Pollinate

New Research Highlights Power of Word-of-Mouth Marketing! 🗣️   In our latest collaboration with Are Media the "Heart of Influence" study reveals three critical elements that make WOM marketing resonate:   1. Clout – The credibility of trusted voices. 2. Curation – The power of relevant, timely recommendations. 3. Confidence – Enabling consumers to share their choices with pride.   As our partners at Are Media Pty Ltd noted, in a time of saturated digital content, it’s authentic connections that foster trust. The Three Cs create a pathway for brands to stand out meaningfully, especially when consumers face decision fatigue.   At Pollinate, we're committed to helping brands shape these impactful connections—simplifying choices and building influence that endures.   Think differently. #PollinateInsights #InfluenceUncovered #ConsumerTrust #WordOfMouth Read the full article here: https://lnkd.in/gTNEzbpe

Last week, Pamela and Tori led an energised co-creation session for the SunRice Group team, bringing Pollinate's co-creation methodology to life. For 3 hours, a room of 42 creative minds threw themselves into the fun, collaboration, and fast-paced ideation process. And the results? A treasure chest of new ideas pushing the boundaries of what rice could be! With the right approach and a switched-on team, the possibilities are endless! #Pollinate #CoCreation #Innovation #SunRice

Did you know the Charcuterie and Small Goods industry is a $4 billion industry? There’s a lot of money in salami! Pollinate was honoured to share consumer insights with industry members to help guide marketing and management decision-making at their Awards and conference in Sydney recently. An insightful observation was the passion this industry has for pure, natural food and how much they lament the rising criticism of being ‘processed’ food. As one respected elder noted, his company uses only pure natural ingredients, made and preserved the same way it has been (in Italy) by his family for many, many generations. In an era when there is clear scientific evidence that even drinking hot herbal tea can increase the risk of throat cancer, it seems about time we recognized that no food is simply ‘good’ or ‘bad’ but the wider system of influences on consumer choice, from retail and packaging to globalized food systems, can and should adapt to help make sure that every bite counts. Thank you for the charcuterie, it was excellent! #MeatIndustry #CharcuterieExcellenceAwards

Last week we had the opportunity to support the 2024 Peter Farrell Cup Australia’s leading start-up pitch competition for student entrepreneurs. The array of ideas from passionate founders was incredible and our CEO Howard Parry-Husbands had the honour of introducing the ten finalists which included on-farm algae bio-diesel, underwater battery balloons, next-gen data security and surf-life-saving tech.   Congratulations to all the winners and finalists, a massive thank you to UNSW Asia’s entrepreneurial university of the year 2024, and heartfelt appreciation to the Peter Farrell family for their commitment to supporting a better future.   We love bringing the Pollinate energy to presentations, events, conferences, training days and awards nights. If you need an experienced facilitator or MC to engage your audience and make your event go with a bang, we’re ready when you are! #UNSWFounders #PeterFarrellCup

🚀 We’re pleased to announce the launch of our fabulous new website! After extensive design and development our new site is live and ready for you to explore. It’s colourful, informative and easy to navigate. 🔍 What’s new? - A fresh, modern design - Enhanced functionality to better support your search - Access to topical content, social insights, reports and blogs Whether you’re a client, partner, or research enthusiast, we’d love you to visit and let us know what you think. 👉 Explore it here: https://pollinate.com.au/ Big thanks to Jacky Heath, Tori Folkard, Alexander Breihl and Jacqueline Mata for making this happen. #Research #WebsiteLaunch #Innovation #Insights #DataDriven

🌟 We're honoured to announce that Howard will be a keynote speaker at The Human Insights Conference 2024! He'll be presenting on "Cocreation as a way to walk together" sharing groundbreaking insights and innovative ideas. Join us for an inspiring journey! The Research Society #HIC24 ##ThoughtLeadership #Research #Community #Innovation #KeynoteSpeaker

Over the past 20 years, we’ve seen the landscape of human behaviour evolve, and our understanding of these shifts has been pivotal. From the rise of digital interactions to the changing dynamics of consumer expectations, this journey has been both challenging and rewarding. Check out the full article for a comprehensive look at how our journey has shaped our approach and what lies ahead. Here’s to another 20 years of learning and growth! 🚀✨

Transforming Aussie Banking with Purpose and Personalisation Our latest collaboration with the Customer Owned Banking Association (COBA) is making waves in the financial sector. Pollinate unearthed a significant sentiment among Australians: a longing for genuine connection in their banking relationships, echoed by over 70% of respondents. In response, COBA's innovative digital campaign, executed in partnership with Supercurious, seeks to redefine banking norms. It spotlights customer-owned banks and credit unions as the epitome of personalised service, challenging the status quo and championing the individuality of each customer. ‘Those surveyed believed customer owned banks offer better and more personalised service, resulting in higher satisfaction’, Jacky Heath Check out the full article from Mediaweek: https://lnkd.in/gTM6jerC #CustomerFirst #BankingInnovation #FindYourPerfectMatch"

Gen Z Overwhelmed In a world brimming with complexity, it's no wonder that Gen Z is seeking solace in simplicity. Our latest research with Secret Sounds delves into the psyche of this generation, revealing a profound yearning to escape the overwhelming pressures of modern life. Did you know that 70% of Gen Zers fantasize about fleeing to a serene farmstead, complete with a veggie patch and friendly ducks? But it's not just idle daydreaming; it's a reflection of their deep-seated desire for a more straightforward existence. #marketresearch #genz #brandengagement

We are thrilled to announce that Pollinate has a new home! We have relocated to a vibrant Hub Australia co-working space in Darlinghurst, just a stone's throw away from our previous office. What makes this move even more exciting is that all companies within The Influence Group (TIG) are now under one roof. This is a huge step forward for us at Pollinate as it opens up incredible co-creation possibilities, provides top-notch video and editing facilities, and offers unparalleled collaboration opportunities. This move signifies our commitment to innovation, growth, and providing our clients with the best possible services. We can't wait to see how this new space will inspire our work and elevate our partnerships. Here's to new beginnings and exciting ventures!