Akshit Goel’s Post

Swiggy will be India's first successful SUPER APP FYI, Swiggy has already given a 50% return to its IPO investors within a month Building Super App is not a fintech-only game where players like Paytm, PhonePe, and Cred have already gotten their hands dirty in the race to become a Super Finance App but sadly none of them have had success But now, it’s Swiggy that is making a play to become India’s first “Going Out and Ordering In” Super App, and I believe it has the potential to succeed. [1] Swiggy's Food Delivery Business is already well-established and is nearing profitability [2] Instamart currently commands approximately 25% of the Quick Commerce market, competing with players like Zepto, Minutes, Amazon Tez, and others. However, its established network of dark stores gives it a significant advantage over newer entrants. Similar to Blinkit, this strong foundation positions Instamart to achieve profitability shortly. [3] Swiggy Dineout is a monopoly name when it comes to eating out and has competition from Zomato and EazyDiner [4] Swiggy Scenes is just a newly launched brand under Swiggy's umbrella and it will fight with Zomato District and Bookmyshow for Going Out Market [5] Swiggy Genie is handling B2C logistics and deliveries but I believe that it has high potential if it can be extended to something where a quick version of Urban Company can be made and one can order for on-demand gig workers [6] Swiggy Mini is more of a link in the bio or a landing page where independent creators can sell their products and services via the Swiggy App. This will only work once Swiggy is a Super App and can build a big distribution network for these creators where they can also leverage Swiggy's existing consumer base Swiggy can also leverage its user base to monetise its audience which it is already doing for its food delivery business [7] 10-minute delivery is the new normal in 2024 and will continue to stay the same it has started to eat the 40-minute delivery market share with companies like Swish coming up and Zepto experimenting with Zepto Cafe Swiggy Bolt has also started to prepare itself for the next quick food delivery wave Additionally, Swiggy One and Swiggy Black will focus on engaging and retaining loyal customers, driving an increase in Average Order Value (AOV) across all business lines. Memberships and loyalty programs will play a pivotal role in Swiggy's success as it strives to become a Super App—something that FinTech apps didn’t have the opportunity to leverage. In addition, Swiggy UPI and the Swiggy-HDFC Credit Card will play a crucial role in ensuring a smooth and frictionless payment experience for users. These offerings aim to minimize payment failures that are often encountered on other UPI platforms, further enhancing user satisfaction and trust. What are your thoughts about the same? Let me know in the comments #Swiggy #SuperApp