Thanks Varoon, hope you can make it 3 in a row next year. 🐹
If you're looking for a thought leader post, kindly scroll past. This is more an inquisitive hamster post. I attended MeasureCamp Auckland for the 2nd year, as a fly on the wall. Analytics, Data mining, vanity metrics, GTA4, UX compliance is all Greek to me. In fact, one of the examples above is made up. But that's why, as a Creative Director, I attend. There is such a philosophical divide between growth and performance marketing and brand building, when it need not be. It's ying to the other's yang. Albeit, the yang gets all the attention, the big budgets and the courtside seats and the ying is the geriatric superstar with metal knees. Nevertheless, it's push vs pull marketing. The more you invest in the gravitational pull of a brand, the less you need to invest in the targeted, promotional pushes. The pull creates brand advocates and grows your brand in the long run. The push creates immediate sales and makes every short sighted human in the decision tree happy. And it's only when put together you get a Captain Planet of campaigns, really. That said, it was great to talk to SEO and SEM specialists, and UX/UI testers and clients and media folk. It was cool to see how AI has made lives easier and reinvented the wheel. To learn how most data collected can be useless if not SMART (Specific-Measurable-so on and so forth) or collected to make the C-suite look good (I love the term vanity metrics). And to me, learning a bit of "greek" always opens the door to more strategic & creative solutions. #hashtag #amiusingthisright #inquisitivehamster