LEADIN' Lab - POLIMI School of Management

🚨 Oggi, alle 14.30 Tommaso Buganza ed io presenteremo il primo #Webinar (#gratuito) del #PercorsoTematico "Il Platform Thinking e le sue sfaccettature" dal titolo "Come fare Platform Thinking in azienda: strategie e tattiche". Presenteremo la nostra ultima ricerca su come le aziende consolidate possono usare il platform thinking per risolvere problemi specifici e concreti, in ogni funzione aziendale. Puoi ancora iscriverti gratuitamente qui: https://lnkd.in/d6EpAv7n I prossimi appuntamenti del percorso tematico saranno: -  29/01/2025: Generative AI e Platform Thinking: MyGPTs come strategia di piattaforma -  17/03/2025: Unconventional Platforms, l’evoluzione delle piattaforme “offline” (con Silvia Gadola) -  14/05/2025: Platform Thinking e sostenibilità: binomio vincente? (con Valentina Pontiggia e Silvia Gadola) -  04/07/2025: Piattaforme e Pubblica Amministrazione: Government as a Platform (con Luca Gastaldi) Elisabetta Puglielli Osservatori Digital Innovation POLIMI School of Management Symplatform LEADIN' Lab - POLIMI School of Management   

📢 Exploring the Impact of Technology on Retail Customer Experience 📖 In their latest study, Technology-Aided Customer Experience Innovation: Implementation Modes in Retail, Federico Artusi, Stefano Magistretti, Emilio Bellini, and Claudio Dell'Era delve into how retailers leverage beacon technology to transform customer experiences. 🔍 This fsQCA analysis of 32 cases reveals three distinct implementation modes for retail innovation: • Automation: Streamlining processes and replacing manual tasks with technology. • Augmentation: Enhancing the hedonic aspects of shopping, delivering unique and memorable experiences. • Customization: Personalizing the customer journey through adaptive and context-specific technology use. Key takeaway? Emerging digital technologies are not just tools for efficiency—they redefine how customers experience retail environments, blending functionality with pleasure. 📌 Read the full paper: https://lnkd.in/dYZwJUdA Editor in Chiefs René Chester Goduscheit Tim Schweisfurth Managing Editor Harry Boer Editorial Assistant Jeannette Visser-Groeneveld Associate Editors Tim Schweisfurth Fausto Di Vincenzo Daniel Trabucchi Desirée Van Dun Lillian Gambi Marine Agogué Senior Advisors Gloria Barczak Armand Hatchuel Katharina Hölzle Mats Magnusson Mette Præst Knudsen Johan Frishammar Søren Salomo

Getting ready for later today, are you joining? #PlatformGalaxy Tommaso Buganza Marina Planas Elizabeth J. Altman Gabriele Rosani Elisa Farri Anna Noakes Schulze Milja van 't Noordende Silvia Gadola Elisabetta Puglielli Osservatori Digital Innovation TheNTWK (The Network) Ecosystem LEADIN' Lab - POLIMI School of Management Symplatform #PlatformThinking

We look forward to receiving your work to our EGOS 2025 sub-theme 76 "Bit for Bit Unplanned: Creative Processes' Perks and Perils in the Era of Digital Technologies," taking place in Athens. This track seeks to explore the intersection of digital technologies and creative processes, with a special focus on the unplanned, serendipitous, and seemingly purposeless elements of creativity within organizations. Submission Deadline: January 9, 2025 Conference Location: Athens, Greece Details on Submissions and Themes Why Submit? This sub-theme encourages critical exploration of how digital technologies—like AI, Big Data, and VR/AR—shape creative processes, from playful experimentation to ethical implications. We invite a diverse range of methodologies and perspectives to help expand our understanding of creativity in an increasingly digital age. Convenors Stefano Magistretti, Politecnico di Milano Christine Moser, Vrije Universiteit Amsterdam (VU Amsterdam) George Kuk, The Manchester Metropolitan University EGOS (European Group for Organizational Studies) #DigitalCreativity #OrganizationalStudies #ManagementResearch #CallForPapers #Research

Next week, Elizabeth J. Altman will be the opening #keynote speaker of our event #PlatformGalaxy, exploring the connections between #Platforms and #EstablishedFirms. Willing to know more? Join us here on LinkedIn to enter the Galaxy of Platforms: https://lnkd.in/dkuNyD23 When? December 3rd, from 3:00 to 4:30 pm CET, Marina Planas, Daniel Trabucchi, Tommaso Buganza, Milja van 't Noordende, Gabriele Rosani, Anna Noakes Schulze, #PlatformThinking LEADIN' Lab - POLIMI School of Management TheNTWK (The Network) Ecosystem Osservatori Digital Innovation POLIMI School of Management

Join us in the #PlatformGalaxy on December 3rd, from 3:00 to 4:30 pm CET, a premier international digital event streamed live on LinkedIn. Hosted by the #PlatformThinkingHUB Observatory of the POLIMI School of Management (Osservatori Digital Innovation)in partnership with TheNTWK (The Network) Ecosystem and Symplatform, this event will delve into the diverse landscape of platform typologies and their vast applications in the digital world, especially as #GenAI reshapes platform strategies and business transformation. Our speakers, including top experts from academia and industry, will share insights from recent research on how established firms are harnessing platform models to drive innovation, scalability, and competitive advantage. 📆 Agenda 15:00 – Welcome and Opening Marina Planas, Daniel Trabucchi, and Tommaso Buganza 15:15 – Keynote: Incumbents and Platforms Elizabeth J. Altman (Professor at UMass Lowell), introduced by Milja van 't Noordende, will discuss how traditional companies can leverage platforms to maintain relevance and foster innovation. 15:40 – Platform Thinking HUB Research Insights Daniel Trabucchi and Tommaso Buganza, Scientific Directors of the Platform Thinking HUB Observatory, introduced by Marina Planas, will present the latest research findings, spotlighting three strategic approaches established firms can adopt to innovate through Platform Thinking. 16:05 – Generative AI for Managers and Platform Transformation Gabriele Rosani (Director at Capgemini Invent), introduced by Anna Noakes Schulze, will explore practical applications from the forthcoming new book with Elisa Farri "HBR Guide to Generative AI for Managers". 16:30 – Closing Remarks Marina Planas, Daniel Trabucchi, and Tommaso Buganza Join us to navigate the transformative potential of platforms in the era of generative AI, unlocking new horizons for business and digital innovation across various sectors. #PlatformThinking LEADIN' Lab - POLIMI School of Management

A qualche settimana dal convegno, su EconomyUp - Digital360, Tommaso Buganza ed io, condividiamo alcune riflessioni sulla diffusione del #PlatformThinking in Italia, con un confronto tra la ricerca fatta sulle imprese di #S&P500 e #FTSEMIB. 👉👉 https://lnkd.in/dfBtGy55 Grazie a Giovanni Iozzia LEADIN' Lab - POLIMI School of Management POLIMI School of Management Osservatori Digital Innovation Symplatform

Call for Papers: EGOS 2025 - "Bit for Bit Unplanned: Creative Processes' Perks and Perils in the Era of Digital Technologies"   We look forward to receiving your work to our EGOS 2025 sub-theme 76 "Bit for Bit Unplanned: Creative Processes' Perks and Perils in the Era of Digital Technologies," taking place in Athens. This track seeks to explore the intersection of digital technologies and creative processes, with a special focus on the unplanned, serendipitous, and seemingly purposeless elements of creativity within organizations. https://lnkd.in/dm5vkK9F   Why Submit? This sub-theme encourages critical exploration of how digital technologies—like AI, Big Data, and VR/AR—shape creative processes, from playful experimentation to ethical implications. We invite a diverse range of methodologies and perspectives to help expand our understanding of creativity in an increasingly digital age.   Key Topics Include: How digital tech influences the pleasure of creative work The role of AI and machine learning in unplanned and purposeless creativity Ethical considerations in digital creativity, including bias, transparency, and artist protections   Submission Deadline: January 9, 2025 Conference Location: Athens, Greece Details on Submissions and Themes   Convenors  Stefano Magistretti, Politecnico di Milano  Christine Moser, Vrije Universiteit Amsterdam (VU Amsterdam) George Kuk, The Manchester Metropolitan University    Join us in Athens to explore these interesting questions and contribute to the dialogue on creativity and technology in today’s organizations. We look forward to your insights! #EGOS2025 #CreativityInTech #DigitalCreativity #OrganizationalStudies #ManagementResearch #CallForPapers #Research

🔔 New Research! Discover how Federico Artusi, Paola Bellis, and Roberto Verganti explore innovative approaches to redesign product language in established products. In their paper titled "When products speak differently: Designing new languages for established products," the authors investigate how companies can redefine the language of established products to better align with evolving customer expectations. Using a case study of Videndum, a company known for its premium branded tools for content creation, the research outlines how new product meanings can be embedded into design principles, balancing innovation with the constraints of dominant product designs. This study introduces two key layers of design principles—value-principles and solution-principles—showing how both symbolic and functional product attributes can evolve while maintaining market recognition. 🔗 Read the full article here: https://lnkd.in/dj7x9pvr Editor in Chiefs René Chester Goduscheit Tim Schweisfurth Managing Editor Harry Boer Editorial Assistant Jeannette Visser-Groeneveld Associate Editors Tim Schweisfurth Fausto Di Vincenzo Daniel Trabucchi Desirée Van Dun Lillian Gambi Marine Agogué Senior Advisors Gloria Barczak Armand Hatchuel Katharina Hölzle Mats Magnusson Mette Præst Knudsen Johan Frishammar Søren Salomo

🗣️"Behave like a Design Leader: The Ultimate Toolkit"🗣️ The JAM of the 8th edition of the Observatory Design Thinking for Business featured a keynote speech by Giulia Calabretta, Associate Professor of Strategic Value of Design at Delft University of Technology 🎤 Giulia explored the role of design in driving business innovation, emphasizing the strategic value of design and the need for every organization to elevate design thinking through leadership roles like Chief Design Officer. Her insights provided actionable takeaways for unlocking design's full potential at scale. A huge thank you to Giulia for sharing her insights and actionable tools with our community! Organizing Team: Osservatori Digital Innovation LEADIN' Lab - POLIMI School of Management Design+Strategies