POV: VertoDigital Data team @MeasureCamp London
In Yasen Lilov's words:
"Scrolling through my LinkedIn feed this weekend, it’s clear that MeasureCamp London was a hit - no surprises there!
What always brings me back to this unique un-conference, year after year, is the incredible exchange of ideas and the open, collaborative spirit. (Okay, maybe the after-party pints too). This year was even more special, because first-timers Dobromir Todorov and Denislav Hadzhiminev from my team also had the opportunity to take part!
This time around, I did a session on Google Analytics’ Measurement Protocol, covering its journey from inception to the major shifts since UA's deprecation. I also shared some practical tips and insights from real-world projects where we've faced a challenge or two.
For those who missed it - or want to dive deeper - I’ve linked a ton of useful references and resources in the slides. Be sure to check them out (in the comments).
Big thanks to the organisers for another stellar event, the sponsors for making it all possible, and the community for packing the day with knowledge and energy.
Until next time!"
P.S. Checkout Yasen's presentation in the comments below.
#MeasurecampLondon #VertoEvents