MasterChow

This weekend, we went ALL OUT at the K-Town Festival, and the vibes were simply unmatched! 🚀 As special partners, we set up a booth that wasn’t just about food; it was about FUN, memories, and a whole lot of slurpin’ to find our 'K-Town Slurp Champion'. What made it so special? 📸 Photo Booth: From adorable poses to laugh-out-loud moments, our photo booth was the selfie hotspot. 🎮 Games + Prizes: Visitors brought their A-game, and the winners walked away with some super cool prizes. 👑 Slurp Champion Contest: The spotlight moment of the festival. Contestants slurped their hearts out, and we crowned our K-Town Slurp Champion who took home ₹10,000/- 🍲 K-Chow: The star attraction! Everyone got to experience our delicious new ramen range, and we’re pretty sure it’s their new favorite. The energy was infectious, the smiles were endless, and the love for K-Chow was undeniable. Thank you to everyone who made this festival so special. See you at the next one. Until then, keep slurpin’! 🍜 Vidur Kataria Sidhanth Madan Radhika Mittal #Ktownfestival #Kculture #Masterchow #KChow

We’re all about bringing the flavors of Korea straight to your plates. So, when an event as grand as the K-Town Festival came calling, we knew it was a no-brainer to be a part of it. That’s why we’re thrilled to be Special Partners for the K-Town Festival. 📅 Date: 14th Dec 2024 📍 Location: Mumbai Why We’re Excited This isn’t just another event for us; it’s a celebration of all things Korean, from music and fashion to, of course, amazing food. And guess what? We’ve got the perfect plus-one for this party: our K-Chow range. 🍜 What to Expect at K-Town? Imagine stepping into the vibrant world of Korea without leaving India.  K-Town is your ultimate destination for: 🎤 Electrifying K-Pop performances (get ready to scream your lungs out). 💄 K-Beauty tutorials to ace that perfect glass skin glow. 🍜 Authentic K-Food that’ll transport you straight to Seoul. 🎭 Cultural showcases, dance workshops, and so much more! It’s everything you’ve ever loved about Korean culture packed into one amazing event. When you’re there, don’t forget to come say ‘annyeong’ to us at our booth. (Come hungry and leave happy) See you there! Vidur Kataria Sidhanth Madan Radhika Mittal

The loudest slurp challenge is here and it’s time to make some noise; literally.  Why? Because we didn’t spend sleepless nights perfecting the boldest, most drool-worthy ramen just for it to be quietly enjoyed. Oh no! K-Chow demands to be savored and celebrated, with the kind of slurp that could turn heads. 🍜 The rules are simple. Grab your K-Chow, and record your loudest slurp for us. (For more information, head to link below) What’s in it for you? 💸 Besides a chance to officially call yourself a "professional slurper," there’s a prize of 5 LAKH IN CASH (yes, you read that right, not a typo) plus some seriously cool surprises. (Hint:🎮💄) So, why are we doing this? Simple. We believe ramen should be celebrated, not just eaten. And what better way to do that than giving people a chance to win 5 lacs in 5 minutes while slurping on some delicious ramen. Think you’ve got the lungs and the sheer audacity to win? Then click the link below, grab your K-Chow, and show us what you’ve got. Let’s make some NOISE! Apply here: https://lnkd.in/gUWYxthi #LoudestSlurpChallenge #ContestAlert

Couldn't have done it without your support <3

Delhi-NCR-based MasterChow, founded by Sidhanth Madan and Vidur Kataria, secures $6.5M in Series A funding led by Tanglin Venture Partners, with participation from Peak XV Partners’s Surge, Anicut Capital LLP, and WEH Ventures. Known for its ready-to-cook Asian pantry staples, MasterChow aims to expand its offline presence and launch new products. Stay ahead in the startup world! 🌟 Get a weekly digest of key happenings and insights delivered to your inbox every Monday morning. Don't miss out—subscribe now: https://lnkd.in/e4233YGN 🚀 #Funding #D2C #AsianCuisine #StartupSuccess

MasterChow bags $6.5 Mn in #Series A round led by Tangline #Venture MasterChow, a Delhi-NCR-based #ready-to-cook Asian cuisine brand, has raised $6.5 million in its Series A #funding round. The round was led by Singapore-based Tanglin Venture Partners and also saw participation from Peak XV Partners' Surge, Anicut Capital LLP Capital, and existing investor WEH Ventures, among others. Meanwhile, the fresh capital will be utilized to launch new products and expand the company's offline presence. Established in 2020 by Sidhanth Madan and Vidur Kataria, MasterChow offers a range of premium #Asian pantry staples like noodles, stir fry sauces, dips, among others. The company recently onboarded renowned chef Ranveer Brar as its #brand #ambassador. Read More: https://lnkd.in/e82tCY2J #funding #foodbrand #masterchow #Asianfood Ashu Agrawal | LinkedIn | Linkedin News

🚀 MasterChow Raises $6.5 Million in Series A Funding to Expand Product Range and Offline Presence MasterChow, a Delhi-NCR-based ready-to-cook Asian cuisine brand, has raised $6.5 million in its Series A funding round. The round was led by Singapore’s Tanglin Venture Partners and included participation from Peak XV Partners’ Surge, Anicut Capital, and existing investor WEH Ventures, among others. This funding comes almost a year after the brand raised $3.2 million in its Pre-Series A round. The company plans to use the fresh capital to launch new products and expand its offline presence. Founded in 2020 by Sidharth Madan and Vidur Kataria, MasterChow offers a range of premium Asian pantry staples, including noodles, stir-fry sauces, and dips. With a focus on quality and convenience, the brand aims to become a household name. MasterChow is seeing impressive growth, with an Annual Recurring Revenue (ARR) of INR 50 Crore for FY25. To further strengthen its brand presence, the startup recently onboarded renowned chef Ranveer Brar as its ambassador. To date, MasterChow has raised approximately $10 million, positioning itself well in a competitive market. It competes with FMCG giants like Nestlé, ITC, and Nissin, as well as D2C challengers like Yu Foods and Veeba. The brand’s continued growth signals strong potential in the ready-to-cook segment. #masterchow #seriesafunding #d2c #readytocook #foodtech #startupgrowth #investment #asiancuisine #foodindustry #fmcg #entrepreneurship #chefambassador #brandgrowth #productexpansion #fundraising #businessnews #investorupdate MasterChow

Great news! We just leveled up with a steaming hot $6.5M Series A funding round, led by the incredible folks at Tanglin Venture Partners ✨ Shoutout to our amazing partners Peak XV Partners, Anicut Capital LLP, and WEH Ventures for believing in our mission to bring wok-worthy deliciousness to every home. What’s cooking with this fresh dose of capital? 🤔 New flavors, exciting launches, and (drumroll please) stepping offline so you can grab your favorite MasterChow goodies IRL. Vidur Kataria Sidhanth Madan Radhika Mittal #Startup #SeriesAFunding #Investment #StartupSuccess #FundingNews #BusinessNews #MasterChow

We've been part of this journey with Vidur Kataria Sidhanth Madan & Radhika Mittal since the pre-seed round in 2020 (also closer to heart since this was the first deal from Fund II). The investment thesis for us was always very simple - we tried cooking Chinese food at home during Covid, and all that was available was "Ching's Secret Schezwan Fried Rice Masala" & it was surprising that the second most enjoyed cuisine in the country is Chinese & we have just one brand that catered to this audience. Then we ended tasting the Masterchow sauces & we were just floored to see the difference in quality and taste. Having said that, the thesis that we believed in, didn't ring a bell with a lot of folks that we spoke to in the last 4 years. These were the top reasons why VCs hesitated -> 1) Market size is not large enough - Our belief was that the market appeared to be small, because the only brand available thus far was Ching's. Then Ching's got sold to Tata for ~5500cr, then noone questioned the market size any more. 2) Products are too expensive - Their sauces which was the first category they got into - was priced at ~Rs.240. Lot of people thought that this was expensive for India. But that was just the first category, after that in just last 2 years the founders have innovated on the product (Cup Noodles, Ramen, Chilli oil) and made products cheaper (Masterchow Staples, Chowmein, Schezwan). But I'm glad we got some believers along the way in the form of Anicut Capital LLP & Surge. And now, Tanglin Venture Partners. The founders continue to surprise everyone & I believe they'll do so in the future as well! #startup #funding #fmcg https://lnkd.in/g2wdAvmx

🚨 Scoop: MasterChow Bags $6.5 Mn From Tanglin Ventures, Peak XV's Surge, WEH Ventures, and others (Click the article link in the comment section to read more 👇 ) #D2C #Funding #MasterChow #IndianStartups #MediaCoverage