Srinivas B Vijayaraghavan

To #AI or not to #AI, that is the question. Our humble attempt at an answer with BrandWagon FinancialExpress. Nitin Gupta #MarketingDilemmas #AIinMarketing #GettingAIRight #CreativeAI https://lnkd.in/duabmvmg

13

#CommsBrief | Ek.indUS appoints Pitchfork Partners Strategic Consulting for its strategic communications mandate Link in the comments Saurabh Vakil Jaideep Shergill #mediabrief #EkindUS #PitchforkPartners #strategiccommunicationsmandate #marketing #media

#CommsBrief | Senvion India appoints Pitchfork Partners Strategic Consulting for its strategic communications mandate Link in the comments Amit Kansal Jaideep Shergill #mediabrief #SenvionIndia #PitchforkPartners #strategiccommunicationsmandate #marketing #media

"The dynamic nature of today’s market demands a level of responsiveness that traditional marketing approaches can no longer satisfy, paving the way for a martech-led future," says our EVP & COO, Martech, Amit Sanyal, in his latest article for BW Marketing World. Dive in as he highlights India’s adoption of AI, the opportunities it presents, and the challenges businesses must tackle to leverage #MarTech for sustained success. Read the full article to learn more: https://lnkd.in/gSB9JBMd

11

An interesting must read.

10

A day filled with insights and interesting conversations at the CMOs’ Charcha event hosted by ADGULLY in Bangalore. It was a privilege to be one of the panel members’ on a thought provoking topic ‘Convergence in media: Bridging the gap within different media channels for seamless brand experiences’. Intriguing views and insights from other panel members and influential marketers Amarnath Dutta Anuj Sharma Gandharv Sachdeva Ishan Bose Nitin Gupta Prasanth Naidu and a captivating session chair Akshaara Lalwani Ipsos Strategy3 and ADGULLY also unveiled a pivotal research report 'A Deep Dive into UGC and Influencer Marketing' at the event. We all know the power of Authentic and Genuine Storytelling. This report highlights the role and criticality of UGC and Influencer Marketing in modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. Thanks for putting this together in such a short time Baidhani Mandal and Amal Anirudh, thanks for your guidance Deepak H and thanks for your support Sunil Pinto Vivek Mathur (VK) and for putting us in touch with the marketers. 📥 Download the report today using this link - 🔗 https://lnkd.in/dN_fdBf6 From Ipsos: Ipsos in India Vivek Gupta Amit Adarkar Madhurima Bhatia Deepak H Rajashree Ivaturi Pallavi Mathur Lal Baidhani Mandal Amal Anirudh Ipsos Strategy3 Gunjan Gupta Aasim Makrani From AdGully: Bijoya A Ghosh Sunil Pinto Vivek Mathur (VK) #InfluencerMarketing #UGC #Research #Ipsos #IpsosinIndia #MarketingTrends #CMOs #CMOsCharcha #AdGully #MarketingLeaders #MediaConvergence #BlendedStrategy #PanelDiscussion

76

2 Comments

The Authorpreneurship journey podcast shoot continues with Mr. Vinay Pushpakaran the Customer Centricity Expert and Mr. Vamsi Deepak Sankar the Authorpreneurship Guru . The conversation revolved around #Business #CustomerExcellence #CustomerCentricity #BrandBuilding #Writing #Publishing #Authorpreneurship #PSAI #Entrpreneurship #firstgenerationbusinessowners . The late evening shoot wrapped up with some fantastic takeaways for people and organizations who want to grow their businesses through the authorpreneurship route. Watch out this page for more updates on the podcasts.

9

Snapchat and BCG launched a first-of-its-kind report that unravels the hottest topic in the Indian marketing scene right now: Gen Z! The report has some very interesting insights about the spending power of Gen Z, and around how marketers can connect with them.   Here's a sneak peek.   #Collab #GenZ #India #Marketing #Snapchat #BCG

629

23 Comments

Saurabh Gaur launches PerformAce, transforming digital marketing with visionary leadership and innovation. read more: https://lnkd.in/duWPy3BG Saurabh Gaur said,  “PerformAce represents the culmination of my professional journey—a commitment to excellence, visionary leadership, and transformative growth. Our mission at Performance Ace is simple yet bold: to achieve the impossible and deliver unparalleled results in digital marketing services.” #DigitalMarketing #Innovation #Leadership #Excellence #Adtechtoday

25

Are you navigating the intricate world of content marketing amidst growing privacy concerns? Discover effective strategies to balance personalization and data protection while staying compliant with GDPR and CCPA. Dive into our latest blog: "Navigating Privacy Concerns in Content Marketing" to learn about: ✅ Prioritizing transparency and consent ✅ Using anonymized data for targeted content ✅ Implementing privacy-preserving technologies ✅ Adopting a privacy-by-design approach Stay ahead in the digital landscape and build trust with your audience. Read the full article here: https://lnkd.in/gUpnDyqY #ContentMarketing #DataPrivacy #GDPR #CCPA #MarketingStrategy #DataProtection #PrivacyByDesign #AnonymizedData

4

Exploring Geonix: Gain Exclusive Insights from the Marketing Maestro, Saurabh Dey. In this illuminating interview, delve deep into the innovative marketing strategies spearheading Geonix's success trajectory. From market trends to future projections, uncover the driving forces shaping the industry landscape. Join us as we unravel the secrets to effective marketing in today's dynamic business sphere. Vikas Gupta Click to watch now: https://lnkd.in/g4yNYsqy #Geonix #MarketingStrategies #IndustryInsights #ExclusiveInterview

2

By 2024 end, it is predicted that India will have over 650 million internet users, expected to reach 900 million by 2025. This substantial increase can significantly contribute to establishing a robust digital ecosystem in the country.   In this blog, let’s explore the amazing advantages of digital marketing and digital marketing career scope together. https://lnkd.in/gFZjv9Uk

4

In the realm of marketing technology, gen AI is catalysing a shift from rule-based systems to more dynamic, context-aware platforms in India. Marketing services providers like Hansa Cequity are reimagining customer engagement strategies, leveraging gen AI to create personalised, interactive experiences at scale. This shift necessitates a re-evaluation of existing martech stacks, with a focus on integrating AI-powered tools that can generate content, analyze customer behavior, and automate complex marketing workflows. To read more click here: https://lnkd.in/du3St43U Neeraj Pratap Sangani #AI #ArtificialIntelligence #Marketing #Marketingtrends2024 #FutureofMarketing #Innovation #DataDrivenMarketing

7

These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

1