NetLine

🧑🎄You're on the Nice List™️this year, B2B marketers! 📃🎁 And we've got the perfect gift for you: The 2025 Content Trends and Planning Guide!📗 The key to reaching today’s B2B buyers is understanding what they're already looking for. This Planning Guide gives you the scoop on your buyers for the year ahead—so that you can produce irresistible 2025 content. Powered by insights from nearly 8 million content registrations on the NetLine platform, inside, you’ll find: 🎁Real first-party consumption data that reveals your audience’s buying habits, interests, content preferences 🎁Discover the topics driving their decisions, the formats they value most, and the trends shaping their paths to purchase. 🎁The top trends and topics capturing your audience's attention 🎁Insights on the high-intent audiences across industries, job functions, and seniorities who are most likely to engage 🎁Proven content types that resonate with specific buyer segments 🎁New ideas to turn these insights into measurable, remarkable results Get the guide to turn content into prospects that convert. [🔗in the comments.] Prepare for liftoff and make 2025 your most impactful year yet! #2025 #2025planning #intentdata #intent #b2bmarketing

🤔 Are you reaching a persona or Person A? There’s a difference. 🗣️ People sign contracts—not accounts. 🗣️ Here’s the truth: Every meaningful business interaction is with a person—not just a title or demographic. At #CMWorld, David Fortino reminded us of a simple yet powerful principle: Talk to the person. Not the job title. 💬 Speak directly to their challenges, their goals, and their unique circumstances. Here’s how you turn that principle into action: 🔮 Get to the root of their pain points and roadblocks. 🔮 Use content to ask specific, meaningful questions—and listen. 🔮 Turn those insights into opportunities: Is there a project on the horizon? A gap in the market only you can fill? But here’s the twist: Content doesn’t just educate—it starts conversations. You don’t need to rely solely on sales to ask tough questions—your content can do that, too, setting the stage for deeper connections. 🚀 The result? You’re not just a marketer—you’re a trusted resource, an ally, a connector. What’s your strategy for creating content that speaks to people? #ContentMarketingWorld #CMW #Intent #B2BMarketing #SalesEnablement #Personas

From intent signals to funding insights, today’s marketers have more data than ever—but how do you make it work for you? 😵💫 Join us for an exclusive Ask Me Anything session on December 17th at 1:00 PM ET with experts from ZoomInfo and NetLine! Get ready to dive into: ➡️ Strategies for activating high-potential buying signals ➡️ Techniques for aligning sales and marketing ➡️ The secret to getting value in record time Speakers: Our own🌿 Josh Baez 🌿, NetLine | Adam Depelteau, ZoomInfo | Moderator: Curt Woodward, ZoomInfo Register now to reserve your spot: bit.ly/3OTuK4J #IntentData #MarketingStrategy

'Tis the season...to not stop engaging your audience. ❄️⛄🎄 In Jon Steiert's latest analysis of NetLine consumption data, he revealed a surprising truth. Content consumption doesn’t slow down during the holiday season: it picks up! 🆙 Here's the entire analysis🔖 : https://lnkd.in/e6yHSzHg And here are the key highlights: ❄️C-Level and Director-level professionals are highly engaged in 2025 planning. ❄️November and December saw an 11.1% rise in content registrations compared to Jan-Oct consumption, showing professionals remain active, seeking year-end insights. ❄️December 2023 alone saw a 58% YOY increase in consumption! ❄️Since 2020, Webinars (+20.7%) and Playbooks (+13.7%) have outperformed other formats, signaling high intent in early Q1 or even Q4 So what's the opportunity for you and your business? ✨ Your engagement window is now. 🪟 Decision-makers are requesting and engaging with forward-looking, high-value content. Are you taking advantage of their interest? Don't go into hibernation. Stay visible, stay impactful, and make December count! cc: Informa TechTarget, Content Marketing Institute #B2BMarketing #ContentMarketing #Q4Strategy

Good morning, #MPB2B! Only a few more hours left in this wonderful conference and we hope to see you at Booth #200! Our team would love to say hello and see what your favorite learnings have been thus far. Cya soon in the B2B Block during the break! cc MarketingProfs, David Fortino, 🌿 Josh Baez 🌿, Jon Steiert

"Who feels comfortable going against the grain?" 🙋 This and many other nuggets were the crux of David Fortino's #MPB2B keynote this morning. We humans are simply looking for answers; for belonging. Tactics aside, our strategies must match this desire and our pang for community. To truly stand out, our messaging must vibrate on the same frequency as its intended audience. As David shared, we must always ask ourselves and our brands: 🌌What is it that only you can offer? 🌌Why is it that your experiences have led you to your particular perspective? 🌌What kind of impact does your originality offer? In 2025, our strategies hinge on uniqueness and embracing what distinguishes us from the Sea of Same. Special thanks to MarketingProfs for hosting this wonderful event and to Ann Handley for Dave's awesome introduction (and super fun rebus)! 4️⃣+🍵+🚫 #MPB2B #B2BForum #MarketingProfs #events #roi #b2bcontent #contentmarketing

Good morning, #MPB2B! We are so excited to see you all this morning for the opening keynote and throughout the day at Booth #200!

Hello, Boston! 🦞 We are excited to be here for MarketingProfs' #B2BForum! 🐦 Tomorrow, NetLine's General Manager, David Fortino will be delivering the forum's #keynote, immediately following the Amazing Ann Handley! David's keynote, The ROI of Resonance, Originality, and Impact: Turning Every Marketing Touch Into a Remarkable Moment, will prove why your unique voice matters now more than ever... We’re swimming in data about our buyers. 🏊♂️ And while AI can help make some sense of it all, the real wins will come from what a machine can’t deliver: Resonance. Originality. Impact. This #ROI is where the true marketing magic happens. From this keynote, you will learn: 🗣️How to craft a brand narrative that truly speaks to your audience 🪄Tips to uncover and leverage the unique qualities that make your brand your brand 🗝️Why blending technology with human-first strategies is the key to real engagement 🌟How to be bold and experiment in ways that lead to breakthrough results Rise above the digital noise with messaging that truly connects—and, more importantly, how to tap into your originality to create lasting impact.

SEO remains a complex and evolving field. Even Google, driven by its #SearchGenerativeExperience, isn't sure what Search will look like in the years to come. 🦋 So how different is Search going to look for the rest of 2024? 🔍 In "The 2024 B2B Marketer's Playbook"—the asset that gives marketers the necessary insights to lead and achieve—MarketingProfs and NetLine explore this topic and asked experts like Andy Crestodina to share his POV on this roller-coaster of a topic! 🎢 📚 https://ow.ly/inib50RzBb6 🛑AI Disruption: Generative AI is disruptive to SEO strategies, and raising the bar for everyone. 🎯Targeted Content: AI tools increase productivity, allowing marketers to focus on creating targeted, context-rich content that addresses the varied roles and specific needs of their audience. 🔮Future Focus: The future of SEO will depend on understanding and leveraging new technologies to deliver precise, relevant content, ensuring visibility in a rapidly changing information retrieval landscape. In short, AI is changing how we search. How you balance all of these changes will dictate your future success. Stay ahead of the curve and get your copy today. 📚 https://ow.ly/inib50RzBb6 #b2b #marketingprofs #collaboration #marketinginsights #intentdata #artificialintelligence #ai #socialmedia #abm #roi #email #emailmarketing #seo

As we look toward 2025, focus and momentum are essential. The 2025 B2B Marketer's Cheat Sheet isn't just an asset—it's your strategic accelerator. 🔗 https://lnkd.in/e9aakaPb Leveraging insights from MarketingProfs and NetLine’s B2B Marketer’s Playbook, this guide is crafted to keep you on track with actionable exercises that simplify targeting, segmentation, and demand generation. What's inside? - Actionable exercises and templates for clarity - Strategies to harness buyer intent data effectively - Guidance on scaling personalized content - Metrics that matter to keep your campaigns on target What makes it better is that this week, NetLine will be at MarketingProfs' #B2BForum! If you're attending #MPB2B, please come say hello at Booth 200! Dive into the cheat sheet now and make 2025 your best year yet. 🔗 https://lnkd.in/e9aakaPb #2025 #B2B #Marketing #ROI #IntentData #Personalization #Content #Strategy #Momentum #CheatSheet