Allen Martinez’s Post

My GTM strategy = make 100 people fall in love with the product. Nothing more, nothing less. I will beg if I have to get their attention but I will sit, talk and listen to each person in series. Sounds good or not? #fintechproduct #startupGTM

Navigating Challenges Swiss Start-up Day taught us that the journey is full of twists and turns. The Start-up journey is a roller coaster, not a straight line. Be ready to pivot and use storytelling effectively when you are pivoting. If you have good tech, it will be copied—so be fast and adaptable. When facing challenges, follow the 4P method: Pause, Process, Plan, Proceed. Listen to advice but don’t follow it blindly. Always focus on your customers' pain points and test early. #Pivoting #CustomerFocus #4PMethod #StartupChallenges #Innocircle

𝐏𝐢𝐜 𝐛𝐞𝐥𝐨𝐰 𝐬𝐡𝐨𝐰𝐬 𝐮𝐬 𝐩𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐕𝐂 𝐚𝐭 𝟐:𝟎𝟎 𝐀𝐌. Stop over-analyzing and start executing. I’ve spent too much time reading, watching, and searching for answers. But the truth is, no amount of content can replace hands-on experience. Focus on your product. Build, iterate, get feedback, and repeat. Don’t wait for the perfect moment – create it by taking action. Start approaching investors, clients, or partners yourself. The only way to grow is to get out there and do it. Your product is your loudest voice. Make sure it’s heard. #Founders #StartupLife #BuildAndLearn #ActionFirst #ProductFocus

A young boy falls in love. And like most love stories, he battles countless odds, fails multiple times but stays relentless in his pursuit for well over a decade. Finally, Lady Luck smiled on gritty Paras Chopra who, along with Sparsh Gupta, bootstrapped Wingify into a profitable and global SaaS company. Make sure you like and follow :@karlostartup Video credit:@curious.parthh #WINGIFY #saascompany #founderstory #karlostartup

“Unlocking Success: Understanding Trade-offs in Startup Management" Want to hear more of what David Pereira discussed with Phil Hornby about roadmaps in Season 1 Episode 50 of Talking Roadmaps? Checkout the full episode here... https://lnkd.in/ey77PEZn #roadmapping #expert #productmanagement #productmgmt

𝗪𝗵𝘆 𝗶𝘀 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘃𝗶𝘁𝗮𝗹 𝗳𝗼𝗿 𝗲𝗮𝗿𝗹𝘆-𝘀𝘁𝗮𝗴𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀? 🧏♀️ The #GrowF Program goes into the next round, and I am thrilled to join again together with Dina Mehulić to talk about *Compelling Storytelling*. 👯♀️ The program is a 5-week investment readiness program for gender-diverse ventures by Female Founders. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝗲𝗮𝗿𝗹𝘆-𝘀𝘁𝗮𝗴𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀? Storytelling is essential for startups to communicate their vision, connect with investors, and build a strong brand. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻: 💥  As a Founder, you are the Chief Storytelling Officer. You need to convince investors, employees, customers, partners, and journalists to give you the resources you need — you do that with your story, your narrative. 💥 You're the ally or helper in the story, guiding the hero (the audience). Your presence enhances the narrative, but the audience is the hero. 💥 There are four storytelling formats for fundraising: You can either bridge the founder, value, culture, or credibility gap! Communicating effectively is a skill that every founder should succeed in so I am super excited to dive into this topic with the ambitious founders of batch #13! #saas #storytelling #diversity #pitchready

Struggling to communicate your vision? I help founders craft compelling narratives that connect with investors, customers, and team members. #storytellingforstartups #startupcommunication

🚀 Co-Founders: Turning $1M Success into Sustainable Growth Recently partnered with two co-founders who built a $1M+ company in just two years. Their challenge? Scaling without burning out. In just 90 minutes, we: ✔️ Defined clear roles: One Visionary, One Operator ✔️ Reframed challenges as opportunities ✔️ Prioritized quick wins and long-term goals The result? ✅ One pressing challenge becomes an asset next week ✅ Stronger leadership ✅ Improved quality of life Key insight: As co-founders scale, their roles and strategies must evolve too. Feeling growing pains in your partnership? It might be time to redefine and realign. #CoFounderSuccess #StartupGrowth #ScalingUp

What if the real problem isn't your business, but how you're looking at it.. A few years ago, I realized Nolte was trying to serve two very different audiences. This made communication messy, the brand unclear, and operations less efficient. After reflecting on the fact that I only wanted to focus on helping early-stage founders build great tech companies, I made a bold decision: I split Nolte in two. Nolte became focused on helping early-stage startups and non-tech founders and Rewav was born specialized in marketing technology and growth for purpose-driven brands. This shift did more than streamline our operations—it gave me clarity. It let me focus on what I cared about most: building new companies and helping founders succeed. Looking back, that decision came down to a simple question: "What do I really want to focus on?" For those navigating similar challenges—have you ever made a big shift in your business based on a change in perspective?

Blew your budget, and still no MVP? It's time to refocus! Start small, stay lean, and build what truly matters. View More: https://lset.uk/ #StartupStruggles #MVP #LeanDevelopment