Lior Siva

## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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Cyfluencer's Yael Moav will be presenting about B2B influencer marketing strategies for 2025 on Tuesday, 24 September, for those curious marketers who will be in the Tel Aviv area. Additional gripping subjects to be discussed as well, ranging from SEO, Twitter/X, AI in marketing and more. Plus free breakfast! Check out the link in comments to register #marketing #digitalmarketing #influencermarketing #inpersonevents

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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1. Maximize revenue 2. Don't lose players How do you maximize ad revenue without losing players? It's tough, right? Retention Club is gonna help. We've got Eran Friedman, co-founder and CTO of Singular, joining ad monetization experts Felix Braberg and Yael Takomi 💡 and moderator Margot Miller We're going to dive into: ✅ Optimizing ad placements and frequency ✅ Rewards and incentives ✅ Diversifying your formats ✅ Personalized ad experiences ... with some of the best minds in the business. It's on May 16, 11 AM Pacific. Sign up here: https://lnkd.in/gan4xr-S

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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Israel AdTech is back! Join us in Tel Aviv this December 10th to end 2024 with everything you need for your 2025 AdTech strategy. What can you get from the event? Here are the top three things you won’t want to miss. Sign up here >> https://israeladtech.com/ #IsraelAdTech #AdTech2024 #Networking #DataDriven #IndustryEvents

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Exciting Collaboration Announcement! We are thrilled to announce that RAS will now represent Fuga in the dynamic and innovative Israeli retail market! This partnership marks a significant milestone for both companies as we join forces to bring Fuga's exceptional products to Israeli consumers. Why This Collaboration Matters: 1. RAS Expertise: With their deep understanding of the Israeli retail landscape and a proven track record of success, RAS is uniquely positioned to introduce and expand Fuga's presence in this vibrant market. 2. Fuga Innovation: With our cutting-edge products and commitment to quality, Fuga brings a fresh and exciting range of offerings that will captivate Israeli consumers. 🌐 What This Means for the Market: Enhanced product availability and accessibility for customers. A synergistic approach to market penetration, combining RAS's local expertise with Fuga's innovative product line. This is an opportunity for growth and development within the Israeli retail sector. We are confident that this collaboration will strengthen our market presence and deliver unparalleled value to our customers. Stay tuned for more updates and exciting developments as we embark on this journey together! #Collaboration #RetailInnovation #MarketExpansion #RAS #Fuga #IsraeliMarket #StrategicPartnership #ExcitingTimesAhead

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"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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what is Codux? In frame: Tom Raviv ,Head of DevRel at Codux ( Wix ) The link to the full Wix Studio DevStudio_Con 2024 is below!!

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🎮 How Pokémon GO Revolutionized.. AI Navigation 🌍 My latest report for 9 TV Channel Israel / 9tv.co.il dives into how Niantic turned player data into one of the most advanced geospatial AI models of our time. A huge thank you to Anastassiya Yezekhel my co-author, for her incredible collaboration on this story. Stay tuned—there’s more to come! Roman Yanushevsky

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🎤#𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 Co-founder of Pushub, Eli Desatnik will be Moderating a Panel at Affiliate World Conferences 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 2024. 📅 𝐖𝐡𝐞𝐧? - September 6th, 1:20 PM, Breakout stage ❓𝐖𝐡𝐚𝐭? - Panel's Title: "𝐓𝐡𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐏𝐮𝐬𝐡 (𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧) - 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐫𝐨𝐰 𝐗10 𝐰𝐢𝐭𝐡 𝐏𝐮𝐬𝐡 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐝𝐬?" 🎯 𝐖𝐡𝐨 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠? Joining me at the panel, will be Legendary Master Affiliates, Media Buyers and User acquisition managers, with 10+ Years of experience & 1MN$+ yearly profit Made, that will share Insights & behind the scenes stories, and Unfold Top industry Verticals (Software, Finance, Healthcare) & Top industry Traffic sources (Push, Pop). One such legendary Speaker🎤 is 𝐒𝐞𝐛𝐚𝐬𝐭𝐢𝐚𝐧, 16 (!) 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐢𝐧𝐠, 𝐇𝐞𝐚𝐝 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐁𝐥𝐨𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - 𝐒𝐓𝐌 𝐅𝐨𝐫𝐮𝐦 (𝐀𝐖 𝐅𝐨𝐫𝐮𝐦). One of the Affiliate industry's GOAT - he has seen it all, done it all, and then found time to share follow-alongs, guides, Case studies, and manage a huge affiliate community, bringing up generations of affiliates & media buyers across 2 decades. ❓Can you risk 𝐧𝐨𝐭 hearing what he has to share? Info here https://lnkd.in/dvd3ghvM 💥𝐁𝐓𝐖 Eli is also giving a Keynote speech at SiGMA World Budapest 2024 titled "𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐅𝐫𝐨𝐦 𝐑𝐞𝐝 𝐭𝐨 𝐆𝐫𝐞𝐞𝐧" , sharing Aff's and Mb’s Strategies to Turn losing campaigns (Red) to profiting once (Green). Info here https://lnkd.in/dJKQze-T Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World SiGMA Affiliates Affiliate World Conferences Affiliate Summit #PushNotifications #NativeAds #Advertising #dsp #mediabuying #advertisers #affiliates #mediabuying #affiliatemarketing #performancemarketing #AW2024 #AWeurope #SiGMAWorld #SiGMAEastEurope #AffiliateWorld #pushnotifications #readytopush #ready2push

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🎤#𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 Co-founder of Pushub, Eli Desatnik will be Moderating a Panel at Affiliate World Conferences 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 2024. 📅 𝐖𝐡𝐞𝐧? - September 6th, 1:20 PM, Breakout stage ❓𝐖𝐡𝐚𝐭? - Panel's Title: "𝐓𝐡𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐏𝐮𝐬𝐡 (𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧) - 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐫𝐨𝐰 𝐗10 𝐰𝐢𝐭𝐡 𝐏𝐮𝐬𝐡 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐝𝐬?" 🎯 𝐖𝐡𝐨 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠? Joining me at the panel, will be Legendary Master Affiliates, Media Buyers and User acquisition managers, with 10+ Years of experience & 1MN$+ yearly profit Made, that will share Insights & behind the scenes stories, and Unfold Top industry Verticals (Software, Finance, Healthcare) & Top industry Traffic sources (Push, Pop). One such legendary Speaker🎤 is 𝐒𝐞𝐛𝐚𝐬𝐭𝐢𝐚𝐧, 16 (!) 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐢𝐧𝐠, 𝐇𝐞𝐚𝐝 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐁𝐥𝐨𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - 𝐒𝐓𝐌 𝐅𝐨𝐫𝐮𝐦 (𝐀𝐖 𝐅𝐨𝐫𝐮𝐦). One of the Affiliate industry's GOAT - he has seen it all, done it all, and then found time to share follow-alongs, guides, Case studies, and manage a huge affiliate community, bringing up generations of affiliates & media buyers across 2 decades. ❓Can you risk 𝐧𝐨𝐭 hearing what he has to share? Info here https://lnkd.in/dWMSrM-Y 💥𝐁𝐓𝐖 Eli is also giving a Keynote speech at SiGMA World Budapest 2024 titled "𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐅𝐫𝐨𝐦 𝐑𝐞𝐝 𝐭𝐨 𝐆𝐫𝐞𝐞𝐧" , sharing Aff's and Mb’s Strategies to Turn losing campaigns (Red) to profiting once (Green). Info here https://lnkd.in/dvaEVut4 Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World SiGMA Affiliates Affiliate World Conferences Affiliate Summit #PushNotifications #NativeAds #Advertising #dsp #mediabuying #advertisers #affiliates #mediabuying #affiliatemarketing #performancemarketing #AW2024 #AWeurope #SiGMAWorld #SiGMAEastEurope #AffiliateWorld #pushnotifications #readytopush #ready2push

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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I'll be at the Tel Aviv Adtech conference on December 10th, discussing what's important to publishers, how AI is providing insights to vendors and how we generate more revenue, together. If you want to grab a coffee or ice cream, you hear one of the great speakers, feel free to save 30% by using the promo code: AdTech30DZ #IsraelAdTech #AdTech #DigitalAdvertising Ilan Amit

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ENTIRELY AI GENERATED COMMERCIAL! This is not a drill. There is an entirely Ai-generated advertisement on Israeli TV.

Only a few spots left! 🚨 We’re excited to bring together an exclusive #fireside #chat featuring Omer Goldschmidt, Former Paratrooper combat officer and Co Founder & CEO at Evermile, Ofer Ben Attar, Co Founder & CTO at Juno Journey and Shaldag Reservist Combat Officer and Ziv Paz, Former Shayetet 13 combat officer and Co Founder & Ex - COO at Melio, interviewed by 10D 's General Partner Itay Rand about navigating the path from #military #combat to founding a #startup. This event isn’t just another panel discussion; it’s a deep dive into the unique challenges and triumphs faced by combat veterans who've jumped into the #entrepreneurial path. Our speakers will share insights on the mindset required for this transition, the obstacles they’ve overcome, and the lessons learned along the way. If you’re a #combat unit veteran interested in #startups or just curious about the journey from the battlefield to the startup world, this is the place to be. 🗓 Date: Sep 1 🕠 Time: 5:30 PM 📍 Location: Tel Aviv Spaces are filling up fast, so make sure to secure your spot by applying here: https://lnkd.in/dsu6PbWU Don’t miss out on this unique chance to connect, learn, and be inspired by those who’ve been in your boots and are now leading the charge in the startup world. 🚀 #Founders #Startups #FiresideChat #CombatToStartup #MilitaryEntrepreneurs

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