Veerander Chowdary

#MondayMantra (4) Never forget your beginner's spirit. - start your day with listening to your team before trying to impose your thoughts. - learn from campaign daily (other than impressions, clicks, ctr etc.). avg. cpc, cpm also gives you market trend and will help in #brandplanning and #forecasting. - remnant inventories on a publisher website can also deliver #campaignperformance. - #b2bmarketing is beyond just #icp but don't underestimate it. - few sites have only seen #seotraffic growing on any search engine update. identify sweet spot. yes, learn the science and prosper. it is never too late. - avg. cpc - being a factor of many dimensions, metrics and ai outputs. learning from it is very useful to build not only your demand-side model but also a supply-side model. - #paidsearch should not have edited the definitions of ex/ph/bm/bmm/ne. do understand these definitions thoroughly if you want to deliver #performancemarketing on #searchengines - #performancecreative plays an important part to deliver optimum results from the #customerdataplatform and #datamanagementplatform. the purpose fails miserably if the enterprise has not accounted for #dynamiccreativeoptimizer #dco platform to support your #personalisation outreach. - trust your agency and #asoexpert to deliver #aso #appstoreoptimization reach and results. - when #retention is the future for #digitalbusiness then do not kill it with #discounts and #offers. #ecommerce sees a short-term increase blip in revenue, but it harms long-term specially a small e-commerce manufacturing start-up. - #b2bmarketing with content is a long-term strategy. do not take it lightly with other #marketingchannels. but don't forget the rule of chess. #contentistheking theory fails when other activations do not support the #clientsuccess and #sde. minimize the friction between cs, sdo/e and marketing team. - there is no harm in evaluating #influencers beyond just the visible content on their media channels. always read between the line's agenda of the influencers before engaging with him / her. - keep your #creative less cluttered from too-much content. this creative can be used on any of your #pesos media. (note: the additional s added in pesos is done purposely😊) - marketing used to / are / will be done purposely. but do not underestimate the user / consumer. they can see you. - the trend of being the first is dead long-time back. #smarttvads needs an ecosystem of both hardware and software innovators. #brands should give a try to scale that ecosystem and just not expect only #performance from it. - nothing is impossible. like winter #programmaticads has arrived (2013-14) long-time back in #India. but the marriage of #programmaticsads with #martech platforms in a work-in-progress. - the top management do consider engagement and performance both. present both with equal importance & data bundled with #creativeperformance. - eat healthy, sleep enough and work hard - networking is important. be honest.

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Ok DTC guys let me put this straight, you don't have to add both cold and retargeting audience in the same PMax asset group. Because by doing this you will never know the true ROAS of your individual audiences. And hence you won't know whether to scale the campaign in case of cold audience. And you won't know which creatives are relevant for retargeting audiences. I see a lot of lazy marketers putting all possible audiences into a single PMax asset group. Pls don't be lazy

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Offer is the single thing that can make or break your business. A great offer can help you: → Charge premium → Stand out in the market → Skyrocket your business growth. So follow these 3 steps to create an irresistible offer. Akash Anand #highticketoffer #offercreation

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Facebook audience selection is tough. I thought so too but let's talk about what's important since some of you guys asked me about it. Basics - 1. Audience Interest - Don't overcomplicate it. Keep it broader so that you have a higher chance of reaching a volume. 2. Creative - What works for us is brighter colour copies so maybe try A/B testing with your ad creatives. 3. Copy - Here's a tip on our copies, generally it's the second thing people see. We call out our TG eg. If you cater to Architects then your opening statement should be "Are you an Architect looking for xyz?/ Hey Architects," This is a lot more personalised to filter out people in a broader audience set. These are the 3 pillars that we follow in MARQN's ad sets. And it's a lot of trial and error so just go back and forth with these pillars and see what works for you and your clients.

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Kanishka Closed a $200 client. Nivetha booked 8 calls in 2 days. Ambarishan got multiple inbound leads. Surbhi got her 1st $500 client within the first 3 days. Binny got multiple positive leads for her clients in 2 days. Chandrima closed a client in just 10 minutes on a sales call. Monika got her 1st inbound Client & resigned from an agency. These are real results from real people. What if I tell you this could be you? → No more chasing after clients. → No more struggling to get leads. → No more second-guessing your worth. Introducing "Lead Gen OS", our first-ever course. Why is it different? It has a Money-back guarantee. No questions asked. Because we know our system works. It’s not just any other buy & forget course, because you get a 30-day challenge {worth 10k} for FREE to ensure you implement everything you learn. Not only that, you get: → 2 custom GPTs (worth 3k) that write like Kani for one month FREE. → A Notion DM tracker (worth 5k) used by us and our clients to book 6-8 calls weekly, FREE. Now my question to you is: Are you a smart action-taker like those who achieved these results? Or do you procrastinate? I know you’re smart! Still need more clarity? Comment "Clarity" and I'll send you a link to book a FREE clarity call with me.

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🚨 May be this post might trigger some of the agencies who are looting clients 🚨 Last month, I onboarded a client and found their ROAS below 0.5 with sales at 3 Lakhs despite offers. They were wasting money on ineffective ads. After some basic optimizations, I improved their ROAS to 1.3 in just 8 days with slight reduction in spend. Seeing the growth, the client trusted me and showed me their previous month's MIS report, revealing they were paying a creative agency 3 Lakhs per month for AI-generated, static social media posts and ad creatives that too without videos and UGC's and each costing Rs. 4500. Only 10% of these were used by their performance marketing agency. I showed them they had been scammed by two agencies for a year. By optimizing campaigns and implementing a revenue-sharing model, I reduced their costs from 8 Lakhs to 2.5 Lakhs, including my fee, while achieving a consistent ROAS of 1.9. With less spend and no offers, I matched their previous sales. Let's promote transparent and honest practices in our industry. 💪 #performancemarketing #ecommerce

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UGC is often process of thoughtless creating for the sake of creating Once you start to realize the strategic approach is methodical (or atleast it should be) then you start to see the wins 😎 If you want this framework, connect with me (Ryan Santoyo) and comment “UGC” #ugc #ugcstrategy #contentstrategy #brandstrategy #content #creatoreconomy

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Making Social Media & SEO Work Together | Search Engine Journal Boost your SEO efforts with an effective social media strategy. Learn how social media can enhance your online visibility and connect with your target audience. ------------------------------------------------------------------------------------------ The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. Understanding this dynamic is essential for businesses aiming to enhance their online visibility and connect with their target audience effectively. In this article, we’ll explore how social media can significantly boost your SEO efforts. We’ll delve into practical examples, consider the impact of recent industry changes, and provide up-to-date references to help you navigate this complex landscape. Read More ~ https://lnkd.in/d3HhYw5N #SEO #SEM #DigitalMarketing #Business #Search #SocialMediaMarketing #Entrepreneur #SmallBiz #Marketing #MarketingStrategy #CEO #CMO #CTO #SMEs #SMBs #BusinessOwners #Founders

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Launched on 1st August 2024 Currently scaling at 25L per month 1st month ❌ Not profitable Revenue - 11,12,649 CAC - 648 2nd month 🟡Just breakeven Revenue - 17,29,537 CAC - 549 3rd month 🟡Still breakeven Revenue - 17,00, 881 CAC - 504 4th month (current) ✅Profitable Revenue - 22,52,920 (Month not ended yet) CAC - 446 More than these numbers, it is also the belief brand showed in our team. Otherwise by month 3, many would have started shopping for a new performance marketing team Many brands that come to us, expect to get them to profitability and turn around everything in 30 days, for a business that's been struggling for last 6 months Those are unrealistic expectations and we mostly don't move forward unless the founder is open to have a discussion on a more realistic scenario We have had the opportunity to work with such amazing founders who are ready to listen and see the light of the day after a rough past  It isn't a one side effort but a collective team from both brand and our side .... If you are a founder looking for reliable and consistent profitable growth for your ecommerce brand with performance marketing, let's talk, DM's open

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As a top of the funnel we have been running “Free session” campaigns for Blusteak Academy , finally got some decent amount of attendees. The following were the learnings: - Initially we were only offering offline free sessions, but faced low attendance due to travel, location etc (Topic - free digital marketing session) - Then tried out a sunday online session with the same topic. Didn’t see much traction (Either due to the timing - it was morning and /or due to the topic) - Third time, we changed the topic to “AI in digital marketing” and changed the timing to weekday night - 8:30 pm - this combo gave us the least cost per lead and highest attendance

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A prospect call left me speechless today I was on a call with a D2C brand owner and they wanted our help in scaling their revenue I reviewed their creatives, landing page as well as a few of the ads they were running before the call and very honestly, after looking at quality of the same I didn’t expect them to be making a lot of money through ads After speaking to the brand owner, I was shocked to hear that they were generating sales of over ₹25,00,000 just from their own website I wanted to share this story because it teaches a very important lesson, which is: 1: Never Judge a book by its cover 🤣 2: You can incorporate all the strategies and get the best experts on board but only the brands that have the right product-market fit will sell This is exactly why at Fly Social Media we only onboard clients who’s products we know for a fact that we can sell because strategy isn’t the only thing that gets you sales

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You will receive an abundance of inbound leads.. (If you start making changes now) Let’s picture this ⬇️ You have been posting ➙ Strategically ➙ Consistently ➙ Authentically Sharing your ➙ Journey ➙ Process ➙ Stories With a mixture of ➙ Social proof ➙ Data ➙ Authority building All for 3-6 months now Then it happens ➙ Your calendly booked up with calls ➙ All highly qualified ➙ Only wanting to work with you All because you ➙ Started early ➙ Worked on strategy ➙ Made necessary changes Now you’re smiling at all the hard work you done A real ‘mama I made it’ type feeling This will be your reality if you implement a strategic approach But don’t take my word for it Just look at the results Ready to attract what you truly deserve? DM ‘DESERVE’

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Wanna 10X Your D2C Growth? 🤯 Here’s a breakdown of 3 Winning Funnels from D2C brands you can steal today:  --- Funnel 1) boAt Lifestyle – India’s Electronics Juggernaut with ₹3000 Cr+ in Revenue   → Upsell & Cross-sell at Checkout   → Flash Sales & Limited-Time Discounts   → Influencer-Driven Marketing (Bollywood + Cricketers)   → Homepage Pop-ups for Early Access Deals   → Seamless One-Page Checkout  --- Funnel 2) Mamaearth – From ₹24 Cr to ₹1000 Cr in 4 Years   → Strong Product Page Optimization (with Trust Signals)   → Personalized WhatsApp Follow-ups   → Heavy Retargeting Campaigns on Meta & Google   → Subscription Model for Repeat Purchases   → Leveraging Social Proof with Customer Reviews  --- Funnel 3) Sleepy Owl Coffee – A Coffee Brand Changing How India Drinks Coffee   → Direct-Response UGC Ads on Instagram   → Homepage Focused on Customer Education (Brewing Guides)   → Smooth Add-to-Cart Process with Minimal Distractions   → Tiered Discounts for Higher Cart Value   → Email Flows to Nurture Leads and Drive Repeat Sales  --- These funnels didn’t just build brands—they created movements. Every tactic serves a purpose: to increase conversion, drive loyalty, and keep scaling without burning out. Steal these strategies for your D2C business and start seeing real growth today. What’s the best funnel hack you’ve used recently?  #D2CMarketing #PerformanceMarketing #EcommerceGrowth #FunnelStrategy #AgencyLife #IndianBrands #GrowthHacks

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How to get your ideas approved from the client? Idea accha hone chahiye ❌ At least 3-4 ideas, viral and free main hona chahiye ✅ 8/100 #agencylife #client #topical #socialmediamarketing #agency #digitalmarketing #contentmarketing #clientservicing #copywriting

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We scaled a Brand by 76% to INR 25 Lacs in 2 Months with FB ads. I'm going to show you the exact strategy we used... 1. Picking the right target audience   The brands we've seen have the most explosive growth   and usually market to mothers. That's the majority of the audience on FB.  For some brands targeting mums (Kid's clothing, for example), we've seen repeat purchase rates as high as 50% in a month...  2. Flash Sale(s) Our sales strategy made us great revenue bumps every fortnight when we ran these sales.   You can't just scale every 3 days when you have a big sale, you need to take advantage of it. For any sale events,this is the FB scaling strategy you'll want to follow. 3. The Sale Campaign Set Up  Here's the setup: 1 ABO campaign, 3 Ad sets total.   1 Broad ad set, 1 20D ad set - FB Engagers, IG Engagers, 95% Video Viewers over the last 20 days.   1 90D ad set - Website visitors, view content, add to cart, initiate checkout over last 90 days.   For the ads, put sale banners over existing best ads,   and introduce simple product image ads that mention the sale.   We usually don't do retargeting, but the only time we do is during a sale. 4. Scaling Strategy -     Scaling a limited time event meant you scale throughout the day (maybe every few hours) depending on results.     If you had 50 purchases come in every hour, FB will optimize easily.   For this client, we were checking results and scaling every 2 hours,   evaluating performance for the last 2 hours. At midnight, we reset the budgets. To sum it up: Announce Sale > Set up sale campaign structure > Add banners to best ads  + product image ads with sale #facebookads #fbads #marketing #d2c #brands #googleads #marketingagency #performancemarketing 

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Getting good clicks on your Ad but not getting conversions? Then it can be due to your landing page. If your landing page is not optimised, chances are your clicks will not be converted to Sales. So what are the factors you should check on your landing page? 1. Your landing page is easy to navigate. Sometimes, people don't structure their lending page properly, which creates confusion or trust issues in the minds of users. 2. Don't use too many pop-ups. If a user gets frustrated, he will leave the page. Also, highlight the important parts at the top of the page. 3. Your CTA should be aligned with your content. 4. You should provide social proof like Testimonials or Reviews on your Page. A video review will be the best. 5. Make your page mobile-friendly. 6. Match your landing page copy with your PPC ad Creative, especially in Google ads. 7. Optimise the speed of your page. 8. Don't talk about you, rather talk about the solution you provide and how you can help. Other points are welcomed. What do you say?

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“Kartik, we tried many agencies, but your agency is the BEST.” These are the words i hear from my previous client, Closing a new client is obviously amazing but when your previous clients come and say ‘you are the best’ it's quite cherishable, right 😍 ?? Your Client Retention Rate is extremely crucial for your business growth, I believe your Client Retention is directly proportional to Client Relationship. My team  provides personalised and consistent support to address our client needs and concerns effectively. But apart from this, I try to maintain transparent, regular communication to keep clients informed and build trust. I strive to build strong relationships with my clients, and actively listen to clients feedback and take the time to learn about their goals, challenges, and successes. So the point here is how you deal with your client is as important as your client relationship. 🤝 PS - How you maintain client retention in your business? 

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2 Magical ways to convert leads into clients 💥 👉Before connecting on a call analyse their profile and then offer you services according to their preferences & needs. 👉Being a good listener, Firstly listen to all the needs and requirements of the person then offer them the best which you can give. Apply these 2 things to convert leads into clients DM if you know more about converting leads into clients #client #leadgeneration #marketingtips #marketinglesson

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Here's how we generated sales with just 5,720 INR in ad spend and generated 300K INR in revenue. Before our intervention, our client had been running ads with another advertiser for the past year. Despite this, they hadn't achieved any sales; only inquiries. The reason behind this was a combination of factors including a poorly designed landing page UI, incorrect targeting, and unattractive ad creatives. Here's what we did: 1. We thoroughly understood our client's requirements during our initial call. 2. We formulated a strategic plan for generating sales. 3. We improved the landing page UI and ad creatives. 4. We conducted a two-day test for ads to identify the right audience, timing, etc. 5. We initiated the campaign and implemented ad retargeting strategies. 6. We achieved significant results. Note: The selected ads campaign that we created for the client. Category: Finance Product: Course Contact: +91 82643 49663 Website: www.spellgrowth.in #sales #advertisement #spellgrowth

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