Paul Koks

Follow eCom Ads for more Google Ads Strategies

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Stop Google Ads Editor from opting new search campaigns into Search Partners and the Display network by default… • Preferences (Mac) or Tools (PC) > • ‘Default campaign settings’ tab > • Default networks to ‘disabled’

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Leverage your Search Console data with Marc Cornelius his Goldmine script!

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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, that's often not the case. 😬 🥹 Usually, the top 10 ranking keywords for new clients are completely unrelated to their actual services and how they help their clients. Why does this happen? Google picks keywords for site ranking by considering two key things (among others, but these are crucial and straightforward): 1. The keywords the site owner tells Google to rank the site for. 2. The keywords users Google and then engage with on the site. While we can't control what people search for, we have complete control over the keywords we tell Google to rank us for. 🎯 Here’s where you should place your keywords to ensure Google understands how you want to be ranked: 1. SEO Title - thanks to the leaked file, we know this can be longer than 60 characters - ✅ Example. SEO and Social Media - Increase Brand Awareness - Search Engine Optimization and Social Marketing - Clapping Dog Media 2. Page Title - Make this different than the SEO Title ✅ Example. Social Media SEO: How to Rank Higher on Social Media and Google 3. Headlines - Use headlines to make your content easy to skim and understand quickly. ✅ Example. How does Social Media affect SEO --------- 👏 Hi. I am Meg and I love to help clients understand what searches are driving the most traffic to their site and what they can do about it. If you want to know your most valuable keyword, drop your URL in the comments and I will let you know.

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Hey PPC Pro. Ever had someone, or some𝒕𝒉𝒊𝒏𝒈 make changes to your Google Ads account without you knowing it? (auto-applied recs maybe?) Yep. We've all been there. That's why I am sharing one of my favorite scripts: 🚩 Google Ads Script for 𝐂𝐡𝐚𝐧𝐠𝐞 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐀𝐥𝐞𝐫𝐭𝐬 𝐔𝐑𝐋: (link in comments) 👉 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬: The script checks all the entries in the Google Ads change history of your account, and if there is a change by a user outside of your list of 'recognized' users, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized users. 👉 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞: It is all too often people outside your team make changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy ASAP. This script ensures you do. Happy scripting! #googleads #ppc #googleadsscript

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Updates last week I made some big updates again to my Google Ads Setting template: - Added a new tip B184 - Added a new tip B185 - Alternative way to Install Cookiebot (without GTM) - Added a new video on How to debug your server-side container & check your conversions - How to install Ads conversions server-side - Added a demand gen implementation guide - How to implement a script - Added a new tip B186 - Added a new tip B187 - Added a new how-to-install a timer video - Added a new How to measure visibility elements For more information check my template. #PPC #SEA #Ads #GoogleAds

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Scaling with Confidence: Matthijs' Journey Through the Facebook Ads MBA Program Join Charley as he chats with Matthijs from the Netherlands about his successful journey in running a Google and Facebook Ads agency after completing the Facebook Ads MBA program. They discuss the importance of embracing broad targeting, the power of ecosystem ROAS, and the benefits of simplifying media buying tactics. Learn how Matthijs' transformation led to substantial client satisfaction, improved business transparency, and the freedom to enjoy vacations stress-free. If you're interested in boosting your media buying skills or want to know more about the Facebook Ads MBA program, this episode is a must-watch! ⭐Master Facebook Ads Now⭐ ****************************** Transform your digital marketing skills with the Facebook Ads MBA Program at Disrupter School. Enroll now to master advanced strategies and techniques that drive real business growth. Don't miss this opportunity to elevate your advertising game – join today! https://lnkd.in/gPbivGQC ABOUT ME: Professor Charley T ******************************** CEO and Founder of Disrupter School, Charley is a renowned expert in Facebook advertising, has helped brands and agencies skyrocket their growth, driving over $1B in revenue. As one of the top 100 Facebook Advertisers, he crafts industry-leading strategies and teaches these in his comprehensive Facebook Ads MBA Program. Join Charley to unlock the full potential of your Facebook campaigns through his proven 9-step process, achieving sustainable growth and scalability. FOLLOW ON SOCIAL: INSERT SOCIAL LINKS Facebook: https://lnkd.in/gRyQuJHs Instagram: https://lnkd.in/gnyMCeUH LinkedIn: https://lnkd.in/gXsGBEMg TikTok: https://lnkd.in/g38V-ZV6 00:00 Introduction and Welcome 00:05 Meet Mathiasen: Success Story from the Netherlands 01:25 Transitioning to Facebook Ads 03:47 Challenges and Solutions in Client Management 05:21 The Impact of the MBA Program 06:59 Client Communication and Reporting 14:23 Scaling Strategies and Client Success 22:24 The Value of the MBA Program 31:16 The Importance of Community in Media Buying 31:39 Risks of Hiring Inexperienced Agencies 33:17 Challenges of Multi-Agency Collaboration 34:32 Transparency and Client Relationships 45:22 Scaling with Confidence and Efficiency 47:13 Simplifying Facebook Ad Strategies 48:56 Broad Targeting and Retargeting Insights 58:45 Final Thoughts and Contact Information

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Did you know that with Google Ads you can do radius targeting around third-party locations? For example, within a 5-kilometer radius of Albert Heijn or Jumbo Supermarkten? If your product is sold at one of these supermarkets, you can target people around that supermarket. And if you use an "affiliate location extension," people who see your ad can find out where the nearest Albert Heijn is and can directly buy your product 🤯. Cool, right? #Googleads #youtube

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The HORROR! 😳 You log into one of your clients Google Ads accounts and discover that the client has added an unprofitable and irrelevant broadmatch single word keyword to your wonderfully well performing campaign. And it was added early last week whilst you were on holidays and sent your campaign crazy in a matter of days. As account managers, we've all been there. A lot of the time, the client is well meaning but has little knowledge on the havoc this type of "assistance" can have. Apart from reviewing the change history every day or so (and this is inefficient when managing multiple accounts) what else can you do to catch this early on? Implement a script. In particular the 'Change History Alerts' script by Nils Rooijmans. Scripts should form part of every Google Ads managers arsenal. If you're not sure where to start, start here with a handful of easy to implement and understand scripts that will save you time and provide insights quickly. https://lnkd.in/gRstGuMT

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We are on a mission to become the go-to Google Ads partner for ecom brands wanting to scale their sales from 30K/mo to multiple 6 figures a month. How, you ask? Besides top-notch service delivery and customer satisfaction, we’ll stick to our core values. Here they are: 𝐆𝐫𝐨𝐰𝐭𝐡 Growth is our number one priority. We want our clients to grow so fast it hurts. And we grow with them. We believe in creating a win-win. That means, if you’re just starting out with google ads and not spending that much, we won’t charge you a big fat retainer. Let’s get you some results and then we scale and grow together. 𝐓𝐫𝐮𝐬𝐭 We are spending your money on the ads that we create and we are all well aware of that. That’s why we take trust very seriously. We have a 24/7 slack channel where you get your responses as quickly as we can. We also send you weekly updates and meet frequently to catch-up and let you know exactly what we are working on and what our predictions are. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I hate to say this but: there’s no one size fits all. We know our tech and our best practices, but it still comes down to creating a custom plan and running custom experiments to stand out from the competition. We believe in creating synergy between client and agency. 𝐅𝐮𝐧 Let’s try to also have a good time while we’re at it. Time flies, so if we can choose between being in a bad mood or being in a good mood (regardless of the weather), we will choose to be in a good mood and we hope you do too. Also, we’re having daily meetings with our 3-man media buying army to ensure client successes. Do you have any core values yourself? Let me know, I’m curious. – Btw: we’re having 2 more clients spots to onboard in July. DM me if you want a free audit to let us show you what we got. We’ll take it from there.

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If you're investing in #PPC and not in #SEO, you're leaving yourself open to these kinds of pricing games that negatively impact your bottom line. Sure, there are strategies you can employ (like this post mentions - targeting the #2 position instead of the top position) - but it's ultimately a monetization channel for Google and they're going to ensure that the Golden Goose keeps laying golden eggs for as long as they possibly can. If you're looking to get back control of some of your marketing dollars and have been hesitant to invest in SEO, it's time we talk. New Media Advisors can help.

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In 2016, Wijnand Meijer wrote an (awesome) series of articles on the fundamentals of Google Ads. In one of these articles, he posted a link to Chris Haleua’s Keyword Segmentation Framework. Even in 2024, with all the changes in Google Ads over the past years, I still use this framework to segment keywords into strategic buckets, giving me a clear(er) action plan. It’s my go-to for both reporting and manual CPC bidding. It only takes a simple Google Ads script to push targeted keywords and their performance metrics (including search impression share, cost, max CPC, avg CPC, clicks, impressions, revenue, etc.) to a spreadsheet on a time-basis (like 7 or 30 days). You can then segment them into the right bucket with a few excel formulas. Knowing your break-even ROAS allows you to distinguish each bucket. If you haven’t seen it before, this is my take of that framework with additional notes. I hope someone finds it useful. The bucketing follows a 3x3 matrix, segmenting keywords by clicks with conversions, no conversions, or no clicks. My question to you is, are you using a framework like this? #GoogleAds #ManualCPC #PPC #KeywordStrategy #ChrisHaleua #AdBidding #DigitalMarketing #ROAS #PaidSearchOptimization

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❓ How can you best use data in SEO to make decisions and convince senior stakeholders? This question was thoroughly explored at the Amsterdam SEO Meetup: Data-Driven SEO Edition, last week. 🎤 Ruben Remy captivated the audience with his approach to Evidence-Based Management (EBM). He even shared one of his Python scripts to build a business case for internal linking automation. If you’re curious, definitely follow him! 🚀 📹 Stef van der Burg showcased how Team5pm uses data to craft winning video strategies for their clients. They highlighted their proprietary TopicTree tool, which analyzes trends and informs decision-making. And the attendees? They especially appreciated the speakers' “practical, hands-on methodologies” that were highly valuable. 🙌 ❤️ Thank you team5pm for hosting the event and the whole team for organising such a nice venue! If you missed it, too bad! All Amsterdam SEO Meetup events are in-person only, with materials shared exclusively with attendees. It all began with a primary goal: to connect like-minded SEO professionals and those with a related interest in SEO, in real life. 👋 Hope to see you on Jun 27th for the next meetup on: Making Content Count for SEO. RSVP here: https://lnkd.in/eNvv7s7J #SEOMeetup #DataDrivenSEO #EvidenceBasedManagement #SEO #DigitalMarketing

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𝐎𝐮𝐫 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐆𝐞𝐧𝐀𝐈-𝐚𝐩𝐩: (a Copilot to create 10.000s of display ads + landingpages for local SMB advertisers per month) 1️⃣ 𝐀𝐥𝐰𝐚𝐲𝐬: 𝐀𝐈 + 𝐇𝐮𝐦𝐚𝐧 𝐓𝐨𝐮𝐜𝐡: AI is a copilot, not a replacement. It makes mistakes, but its perfect in making suggestions. Every ad is always touched by a human making it authentic. 2️⃣ 𝐈𝐧𝐩𝐮𝐭 𝐢𝐬 𝐤𝐞𝐲: Better input means better recommendations. Our edge lies in a complete view of every local advertiser, pulling data from every source (web, social, …) to fuel AI. 3️⃣ 𝐀𝐈 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐧 𝐈𝐓 𝐩𝐫𝐨𝐣𝐞𝐜𝐭:  AI needs an interdisciplinary team collaborating daily. In our case, tech, product, and ad creation collaborate closely to ensure constant improvements. 4️⃣ 𝐖𝐨𝐫𝐤 𝐢𝐬 10% 𝐒𝐞𝐭𝐮𝐩 𝐚𝐧𝐝 90% 𝐑𝐞𝐯𝐢𝐞𝐰, 𝐀𝐧𝐧𝐨𝐭𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Prompting is never perfect, so constant iteration is key. We use LangChain as our OS, allowing us to evaluate, improve, and deploy updates almost daily. Feedback is essential; all team members share insights in a dedicated Slack channel, and we analyze each campaign’s results. 5️⃣ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 = 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 + 𝐇𝐢𝐠𝐡 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐒𝐤𝐢𝐥𝐥𝐬: A completely new discipline that, for us, combines the creativity of a content marketer with the abstract, logical thinking of a developer. How do you break down creativity into rules? It took time for us to understand and cultivate this skill across the team (and its still in process …) 6️⃣ 𝐓𝐡𝐞𝐫𝐞’𝐬 𝐍𝐨 “𝐎𝐧𝐞-𝐌𝐨𝐝𝐞𝐥-𝐅𝐢𝐭𝐬-𝐀𝐥𝐥”: We currently use GPT-4 for high-quality content, AI at Meta’s Llama 3 on Groq’s ultra-fast LPUs for tasks that need high inference speed, and Anthropic’s Claude 3 Haiku for large inputs. However, we continuously adapt these models to our needs. 7️⃣ 𝐋𝐋𝐌𝐬 𝐞𝐯𝐨𝐥𝐯𝐞 𝐫𝐚𝐩𝐢𝐝𝐥𝐲: The speed at which models develop means we’re constantly iterating. With LangChain, we can plug-and-play new LLMs, testing them A/B with large datasets. What wasn’t feasible yesterday often becomes possible tomorrow. For us, Groq’s inference speed has been a game changer. 8️⃣ 𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐰𝐢𝐭𝐜𝐡 𝐦𝐨𝐝𝐞𝐥𝐬: We often don’t see an impact that justifies switching to the latest versions right away. 9️⃣ 𝐒𝐤𝐢𝐩 𝐭𝐡𝐞 𝐇𝐚𝐫𝐝𝐰𝐚𝐫𝐞: First, we hosted our own models, but the maintenance was high. Now, we integrate almost all LLMs via leading platforms, which lets us iterate faster. With "tokens-as-a-service" model, we benefit from flexible costs, scaling as needed without heavy upfront investments. 🔟 𝐉𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭: In the beginning, we made great progress with a Python developer and a prompt engineer. Tools like LangChain, open-source LLMs, and providers like Hugging Face & Groq make it easy to build your own apps with minimal resources and no big setup costs. #ai #langchain #groq #huggingface

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How being nosy got us 50 backlinks? Back in 2022, when we were promoting our E-Learning Statistics piece for Studocu | Studeersnel.nl, we kept noticing a stat being mentioned in almost every article we read: According to a study from The Research Institute of America, eLearning increases student retention from 25 to 60%. It was cited by all the major publishers. We tried to find the original source but kept failing. Something felt off. After going full detective mode, guess what? The Research Institute of America doesn’t exist… sort of. It exists, but it’s not a research institution publishing peer-reviewed research. It's a technology-based training and financial information vendor.  It gets worse: the study was not ‘recent’—it is at least 24 years old and predates e-learning as we know it today. The “study” was not a peer-reviewed academic research study. It was simply a white paper written by a group of investment analysts. The cherry on top? In the late 1990s, the RIA announced the release of their OnPoint System, a new CD-ROM-based program designed to assist those interested in tax information. They were likely pushing this stat to increase their CD-ROM-based program sales. This was a gold mine to us. Now, all that was left was to find the updated stat and pitch publishers to update it. But, this was trickier than we thought. There was no single eligible study out there that explicitly stated the e-learning retention rate for students. So, we had to be creative and come up with a solution. We analyzed over 20 individual e-learning retention rate case studies with a participation pool of over 250,000 participants. We found out that the average e-learning knowledge retention rate from those case studies was around 82%. Now, we had everything we needed. We wrote an email with our findings, reached out to websites citing the misleading information, and asked them to update it using our source. The links kept coming passively (and still do to this day). This is the magic of statistics link building. It allows you to be creative and come up with solutions to get amazing backlinks - all for free.

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📢PSA: SEO is not dead. Optimizing pages still works (no link building done here). Also, if you're in SEO, and you're not using the Google Search Console Enhanced Analytics by Thijs Chrome extension, this thing is amazing (gives you those nice percentages you see here).

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I've been using Custom Columns since the start of my Google Ads career. These are the columns I CANNOT live without. Firstly, a big special mention to these PPC Megaminds. Miles McNair Denie Geertzen 🟢 Arjan Schoorl As the creators of Columnlibrary.com, you'll forever be in the Hall of PPC Fame. Getting onto it. 𝟭. 𝗔𝘃𝗴 𝗗𝗮𝗶𝗹𝘆 𝗖𝗼𝘀𝘁 (adjust formula for 14 & 30 days) Formula: Cost.date_range(last_7_days) / 7 Format: Money 𝟮. 𝗥𝗢𝗔𝗦 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 (adjust formula for 14 & 30 days) Formula: Conversion_value_per_cost.date_range(last_7_days) Format: Number 𝟯. 𝗖𝗣𝗔 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Formula: Cost_per_conv.date_range(last_7_days) Format: Money 𝟰. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗦𝗽𝗲𝗻𝗱 Formula: (Cost.between_dates(month_start, yesterday) / (day(today()) - 1)) * day(offset_days(offset_months(month_start(), 1), -1)) Format: Money 𝟱. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Formula: Conversion_value_by_conv_time.between_dates(month_start, yesterday) + (Conversion_value_by_conv_time.date_range(last_7_days) / 7) * (day(offset_days(offset_months(month_start(), 1), -1)) - day(today())) Format: Money 𝟲. 𝗔𝗱𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Add to Cart Conv Action*") Format: Percent % 𝟳. 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Checkout Conv Action*") Format: Percent % 𝟴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks) Format: Number 𝟵. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: (((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks)) * (Conversion_value / Conversions) Format: Money 𝟭𝟬. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * Avg_CPC Format: Money 𝟭𝟭. 𝗥𝗢𝗔𝗦 Formula: All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster") / Cost Format: Number 𝗜 𝗛𝗜𝗚𝗛𝗟𝗬 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 saving this post for later. Have I missed any columns you use regularly? If so, let me know in the comments! I will also be donating 𝗔𝗨𝗗$𝟭 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝗵𝗮𝗿𝗲 ♻️ , 𝗮𝗻𝗱 𝗔𝗨𝗗$𝟬.𝟭𝟬 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻 (𝘁𝗵𝗮𝘁 𝗶𝘀𝗻'𝘁 𝗮 𝗹𝗶𝗸𝗲)! 💰 The donation will be made 48 hours after publishing this post. This donation will go to the 𝗪𝗼𝗿𝗹𝗱 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲, in hopes to give those in less fortunate countries access to computers. Who knows, maybe they could become the next leaders in the PPC Community 🤷‍♂️ #googleads #marketing

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When you have the Nils Rooijmans change history notification script installed and see that a random (NON-PPC) contractor for a client randomly added 59 broad match keywords into the Google Ads account. 🫠 Aaaaaaand that’s why we monitor that stuff! Honestly if you're an agency or a freelancer, you should run, not walk, to buy this affordable script that will save you a lot of pain by surprise changes from other entities. Like, every single PPC freelancer/agency needs to be using this script, no question. Here is the main (free) version at an account level (though we bought the MCC level). HIGHLY worth it: https://lnkd.in/gbU5JZ52 #ppc #googleads #ecommerce #changehistory #agencylife

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