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"The Outpatient Era and How Print Enhances Patient Experience"

This playbook explores the role of print media in enhancing patient experiences and health outcomes in outpatient care settings.

Printed media is used in healthcare to help increase awareness, improve knowledge and support healthy lifestyles. As demand increases for more convenient and cost-effective healthcare, outpatient care has become more common, and printed materials to supplement verbal instructions from providers are even more important to better health outcomes.

How can printed educational materials improve health outcomes in outpatient healthcare?

Download the playbook to learn how brochures, pamphlets, and even waiting room posters impact health outcomes. Topics include:

• How outpatient care has healthcare organizations rethinking patient communications.
• Why printed materials are essential to supplement patient-provider conversations.
• How accurate, reliable healthcare content is associated with improved experiences.
• The way print can tailor communications to target patient populations.

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