The Swiggy vs Zomato fight is getting real. Swiggy recently increased its platform fee to match Zomato. It went from INR 7 to INR 10 per order, and while this may look small, it is a 43% hike, part of the broader revenue optimization strategy. Swiggy introduced its platform fee in April 2023 at just INR 2 per order and that figure has now grown by 400%. Initially seen as an experiment, the platform fee has become a revenue source for both Swiggy and Zomato. Zomato’s platform fees generated INR 75 Cr in Q2 FY25, up 41.5% from the previous quarter, showing how powerful small fees can be at scale. The timing of this increase isn’t coincidental. Swiggy has been focusing on its revenue streams in preparation for an IPO, which was recently expanded to a fresh issue size of INR 5,000 Cr. With rising competition and operational costs, Swiggy needs to ensure steady cash flow and boost profitability, especially after narrowing losses by 44% to INR 2,350 Cr in FY24. Interestingly, this spike coincides with the festive season, when demand spikes. This move could help cover operational surges while keeping services steady through busy periods. For customers, this increase might feel like a slight pinch, but it’s also a reminder of the growing costs behind on-demand services. With food delivery giants competing in terms of delivery speed, sustainability and customer loyalty, these platform fees might become the new normal. Do you think this increase with impact your food delivery habits? #fooddelivery #pricehike
It's interesting to see how both companies are using platform fees as a revenue source and how it's becoming a new normal in the food delivery industry.
Founder, Upsurge.club | CFA
1moIn what ways do you think this will affect our online consumption?