Pragati Sharma

Marketing as a Revenue Engine? Dalia Mansour of Sprinklr shares her secrets! In our latest iTech Series Unplugged interview, Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, dives deep into the evolving role of marketing as a revenue driver. Key Takeaways: 💡 Align marketing with revenue goals and collaborate with sales, product, and customer success teams. 🎯 Balance short-term pipeline goals with long-term brand building for sustainable growth. 🌍 Tailor global strategies to meet regional market needs for maximum impact. Explore how Dalia leads innovation in B2B marketing and CXM in emerging markets. Don’t miss her insights on AI integration and leadership! More:: https://lnkd.in/di5Rcmh3 #B2BMarketing #CXM #RevenueLeadership #Innovation #interview #GTMLibrary #iTechSeries

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Marketing as a Revenue Engine? Dalia Mansour of Sprinklr shares her secrets! In our latest iTech Series Unplugged interview, Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, dives deep into the evolving role of marketing as a revenue driver. Key Takeaways: 💡 Align marketing with revenue goals and collaborate with sales, product, and customer success teams. 🎯 Balance short-term pipeline goals with long-term brand building for sustainable growth. 🌍 Tailor global strategies to meet regional market needs for maximum impact. Explore how Dalia leads innovation in B2B marketing and CXM in emerging markets. Don’t miss her insights on AI integration and leadership! More:: https://lnkd.in/di5Rcmh3 #B2BMarketing #CXM #RevenueLeadership #Innovation #interview #GTMLibrary #iTechSeries

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This train-side snapshot may not fully capture Jindal's eye-catching billboard, but 'Powerful' was my initial impression. Deciphering narratives behind OOH ads is a common practice for many during journeys. Curious, I wanted to know more about the campaign and the two-minute film did not dissapoint. The video is a visual delight in itself! The clang of metal, mesmerizing frames, and raw spirit hit home. From factory scenes to everyday chores, all linked by steel. When an ad translates into art and stirs the right emotion, it's a win. If you're curious, here's the link to the short video: https://lnkd.in/d-pQhGbC #OOHAdvertising #marketing #billboard #storytelling #Jindal #TheSteelofIndia

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These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

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Just like many other countries, India is also adopting legislations similar to the EU Digital Markets Act. As a result, mobile OEMs and their alternative app stores are poised to have a stronger foothold in the mobile marketing space here. With over 1.5 billion untapped daily active users, OEM platforms such as Xiaomi, Huawei, Oppo, OnePlus, Realme, Transsion and Vivo, represent a vast resource for mobile app marketers seeking to draw in new users and boost app downloads. Alternative app stores are thus standing out as a viable option for brands from all verticals, from D2C brands to e-commerce and mobile gaming. Here's an interesting read on why Mobile OEMs ought to be a default part of businesses’ marketing mix in 2024 and beyond.  #OEMadvertising #mobileOEMs #alternativeappstores #digitalmarketingtrends

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What an evening it was. After a while it was an evening filled with ace marketers in one room and some of my takeaways were just so enriching. Thanks, team BambooBox and Ankur Saigal for having us over💛💛. #cerebral #B2Bmarketing #nauncesattheirbest My top 5 takeaways for the B2B world: ✔️ Build a community or a platform that is NOT related with your brand. People will love you for it ✔️ Ensure that there is a series of micro-engagements that you do with your audience, to achieve the final intended results ✔️ Demand-gen is brand led, not vice-versa. Always. ✔️ You have to be a 'buddy' to your sales org, Practice and other stakeholders for you to feel the same pain as they do ✔️ Co-own everything -Targets, numbers, content. When you experience the struggle in co-ownership, the success that you achieve is only deserved

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Plot twist: Influencers need more than just a pretty feed! Just penned a piece for Campaign India and The Other Circle on why influencers can't ghostwrite their own PR. Spoiler alert: It's not about the 'gram, it's about the grand plan! Read how to go from 'swipe up' to 'level up' in the influencer game: https://lnkd.in/dRHSsacP #InfluencerPR #BrandBuilding #MoreThanJustLikes #BestPRPractices

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As a kid, gaming was pure joy — a world of its own. Weekends meant gathering with cousins, battling it out over Monopoly, Snakes and Ladders, or Ludo. Hours would fly by with nothing but full focus and boundless fun, no guilt or FOMO. Another fond memory? Watching my dad dive into his handheld video game every evening, glued to those three simple gaming options. I’d often wonder what it would be like to play myself. Then came my first phone— the iconic Nokia 3310. Owning it in my early twenties felt like a privilege, and the thrill of mastering Snake Xenzia was unmatched. Fast forward to today: gaming has transformed into an expansive universe of possibilities. It’s no longer just entertainment; it’s a force shaping lives, careers, and industries. For marketers, it’s a frontier that’s impossible to ignore—a world where opportunities for innovation, engagement, and growth are endless. The wait-and-watch game is over. We’ve just launched the IWMBuzz Dentsu India Gaming Report and trust me when I say it’s your go-to treasure trove for insights, trends, and strategies to shape your 2025 plans. We couldn’t be prouder! What are you waiting for? Grab your copy now, craft your strategies, and allocate those budgets to stay ahead in this ever-evolving world. Click here to read: https://lnkd.in/gWxUGjbw | Harsha Razdan | Narayan Devanathan | | Anindita Sarkar | Sujata Dwibedy | Abheek Biswas | Prabhupreet Singh Ahuja | #SachinSadanandan | Alifiya Hirani | Prerna Sagvekar | Archie Kothari | 

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🌟 Exciting news! 🌟 We're thrilled to announce that Mr Deepak Verma, COO of ImagesBazaar, has been featured in ADGULLY's exclusive report on "Optimizing ROI in CTV Advertising"! 🚀 This insightful article delves into the growth of CTV, data-driven strategies, and audience engagement, offering valuable takeaways for marketers and advertisers. Kudos to journalist Ms Abha Garyil Peer! 🙌 Read the full story here: https://lnkd.in/g5ixw6Rp #CTVAdvertising #ROIOptimization #MarketingInsights #PRNews #ImagesBazaar

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Ever wondered what your fellow marketers are reading on WARC? 🏃 What are the most useful reports filtered by different industries in the APAC region? We’ve got the scoop! 🕵️‍♂️ 📈 Financial Services: Money talks, and everyone’s all ears! 💰 APAC Spotlight: Decoding Asian affluence - https://lnkd.in/e9TWcqKF The Future of Measurement 2024 - https://lnkd.in/ep5ARxPr? 🍷 Alcoholic Drinks: Raising a glass to the thirst for more! 🍾 What’s working in growing market share - https://lnkd.in/evTfZKjr The WARC Guide to marketing’s impact on pricing - https://lnkd.in/e8NrAUXn 🍔 Food: Because who doesn’t love a good bite? 🍕 What's working in brand launches and extensions - https://lnkd.in/eSUqaR55 Beyond brand vs performance - https://lnkd.in/ewA5z4BK 🛍️ Retail: Shopping till we drop! 💸 What we know about reach and frequency - https://lnkd.in/eUDQyKgG The £10m cost of dull advertising - https://lnkd.in/eTBi-jpr 📱 Technology & Electronics: Geeks unite! 🤓 The WARC Guide to performance marketing - https://lnkd.in/egcQgzmd The rise of full-funnel: Why brand-building is back - https://lnkd.in/em6wiJT8 💊 Pharmaceuticals: Staying healthy is the new cool! 💪 Short-form video: How to supercharge your media mix and drive full funnel impact - https://lnkd.in/eh9iiQpe Future of Consumption: Unlocking Gen Z behaviour for crafting powerful strategies - https://lnkd.in/eyk9-GbA Join the hivemind and let us know which industry you are in and what type of content gets your heart racing? 💨 #BoldMindsBoldMoves #APACTrends #IndustryInsights #DataDive

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Imagine stepping into a store where every product and piece of content feels handpicked for you. This is the future of AI-driven personalized marketing in 2024, and it’s reshaping not just how brands sell, but how they create and deliver content, especially in India. AI is set to boost marketing efficiency by 35%, driving deeper engagement through highly relevant content and personalized experiences​. Companies like Flipkart and Swiggy are leveraging AI to predict preferences and deliver real-time recommendations​. This extends to content marketing, where AI tailors blogs, emails, and social media posts to resonate more personally with each customer, enhancing their connection with the brand. With the implementation of the Digital Personal Data Protection Act, 2023, businesses in India are prioritizing ethical data usage while crafting hyper-targeted content that can yield up to 20% higher returns. In content marketing, AI plays a crucial role in automating and personalizing messaging, ensuring that each piece of content resonates directly with the audience's specific needs. #AI #ContentMarketing #Personalization #DigitalMarketing

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One of the problems with how AI is being used now is that it is “coming out as a business solution and not an editorial solution”.

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Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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“Mera Naam Chap Na Chahiye” - Why PR needs to move beyond “Media Relations” And embrace the new digital, social, creator and founder-led economy . Senior PR Leader Michelle Kumar joins Aishwarya Suresh and I on Table Talk to talk about the evolution and revolution of PR in 2025

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Grateful to Madhavi Sekhri from International News Media Association (INMA) and Nandagopal Rajan COO Indian Express Digital for an enlightening webinar on "How The Indian Express Uses GenAI"! 🙏🌐 Fascinating insights into their strategic AI adoption journey - from skeptical observers to innovative implementers. Highlights include: • Launch of Express Shorts: An AI-powered product developed with robust editorial controls • Thoughtful approach to technological transformation • Emphasis on inclusive newsroom conversations about AI integration Excited to see how media organizations like The Indian Express are pioneering responsible AI implementation in journalism! 🚀📰 #GenAI #MediaInnovation #JournalismTech

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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Unveiling Growth Strategies for Small to Medium Agencies with Arun Sudhaman, Editor PRovoke Media Join us for an insightful conversation on The India PR Show's third episode, where Arun Sudhaman, an industry expert, shares invaluable insights into agency growth trends. Discover key questions answered, such as defining mid-size to small-size agencies, identifying niches for differentiation, and navigating global best practices. In this episode, Arun Sudhaman delves into the nuances of agency growth, providing actionable tips and real-world examples for aspiring agencies. From understanding industry benchmarks to implementing strategic differentiation, this episode is a goldmine for agencies aiming to scale their operations effectively. Don't miss out on this must-watch episode for PR professionals, agency owners and communicators eager to elevate their agency's growth trajectory. Subscribe to The India PR Show for more interviews and expert insights into the world of public relations. Watch the podcast here https://lnkd.in/gawbyQMM listen here on Spotify - https://lnkd.in/g8VtsvVV Google Podcast- https://lnkd.in/ggR_rTzM Tune in monthly across YouTube, podcast platforms, and social media channels to gain invaluable insights and join the conversation. Follow us on IG: TheIndiaPRShow LinkedIn: The India PR Show The India PR Show is brought to you by Bala Kumaran and me. Please watch, listen, and share. Let us also know what you think and who would you want to see on the show next. Produced by BrandStory Productions Ebony & Ivory PR #publicrelations #marketing #journalism #india #podcast #theindiaprshow #tiprs #communications #theindiastory #entrepreneur #digitalmarketing #pr

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An interesting must read.

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The second instalment of my compilation of 'Best ads of 2024' - do give it a read and share your views #advertising https://lnkd.in/gV8huuvP

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