Parth Shrivastava

Today’s buyer journeys are complex. A single source of intent data won’t cut it if you want to stay ahead of the competition. Layering intent data validates and cross-references signals, revealing where your prospects are in their journey. Imagine knowing exactly when they’re ready to buy—and what message will resonate most. Our blog breaks it all down, plus tips for using layered intent data to drive results. 🚀 Start building smarter strategies today: https://lnkd.in/eXU99RTt #intentdata #b2bmarketing

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Stop wasting time and resources chasing prospects who aren’t ready to buy. It often leads to a hard sell that pushes leads farther away instead of moving them down the funnel. With the right ICP combined with intent data, you can focus on low hanging fruits who are most likely to convert faster, helping to speed up your sales cycle. Here’s a case study on how we maximized our ICP list by leveraging intent data for better segmentation and personalized messaging. If you’re looking to streamline your efforts but aren’t sure where to start, check out the full details on our blog: https://lnkd.in/gNyBZnvP

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Make the most of the intent data advantage. Discover the secrets to identifying ready-to-buy prospects, personalizing outreach, and boosting conversions. Learn how to harness the power of intent data on the blog 👉 bit.ly/3QHuLdb

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Intent Signals don't mean Account Insights… Intent Signals help to identify “In-Market” Buyers out of your target prospects. Account Insights help to add depth to a prospect conversation. The combo is Powerful. Account Insights and Intent Signals help you Prioritize Accounts for Outreach → which are “In-Market” → have pains to address with your solution There are lots of solutions addressing intent signals as these are → First Party Data → Third Party Data But the real challenge is identifying relevant insights that can actually add depth to your prospect conversations. Here’s the process you can follow: – Score Insights: Use AI to analyze insights based on keywords, context, and strategic relevance. – Prioritize Insights: Rank insights by relevance, considering business goals, timelines, and source credibility. – Top 3 Insights: Focus on the top three insights for your outreach. – Personalized Emails: Craft hyper-personalized emails using the top insights to grab the prospect’s attention. – Personalized Calls: Upload insights to call prep notes, ensuring you’re ready to discuss them as soon as the prospect picks up. We have written in detail about this in our newsletter “Using Insights and Intent Signals in Outbound Sales”. Link in the comments 👇

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ABM focuses on high-value accounts to drive growth. Here’s why it works: 1. Personalized Campaigns: Tailor your marketing efforts to specific accounts. 2. Alignment with Sales: Collaborate closely with your sales team for better results. 3. ROI Measurement: Track the ROI on individual accounts for more precise insights. How has ABM impacted your marketing efforts? Let’s chat! #ABM #AccountBasedMarketing #B2BMarketing #MarketingStrategy #DigitalMarketing #ContentMarketing #MarketingTrends #B2BMarketing #B2BContent #LinkedInMarketing #LinkedInStrategy

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🚀 Tactical Go-to-Market 101 by Aakash Gupta and Maja Voje is an absolute must-read for any product manager working to sharpen their GTM strategy! Their insights break down the complexities of product launches into actionable steps, from defining your ICP (Ideal Customer Profile) to effectively aligning sales, marketing, and product teams. 👏 What I found particularly compelling: 🔹 Team alignment is a game-changer. When sales, marketing, and product are all in sync, it creates a unified approach that resonates with customers. This is especially critical in competitive markets, where internal dissonance can lead to inconsistent messaging or wasted resources. 🔹 A focus on product trial optimization—which I believe should be a core pillar, especially for B2B SaaS products. It’s not just about getting the product into the hands of customers; it's about ensuring they immediately see value. By personalizing the trial experience and guiding users through key features that align with their needs, you reduce churn and speed up the path to conversion. 🔹 Their emphasis on continuous iteration based on feedback is spot-on. In today’s fast-paced environment, relying solely on post-launch feedback can slow you down. I’d add that data-driven experimentation should complement this feedback loop. By tracking user behavior and leveraging insights from analytics tools, you can make more informed decisions and optimize your funnel much faster. One aspect that I think could be explored further is the importance of customer success and onboarding as part of the GTM strategy. In my experience, a product launch doesn’t end with acquisition. The real work begins with ensuring your customers are onboarded smoothly and empowered to succeed with your product. Creating a seamless, value-driven onboarding process helps drive long-term retention and advocacy, which is critical for sustainable growth. Lastly, the article touches on messaging channels, but another key piece is segmenting your messaging based on user personas. Different customer segments respond to different value propositions, so it’s vital to tailor your messaging to speak directly to the pain points and goals of each segment. This way, your communications aren’t just broad strokes—they’re laser-focused, driving deeper engagement. Aakash Gupta and Maja Voje have provided a robust foundation for any PM looking to craft a winning GTM strategy, and I highly recommend taking their insights to heart! 💡 Product leaders, take note: these tactics are the building blocks for scalable and customer-centric GTM strategies. https://lnkd.in/gqYJvwRV #GoToMarketStrategy #ProductManagement #ProductLaunch #B2BSaaS #ProductTrials #CustomerSuccess #UserExperience #TeamAlignment #GTM #SaaSGrowth #ProductMarketing #DataDriven #ProductManager #GrowthHacking

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Introducing Insights by Salesfinity. Get AI-powered GTM insights delivered right to your Slack account. Watch the video to see it in action.

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Request Your Free On-Demand Webinar Now: "The Power of ABX for GTM Alignment" A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail? This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester. This panel will discuss: * The purpose and benefits of an account-based experience strategy * Setting an ideal customer profile and other ABX fundamentals * How to discern which prospects are ready to buy and engage with them * How to measure success and scale your account-based tactics Download here : https://t.ly/vMWM4

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Request Your Free On-Demand Webinar Now: "The Power of ABX for GTM Alignment" A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail? This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester. This panel will discuss: * The purpose and benefits of an account-based experience strategy * Setting an ideal customer profile and other ABX fundamentals * How to discern which prospects are ready to buy and engage with them * How to measure success and scale your account-based tactics Download here : https://t.ly/vMWM4

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Solve the dead ends & target ready-to-buy customers. Swipe through to discover how intent data can transform your lead generation efforts and skyrocket your conversions!  #leadgeneration #marketing #intentdata #b2bmarketing #sales enablement #marketingautomation

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In a recent poll with our LinkedIn network, we asked RevOps leaders: “What do you struggle most with in regard to your RevOps program?” - Unclear ICP & segmentation - Lack of demand - Poor funnel conversion - Unclear data & insights 67% of responders said they struggled with extracting meaningful insights from their data. This wasn’t surprising to us. Despite the sophistication of the modern B2B GTM tech stack, most businesses can’t draw meaningful conclusions from their data. In fact, the number one request we get from our clients is: can you help us build a new dashboard? Of course the answer is yes, but 9 out of 10 times, there’s nothing wrong with the dashboard itself, the issue stems from a lack of core infrastructure that ensures cross-functional alignment across the GTM teams. For example, before we engage to help a client with their dashboarding, we first focus on the following RevOps reporting building blocks: Documented Definitions: Documented understanding of “what is a lead”, “what is a demo”, etc. Data Enrichment: Standardized ways for how data comes into the systems Data Integrity: Standardized ways for how data is managed and updated by GTM teams in the system System of Record: A single system that is the “trusted” source of information Source of Truth Reports: On demand reports trusted by and available to everyone Once we’ve resolved these core issues, we then focus on the following primary areas of GTM reporting: board reporting, GTM dashboarding, sales forecasting and marketing attribution insights. Watch the full video to learn more here: https://lnkd.in/g_rNKQGB

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Five core, evergreen GTM processes to drive B2B pipeline and accelerate revenue in 2025. 1. Evergreen demand gen & capture Buyers ignore all BS content, ads, and outreach. They are looking for top-notch, expert content that helps them solve their challenges and answers their buying journey questions. To create awareness, drive and capture demand in 2025, you'll need - En evergreen customer research process - Product messaging aligned with jobs-to-be done and challenges of target account clusters - Content aligned with the buyer journey - Distribution optimized for a few core channels where your buyers hang out and learn - Co-creation programs with people and brands your buyers trust - Demand capture on retargeting and high-intent channels The programs need to be consistent and evergreen. KPI: inbound pipeline & revenue. 2. Account prioritization and planning Breaking down accounts into three groups 1. CLUSTER ICP: Accounts that belong to the target cluster, filtered by qualification criteria - but with no vendor awareness 2. FUTURE PIPELINE: engaged Tier 1 and Tier 2 accounts with a vendor awareness, but little evidence of a product need 3. ACTIVE FOCUS: accounts with high likelihood of becoming an opportunity this quarter. 3. CLUSTER ICP: Cluster-based Awareness The goal is to generate vendor awareness within the buying center. - Content and messaging that addresses specific buyer journey triggers, use-cases and challenges - Content distribution to the buying center - Low touch sales engagement KPIs: account engagement 4. FUTURE PIPELINE: Validate Product Need The goal is to nurture and develop relationships with multiple buyers, and qualify the need. Here, you should: - Connect and engage with the buying center - Involve them in 1:Few cluster-based programs to create multiple meaningful touchpoints - Leverage these touchpoints to collect sales insights and remove the blind spots KPIs: account-to-convo ratio, account penetration 5. ACTIVE FOCUS: Develop Sales Deals The goal is to book a discovery call with an AE (declared need). Successful companies implement 1:1 Account Development, including: - Expanding relationships with the buying center - Account research - Creating personalised offers - Planning and running specific multi-channel follow-up activities KPIs: account-to-pipeline ratio, pipeline velocity —- The key to installing these five core GTM processes is (1) Breaking the silos between marketing and sales (and between siloed marketing function like PM, content, demand gen and field) (2) Operationalization, debugging the processes, defining playbooks and onboarding and coaching the people, so that you can maintain a regular cadence. Once these processes become evergreen, they form core elements of a sustainable growth engine. #b2bsales #b2bmarketing #abm #demandgeneration #gtm

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Is your sales team wasting time on unqualified leads? Here's how to fix that: unified intent data 💫 Why? 1. More defined and accurate targeting 2. Smoother marketing-to-sales transitions 3. Higher-quality leads 4. Shorter sales cycles Get our top tips on using intent data to identify and nurture SQLs ➡ https://lnkd.in/ehYZGXjD #B2Bmarketing #B2Bsales #intentdata

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Intent aint Insight. But the combination can be real powerful stuff. Check out workflows to combine the two in the latest edition of the Future of Prospecting 👇 👇 👇

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Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

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Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

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