Juan Arteaga

https://lnkd.in/eMwNF3Vp 🌟 Excited to share the second episode of our Brand Connection podcast: From Vision to Reality! In this episode, we dive deep into strategies and insights on building both corporate and personal brands. Whether you're a business enthusiast or passionate about brands that truly resonate and connect, this discussion is for you. Join us as we explore these exciting topics and offer practical advice for turning your vision into a reality. Watch the full episode now, and let's take your brand to the next level. 👉 www.asterizco.com 👉 www.francoborges.com @francoborges #BrandConnection #BrandingStrategy #PersonalBranding #CorporateBranding #MarketingInsights #BusinessGrowth #BrandBuilding #VisionToReality #BrandPodcast

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"Just do it," they say. But uninformed decisions can be dangerous, especially for entrepreneurs. Uninformed decisions can kill ideas, passion, and capital. We don't need to be experts in everything or become pessimistic thinking we need to know it all to be successful. However, we do need to be aware of the areas where we're not experts and find alliances that help us. Finances are one of the most delicate aspects of a business, and one bad decision can lead to failure. I've been learning about credit, opportunities, capital, and more from a wonderful team at JPMorgan Chase & Co. They're sharing these resources again through Venprendedoras. If you're curious about these topics, this is a great opportunity for you. Financial education for free? Yes, please! Fully in Spanish/ Todo es en Español ⬇

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Una oportunidad increíble para fortalecer nuestras capacidades sobre #sostenibilidad, #greenwashing y #empresasconpropósito 🌍 📈 . (English) A great opportunity to strengthen our capabilities in #sustainability, #greenwashing and #businesswithpurpose 🌍 📈 .

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✨ The Power of Perception and Authenticity in Brand Building: Timeless Truths from Toni Segarra 🙌 The interview with Toni Segarra in NUDE PROJECT is a true masterclass in branding and advertising. While some of his insights may feel familiar, the way Toni conveys them is solid, timeless, and deeply thought-provoking, reminding us of the essential truths behind building a great brand. Key Takeaways: 💡 Perception as the Core: Segarra defines a brand as “the perception people have of you.” It’s not about what the brand actually is but how it’s perceived by the audience. Building a positive and consistent perception is fundamental to gaining trust and connecting with your market. 💡 Simplicity with Depth: While communication should be simple and clear, that simplicity must stem from a deep strategic understanding. A great brand concept or slogan should distill the company's essence and communicate it in a concise, memorable way. 💡 From Audience to Community: Segarra highlights the difference between having an “audience” and building a “community.” While audiences represent temporary attention, communities are built through shared values and genuine engagement. Red Bull exemplifies a brand that has created a loyal community by offering content and experiences aligned with its ethos. 💡 Consistency and Authenticity: Consistency is crucial for building a long-lasting brand. Nike, for instance, has remained relevant for decades by staying true to its core message and delivering a cohesive narrative over time. Authenticity breeds trust, and trust fosters loyalty. 💡 The Value of Experience: For BMW Group, Segarra and his team identified that the essence of the brand wasn’t about technical features but about the joy of driving. The iconic “Do you like driving?” campaign appealed to a universal human desire, creating an emotional connection beyond specifications. 💡 Adapting to Change: Brands must evolve to remain relevant. Segarra observes that Zara, once focused primarily on speed and imitation, is now evolving towards a model that seeks differentiation and aims to create value through collaborations with designers and a greater focus on the customer experience, both in physical stores and online. 💡 The Power of Intuition: Creativity often relies on intuition. Great advertisers recognize the best idea amidst many options and trust their instincts to execute it in a way that resonates with the audience. If we compare him to the world of golf 🏌️, Toni is like Seve Ballesteros, the legendary player who brought creativity and intuition to the sport. Just as Ballesteros turned challenges into opportunities with his inventive play, Segarra transforms the complexities of branding into powerful, simple concepts that redefine the game. Both prove that greatness comes from mastering the fundamentals and adding a spark of genius. #Perception #Authenticity #CommunityBuilding #CustomerExperience #ValueThroughDifferentiation

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📰🇦🇷 ALL OF THIS HAPPENED IN @JMilei 's ARGENTINA THIS WEEK! Right-click translate links in Spanish on Chrome 1-Javier Milei, speaking at $MELI HQ, said only businesses create wealth, not politicians. He lauded CEO @marcos_galperin as a "social benefactor" who drives growth. Milei said his gov't is an unconditional ally of the private sector. $MELI plans to invest US$75M in a new storage center by 2025, creating 2,300+ jobs and boosting capacity to ship 400K products daily. https://t.co/yDRKzn7u7S 🔑 “The key to progress is removing obstacles,” Milei said, promising less regulation and more freedom for businesses to thrive. 2- 📉Luis Caputo predicted lower inflation + poverty, and claimed “dollars will overflow” in Argentina. He highlighted that economic improvements are underfoot + will accelerate in coming months. 💸 Caputo emphasized that pesos will be scarce while dollars will abound, with the financial dollar rate gradually converging with the official rate. He assured that private credit will boom and tax cuts will keep. 🔄 The Economy Minister aims for currency unification without another sharp devaluation, projecting an official rate of ARS$1,016 by year-end. https://t.co/4vKMjED3hj 3-📊August inflation is projected at 3.9%, dropping to 3.5% in September, according to experts consulted by Argentina’s Central Bank (BCRA). The annual inflation forecast for 2024 is 122.9%, plunging below 40% in 2025. 💸 Dollar projections: Analysts expect the exchange rate to reach ARS$961.9 in September and AR$1,025.4 by December, with a 59.7% year-over-year increase. 📉 Economic activity is predicted to decline by 3.8% in 2024 but show signs of recovery in Q3, growing by 0.9%. GDP expected to rebound 3.5% in 2025. https://t.co/BISICPqVxu

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¿Quieres tener una carrera exitosa en relaciones públicas? Keenan Emery te da cuatro tips. 1.- Get faster Respond to urgent client messages, strategize with your coworkers and pitch reporters. 2.- Find your spinach What makes you the most productive version of yourself?  3.- Write it down To-do lists are everything, and they’ll make you more reliable so people will want to work with you. 4.- Stop procrastinating  Do the things you least want to do first. Set yourself up for success, and watch as you become an overperformer admired by colleagues and clients alike. https://lnkd.in/gzaDA5_H

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𝐆𝐨𝐨𝐝 𝐍𝐞𝐰𝐬! You know my article is published in 🇲🇽 México? 💙 I appreciate your comment. Your support means a lot to me! By commenting and reposting, you’ll: ⇨ Expand your network ⇨ Boost visibility ⇨ Strengthen your brand ⇨ Spark meaningful conversations Amplify your professional influence and take your impact to the next level. What’s your next move? 😊 #GenAI #Technology

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Leíste alguna vez "Outside In: The Power of Putting Customers at the Center of Your Business" de Harley Manning y Kerry Bodine? Cecilia nos comparte este libro mega recomendado si queres ser un especialista en CX!! #CustomerExperience #RealCX #CapacitacionCX #ExperienciaDelCliente #EspecialistaCX #ExpertosEnCX #ConversacionesRealCX

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From Tampa, Florida... the present, the future, and the true potential of transformation for humanity with a tool unparalleled in history - this is Richard Osterude, and this is the conversation that will change your life, your mind. Subscribe, like, and donate so that we can continue to improve until we reach the highest standard in the industry. *Videos are always in spanish https://lnkd.in/eyfSPgHz https://lnkd.in/eH39452A #marketing #marketingdigital #marketingtips #marketingdecontenido #marketingexperiencial #advertising #publicidad #storytelling #storyteller #storytelling #consulting #consultor #consultoria #proyectos #direcciondeproyectos #strategicmanagementconsultant #socialmedia #experience #business #endomarketing #quality #brand #branding #money #empathy #project #language #programming #content #consultants #power #creativity #communications #behavioraleconomics #neuroscience

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Me, Luis Letayf Mezher, and Red One México are delighted to share our latest white paper, Commercial Creativity: A Blueprint for Industry Dominance in the Age of Insecurity. This resource is crafted for visionary brands that aspire to do more than just to exist. >> It’s located right here: https://lnkd.in/gbBxwHGG It’s for those wanting to lead and redefine their industries during times of significant change and challenges. Inside, you'll find focused guidance on leveraging creativity as a strategic tool for: 1. Navigating uncertainty.  2. Seizing opportunities to stand out in your field. We hope you find this white paper both insightful and inspiring. I’d love to hear your feedback — what did you find most useful for your brand?

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🎙 Introducing #FromWordToAlgorithm, our first audiobook at @LLYC. We explore shifts in social conversation and their impact on media. @Maria Esteve, LLYC's Partner and Director of Corporate Affairs for Latam, offers insights into how data analysis revolutionizes our understanding of public opinion. Listen to the audiobook for more insights 👉 https://ow.ly/TAX330sBLOT

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Another financial mechanism tool for Colombia’s rich biodiversity. Biodiversity credits among other finance and market mechanisms and vehicles are here to stay and make a real difference on a green economy transition

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At Univision Foundation, we believe education should be accessible and available for all. Informal transmission of knowledge makes learning easier and more engaging, especially when explaining 🤖 #AI Effective storytelling for #STEM education starts with the basics. #equityinknowledge #storytelling #educationforall #qualityeducation #edtech #sdg4 #bridgingthegap

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See you tomorrow for this Webinar discussing the future of MBA education. #mba #webinar #admissions

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