Siddharth Batra

🚀 Swiggy's IPO DRHP is a gold mine of data 📊 Average Order Value (AOV): Swiggy Food Delivery: ₹428 Instamart: ₹460 Dineout: ₹3,129 📈 User Growth & Engagement: 112.73 million users have transacted on Swiggy's platform as of June 30, 2024. Monthly Transacting Users (MTUs) for Food Delivery and Quick Commerce continue to rise, hitting 15.99 million in Q1 FY25 Swiggy One membership (5.7 million members) shows an impressive 7.4x order frequency, nearly double the platform average of 4.5x. 💼 Operational Scale: Swiggy works with 223,671 monthly transacting restaurant partners and 457,249 monthly transacting delivery partners, reflecting its massive operational scale and reach. Active Dark Stores increased to 557, supporting the Quick Commerce business and ensuring rapid deliveries.

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Navi UPI has risen to claim the 5th spot in the UPI ecosystem, surpassing Amazon, marking a significant achievement! 🚀 Are you a fintech advertiser looking for the best ROI? We're building the Navi Ad platform tailored to meet your needs. If you specialize in co-branded credit cards, secured/unsecured lending, or other fintech solutions geared towards revenue growth, let's connect! Interested in accelerating your business growth? Feel free to reach out via DM or comments. Let's collaborate and drive your business to new heights together. 📈 #Advertising #Marketing #Collaboration #Traffic #MarketingOpportunities #Collaboration #AdTech #IndianFintech #AffiliateMarketing #DigitalMarketing #BusinessGrowth #PerformanceMarketing #AffiliateNetwork #MediaBuying #India

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"The Advent of Alcohol Delivery in India: A Paradigm Shift in Quick Commerce" Zomato, Swiggy might soon start delivery alcohol in few states. This is a significant development in India's quick commerce sector: the introduction of alcohol delivery services by leading players such as Zomato and Swiggy. The traditional process of purchasing alcohol in India has often been characterized by inconvenience, lengthy queues, and limited accessibility. The advent of alcohol delivery services in India will mark a significant milestone in the evolution of quick commerce. By leveraging their existing infrastructure and technology, companies like Zomato and Swiggy will be able to deliver alcohol to customers' doorsteps in a timely and efficient manner. Key benefits: - Enhanced convenience: Alcohol delivery eliminates the need for customers to navigate through traffic, parking, and queues. - Increased accessibility: This service expansion enables customers in areas with limited liquor stores to access alcohol with ease. - Responsible drinking: Companies are implementing measures to ensure responsible drinking practices and ID verification to guarantee a secure experience. - Economic benefits: This development creates new revenue streams for quick commerce companies and generates employment opportunities. It would be interesting how these firms comply with excise policies and other regulations. #alcoholdelivery #quickcommerce #convenience #innovation #india #beverageindustry #zomato #swiggy

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📊 Will Lightning Strike Twice? Will Jio Disrupt the Streaming Industry Like it Disrupted Telecom?📊 Collab X Kritika Narayana 💻 💡The big news in the streaming industry has been the Jio - Hotstar acquisition, at a deal value of $8.5B. But this isn’t a new theme. M&A has been happening for a while. Look at it this way: the user tolerance for the number of activated subscriptions at any given point is not going to be more than 3-4, so by that logic, having more than 3-4 platforms co-exist is tough 💻 💡Also, Disney + Hotstar lost INR 748 Cr in FY23, and this is at 30% market share. So just doing the math, if even at 30% you’re at a loss, more than 3-4 players can’t sustainably operate anyway ❗Other acquisitions that have happened: 1️⃣ Prime & MX Player: in Oct ‘24 for ~$100M 2️⃣ Prime & MGM: In 2021,MGM acquired for  for ~$8.45 billion 3️⃣ Sony & Zee merger, but was called off in 2024: The deal value was ~$10B 4️⃣ Voot & Jiocinema: In '23 Voot started migrating its content to Jiocinema 💻 💡But this is the first merger of its kind, where 2 so-called “giants” are merging. MX Player, Voot, and even SONY & Zee weren’t really big in terms of market share. Jio & Hotstar are. But can they disrupt the industry the way did telecom? The potential is there, sure. But there is a lot to do. 💻 👉 Subscriber base will anyway come through live sports & upcoming IPL, so it’s unlikely that they will convert any “new subscribers” that aren’t already there. And, most of Jio’s users probably have a paid hotstar subscription, with a lot migrating to Jio, especially in the light of the IPL - live sports are a big driver of paid subscribers. The numbers paint a clear picture: When Hotstar lost IPL cricket and HBO content, 15M (~12.5M due to IPL and ~ ~3.5M due to HBO) subscribers followed suit. Fast forward to today, and Jio has crossed the same 15M mark 💻 👉 Regional content could be a driver, but that alone is not enough. Combined, both Jio and Hotstar lag behind Netflix in original content. And there’s another problem. While Disney+ Hotstar hosts over 8k hrs of regional content, only ~18% of Hotstar's DAU actually engage with it. So, while regional content is strategically important, it's not yet a reliable driver of sustainable subscriptions 💻 👉 Jio's whole strategy is acquisitions. Its main offerings are actually 5 international platforms: Warner Bros, FX, Peacock, Paramount and HBO. And cricket. So when Netflix declares a new original slate, Jio isn't bothered. It's response is - cool 💻 👉 And reportedly, the focus for Jio now is integration. They have halted new production deals. But content is key. Look at Netflix: its profit increased from ~35 Cr in '23, to 54 Cr in '24, with content (apart from other factors), playing a big role So there's a lot for Jio to do. And unlike telecom, pricing may not be enough to win To read the deep dive, and other pieces like this, click & subscribe here: https://lnkd.in/gzTN2CvU

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🚀 From Washing Machines to Runways: A New Perspective on Expansion! ✈️ Back in 2018, while driving Swiggy's food marketplace expansion, we had a simple yet powerful benchmark: launch cities where washing machines were common household items. Why? It symbolized modern infrastructure and readiness for convenience-led services. Fast forward to 2024, the world has changed rapidly, and so have the parameters for growth. Here's an intriguing thought: what if the number of operational airports could guide the next wave of quick commerce expansion? Consider this: 1️⃣ In 2014, India had 74 operational airports. 2️⃣ Today, that number has more than doubled to 157. This incredible growth isn’t just about infrastructure—it's about people movement and connectivity. Airports connect smaller cities to larger ones, fostering exposure to brands and lifestyles. Travelers become brand ambassadors, carrying awareness and demand to regions that were once off the radar. With airports transforming regional economies and facilitating faster logistics, they could be the perfect gateways for introducing quick commerce to Tier 2, Tier 3, and beyond. As India flies higher, so does the potential to bring convenience closer to millions. Here's to expanding horizons, one city—and one runway—at a time. What are your thoughts on unconventional indicators for growth? Swiggy Blinkit Zepto bigbasket.com Flipkart #quickcommerce #expansion

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myHQ by ANAROCK offsite- after 4 years: Team size grown 4X, Spread across 8 cities- We dearly needed it (it was only a question of when can we afford it). The team had promised a stellar Q4 of last FY, which made us profitable and honestly made this ask- very tough to refuse. And Goa was finally happening! We wrapped the offsite last week and loved every bit of it. Whether it was a game of tug of war, some impromptu dance performances or just a fun gala night- connecting with everyone on a personal level outside work was worth every second spent. 🎊 My 4 learnings:- - Zoom /Hangout/virtual can never replace in person- would have had 100 hours of calls with the person, but in person is just different. - Play more games/activities & less sessions (Specially for hybrid/spread out teams- bonding happens only over games, activities) - Outsource liquor arrangements to the Hotel/Organizer- not worth the hassle + whatever you arrange will never be enough! 🥂 - This idiotic, yet addictive game- "Ek machli pani me gayi, chappak" (Must play with friends: 4+ group) Looking forward to a much grander offsite in 2025 as the team targets another 3-4X jump this year. Onwards and upwards! 😃🙌

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Wow, what a journey! It's hard to believe I've already spent 5 years at Zomato. My time here has been a mix of roles—from Individual Contributor to Engineering Manager, PM for consumer products, and Tech Architect for core projects. I've been accountable for some of the most critical business impacts and faced many exciting challenges. Learning here never stops, especially when you work with incredibly talented people. But we're just 1% of the way there! One piece of advice from a mentor that really stuck with me: your impact should far exceed the investment the company puts in you—aim for 100x or more! Too often, we focus on the tasks we've completed instead of the impact we've made. Quality always trumps quantity, and progress is measured by outcomes, not just activity. If you’re an engineer who prioritizes impact and outcomes over mere activities, let’s connect! Make sure your resume highlights your impact in bold, not just paragraphs of tasks. #impactfirst #growthmindset #zomato #quality

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How Can Zomato Improve Its NPS? Net Promoter Score (NPS) is a key metric for any food delivery platform like Zomato. It's influenced by several factors—food quality, taste, and portion sizes being the most significant. However, the north star problem impacting NPS is one that many customers feel deeply: the lack of fullness after a meal. We’ve all experienced it—finishing a meal and still feeling hungry. This leads to frustration and negatively impacts customer satisfaction, directly affecting NPS. But how can Zomato address this when portion sizes are in the hands of restaurants? The Solution: Provide a small water bottle with every order. Drinking water after a meal helps with digestion and triggers hormones that signal fullness. This simple gesture can enhance the overall dining experience, making customers feel more satisfied. Plus, Zomato can market this initiative as a commitment to customer hydration, creating another avenue for brand awareness. Challenges? Cost. But Zomato can overcome this by partnering with water brands, using the bottles as ad space to offset expenses. It's a win-win situation: customers feel more fulfilled, and Zomato strengthens its brand. Simple, customer-focused solutions like this can go a long way in boosting NPS and driving customer loyalty. I'm Ankit, a recent BITS Pilani graduate with experience at Navi and Upstox in product and growth roles. I'm currently exploring opportunities in product management. If you'd like to connect, feel free to reach out! Ankit

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Zepto is not only a 10 min grocery delivery platform,but also a 1 week feature delivery platform. a genuine conversation between a po and an engineer... po: X feature needs to be developed and delivered how much time do you require?🤠 Developer: At least 1 month of dev🙂 Po: ek week dega😌, and yes it is QA include 😗. ps: learning on peak and feature delivery speed is god level 🙏.

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Looking forward to talking with Rajiv Srivatsa about the decision to switch from CTO to Founder. One year ago, a lot of people asked me "why do you want to leave a good CTO role and take the risk of starting up? " . Rajiv and I will unpack the thought process behind this decision. I hope this provides some insight to other tech leaders who may be considering this switch themselves. Link to sign up is in the post below. Antler

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Why Swiggy Almost Always Wins for Me Over Zomato When it comes to food delivery, groceries, or even dining out, Swiggy consistently comes out ahead in my book—and here’s why: 1. Pricing: Swiggy often offers better deals and fewer surprises at checkout. Whether it’s a promo code or a well-timed discount, they seem to get the value-conscious customer. 2. Customer service that listens: Swiggy’s resolution process is quick and fair. From refunds to addressing concerns, I’ve found their support team far more reliable and efficient (and also empathetic). They really feel close to the benchmark that Amazon (or even Licious) has set for me. 3. Seamless delivery experience: Faster delivery and accurate ETAs 4. An app that just works: While subjective, Swiggy’s app feels more intuitive (and faster?). 5. Quick commerce – Instamart and Blinkit: Here’s where Swiggy really pulls ahead for me. With their Swiggy One membership and HDFC card partnership, Instamart feels like a no-brainer for quick grocery needs. All of this combined with a free delivery on a really low 99/- minimum cart value, make it a standout. 6. Dineout integration: Dining out can feel like a luxury sometimes, but here too their Dineout offering changes that. With discounts and cashback offers (that sometimes touch 35%), it makes those occasional meals out much more affordable— and less guilt-inducing. 7. And, saving the best for the last - Swiggy One. It truly feels it has something for everyone: Whether it’s food delivery, groceries, dining out or even Genie for courier services. It feels like a complete and well-rounded offering compared to Zomato Gold, which, while good, feels more limited in scope. While Zomato has its strong points (restaurant reviews, likely more listed restaurants and a broader quick commerce catalog), Swiggy offers a more holistic, value-driven experience that makes it feel less like a splurge. How about you? Which app wins for you — and why? #CustomerExperience #Swiggy #Zomato #QuickCommerce #Dining #Grocery #Blinkit #Instamart

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2021: Only grocery delivery app in India with 10 minutes delivery 2024: Competitor chasing the '10 minute' brand segment Zepto is the only player sticking to its original promise - and is clearly acing it Scaling up a grocery delivery business is particularly challenging in India. And adding up a unique attribute, as huge as this –  has clearly been game changing for Zepto. Success didn’t come easy to Zepto too, There was a time when all the Q-commerce players faced backlash & people questioned the safety of drivers. Some brands stopped claiming the delivery time altogether, from “groceries in 15-30 minutes”, they went to “groceries in minutes” But Zepto didn’t, it went on to install a myriad of dark stores across locations, and is already serving superfast deliveries in 10 cities. Top 3 factors that helped Zepto drive exceptional growth over a very short span of time: - Captivating Customer Experience: The platform served a deeply engaging user experience and the service promise was being consistently fulfilled – a powerful combo. - Outstanding Retention: All thanks to near-perfect buying journey, Zepto achieved a retention rate which was considered only to be a fantasy for the industry earlier. - Not slowing down: More dark stores and continuous geographical expansion at the same time helped the startup acquire customers in huge numbers. Zepto cracked the key to scale in the quick commerce space by constantly growing at the same pace, and not compromising customer satisfaction at the same time – simple yet not easy. A perfect example of go big, go fast – it is surely a fascinating study for the space creators. No matter the circumstances, the brand didn’t let go of its biggest differentiator, eliminating all the question marks experts had put to its launch. What do you think is going to be the future of grocery delivery space in India? #casestudy #growth #startup

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#QuickCommerce: A Boon or Bubble? The rapid rise of quick commerce players like #Swiggy, #Zomato, and #Zepto has undeniably transformed how we shop, making instant gratification the new norm. The industry, valued at over $80 billion globally, is expected to grow by 25-30% annually, driven by urban millennials and #GenZ’s appetite for on-demand services. Yet, there’s a storm brewing on the horizon. #UdayKotak, an influential voice in the financial industry, recently issued a cautionary warning about the sustainability of the quick commerce model. Here are some key points that raise concerns: 1. Cash Burn and Profitability Challenges: Despite impressive growth rates, the majority of quick commerce firms are struggling with profitability. Data shows that companies like Swiggy and Zomato have been spending 4-5x more than their revenues just to acquire and retain customers. 2. Logistical and Operational Strain: While 10-minute deliveries sound appealing, they come with a cost. The logistics infrastructure required is both expensive and complex, often relying on heavily subsidized delivery models. This raises questions about how sustainable this race for speed truly is. 3. Investor Fatigue: Venture capital funding, which fueled much of the industry’s growth, is beginning to show signs of hesitation. With valuation corrections and demands for a clearer path to profitability, the pressure on these startups is mounting. 4. Consumer Behavior and Economic Pressures: While the convenience is unmatched, there’s a limit to how much consumers will pay for speed. Economic uncertainties and rising inflation may shift spending habits, making ultra-fast delivery less attractive when discretionary spending is squeezed. 5. Regulatory Concerns: Kotak highlighted a crucial point: the political and regulatory landscape could change drastically if these companies start impacting small, local businesses. With potential regulations on the horizon, the industry might face unexpected headwinds. Is the quick commerce model inherently flawed, or is it just facing temporary challenges in the journey to profitability? How can these companies pivot or adapt to ensure long-term sustainability without compromising on speed and convenience? Are consumers willing to pay a premium for faster deliveries in the current economic climate, or will we see a shift in priorities towards cost and value? Your thoughts? #indianstartups #cashburn #roadtoprofitability #ceosgurukul #firsttimeceos https://lnkd.in/dCp84sCd

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Had a brilliant conversation with Nuha Bubere from The Ken on how old guards (Flipkart + Amazon) are bringing on the fight to QCs (blinkit + Zepto + Instamart). Following are some pointers that we discussed: 1. Right to win lies with the ones who are able to crack frequency of purchase for the user- thus Fruits & Vegetables + grocery purchase is key for a right to win. Something that QCs are acing right now. 2. For profitability and increasing ASP- categories like electronics, mobiles and large appliances are key for success in the long run. With years of expertise built by the old guards- they have the best of the selection on them right now and will try to guard top selling models from opening up across all channels. Might play aggressive on margin asks on such models to shield marketshare. 3. Old guards also have access to affordability constructs like EMI, exchange constructs for electronics and smartphones, which if unlocked for their QC play, will ensure consumer stickiness given that Indian consumers tend to be net effective price sensitive. 4. In terms of operations- old guards are more seamless- they replicate inventories across their dark stores from the ones that brand/ seller supply to already established warehouses. In contrast- new QC channels are more tuned towards grocery forward replenishment models- which require deliveries every 3-5 days, while electronics are more tuned towards bulk deliveries to ecommerce warehouses. Making the current model of QCs operationally unfeasible for most scaled brands. 5. Large appliances in a quick commerce model is still a puzzle. Single unit delivery for washers, ACs, or TVs would come at huge supply chain costs, and even if deliveries happen within 10 minutes to 4 hours window, can brands enable same day installations? With increasing pressures of unsold inventories and reducing margins in hardware- innovation costs would be tough to figure out. But who had imagined Quick commerce becoming the new age Ecommerce war? Maybe brands too are able to build on scalable solutions across this.   Do read this piece on quick commerce: https://lnkd.in/gH2zue3e

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Should we stop ordering during peak summer days? The recent Zomato tweet about delivery challenges in scorching summer heat, particularly when temperatures soared past 50°C, certainly ignited a debate. It also sparked an interesting conversation at Zippee. One morning, Madhav Kasturia, Angad Singh, and I were chatting about this very topic when a thought struck us. While simply ordering or not ordering during peak hours might not definitively impact a rider's situation, we wanted to brainstorm something that would. The #DoYourBit campaign was born from a simple idea—making sure our riders stay safe and healthy in the scorching Delhi heat. But seeing it come to life, seeing our team members pause and take care of themselves, was something else entirely. Our dedicated delivery riders who are usually racing against time, were taking a well-deserved break at one of our hydration stations. The sight of them cooling off with our hydration packs, refreshing drinks, and cooling towels was both heartwarming and inspiring. One rider, Rahul, approached me with a smile. "Sir, subah se 5 trips kar chuka hu, pani peene ka time bhi nai mila." he said, holding up his hydration pack. "Thank you, Sir!” Stories like Rahul's are why we do this. Dehydration is a serious risk for our riders, leading to fatigue and dizziness. Supporting the entire logistics ecosystem is a priority at Zippee. This involves recognizing the contributions of all individuals in our operations, from delivery partners to security personnel, traffic officers, and parking attendants. We believe that by appreciating their efforts, we can build a community based on respect and support. We didn’t just want to hand out supplies; we wanted to create a culture of care and support. Witnessing the positive impact firsthand reaffirmed my commitment to our mission. It’s not just about getting deliveries from point A to point B; it’s about ensuring our riders are healthy, happy, and appreciated. To everyone who makes Zippee what it is, thank you. Your hard work does not go unnoticed! #SummerCampaign #Zippee #DoYourBit

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Building Consumer Apps in India - Series 1 Currently there are about 17L apps on Playstore out of which, 13.83L do not have any rating, not even from friends and family. You can consider them to be not so serious about pushing the app. If you care about your app, you are already ahead of 77% of the apps. Then comes the apps with rating less than 3.5 which shows your tech team is not actively debugging or your app is really short lived and has no consumer utility. If you stay consistent and do even bit of user research prior to build, you would be ahead of another 1.5L apps. Staying ahead of 86% apps. The real struggle for power happens between the remaining 2.5L apps. Considering the current scenario, about 1.6% of apps are social media and 4% are shopping apps and since we are building in the intersection of them, we are head-on with 14000 apps. This is where geography and other factors come in to support, and you finally have to fight against 5% of 14000 apps, ie. you effectively are competing against 700 apps to be the best amongst them. Now comes real product play. What do you think is the reason most apps fail? (Consumer Apps) #consumerapps #koo #product #appstore #playstore #developers #apps #shopping #socialmedia #social

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As Shreyas Doshi says Your job as a prouduct manager is to define the product & coordinate actions across the org to enable its success What’s its not ? 1. To built products that makes your executive happy 2. To built a product that makes your manager happy 3. To built a product that makes your stake holders happy 4. That ships fast 5. Gets you promoted #productmanagement #interview

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