Radboud Langenhorst

Next-generation holodeck?! Screens... VR... well, there's still something missing. What if we combine everything in real life? This mind-bending experience transports you to another world, blurring the lines between reality and the digital realm. It's like stepping into a whole new dimension. Tech is about to change the entertainment industry, making it more immersive than we ever thought possible. #ai #tech #innovation #technology #artificialintelligence

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Shitification of Google Henk van Ess recently used this term, which is the perfect definition of what happens with Google search. I'll cry a duet with Henk. In just the last 5 years Google has killed almost everything useful that was available to the user. In case you haven't noticed, for example, on 1 February links to cached pages disappeared from searches, and on 24 September Google Cache was finally killed. Reverse image search, gosh, how great it was! In its place is now Google Lens, a cheesy software that can identify a watch brand but is completely useless for verifying the validity of a photo. A crutch in the form of the half-closed Image Context Search — while useful, it's a poor substitute. 300 results in the search. Not more, or even less, even for those queries for which there are thousands and tens of thousands of pages on the Internet. I'm not talking about the geo-algorithm, which will give you three different results for the same query made from Kazakhstan, Montenegro or Germany. And you are lucky if the results will not contradict each other. And this is not only about Google, but more or less about all major search engines and in general products of techno-giants. Looks like everyone has adopted Zuckerberg's main principle, which he has been following since 2018 at least: ‘How else can we make your life harder?’. On the one hand, as a trainer, I can't complain, my Advanced Search course has become twice as popular (and three times as detailed). But on the other hand, I'm a practitioner, and the number of moves I need to make to find what I really need has multiplied. And it's going to get worse. So keep your eyes on the alternatives, and archive anything that might be useful, or you won't find it the day after tomorrow. *The picture shows the Shitification of Google according to the chatGPT.

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Should CPOs roll up their sleeves and dive into some actual Product work? Is that "bad Founder mode"? 🤔 😅 Last week, during an insightful session with Rogier Schoute at the One Month PM - The Fullstack PM Academy PM, we touched on something that really resonated with me. Rogier suggested that as a Chief Product Officer (CPO), dedicating a few hours each week to deep Product work can be incredibly beneficial. Imagine tackling the most pressing challenges alongside your team, keeping your Product muscles in shape, and staying truly connected to the core of your work! This approach not only strengthens your connection with the Product but also bridges the gap with your teams. But I also know it's not a consensual approach 👀 So, how do you CPOs out there balance this with your other responsibilities? I'm curious to hear your experiences and thoughts!

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Have you thought about a chatbot for your e-commerce? Not too sure how and when? ChatGPT vs Gemini? Or What else? 1. Choose a Base The "best" model depends on your needs - real-time information and a conversational style, Gemini. Creative text generation and a vast knowledge base, ChatGPT. There are others in the industry too, a thorough analysis won't hurt. Recommend to use an existing powerful base. 2. Layer with Personalisation Build or Buy a product that layers with your catalogue. e.g., for fashion, Vida's AI Stylist creates a personalised styling layer using Brand's catalogue, AI powered annotation and Styling book of Knowledge. 3. Enable for Whatsapp There are products like Wati and Interakt that enable whatsapp integration with ease. Else you always have an option to build your own again. Looking to use chatbots for your shoppers? Now is the time. Tech is Ready. #technology #retail #chatbot

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💸 Today's Interesting pick is focussing on Amsterdam’s Avantium raises €11.2M in share offering; increasing total financing package to €46M ⚜️ We request you all to comment on any exciting Startup irrespective of the location, We will do homework.  🚀 Amsterdam’s Avantium opens world’s first FDCA plant in the Netherlands to lead the transition from fossil-based to sustainable plastics 💡 The funding also supports research and development to enhance the efficiency of their biochemical processes. 🧪 Their cutting-edge technology transforms plant-based raw materials into eco-friendly chemicals and plastics. Tom van Aken   Marieke Spee   Boudewijn van Schaïk ING ASN Bank ABN AMRO Bank N.V. Invest-NL #Sustainability #GreenChemistry #TechFunding #EcoInnovation #RenewableMaterials #CircularEconomy #AvantiumSuccess #SustainableSolutions #FutureOfPlastics #FundingNews #GreenInnovation #AmsterdamTech #ChemicalRevolution #CleanTech #InvestmentMilestone #RenewableEnergy #TechForGood #ClimateSolutions #GlobalSustainability #NextGenMaterials

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When something is well done, we need to recognize it. Seeing what P2P Labs achieved with HELIOS, their omnichannel solution, really deserves a shout-out! But 'Why are you making all this fuss?' you might ask. What we've accomplished with HELIOS is a user-friendly solution that simplifies OmniCX and manages the whole customer journey through one single platform. Having been in sales for so long, I know this tool would have made my life easier back in the day. It's designed to have control over any customer interaction throughout all your channels and touchpoints. Its generative AI functionality makes past interactions searchable, so you and your team aren’t relying on notes or memory alone. Also, since its software helps to manage the customers' journey, it's easier to keep track of your clients and leads. But to me, what makes HELIOS stand out from the rest of omnichannel solutions, is its drag and drop workflows that help to simplify communication processes and procedures. With HELIOS, P2P Labs has created an easy-to-use platform, providing valuable tools to ease the workload of your salespeople and customer service representatives. If you're ready to see HELIOS in action, click the following link to schedule your FREE demo! HELIOS, OmniCX Simplified! https://hubs.ly/Q02ygbCF0 #omnichannel #recommendation #salestips #customersjourney #helios

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This: “80% of AI overview sources don't rank organically for the query” from 25K e-commerce queries that Bart Goralewicz analyzed. This is what I’ve seen happening too because most of the AI overviews for product related queries are “accelerators”: rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next. So for queries for which Google ranks categories/facets and guides/reviews (a lot of them!), they’ll directly show clickable products with a carousel like experience in the AI overview, that trigger the product knowledge panel with direct links to Product Details Pages from a variety of online shops, while aggregating reviews. Users won’t need (and won’t go) to those categories/facets or guides ranked below anymore! Online stores: it’s time to optimize your PDPs!

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Is this the end of SaaS and the rise of Service as a Software? 👀 Scale-ups face a unique challenge: growing fast enough to dominate their market while keeping costs under control. And when it comes to software, the traditional SaaS model often falls short. Why? Because off-the-shelf tools are built for the masses, not for you. They force your business to adapt to their limitations, rather than empowering you to move faster and smarter. ☝️But imagine this: instead of spending millions on a prepackaged solution, your company builds a custom platform that’s 4x cheaper—and perfectly tailored to your needs. Klarna did exactly that, replacing Salesforce with a CRM that fits their business like a glove. It wasn’t just a cost-saving move—it was a productivity boost that scaled with their growth. This shift is redefining how scale-ups think about their tech stacks. Service as a Software is about leveraging modern development platforms to create flexible, scalable solutions without breaking the bank. 👉 At BRACKETS by TRIAD , we provide developers with a powerful, customizable foundation for building these tailored solutions. It’s a tool that helps scale-ups create what they need to move faster, smarter, and more efficiently. Is your company ready to move beyond one-size-fits-all SaaS? I’d love to hear your take!

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From Downward Spiral 🌀 to $300M Exit! 🚀: Discover how a fresh approach turned a SharkTank's struggles into success. With $56M in backing and a team of 15, they were still stuck (!)—until a strategic breakthrough changed everything. Curious to see how the right integration made all the difference? Tap to read! #StartupJourney #SuccessStory #MarketingInnovation  #vc

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Did you know that combining AI with human emotions can boost productivity? 🤖❤️ Imagine using data and feelings to enhance integrity and performance. Over the years, Eveline Goodman used neurofeedback, meditation, and mindfulness to stay sharp, even with jet lag. What's your method for peak performance? #AI #Leadership #Productivity #Mindfulness #PeakPerformance

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My favourite slide to teach: the customer lifecycle. I really started understanding the power of this at American Express in the Cards business: 1. We had truly great onboarding for new cardmembers ("Welcome program") 2. We lived by the money spent by CM's ("Billed business") 3. We were masters at upgrading (e.g. from Gold to Platinum) 4. Our retention tactics were well-honed ("Save A Cardmember" phone teams) 5. Bonus: our referral programs were top notch too ("Member Get Member") "Virality" wouldn't be right on that chart but I do have a couple of slides on it in my course... for another time. :) As many tactics fall in each domain, the customer lifecycle is a great starting point for a holistic and customer-centric marketing program. What do you think? What's your favourite tactic you've used? #marketing #customer #customerservice #customercentric #customerlifecycle #ltv

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Day 299: Keeping the Vision Clear During Busy Times 👓 When things get busy, it’s easy to get caught up in the day-to-day grind, focusing on immediate tasks and quick wins. But even during the busiest times, keeping the bigger vision in sight is crucial for long-term success. I’ve found that keeping our vision clear means: - Revisiting Goals Regularly 🎯: Taking a few moments to check in on our big-picture goals helps us stay aligned, even when priorities feel like they’re constantly shifting. - Prioritizing What Truly Matters 🗂️: It’s tempting to tackle everything, but focusing on high-impact tasks allows us to stay productive without losing sight of our long-term purpose. - Maintaining Open Communication 🗣️: Keeping the team aligned with our vision, especially during hectic periods, builds momentum and reminds everyone why we’re doing what we do. These moments of clarity are what keep us grounded, no matter how busy things get. In the end, it’s all about balancing immediate demands while never losing sight of the destination. 🌟 #VisionDriven #StayFocused #BigPicture #Leadership #LongTermSuccess #CROFTI #Day299of366

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Today HolyWater turns 4 years old! 🎉 The story behind the jar (pic in comments) and company name will come later; first, a quick 'previously in HolyWater '😎 4-year startup hero journey: ✝ Experimentation. Tested a lot of MVPs (launched 10+ mobile apps) ✝Growth. From 0$ to $1M/month in 9 months. 3 apps, including interactive stories, became top 1 by downloads in their niches ✝Crisis. Went through a crisis and learned the hard way that profitability must be our core focus. (Survive to evolve. Evolve to survive) ✝Pivot and exit. Sold the non-content apps to shift our focus to building a content ecosystem ✝Defining the Vision. Made strides in building synergy between AI’s efficiency and authors’ creativity. Our book platform, Passion, is growing 2x quarterly (top 1 in 10+ countries) ✝Expansion. Launched audiobook feature and video series platform to adapt our best IPs into new formats ✝Opened offices in Portugal and Poland We are still young and learning (and always will be) 🤓 Increasing retention, organic traffic, and cracking paid social are at the top of our list. We will also work on public communication to expand our network and create partnerships and synergies with great people and companies. Exciting news will be announced very soon🤞 I started HolyWater to empower great Ukrainians to unlock their full potential through a culture of growth, result-orientation, curiosity, persistence, and self-awareness. My team inspires me daily by turning this mission into reality and empowering me to unlock my potential. Now HolyWater is extending this mission to hundreds of writers around the 🌏 Now the Jar story 💡 In 2020 (a noname project back then) we launched an app that struggled to achieve positive ROI (still struggling sometimes🤣). Our marketer brought a jar of holy 💦 from her local church (picture attached). After blessing our ad accounts with it, we achieved a positive ROI within a week (100% causality 🍀 ). This is how we became HolyWater 💦 I'd like to thank: -HW team. I'm inspired and humbled to be part of this journey with you which wouldn't have been possible without you -My Co-founder Anatolii Kasianov for always being there for HW and me -Vitaliy Reshetnyk Vladislav Danilochkin Yevhenii Hnatiuk Kristina Tsapko Valeriia Kropyva Vitalii Shevchuk Ziong Le Julia Smirnova Maja Skvorc Maria Kuiejor for constant growth and high standards -Vital Laptenok Alex Fedorov Anton Pavlovsky Andrew Skrypnyk Misha Galian 🇺🇦 Galyna I. Bogdan Govorun, CFA Eugene Kostenetskyi 🇺🇦 Yaroslav Morozov Mykhaylo Grynets Inna Maksymenko Anton Tokarev Oleksii Yermolenko 🇺🇦 for showing me what I don't know I don't know and for being joyful in any situation -To Vladimir Mnogoletniy Vasiliy Ulyanov and Genesis Tech for assembling the highest talent/m2 ratio I've ever seen, tackling the toughest challenges, and building the invaluable community Year 5 is on. Grateful to the past. Enjoying the present. Excited about the future🕉 🔬 🦄

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A quick look into Zien's in-app journey > Visit: https://thezien.com/ > Explore the Home page > Search & Check out different business profiles > Open Profile and view Community, Impact, Culture & Hiring Scores of Businesses. >Explore Impact-driven jobs and apply for positions that promote impactful businesses and practices. If you are an employee or a talent feel free to check out our basic version of Zien here: https://thezien.com/ Do you have any feedback about the site? DM me or feel free to email me at [email protected] #impactjobs #startups #businessinsights

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𝐖𝐡𝐲 𝐈'𝐦 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐨𝐧 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐓𝐡𝐢𝐧𝐠 𝐢𝐧 𝐀𝐝𝐓𝐞𝐜𝐡 Creative analytics isn't new. It was the go-to method for understanding what makes an ad work before digital ads took over. This brings me to my first point: 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐈𝐬 𝐍𝐨 𝐋𝐨𝐧𝐠𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐇𝐚𝐧𝐝𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 For years, performance marketing revolved around audience targeting—understanding interests and intents. But is it still the holy grail? Privacy features like Apple's SKAD network and Google's removal of third-party cookies have made it harder for marketers to track an individual's journey through the funnel. This doesn't mean audience targeting is dead. Audience data and matchmaking through real-time algorithms are now controlled by ad networks like Meta, Google, and Unity. While this simplifies our lives, it comes at a cost—the power to experiment with audience data has shifted from brands to ad networks. ~ 𝑆𝑜, 𝑊ℎ𝑎𝑡'𝑠 𝑎 𝑃𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒 𝑀𝑎𝑟𝑘𝑒𝑡𝑒𝑟 𝐿𝑒𝑓𝑡 𝑡𝑜 𝑊𝑜𝑟𝑘 𝑊𝑖𝑡ℎ? ~ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐑𝐚𝐩𝐢𝐝𝐥𝐲 Meta and Google have pushed Creative Personalization. Look at Meta's Advantage Plus or Google's Performance Max campaigns. They're different because they allow for real-time creative changes based on the audience, highlighting creative differentiation as a key lever. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐍𝐞𝐞𝐝𝐬 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 Even with less audience data, successful campaigns rely on understanding what works. Analytics have always been crucial for this. The same applies to creative personalization. Ad networks can push various creative iterations to niche audiences, but it's up to media buyers to discern what works. Tools like Motion, Vidmob, Replai, and our own Pint AI help with this. At Pint AI, we're building a platform that not only tells you which creatives work but also why, by tracking the performance of elements like logos, CTAs, faces, emotions, hooks, and more. Interested? Check us out at Pint AI or DM me—let's chat. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐈𝐬 𝐚 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐨𝐟 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 Media buyers are already experts at navigating a complex landscape of ad types, placements, KPIs, audiences, and campaigns. Creative analytics simplifies this by focusing on the creative itself—which creatives perform best? And why? The key is to replicate success. Identifying underperforming elements allows for cost-effective improvements. Maybe it's as simple as moving your logo to the first 3 sec of the ad or changing your CTA from "Buy Now" to "Shop Now" for bottom-funnel ads. Or perhaps targeting influencers aged 20–24 yields better results. That's the power of creative analytics in a world focused on creative personalization. I'm betting on this—are you? Read the full article here: https://lnkd.in/gyBehc3t

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#TIL: If your job is to provide 'actionable' consumer insights that drive brand sales, using ChatGPT4.0 and other LLMs to analyze your data is NOT very useful. Faster Insights: Yes Better Insights: Sometimes Actionable Insights: Not if you believe in behavioral science LLMs are not trained to apply behavioral science-based models and concepts to data analysis, so the insights and actionability you get out of GenerativeAI are mediocre at best... and misleading at worst. Natural Language Processing (NLP) models can be trained to apply behavioral science principles in data analysis, resulting in highly actionable insight and recommendations. Tomorrow I'll show you a comparison between the two.

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