 3 pages of local charities (with many, many more non-profits helping friends & neighbours all around us). Want to really do some good this #GivingTuesday? Tomorrow, why not skip the drive-thru and give $25 to a LOCAL charity of your choice instead? Just imagine, all the buzz without the caffeine: https://lnkd.in/dp2qFP9X

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Micro-influencers make it mainstream 🫶   CEO and Founder, Sharyn Smith, joined Matt and Nat on the Sunrise couch this morning to explain why more brands are turning to everyday Australians when it comes to driving influence.    The takeaway?   Trust in advertising is changing: we trust each other more than we trust brands, and brands are wanting to pay for that. People want to see real content and relatable people not an idealised lifestyle. More micro-influencers in a strategy, versus one macro, means more content with a more direct relationship to consumers.

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Highlight reel for a recent "Company Profile" video we shot for FivePearls at the Crown Residence, Barangaroo. Company profile videos are essential for introducing the brand, explaining your products/services, and more importantly,humanising your company. They build brand identity, enhance online presence, and differentiate you from competitors. Excited to share your story? Get in touch today! #brandvideos #corporatevideos

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