Shashin Bhaskar’s Post

Daily read: Swiggy Expands Quick Commerce Ahead of IPO Swiggy, one of India’s leading food delivery platforms, is ramping up its quick commerce business in preparation for its upcoming IPO. By investing in larger warehouses, Swiggy aims to cut down delivery times and enhance customer experience. This shift indicates that quick commerce could soon surpass Swiggy’s traditional food delivery segment in revenue, marking a strategic pivot as the company seeks sustainable growth. With demand for faster deliveries on the rise, Swiggy’s move highlights its ambition to lead in India’s competitive e-commerce space.

It is great to see the continuous innovation from Swiggy. Some experiments succeed, some fail but it is important to keep the experimenting and prune the experiments which fail. Congrats Swiggy, keep innovating, keep succeeding. We at RedyHire.com embody the spirit of innovation. In last 6 months we have redefined hiring to enable our customer hire at the speed of light. One of our esteemed customer leveraged RedyHire.com AI based platform to hire hundreds of prompt engineers in just 20 days. RedyHire.com is a AI based skill assessment platform that comprehensively evaluates candidates' on-the-job skills and qualifications through a human-like assessment. We support both Tech and Non-Tech skill assessment. DM me to for personalized demo and start your free trial. #innovation #success #failfast #hiring #prompt #engineers #YourStoryYourStoryYourStory Media

Over the past year, Swiggy has been on an innovation spree, redefining food delivery and quick commerce to keep pace in an intensely competitive market. From the rapid-fire 10-minute Bolt meals—a direct response to Zepto’s quick commerce model—to Pocket Hero for deeper discounts, Swiggy's latest features are designed to enhance speed, affordability, and customer satisfaction. With Swiggy Cafe launched hot on the heels of Zepto Cafe and Group Ordering mirroring Zomato’s moves, Swiggy is raising the bar with every new offering, all while gearing up for its much-anticipated IPO. Dive into the journey of Swiggy’s rise through these latest features that redefine convenience for millions across India. P.S.: Swiggy's XL Fleet is mistakenly referred to as Large Order Fleet and Rare Life as Rare Club In the infographic. #Swiggy #FoodDelivery #QuickCommerce #IPO

🚀 Swiggy’s Long-Term Vision: Redefining Hyperlocal Commerce 🍽️ Sriharsha Majety is steering Swiggy toward becoming the go-to app for consumers' daily needs, setting an ambitious goal: 100 million users completing 15 transactions monthly across food, groceries, medicines, and mobility. Majety’s in-house delivery network initially gave Swiggy a powerful edge, attracting significant investments and helping capture market share. However, a focus on high-level strategy has highlighted challenges in day-to-day execution and operations, key elements for any hyperlocal commerce business. Additionally, frequent turnover in Swiggy’s leadership has presented hurdles to maintaining momentum. As Swiggy pursues this ambitious vision, the big question remains: How will they strike the balance between strategic innovation and operational execution?

I'm thrilled to share that Swiggy has made a strategic decision to increase platform fees. This move is not just about revenue, but a forward-thinking approach to bolstering the services and ensuring sustained growth. Here’s why this decision is a win-win for everyone involved: 1. Boosting Revenue: By adjusting platform fees, Swiggy can continue investing in cutting-edge technology, enhancing user experience, and expanding the reach to serve more customers and partners effectively. 2. Strengthening Customer Perception: Company commitment to quality and reliability remains steadfast. By investing in the platform, they are ensuring that customers receive exceptional service and satisfaction with every order. 3. Collective Gains: This decision isn't just about Swiggy—it’s about empowering the restaurant partners, delivery partners, and the entire ecosystem. By increasing platform fees responsibly, swiggy enables sustainable growth and mutual success.

Swiggy Q2 FY25 Highlights Here’s the big picture after going public: • 17.1M Monthly Users: 19.2% growth year-on-year. • INR 11,306 Cr Platform Orders: Grew ~30% YoY. • Lower Losses: Adjusted EBITDA losses reduced to INR 341 Cr. 1. Swiggy Food: • Food delivery grew 5.6% quarter-on-quarter. • Profits doubled, hitting INR 112 Cr (nearly 2x margin). 2. Swiggy Dineout: • 46% YoY growth in orders. • Approaching profitability. 3. Swiggy Instamart: • Quick grocery delivery grew 24% QoQ. • Losses reduced to -1.9% margin (improved from -3.2%). • Expanded to 54 cities.

🚀 Zomato vs Swiggy: The Food Delivery Face-Off in FY25! 🍕📈 India’s favorite food delivery apps, Zomato and Swiggy, are in a head-to-head battle this financial year! Here’s what to watch: 1️⃣ Revenue Growth: Both are pushing hard to grow. Zomato’s IPO gave it a boost, while Swiggy is scaling with fresh investments. 2️⃣ Profit Goals: Profits are key! Zomato is cutting costs, and Swiggy’s optimizing to keep prices low for us. 3️⃣ Beyond Food: Zomato has Blinkit for groceries, Swiggy has Instamart – they’re both diversifying fast. 4️⃣ Market Share: Loyalty rewards, exclusive partnerships, and more – they’ll do what it takes to keep us ordering! #FoodDelivery #Zomato #Swiggy

Exciting news from Swiggy! 🚀 After a hiatus of four years, Swiggy has relaunched its homestyle meal delivery service, Swiggy Daily. Originally introduced in 2019 and paused due to Covid-induced lockdowns, the service is back with a bang, now integrated directly into the main Swiggy app. Targeting consumers craving healthy, home-cooked meals at an affordable price, Swiggy Daily offers flexible subscription options ranging from three days to a month. This strategic move comes amidst growing competition in the home-style meal delivery space, with rivals like Zomato also expanding their offerings. Swiggy's resurgence reflects its commitment to innovation and adaptation. Amid preparations for its highly anticipated IPO, Swiggy has been streamlining its operations, recently merging Swiggy Mall with its quick commerce platform, Instamart. With an IPO filing in the works and impressive financials to boot—$1.02 billion in revenue during April-December 2023—Swiggy is poised for a groundbreaking journey ahead. Stay tuned as Swiggy continues to redefine the food delivery landscape! #Swiggy #SwiggyDaily #FoodDelivery #Innovation #IPO #HomestyleMeal #QuickCommerce

Swiggy’s New Features: Bold Moves or Overstretching? Swiggy's latest updates certainly show its innovative side, but they also raise questions about whether these changes can truly drive sustained user engagement and loyalty. Here's why: a. Swiggy Bolt (10-Minute Delivery): The promise of 10-minute delivery sounds like the ultimate convenience, but it’s a tough act to balance. Operational challenges can lead to higher costs or missed timelines. And let’s face it: if the "10 minutes" promise isn’t met consistently, users might feel let down. Many customers value reliability over speed, and competitors with more predictable delivery windows could feel like the safer bet. b. Swiggy UPI for Faster Payments: Enabling quicker payments with UPI is a nice touch, but does it solve the bigger issues users face? Probably not. While it smoothens a part of the process, it doesn’t address make-or-break factors like food quality or timely deliveries, which matter more to users. c. AI-Enhanced Food Photos: AI-driven menus look great and might help restaurants boost their sales. But here’s the catch: it’s a win for the vendors, not necessarily the end users. If Swiggy puts too much emphasis on features that cater to its partners, it risks sidelining the things customers care about—value for money and an excellent delivery experience. What Could Go Wrong? 1. Diluted Focus: By trying to please multiple stakeholders - users, restaurant partners, and the logistics team - Swiggy risks losing sight of its core promise: dependable food delivery. 2. Operational Strain: Features like 10-minute delivery demand flawless execution. Even small hiccups could damage trust. 3. Profitability Challenges: Investments that primarily benefit partners, like AI-enhanced menus, might not immediately translate into higher user retention. This could pressure Swiggy’s bottom line. The key learnings: While innovation is key, staying aligned with user needs is what keeps the magic alive. Swiggy’s real strength lies in reliable, quality delivery experiences. Any new feature must enhance - not distract from - that promise. Striking the right balance between innovation and practicality will be critical for long-term success. So, what do you think? Are these features bold leaps forward, or is Swiggy spreading itself too thin? #ProductStrategy #Swiggy #GrowthvsFocus

The Swiggy vs Zomato fight is getting real. Swiggy recently increased its platform fee to match Zomato. It went from INR 7 to INR 10 per order, and while this may look small, it is a 43% hike, part of the broader revenue optimization strategy. Swiggy introduced its platform fee in April 2023 at just INR 2 per order and that figure has now grown by 400%. Initially seen as an experiment, the platform fee has become a revenue source for both Swiggy and Zomato. Zomato’s platform fees generated INR 75 Cr in Q2 FY25, up 41.5% from the previous quarter, showing how powerful small fees can be at scale. The timing of this increase isn’t coincidental. Swiggy has been focusing on its revenue streams in preparation for an IPO, which was recently expanded to a fresh issue size of INR 5,000 Cr. With rising competition and operational costs, Swiggy needs to ensure steady cash flow and boost profitability, especially after narrowing losses by 44% to INR 2,350 Cr in FY24. Interestingly, this spike coincides with the festive season, when demand spikes. This move could help cover operational surges while keeping services steady through busy periods. For customers, this increase might feel like a slight pinch, but it’s also a reminder of the growing costs behind on-demand services. With food delivery giants competing in terms of delivery speed, sustainability and customer loyalty, these platform fees might become the new normal. Do you think this increase with impact your food delivery habits? #fooddelivery #pricehike