Kunaal Dhawan

Surprising WhatsApp Logo Impact (This test increased CR by 1.44% - completely by accident!) Quick context: We added the Whatsapp logo at checkout just to show people they'd get order updates there. Our only goal? Make sure conversions didn't drop. Instead, we discovered this: 1.) ARPU increased by 1.20%   2.) Conversion rate jumped 1.44%   3.) Potential monthly revenue boost: up to €77,630 Why did this work? Simple: When people saw the WhatsApp logo at checkout, they felt more trust. They knew exactly where their updates would arrive. Not through email. Not lost in spam. Right in WhatsApp. The key lesson? Sometimes testing things for strategic reasons (like better customer communication) can surprise you with unexpected revenue gains. You don't always know which tests will boost conversion! Follow (@) Samuel Hess for more insights on ecom, CRO and landing pages! Ps! want to see 90 Original A/B-Tests for $70,000,000+/year brands? I spent 182 hours doing tests ideas for these Top 1% Brands. 𝗜 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘂𝗽𝗹𝗼𝗮𝗱 𝗮𝗹𝗹 𝗼𝗳 𝗶𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻, 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝘀: 1. Like this post. 2. Comment "Sharing is Caring" 3. Repost this and i'll sent it to you ✨

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Great insights in simple words. Please read it like 100 times!

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flutrr has a microtransaction pricing model, allowing users to pay as little as ₹25 to access a premium feature on the app. Initially, 90% of these transactions happened through Google Play Store and only 10% through Razorpay. The issue was that Google charges 30% commission on every in-app purchase and has a 45-day settlement cycle. This not only slowed down our cash flow but also took away a big chunk of our revenue in commission. So, we made a simple tweak to the payments UI. We put Razorpay UPI at the very top and Google Play Store at the very bottom of the page. From day one of making this change, 90% of payments went through Razorpay UPI and only 7% went through Google. With Razorpay settling payments the next day and not charging a hefty commission, we solved our problem with just a minor design adjustment. The smallest of changes can drive the biggest results. Keep iterating! #tech #product #startup #datingapp

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Mass products or limited-quality product?🤔 That’s the question Saumya Kabra founder of Confetti Gifts , posed to Mohit Yadav (founder Minimalist ) during our Elevate Cohort 1. Want to learn from the best D2C founders? Fill out the form in comments to join us for Cohort 2. Take your business to the next level! 💼✨ #letsElevate #D2CInsider

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"Building a social media company is nothing but an interplay of content, capital, and compute." - Ankush Sachdeva, CEO & Co-founder of ShareChat. In this insightful interview, Ankush discusses the journey of scaling ShareChat, the importance of balancing user-generated content with AI-driven recommendations, and the challenges of building a robust monetization model in the Indian market.  He also sheds light on the role of capital and technological innovation in shaping the future of digital platforms. Don't miss out on this must-read article! Read more:  https://lnkd.in/dyNJ6aUB #ShortFormVideos #Sharechat #Moj #DigitalRevolution #ContentCreation #ETBrandEquity

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We have case studies of companies scaling after a good amount of slow growth Pintest took 3 years before it started scaling Stripe founders were manually transferring money behind the scenes for an year Airbnb took few months to get their first employee Kunal Shah spent an year researching before starting CRED Sam Altman said their best companies that scaled in Ycombinator came from companies That wanted to solve a smaller problem With a small audience, And some how Ycombinator people convinced These companies to think global When I was working at Truepush, we had 6 months of halo time before we scaled and Became profitable At current company it’s took months to find a winning ad and we could bet on them for a long time after that. —— When you know what things to work on - KPIs - Retention - Your high paying clients - Repetable clients - Channel fit - Positioning to them And working on unit economics. You will have a unstoppable growth. This process doesn’t gurantee success, But it avoids you from big failures. And that’s 90% work done. You just need to get all these right, once. Until then focus on keeping costs low, Generating retention and revenue. When you get that, scale.

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Customer Testimonial - Kuku FM (Series C, ~$70 Million Funded) KukuFM calls CodeAnt AI (YC W24) a game-changing innovation in streamlining their code review process. As a leader in India’s audio storytelling, KukuFM offers exclusive audiobooks and premium content to millions. They trust CodeAnt AI to help developers save time on reviewing code's intent, quality and security issues. CodeAnt AI summarizes each pull request, flagging code quality and security issues within 30 seconds of creation. What sets us apart? With 20,000+ out-of-the-box code quality checks across 30+ languages, our AI catches even the trickiest edge cases. Special thanks to Aman Bapna for championing our journey! 🙌 Want to try it? Get 7-days free trial - link is in the comments below. #AI #AICodeReview #CyberSecurity #codequality #cleancode #KukuFM #CodeAntAI #GameChanger

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Like any first time founder, I used to think my edge is: → A ₹10,000 Cr market with 25% YoY growth → "Next-gen" app with world-class UI → Distribution strategy & systems → No dominant competetion But here's what actually matters: -> Ex-employer becomes your first enterprise client -> That side-project generating ₹2L MRR silently -> Family support & stable income at home -> Genuine industry connections Figure out the basics first and keep building. PS: If you're working on something meaningful, let's connect!

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What makes a brand appeal to VCs? When we pitched GoKwik for the first time to a VC, the product didn’t even exist. Just an idea, but VCs were interested. They knew COD RTO, bad checkout experience were some deep rooted problems in the D2C space, that noone was solving for - and they saw a growth potential there.  This week, when Shantanu Deshpande, Revant Bhate, Darshit Vora, and I sat down for the Asymmetric podcast, Darshit made a very interesting point about how VC math works. Some takeaways:  - VCs make follow on investments in companies they believe have growth potential - they catch on to signals of growth. - Backing a company also sends signals to market that the first investors are still with them, showcasing consistency.  - Sometimes, companies pivot in their solutions, which makes them even appealing - that vision that the company will make big is also important. Blackbuck is an interesting example - its into freight logistics but noone ever thought it could techify this business. And today, its IPOed. For D2C brands, the model works in a similar way. - Be an incumbent, launch a product that creates immediate value. - Have scalable unit economics that prove your growth can be profitable. - Build loyalty. Retention and repeat purchases are key signals for VCs. VC math is simple: check the signals, double down and repeat. Full ep: https://lnkd.in/e_bfutuY

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Designers & PMs building consumer products should assume that users are in an imperfect environment 1. Users are time-crunched when they use your product - ⌛ Ex: They have opened your app while waiting for a cab to kill few mins of waiting time 2. Users are distracted when they use your product - 📵 Ex: They have opened your app after 1 hour of Reels and won't have any attention when they use your product 3. Users won't read but skim text. Assume an avg user reads 20-30% of text in a screen - 📖 Ex: Users scroll quickly and look at only certain keywords which they are familiar with 4. Users have muted all Push Notifications - 🔔 Ex: The first few PNs were irritating & not useful, so users have muted all PNs 5. Users won't remember your product after install/sign up - 📝 Ex: First experience was not highly memorable to remember 6. Users will drop out of a flow as soon as they feel confused or nervous - 🏃‍♂️ Ex: Goal of product is not clear, no labels or defaults, no contrast between options 7. Users are guided by emotions rather than logic - 🫡 Ex: Users wont do cost benefit analysis of using your product, they will rather use your product if a trusted person endorses you Build for imperfect environment and you will capture users in both perfect & imperfect environment Build for perfect environment and you won't even fully capture the perfect environment users (This is the problem with most consumer apps today even after amazing design / product efforts)

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It happened way sooner than I predicted. Bootstrapper mindset is the new default: > small & efficient teams > organic growth & profitability > less features & more focus > pleasing the users instead of investors > automating is better than hiring This will happen next: Investors still want to own equity in these companies. - bootstrapped founders will be selling their equity instead of raising money for the startup - Someone who makes a marketplace for secondaries in bootstrapped (or VC backed, who don't plan to raise again) will make a huge upside. - The rev-share models will surge, too, where investors won't buy equity but a % of the revenue. - These secondaries will even turn into NFT-like tradable assets. - Indie Makers will sell rev-share of their entire output. Not the company, but them as an individual. Imagine owning 1% of rev share of everything that Marc Loe, Pieter Levels or other good makers produce (not for life, e.g. for 5 years). - VC money (unless u need to buy GPUs) will rather look negative on a startup than positive. YC will still be positive. It's not about the money, but rather a network and a "medal". - Startup incubators will collapse as a business model, except top 1%. Being on X brings 100x more value than any average incubator. - Holdcos will be the best new way to become rich. I see them as little monopolies that aren't illegal (for now). - Influencers will all ship lots of apps, sites, saas, marketplaces and other digital products (in addition to physical products, courses, events and things they did in the past). - the bar to build and ship tech product is so low, one need no coding skills at all with tools like V0, Bolt, Replit, Cursor. At first we will see simple products being shipped this way, but it complexity will grow as the models improve. - whitelabel model will have it's new renaissance. I bet on it myself. Have more than 10 partners working with me now to launch whitelabeled version of my tools to other markets or niches. Let's revisit this prediction in 20 months.

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If you can’t think of systems that are effective in both b2b and b2c, here are a few l have found usable : 1. Reiterations - As a b2c business, you focus so much on iterating. (We see it daily on instagram, zomato etc.), so why not for the b2b businesses as well? - You can work on reiterating the features based on surveys and calls. 2. Daily stand ups - Every company needs it. No, I’d say every person needs it. You need accountability. For me, they play a role of clarity - where I set my agenda to work. It has a tainted reputation, but it is build for the right purpose. 3. Talk more ‘In Retrospective’ - Meaningless meetings are a big no. But when you launch a feature AND have some data, sitting down with your team is important to talk about what worked and what didn’t. #b2b #b2c #agilemethods

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🙌 𝗟𝗶𝘃𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 #201 - Launching GTM for Share.Market by PhonePe 😍 Winners Get 📜 💪Certificate of Achievement 🌟 PM School Scholarships 𝗧𝗼 𝗯𝗲 𝗮𝘁𝘁𝗲𝗺𝗽𝘁𝗲𝗱 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝗹𝘆 𝗼𝗻𝗹𝘆. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗟𝗶𝗻𝗸 𝗮𝗻𝗱 𝗘𝗺𝗮𝗶𝗹 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻. 🚀 Please share in your network and tag the folks you think can crack this challenge. (The challenge is hypothetical in nature and is not sponsored. Any Existing proposition needs to be re-imagined) Live Challenge 👇 https://lnkd.in/d2JWzWRw Follow PM School for everything under the sun of Product Management 🙌 #pmschool #productmanagement #product #job #interview #resume #mockinterview #community #livechallenge #casestudies #casemanagement #management #sharemarket

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The Indian SaaS market will hit $50 billion by 2030. Here’s how Figma is making the most of it. For years, many SaaS founders avoided India, claiming, “The market’s just not ready for expensive subscriptions.” But Dylan Field, CEO of Figma, has a different view: “It’s a myth that you can’t monetise in India.” Here’s how Figma cracked the code, and what we can learn from their approach: 1. Invested in local teams and partnerships Instead of just trying to replicate their global model, Figma hired local experts and partnered with local businesses who understood the market nuances. 2. Focused on product fit, not just localisation They fine-tuned features to support India’s unique infrastructure and business requirements - helping teams collaborate more effectively on a national scale. 3. Moved from one-off sales to long-term partnerships Figma focused on customer success post-sale, ensuring that users could maximise the value of their product. This resulted in a much higher retention rate and stronger word-of-mouth referrals. 4. Adapting pricing to local needs Figma didn’t just lower prices for India - they adjusted their pricing models to fit local spending power without undervaluing their product. - This strategy allowed Figma to generate an estimated $35 million annually from India. Now, it's no longer about “Can we monetise?” It's about “How fast can we scale?” What do you think is the key to successfully scaling a SaaS in India? #figma #startups #innovation

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🚀 Masterclass on navigating 0 to 1 product building + GTM for startups. 🚀 Here is the WEEKEND OFFER valid till Sunday Midnight only. Join our Product Management Workshop on Building Product Startups and gain the skills to take your startup to the next level. 📅 June 29th, Saturday 📍 IIM Kozhikode ⏰ 10 AM - 5 PM 🎟 https://bit.ly/HSKwkp3 Who is this for? For Founder/Teams building: 1. B2C/B2B Marketplaces 2. B2C Tech Solutions 3. SaaS Products Not Relevant For: - Offline-first distribution startups - Tech/Non-tech services businesses - Hardware Startups Hands-on session to cover: 1. Problem Discovery & Qualification: 2. Finding the First 10 Power Users & Defining Tablestakes Roadmap for V0 3. Identifying Metrics That Matter 4. Hard Skills That Matter for Founders/Founding PMs 5. Development Approach 6. Building your team Register Now: https://bit.ly/HSKwkp3 Hamad Jowher Nevin Robert Mittu Tigi Sana Thayyil Rabin Baby Murshid Basil Muhammed Haris T M Reema A Raheem Ashwathy Venugopal Geethu Agit Vaishnav Nair S IIMK LIVE Abraham Varghese Jofin Joseph

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MKBHD names The Humane AI pin as the worst product he has ever reviewed. The product got a lot of hype, celebration on social media and infact got top VCs to invest as much as USD 200 million + into the product. Here are few lessons I learned from this fiasco as a Product Manager: 1. Start with the problem. Right now it’s not so clear which important problem does the Humane Pin solves, which can’t be solved better by a smartphone. 2. AI (or any technology) should make things easier, efficient, or cheaper, and not the other way around round. 3. People are spoiled for great experience. While Marcus has done a bit too hard on Humane pin by comparing a matured product (smartphone) with v1 for a brand new technology experiment, we need to understand that people (especially b2c tech) have high expectations from everything. Build MLP (most lovable product) vs MVP. 4. The people with money aren’t always right. Co create with your users, understand their problems and work hard to solve them. Which product do you consider as the worst product? #productmanager #ai

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Startup founders to VCs: - ARR growth is solid - Starting aggressive US GTM motions from this month - Building CS function to improve retention - Launching 3 new features next month - 2025 is going to be THE year Meanwhile, reality: #peakbengaluru moment for real.

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Which startup has achieved the best product-market fit (PMF) in the last two years? 🇮🇳 > What truly defines a successful startup goes far deeper than just a high price tag - It's about a product seamlessly integrating into users' lives, solving a real problem in a simple and impactful way. > Zepto - This quick commerce leader has skyrocketed to household name status in just two years. Their secret sauce? A perfect blend of these product-market fit ingredients: 1/ Unmatched Speed: > Zepto's 10-minute grocery delivery caters directly to the urban consumer's desire for instant gratification. 2/ Curated Convenience: > Zepto understands that speed shouldn't mean sacrificing choice. > They offer a carefully chosen range of essentials and everyday items. No more browsing overload. Just high-quality groceries for immediate needs. Makes decisions a breeze. 3/ Frictionless Experience: > Zepto's app is refreshingly simple. A few taps, groceries ordered. Integrates with popular payment options. > Frictionless experience keeps users coming back. Perfect for busy schedules or sudden needs. 4/ Strategic Network: > Zepto's secret weapon? Smartly placed dark stores. > Stock essential items for quick picking and packing. This fuels their 10-minute delivery promise. Network efficiency translates to lightning-fast groceries. - They identified a clear audience (busy urban dwellers), addressed their core need (immediate groceries), and delivered it in a way that's both convenient and personalised. ♻️ Which other companies have hit seamless product market fit in the recent years? #quickcommerce #ecommerce #startups #zepto #venturecapital #LinkedInNews

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