Eden Bidani

You will outgrow your current website. But what you do next is the important part. One big mistake I see companies make... They sense something is up. Traffic and leads just aren't taking off. Or the website's grown but hit a plateau. A full website redesign is suggested. "Amazing. This will solve all of our issues!" But this IS the mistake… A new website won’t automatically fix your current problems. I’ve seen it so many times. A shiny website launches but deeper issues remain that haven't been addressed. Nothing improves. The main result is wasted time and budget. So how's this fixed? It all comes down to the planning and research stage. The aim is to uncover as many insights as possible at the start. Digging into some key areas that can influence your design: 1️⃣ Competitor and Industry Analysis ↳ Competitors Compare them based on various criteria such as value proposition, navigation ease, clarity of information, and aesthetic appeal. ↳ Common Features Identify trends and common features across sites in your industry. Consider functionality that could enhance user experience. 2️⃣ Customer and Market Research ↳ Customer Interviews: Speak with current or potential customers to gain insights into their problems and experiences. ↳ Dream Customer Profile Built using the info from the interviews, detail who your ideal customers are. Their wants, needs, and pain points. 3️⃣ SEO and Content ↳ Keyword Research Uncover relevant keywords and understand the intent behind the search, this will help structure your site and pages accordingly. ↳ Content Evaluation Review your existing content and decide what you will improve, merge, or remove. 4️⃣ Strategic Alignment ↳ Brand Direction The redesign needs to align with your brand's mission and values. Review your identity and tone of voice to ensure consistency across all channels. ↳ Business Strategy Expanding into new markets? Releasing new products? The new design needs to support this and align with the wider business goals. 5️⃣ Technical Assessment ↳ Website Analysis Dive into the data and analytics for your current site. Understand user behaviour, traffic patterns, and conversion pathways. Where's friction occurring? How can we improve? ↳ Tech Review Evaluate your current CMS and tech stack. Is it up to the job? Does it give the marketing team freedom? Can it scale with the business? I'll be honest... That's a lot of work to do! But it will help you create a robust website redesign strategy. One central document that's your North Star throughout your project. Giving you the best design possible! This research shouldn't be an afterthought. Do the work upfront. Get the results.

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Ever wonder why your online presence isn't converting? The answer might lie in confusing a landing page with a portfolio website! 🔥 Landing Page: >>Laser-focused on conversions >>Minimal navigation, maximum impact >>Perfect for product launches or lead generation 🌟 Portfolio Website: >>our digital showcase >>Comprehensive career overview >>Ideal for freelancers and job seekers 🤔 Are you using the right tool for your goals? 👉 TAKE ACTION NOW: <>Identify your primary online objective <>Choose the appropriate web format <>Optimize your digital presence today! Don't let the wrong website type hold you back. Elevate your online game and watch opportunities flood in! Drop a 🎯 if you're team Landing Page or a 🌟 if you're team Portfolio Website! #WebDesignTips #DigitalStrategyoptimization #ConversionRateOptimization #PersonalBranding #ProfessionalPortfolio #LandingPageDesign #OnlinePresence #CareerGrowth #FreelancerTools

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90% make this mistake with their bio link (and you probably do too) All because it's been drummed into you. That adding a CTA is important. And to a certain degree it is. As you ICP needs to know what to do next. But with 7 CTA button options already: 1. Visit my blog 2. Visit my store 3. Visit my website 4. Visit my portfolio 5. Request services 6. Book an appointment 7. Subscribe to my newsletter Don't use your bio link as a CTA too. Your bio link is 30 characters of opportunity So get creative... - Leverage curiosity and intrigue - Incentivise action - Compel to click Instead of thinking Call To Action (CTA) Think Call To Value (CTV). Make your bio link Irresistible.. Take my bio link for example... Instead of: "Take My Quiz" I say: "Get your FREE Profile Score" Leveraging curiosity and intrigue. As a result. I capture leads daily without paying for ads. Remember: No one likes being told what to do. But we're suckers for our own curiosity.

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👉 How to turn more “Nos” into “Yeses” without discounting (in 5 simple steps) 1. Upgrade your ICP (Ideal Client Profile): - Identify key qualifiers for your best clients - Focus on those who truly need your “magic” - Ensure relevance both ways - you to them, them to you 2. Create a Blue Ocean offer - Understand your client's hot buttons (current frustrations and desires) - Sell outcomes, not services or benefits - Offer what you know they already want 3. Implement risk reversal - Make working with you a no-brainer - Minimise the "maybes" - Use creative guarantees 4. Refine your pricing strategy - Test different pricing structures - Example - smaller upfront payments… - Can lead to larger overall revenue 5. Clarify your message - Stop talking about generic benefits - Start talking about specific outcomes For example: The same service can be positioned in very different ways: "Do you want LinkedIn training?" vs "Do you want 10 enquiries per week?" So… Offer exactly what they want, not what you think they need ^^ BIG one liner... Remember: There’s no need to add anything new. Follow the above steps and you can start hearing a lot more “yeses”... Simply by positioning your offer differently. #NowGoGetEmTiger 🐯

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You might lose your audience by not following these simple rules for your posts... ✅ Do you want your audience to take action? Write a concise post that gets to the point. Deliver your CTA as soon as you can. 📚 Do you want to educate your audience? Medium post. Follow some popular writing frameworks like PAS (Pain-Agitate-Solve). ☕️ Do you want to tell a story? You can try a long post. Always start with an outline and ensure your story engages from beginning to end. Bonus points if you clearly state the reading time. eg. [5 Minutes] You only get one chance with the "see more" button on some posts; use it wisely. #marketing #tips #copywriting #contentmarketing

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Control over getting leads. Control over content performance. You want control. You can't have full control over external factors, but you can control your actions toward them. You can find what to write & how if you look. The problem is when you start to feel you don't have control over a situation you are in & what to do. You start hoping. You feel fear. Yesterday after LinkedIn I went paragliding in a local spot here in Slovenia & every time I go do that, I feel fear. Good (sometimes bad) fear. This fear is positive because it makes you get into the flow state & laser-focused on the situation you are in. You feel in control. You experienced it before - familiarity. Same for content. You will never have full control over the outcome of your content, but you can spot the same patterns. Take that, and test it again. Find out what's repeatable for you. Don't get too fixed on one strategy & keep it loose because things can change faster than you think. Don't think from today to tomorrow. Think back. Think ahead. Predictability removes negative stress because you don't wait for things to happen & hope for the best scenario. Relying on hope is not good (at least for me).

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What's the number one result of GOOD video marketing? Qualified Pipeline: -> Less Wasted Time -> More time for strategy -> More £££ And no. This doesn't work anywhere near as well from just a business account. This needs YOU. YOUR personality YOUR knowledge & experience. Start today, before you miss the boat again! _____________ #SocialMedia #ContentManagement #B2B #Video Ring my profile 🔔 for advice on creating content that TRANSFORMS your business pipeline! Javelin: Getting the ideas out of your head, into video and out to your socials.  No fuss, minimum effort. Want to know how we create 200+ assets from only 20 minutes of your time?

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5 ways to write the last sentence of your posts: • Wrap it all up • Tease what's next • Leave it open-ended • Shift the focus entirely • Put everything into perspective Or you could leave readers hanging.

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You already know this, but here's an important reminder 👇 If your landing page is a maze... How are you expecting to get customers from it? 😅 You can be creative... while following an established structure that works. The LAST thing you wanna do is confuse your target audience. This is why most pages follow a clear structure.  It makes life easier and simply works. Sooo... our team has put together a landing page cheat sheet for you! 🎉 It's based on everything we've learned from designing hundreds of landing pages at Magic Design 💜 You can use it as a guide when creating or revamping your own 🙏 P.S. Find the Full Resolution & Examples in the comments!👇

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Crafting engaging email, specific to your niche is not as hard as you think. More importantly, it can be done well and it is affordable. And now, you don't even have to build the workflow:) Let me show you how we use Clay to craft highly relevant emails at less than 2 cents a lead. Yes...we use some of the best models and tech on the planet Cohere, Clay, and Anthropic's Claude Haiku to conduct extensive research on our leads and end up with highly relevant and professional content at 2 cents a lead. Sharing the workflow to prove it: https://lnkd.in/gNQBaRAP

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Struggling to grab those Customer's Eyes? Want your target audiences to reach out to you? ⇢ You are constantly posting and crafting posts, ⇢ You have never missed a single day without posting, But, it feels like still the audience is not interested in reaching out, right? You can see some likes, comments, and shares from random audiences. And they also disappear after two or three posts; why? ↳ Because you are posting the same type of content again and again. ⇢ You are not open to experimenting and trying those new ways. ↳ Because you are not conveying the right message to the right audience. ⇢ Your post is targeting multiple audiences and not conveying the exact message that makes them reach out to you. ↳ Because your post is hard to read ⇢ Your post is unstructured, and those big paragraphs make it boring to read. There is no space, no bullet points, and no simpler language. Instead; > Focus on experimenting with different types of content, > Focus on conveying the right message, hitting the emotions, > Focus on making the post simpler and scannable, > Focus on seeking help to grow. Don't let the value of your content disappear from the LinkedIn feeds; start analyzing and improving. ----- P.S. Still confused about how to attract the right audience on your LinkedIn profile? My "LinkedIn Done For You" offers personalized strategies that help you connect with the right audience to make you convey the right message. ----- #linkedinghostwriter #personalbranding #linkedingrowth

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Creating a content strategy is irrelevant without this. (This will help you sign more clients.) What content does by default is familiarize your audience with you. But familiarization ≠ nurturing. True nurture happens when your content actively moves people: 1/ From looking for the right solution ↪ to understanding you are the right solution. 2/ From not actively searching for a solution ↪ to feeling like you truly “get” them. 3/ From not knowing how to solve their problem ↪ to realizing you can solve it for them. To achieve this, you need to start with the end goal in mind. Step back. Think beyond the content itself. Beyond the idea you’re trying to hammer. Ask yourself: 1/ What section of your audience are you writing to? Example: Those open to working with someone like you, but not actively looking to. 2/ Why aren’t they actively looking for a solution? Example: They’re juggling competing priorities. This forces them to procrastinate addressing the problem—even though it’s eating away at them. 3/ What should your positioning be? Their key blockers: a/ They don’t see the problem as urgent enough b/ They feel too overwhelmed to address it. Here’s how to position yourself: a) Switch from “problem solver” to “dream enabler.” A lead gen business solves problems. But with a case study of a client who now takes vacations with his family 4x a year? You’re no longer just solving a problem—you’re enabling a dream. This shifts your service from: “One more thing to solve” → “Something exciting to look forward to.” b) Make your service low-stress and easy to start. At Symbiote, my ICP is a busy founder. That’s why our onboarding process takes just 5 minutes. Highlighting this removes the stress of working with me. It makes my service approachable. This is how you nurture effectively with your content: Not by churning out posts to stay visible. But by moving people closer to seeing you as the solution they’ve been waiting for.

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Are you using CTAs in your content? Do you know what CTAs are? Call to action for those who don’t know; allow you to turn followers into paying clients by encouraging them too; -Engage in your content; -Register for a masterclass or webinar; -Book in a discovery call: -Send you a DM; It gives your audience permission and guidance to take the next step. If you are wanting some help around growing a personal brand that generates you sales please slide into my DMs! See what I did there hehe 😉 #calltoaction #personalbranding #personalbrand

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If you've ever produced a podcast, you know how time consuming it is. After years of producing and/or hosting hundreds of episodes, I've learned a few strategies and tools for increasing efficiency: 1. Document your process (SOPs are your BFF): Although you may start out being your show's producer, it's important to document your content creation process from start-to-finish. This allows you to see areas of opportunity for automation and to ensure a seamless transition when you begin to outsource. 2. AI tools: There are some fantastic tools out there like ChatGPT (writing interview questions), Riverside.fm (recording, editing, and social clips) and Capsho (show notes) that speed up the production process! I personally use all three of these platforms, but there are many more out there--test and see what makes the most sense for you! 3. Batch Recordings: Set a schedule for yourself or with your co-host to have batch recording days. This allows you to get into the mindset for recording on set days and not overwhelm your schedule with random sessions here and there. 4. Outsource: As soon as possible, outsource at least one step in your production process! In my opinion, editing should be the first step to go. Working with a team member to get episodes out ensures you can focus on the quality of your content and serving your audience! 🎙 What tools or strategies do you use for increasing efficiency in your production process?

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Trust me, you won’t want to miss this- Yesterday I blowed minds by telling why most LinkedIn posts FAIL to generate leads. 🚨(If you missed Part 1 go and check yesterday’s post real quick) TODAY: The Exact CTA Strategies for- What works to turn your posts into lead magnets? 🌀METHOD 1: The Curiosity Trigger CTA EXAMPLE:- ↳ I discovered a way to get quality leads without hard selling. Quick Numbers: - Leads Generated: 12 per month - Time Spent: 20 minutes - Key Strategy: Ask, don't tell YOUR TURN: What stops you from getting more leads? Answer in 1 word👇 🌀 METHOD 2: The Emoji Decision Maker CTA EXAMPLE:- ↳ Which describes your business right now? 🚀 Fast Growth 🌱 Just Started 🏋️ Need a Boost Quick tap emoji of your stage! 🌀 METHOD 3: The Vulnerability Poll CTA ↳ Most entrepreneurs won't admit: A) I'm scared of visibility B) I don't know my target market C) Sales feel uncomfortable D) I'm ready to change 👇 What’s your truth? 🌀 METHOD 4: The Value Ladder CTA ↳ Free Resource Alert: I'm sharing my top 3 lead generation scripts. Want them? A) YES, Send Now B) Not Interested C) Maybe Later 🌀 METHOD 5: The Reverse Psychology Approach CTA ↳ This strategy is NOT for everyone. Only for serious professionals who: - Want real results - Are willing to learn - Take action AGREE if you're that person? (👍 or 👎 REACT) ‼️ KEY CONVERSION PRINCIPLES: - Make responding EASY - Reduce decision friction - Create genuine connection 🔅This CTAs work because they feel human. They don’t force action—they invite it. AGREED? P.S. I’m curious—which of these CTAs will you test next? P.S.S. If this post inspired you, try one of these methods and tag me—I’d love to see it in action! Till then see ya!!🌸♥️ #LinkedInStrategy #PersonalBranding

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An often ignored yet very powerful skill in email marketing... Following up Most of us don't like nagging people. Because we too, don't like to be nagged. In marketing, following up might feel like nagging. It's not. Nagging is when you persistently and repetitively urge or remind your prospect about your offer. Following up is when you periodically put your solution on top of the mind of your prospect. Examples of nagging follow-up emails >> I haven't heard back from you regarding my previous emails. I think our solution could benefit you. Please let me know when you have a moment to discuss. >> It's been a while since we last talked. Are you ready to move forward with our offer? Please respond at your earliest convenience. Examples of strategic follow-up emails >> I wanted to follow up and share some new insights that might interest you regarding our updated solution. [Insights]. Let's discuss how these updates could benefit your business. >> I wanted to share a recent success story from one of our clients who faced similar challenges. [Story]. Let's talk about how we can replicate this success for you. Understanding the difference makes it easier and more effective to follow up with your prospects. #emailmarketing #marketingstrategy #marketingtips 

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Bait and Switch in Cold Email? After sending millions of cold emails, I can safely say that the “bait and switch” tactic is your NUCLEAR option… 💪 After all, your prospects aren't looking for you. They didn't Google your service. You're just another interruption in their already chaotic inbox. What is a “bait and switch”? 🎣 A “bait and switch” is when you “bait” your prospect with something super cheap and enticing, and use that to “switch” them to something more expensive. To see it in practice, here are my best “bait and switch” hooks that actually get replies: 🎣 “I'd be interested in sponsoring your event” 🎣 “I'd love to refer leads, let's discuss a partnership” 🎣 “I’ll get you no.1 on Google in 30 days or you don't pay” 🎣 “I have a lead for you - where can I send it?” But here’s where most people get this tactic wrong… The bait must be founded in truth, even if slightly exaggerated. That means no "guaranteed 10x ROI" nonsense—that instantly triggers BS detectors ❌ You see, the magic happens in the transition: Get them on a call with your hook Acknowledge their interest ("Looking at your business, I think there's an even better opportunity...") Smoothly pivot to your actual offer Still give them something tangible (e.g., "I'll add you to our preferred partners page") So now you know this sneaky, but highly effective tactic to RINSE your leads on cold email… 🧼📧 And if you want more sneaky tactics that actually work… Comment Insiders for more information! #Sales #SalesTips #SalesLeadership #SalesTraining #SalesStrategy #Salesforce #B2BSales #B2CSales #SocialSelling #ColdCalling #LeadGeneration

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4 simple tactics that massively increase your practice's online reviews (Without being pushy) 1. Add a "Review Us" link to your website. ↳ This makes it easy for patients. 2. Have staff remind patients while they're still in the practice. ↳ This is when they’re more likely to review. 3. Add a "review us" link in your email signature. ↳ It’s a gentle reminder to prompt action. 4. Ask local guides (power reviewers in your area) ↳ They’re looking for more places to review. Our clients also have FTC & HIPAA-compliant automation tools to help gather reviews quickly and efficiently. Remember - Reviews are one of the most important deciding factors for new patients. Don’t leave it up to chance.

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