Lindsay Mulligan

Do you have a strategic marketing plan? How confident are you in your company’s use of AI and personalization? Endeavor Business Intelligence is conducting a quick survey to uncover the latest trends and challenges marketers face today. By taking part, you’ll help businesses like yours succeed in a rapidly changing landscape. #marketing #strategy #leadership

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New Research Highlights Power of Word-of-Mouth Marketing! 🗣️   In our latest collaboration with Are Media the "Heart of Influence" study reveals three critical elements that make WOM marketing resonate:   1. Clout – The credibility of trusted voices. 2. Curation – The power of relevant, timely recommendations. 3. Confidence – Enabling consumers to share their choices with pride.   As our partners at Are Media Pty Ltd noted, in a time of saturated digital content, it’s authentic connections that foster trust. The Three Cs create a pathway for brands to stand out meaningfully, especially when consumers face decision fatigue.   At Pollinate, we're committed to helping brands shape these impactful connections—simplifying choices and building influence that endures.   Think differently. #PollinateInsights #InfluenceUncovered #ConsumerTrust #WordOfMouth Read the full article here: https://lnkd.in/gTNEzbpe

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I am thrilled to share with you the latest episode of our engaging podcast series, titled "Episode 2 | Hidden Angles of Consumer Behavior: Theory of Reasoned Action (TRA)." As esteemed members of the academic community, I invite you to join us on an enlightening journey into the depths of consumer psychology. Hosted on the renowned https://lnkd.in/d3rSn-vc @Businessresearch2050 Channel, our podcast delves into groundbreaking research and unveils the hidden factors that intricately shape our decisions as consumers. In this episode, we delve into the Theory of Reasoned Action (TRA) and its implications for understanding consumer behavior. The Theory of Reasoned Action, initially developed by Fishbein and Ajzen in the 1960s, posits that our behaviors are influenced by our intentions, which, in turn, are shaped by our attitudes and perceived social expectations. While TRA provides valuable insights, we aim to push the boundaries further and explore the uncharted territories of consumer psychology that go beyond its scope. During this captivating episode, we navigate through the complexities of consumer decision-making, unraveling the concealed dimensions that TRA fails to capture. We delve into the intricate role of unconscious biases, the profound impact of emotions and heuristics, and the influence of situational and environmental factors on consumer behavior. Furthermore, we shed light on the significance of individual differences, recognizing how unique personality traits and cultural backgrounds shape consumers' attitudes and preferences. By adopting a broader and more holistic perspective, we endeavor to advance our understanding of consumer behavior, empowering marketers and businesses with profound insights to better comprehend and influence the consumer decision journey. I am honored to serve as the director and producer of this program, and I wholeheartedly invite you to join us on this captivating exploration of consumer psychology. To listen to the latest episode and stay informed about future discoveries and insights, kindly subscribe to our podcast. Your support and engagement are invaluable to the academic community and our quest to unravel the mysteries of consumer behavior. Thank you for your time and continued dedication to the pursuit of knowledge. #ConsumerPsychology #HiddenAngles #BusinessResearch2050 #podcast #businessresearch #marketingresearch #consumerbehavior #Marketingpsychology

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In 2024, relevance and authority are key for a successful guest posting strategy. Focus on websites with strong reputations and target audiences aligned with your niche.   Benefits of publishing on authoritative platforms: - Builds trust and credibility - Generates valuable backlinks - Positions your brand in industry conversations   Guest posting not only drives targeted traffic to your site but also signals to search engines that your content is connected to authoritative sources. It’s a great way to showcase expertise, offering unique insights that solve real problems for your audience. Genuine, valuable content not only earns backlinks but also engages readers who may explore your website further.   When combined with digital PR, guest posting strengthens your overall SEO strategy: - Driving organic traffic - Enhancing domain authority - Building a robust foundation for long-term SEO success   Looking to build credibility and drive organic traffic? Connect with us to explore the possibilities!   #GuestPosting #SEO #DigitalPR #LinkBuilding #ContentMarketing #ThoughtLeadership #BrandAuthority #Backlinks #OrganicTraffic #SEOStrategy #IndustryExpertise #ContentStrategy #ReputationBuilding #AuthorityLinks

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Today's question - which is better: earned versus paid media? The answer isn't straightforward.. In these uncertain times, I'm seeing many clients opt for the traceability and visible ROI of a paid strategy and put all their reputational eggs in that basket... However it's important not to under-value the impact of third party endorsements in earned media. This is what builds and spreads a reputation, it's the 'independent voice' or the 'friends' recommendation' factor and consumers are increasingly aware and sceptical about paid content (like the mandatory #ad at the start of an influencer video!). In my view, an effective PR strategy should include both paid and earned elements for consistent long-term success, but it's a question of priorities, budgets and balance. What do you think? #PR #agencyfounder #reputation #marketing #KendrickPR

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Discover the buyer's perspective on SPO, from improved brand safety to reduced carbon emissions! Learn more about our research in Performance Marketing World.

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PR needs 'quick thinking'. But, unlike the term suggests, 'quick thinking' takes years in the making. Years of research. Years of experimentation. Years full of failures, learnings, and successes. Years where days together were spent in reflection, not action. Ignore this post if you are fixated on the idea that 'PR needs a quick response at all times'. This post is not for you. This post is for people who feel overwhelmed by the demands of the profession. People who see seniors coming up with PR solutions almost on impulse and feel wow!, when will I do this? People who have to scout for shortcuts to prove themselves. It is to those people that I want to say: Go slow. Take your time in preparing for 'quick thinking'. Focus on producing quality work. Know that there is no shortcut to 'quick thinking'. #PublicRelations #StrategyVerse #Marketing

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I got the chance to chat with Susan Tatum on her podcast Stop the Noise about the multitude of data that demonstrates the profound link between empathy and various aspects of success, from performance and engagement to cultivating winning cultures and fruitful collaborations. I also spoke about how brand and culture are inseparable, while advocating that fostering empathy begins with leadership, and spans out throughout an organization as it is strengthened. Tune into the episode here: https://lnkd.in/gWSFtYvn #podcast #empathy #stopthenoisepodcast

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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Read this article and my quote on The Role of C-Suite Allyship in Elevating Underrepresented Voices in CEOWORLD Magazine. As the article states "Allyship is essential for creating a culture shift in any organization.... This article delves into the essential steps for understanding, embracing, and effectively implementing allyship." https://lnkd.in/gD9Kj-wM

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The future of comms testing is here—and it’s not about just responding to the market but shaping it. Through strategy-led clarity, cultural and competitive analysis, social science techniques, and AI-driven optimization, we empower brands to craft comms that resonate, stand out, and drive real-world impact.

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We, as in Clearly PR, have been described by a client as "The thought leaders on #thoughtleadership" given the extensive research and commentaries we have published on the topic for 10+ years. Yet despite its extensive use, I bet you don't know where the term 'thought leader' came from? Here's the answer, along with the reason why 'thought leadership' became a 'thing' that an increasing number of organisational leaders are eager to be associated with: https://lnkd.in/eaG5ukWX #personalbranding #exectiveprofiling #reputation #thoughtleader

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It was a pleasure to interview Dots Oyebolu, Strategy and Marketing Director at Content Allies - Podcasting for B2B, on effective lead generation, compelling content creation, and future trends in B2B podcasting. Elevate your marketing efforts and turn relationships into revenue with podcasts! B2B Marketing #B2BMarketing #Podcasting #LeadGeneration #ContentCreation #BusinessGrowth #sponsorship

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Drumroll please ....... Part 3 of our 3-Part KPIs in Modern Marketing Series is LIVE 🎉 https://lnkd.in/eUXMdwzB Learn what KPIs can help you unlock valuable insights and prove the ROI of your PR investments. In previous posts: We've laid the foundation for KPIs in Modern Marketing https://lnkd.in/gcq_9h4X How Investing in PR can be the Hidden Powerhouse of Business Growth https://lnkd.in/gzTxgkNH. and what you need to know to Navigate the Modern B2B Landscape https://lnkd.in/emg5-5iC If you found this series insightful, like, comment, and let us know what you thought! #KPIs #PublicRelations #ModernMarketing

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