Shouneel Charles

In the FAST channel ecosystem, it seems that the more routes connecting advertisers to content channels, the more convoluted things get. With over 100 such routes spread across various platforms, inefficiencies and fierce competition for revenue have become the norm. As the saying goes, "too many cooks spoil the broth." Check out this insightful article on the state of affairs in the FAST channel industry. #FASTchannel #advertising #content #fragmentation https://lnkd.in/eHwPDqJ5

9

Once an underdog, Viacom18 and its JioCinema streaming service are poised to become the most powerful player in the $28 billion Indian media and entertainment industry _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

3

Here are the latest top stories for today: 📰 RIL, Viacom18 & Disney Merge to Create Rs 70,352 Cr JV: The media giants unite, forming a powerhouse with three CEOs: Kevin Vaz (entertainment), Kiran Mani (digital), and Sanjog Gupta (sports). Big moves ahead! #Reliance #Disney #MediaNews 💹 JPMorgan Sets Up in GIFT City: JPMorgan launches a unit in Gujarat's GIFT City to develop derivatives for clients across Asia-Pacific & Europe, expanding its financial reach in India. #Finance #JPMorgan #GIFTcity 💳 RBI Data: Deposit Growth Catches Up: In November, deposit growth equaled credit growth for the first time since March 2022, closing a gap that had grown as wide as 700 basis points. #RBI #Banking 📈 India’s Exports Surge by 17% in October: India's merchandise exports saw their fastest rise in 28 months! Trade deficit widens to $27B as imports also hit record levels. #IndiaTrade #Exports 🔥 Bluesky Gains Millions Fleeing X: Following election-related misinformation concerns, Bluesky attracts users moving away from Musk's X, marking a shift in social media dynamics. #Bluesky #Twitter #Misinformation 🚗 Uber India Introduces Female-Only Rides: Women Uber drivers in India can now opt to accept only female riders, a feature aimed at prioritizing safety. #UberIndia #WomenSafety 📊 China Tops India’s Import List; Exports Dip: From April to October, China remains India’s top import source, while exports to China fall by 9%. The US is the top export destination for India. #IndiaTrade #China #US 🚨 EU Fines Meta €800M Over Marketplace Practices: Meta faces a massive €800M fine for linking its Marketplace with Facebook, affecting competition in the ad market. #Meta #EU #Marketplace 🌈 Thailand’s Same-Sex Marriage Law Expected to Boost GDP by $2B: A new law, effective Jan 2024, is anticipated to bring $2B in "Rainbow Tourism" and 150,000 jobs to Thailand’s economy. #Thailand #LGBTQ+ #RainbowTourism 👗 India Set to Become a Global Fashion Hub by 2025: India’s luxury retail market is projected to grow 15-20% by 2025, making it a top destination for global fashion brands. #Fashion #LuxuryRetail #India This thread covers recent developments across business, finance, and social sectors, showcasing India’s growing influence on the global stage. https://lnkd.in/gax8zsY4

4

India's OTT Market: Course Correction and Growth Dynamics The Indian OTT industry is undergoing a significant course correction. After an explosive 20% growth in the audience base from 2021 to 2022, growth slowed to 13.5% last year, as revealed by the Ormax OTT Audience Report 2023. This shift highlights the evolving landscape and challenges faced by OTT platforms in India. Key insights Market Consolidation The merger of Viacom18 and Star India, forming India's largest media network valued at $8.5 billion, marks a pivotal moment in the OTT space. With a reach of 160 million monthly unique visitors, this entity is set to dominate the market with diverse content and strong distribution channels. Consumer-Centric Offerings Jio Cinema's new affordable subscription plans, starting at Rs 29 per month, reflect a trend towards consumer-friendly pricing models. These low-cost options could increase churn rates among competitors and prevent international giants from raising their rates. SVOD vs. AVOD The debate between Subscription Video On Demand (SVOD) and Advertising-based Video On Demand (AVOD) continues. While SVOD growth is challenged by India's price-sensitive market, AVOD is expected to increase its market share to 70% in the medium term, despite its low pricing. Bundled Services Aggregators like Tata Play’s Binge and Jio TV+ are gaining traction by offering multiple OTT services as affordable bundles. This model benefits both consumers and standalone OTT players by providing value and retaining customers. Shifting Consumer Behavior The growth drop in OTT can also be attributed to a resurgence in traditional television viewership and a renewed interest in going out for movies. These factors, along with varied pricing strategies, are influencing the overall dynamics of the OTT market. As the industry navigates this transition, balancing revenue generation with consumer satisfaction remains crucial. The future will see more innovation and adaptation as OTT platforms strive to meet the evolving demands of the Indian market. #OTT #Streaming #Media #India #DigitalTransformation #ConsumerTrends

6

Persistence and Patience key to achieve market leadership..

1

👇👇👇👇👇 With OTT penetration at 38 percent, stagnant SVOD and signification traction in connected devices, the report from Ormax Media throws many nuanced insights and actionable marketing strategies in #entertainmentbusiness #mediaandentertainment 📈📈📈 Personally loved the 3 sub classifications in SVOD and 2 in AVOD...a very Indian affair must say..Are we missing any sub segments in this segmentation🤔🤔🤔🤔 Anupama Chopra Santosh K Patra Dr. Satyanarayana Rentala Saurabh Bajaj - Practical Marketer Harsh Pamnani Prof. Ujjwal Anu Chowdhury Dr. Parag Amin Vanita Kohli-Khandekar Rajiv Chilaka What are the meso and micro implications from this macro report. Share your 2 cents 💡💡💡💡 https://lnkd.in/gZAfyVkS

1

"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

1

ZEE5, the streaming platform from Zee Entertainment, is doubling down on family-friendly content, advanced technology, and cost-efficiency to fuel its growth while minimising losses, according to Chief Business Officer Manish Kalra. This approach has allowed the platform to increase both advertising and subscription revenues while cutting operational costs, The Economic Times has reported... Read More At:- https://lnkd.in/gat4rd92 ZEE5 #ZeeEntertainment #FamilyFriendly #content #technology #ZEE5 #advertising #news #NewsUpdate #newsfeed #dailynews #IBWNews

2

In an interview with Sonam Saini from exchange4media (#e4m), Venkatesh Srinivasa Rao, SVP and Director of Intelligence Practice - India at MAGNA Global, discusses the growth trends in India's advertising industry for 2024. According to the MAGNA Global Advertising Forecast, ad expenditure is projected to reach Rs 1.2 trillion, showing a 50% increase from pre-pandemic levels. Venkatesh highlights that factors such as national elections and sports events will contribute an additional +2% to year-on-year ad spends in the first half of 2024. He emphasizes the role of government policies in transforming India's digital landscape, predicting significant growth in digital media adoption and programmatic advertising. Read the full story below. #Magna #IPGMediabrands #AdForecast Lodestar UM Interactive Avenues Initiative IPG Mediabrands APAC IPG Mediabrands https://lnkd.in/dWewpHur

26

1 Comment

JioCinema, India’s leading digital entertainment platform, has announced the appointment of Ishan Chatterjee as its Chief Business Officer (CBO)... Read More At:- https://lnkd.in/gEAaj_XW JioCinema Ishan Chatterjee #digital #entertainment #CBO #jiocinema #news #newsupdate #newsfeed #dailynews #ibwnews

1

As I sat and thought about the ways in which PR could be utilised better, the world of post purchase engagement seemed to be an underserved arena worth exploring.So much of what public relations is asked to do is about grabbing attention and attracting customers, investors, or other audiences toward a product, service, brand, or company. This relentless pursuit of attracting the new and creating news is so all-consuming that we often forget it is just the beginning of the communication journey. What happens after the customer buys the product or the investment is made?Post-purchase experience plays a big role in creating a lasting reputational impact (good or bad) and this part of the PR puzzle tends to get far less focus than it should. #WPRD2024 World PR Day

5

🌟 Key Insights from Mukesh Kumar Mishra at Adani Wilmar! 🌟 In this episode of 'The BrandMasters,' Mukesh shares profound insights on Adani Wilmar's agile journey from a startup mindset to a leading FMCG giant. Discover how strategic marketing and a robust distribution network propelled Fortune oil to become a household name in just 25 years. Tune in to explore the blend of traditional and digital marketing strategies that keep them connected with diverse consumer bases across India.  #MarketingStrategy #FMCG #Leadership #TheBrandMasters

7

Discussing the India's proposed broadcast policy on exchange4media. A comprehensive overhaul in measurement strategy is needed. In the evolving audience landscape measurement across media is the need of the hour, rather than more partners. Sohini Ganguly, Aditi Gupta, ashish bhasin #BroadcastPolicy #MeasurementStrategies #AudienceLandscape #IndustryChallenges

6

Discussing the rise of retail media on The Economic Times. Rise of retail media in India underscores the growing significance of platforms leveraging consumer data for highly precise ad targeting. By integrating advanced analytics and purchase behaviour insights, retail media channels are becoming essential tools for advertisers seeking to optimise engagement and maximize ROI. This trend highlights a broader shift in digital marketing strategies, where data-driven approaches are reshaping how brands connect with India's rapidly expanding online consumer base. #retailmedia #digitaladvertising Javed Farooqui

16

📰 Here's my view- In a world dominated by digital screens, there's an undeniable charm to the experience of flipping through the pages of a newspaper. 📰 As someone who appreciates the sensation of holding a newspaper, I wonder: what is it about reading a physical newspaper that still captivates us in this digital age? Is it the ritual of morning coffee accompanied by the rustling of pages, or maybe the discovery of an unexpected story while flipping through sections? While online news offers convenience and real-time updates, there's an irreplaceable depth in the way a newspaper immerses you in curated content, offering a slower, more reflective engagement with current events. Or like Girish Agarwal, the visionary leader behind DB Corp, Dainik Bhaskar Group (दैनिक भास्कर) put it- 'Ink stained fingers vs scrolling screens.' Hear out his views on how the print industry continues to evolve and thrive amidst rapid technological advancements. 🌐 🗞️ I'm curious to hear your thoughts: Do you prefer the traditional feel of a newspaper, or do you find the immediacy of online news more appealing? Do share! Nirmal Bang #PrintMedia #DigitalAge #NewspaperReading #DBCorp #InterviewTeaser https://lnkd.in/dMw9ArtY

16

Strong call to action to sporting codes from Kauveri Khullaar ( Mastercard) to - Re-write sponsorship engagements to drive social and human capital outcomes as well as the more established brand and business capital outcomes. Great case studies illustrating that this isn't just talk.

7

2 Comments

Discover the latest investment by InnovationsVenture Studio in NewsReach India, India's leading PR-tech platform, revolutionizing communication strategies. Learn how this strategic move aligns with InnovationsVenture Studio's vision for tech innovation and industry disruption. Dive deeper into the insights now: https://lnkd.in/d6rk6Pwi #InnovationsVentureStudio #NewsReach #PRtech #TechInvestment #VCCircle

8