Paul Banks’ Post

Why 99% of B2B Websites don’t convert👇 Your message doesn't resonate with your ideal clients Your target audience are👇 1. Feeling overwhelmed by too many options 2. Not seeing how you solve their specific problems 3. Leaving your site without taking action The list goes on. You can solve all this with a high-converting website 👇 1. Keep your landing pages focused on one solution 2. List ICP pain points on your website (trust me this works) 3. Implement a high converting lead magnet for cold audience → Captures attention → Speaks to your audience's needs → Guides visitors to convert P.S. What's the biggest challenge you face with your current website? I want you to grow your brand, resonate with your ICP, impress & convert new leads and ultimately scale your business… This is why I created "The Unfair Advantage" package ✌️ 🔥 Brand Kit 🔥 Logo 🔥 High Converting Website 🔥 Copywriting 🔥 Funnel Setup 🔥 Lead Magnet 🔥 Content + Ad Templates Starting at $2,500 👀 (Steal this deal)

Video marketing ISN'T the answer to all your problems. There, we said it. You still need to consider: 🎯 Branding that resonates 📢 Messaging that hits home 🔄 Smooth sailing sales processes 🤝 Valuable partnerships 💰 Pricing that fits 🌍 Market alignment 🖥️ A website that works 📄 Marketing materials that matter 🗣️ Selling skills 🔏 The art of sealing the deal And so much more. For reference, no matter which camp you sit in, I know the folks who can fix the above problems, and I'm happy to share. Video marketing WON'T drive 30 leads in 30 days. But it WILL: >> Improve the pace of your sales >> Improve how warm a 'lead' is when they come to you >> Improve your win rate ... over time. You've got to build a consistent approach, and stick with it. Are you willing to start the process of winning today? _____________ #RecordAndRepurpose #ContentManagement #B2B #Video Ring the  profile 🔔 for advice on creating content strategies that TRANSFORM your business pipeline! Get in touch if you're curious 🤩 [email protected]

💰 7 Reasons Why B2B Companies Should Invest in Video Marketing (Here's why it's a game-changer for your business) 1. Increased Engagement ↳ Video content captivates audiences and boosts engagement levels. 2. Enhanced Brand Awareness ↳Video marketing elevates brand visibility within the B2B sector. 3. Improved Conversion Rates ↳ Videos influence purchasing decisions, leading to higher conversions. 4. Demonstrating Products Effectively ↳ Videos showcase products comprehensively to potential clients. 5. SEO Benefits ↳ Videos enhance search rankings, making it easy to be discovered. 6. Building Trust and Credibility ↳ Video content fosters trust and credibility with audiences. 7. Competitive Advantage ↳ Video marketing sets B2B companies apart from competitors. P.S. Which reason resonates most with your marketing strategy? Comment below! Repost this ♻️ if you found it helpful. Thank you! #B2B #Tech #Marketing #Video

How we converted a £1M contract with a creative B2B LinkedIn campaign (Client Campaign Breakdown): 1. Create fun-to-consume sales content. ↳ We produced social content that communicated strategic/sales-focused messaging in a creative, relatable & entertaining way that was impossible to stop watching. 2. Run a LinkedIn ad campaign. ↳ We used LinkedIn Ads to get in front of the right decision makers, with the right message, at the right time, to generate quality leads, that converted into customers. Imagine this… Your ideal customers actually enjoying the process of consuming the content that convinces them to become a customer. That's what we do at Knowlton. If you work in a B2B business & you're looking to get better results from your marketing, slide into my DMs.

Here are some terrific guidelines if you're considering creating your own #marketingvideos. There are lots of excellent examples to help get you thinking, too. #mrx #newmr #marketresearch #b2bmarketing #sellerdoer

Here are some terrific guidelines if you're considering creating your own #marketingvideos. There are lots of excellent examples to help get you thinking, too. #mrx #newmr #marketresearch #b2bmarketing #sellerdoer

To succeed online today, a brand needs to assume the role of a creator. Yes, B2B brands today know: → Content is king → Short form content = reach → LinkedIn thought leadership is working Yet they make cringy, salesy content in the form of: → Reels → thought leadership → basic gated info always thinking of sell, sell, sell and not even think of distribution. Man, to convince these brands to do new marketing will be the death of me. #b2b #marketing

Good Morning, LinkedIn! Let's Talk Video Marketing In my new carousel post, I'm exploring how video marketing can elevate your strategy. We'll dive into engaging tactics that showcase your expertise and drive results. Let's unlock video marketing magic for your B2B brand! ☕️ #B2BMarketing #VideoMarketing #VideoProduction

Here are some terrific guidelines if you're considering creating your own #marketingvideos. There are lots of excellent examples to help get you thinking, too. #mrx #newmr #marketresearch #b2bmarketing #sellerdoer

"Build it Before You Need it" I've said this so many times. It's tempting to let the existing network you have, be your only avenue of pipeline. But eventually, without other channels, that's probably going to dry up. And because you're still figuring out messaging, brand, USPs, website, offerings, pricing... a lot of those 'hot leads' won't convert, even though you're friends, or previous colleagues. Then what? It's no good knocking on our door asking for help with generating pipeline in a rush... video marketing (and most marketing that's worth doing well, for that matter) takes TIME. the best time to plant an orchard, was 20 years ago. But.... the second best time is NOW. You HAVE to force yourself to do the long term work as well as the things that drive short term results. You'll thank me in the end. I promise. _____________ #SocialMedia #ContentManagement #B2B #Video Ring my profile 🔔 for advice on creating content that TRANSFORMS your business pipeline! Javelin: Getting the ideas out of your head, into video and out to your socials.  No fuss, minimum effort. Want to know how we create 200+ assets from only 30 minutes of your time?