Daniel Berkovitz

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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Did you know most kids decide their favorite phone brand by age 12?   That's why Samsung Electronics, a pioneer in mobile innovation, partnered with ReachPlayers to make a lasting impression on young Israeli gamers. The challenge? Traditional advertising was falling flat with this tech-savvy generation. We at ReachPlayers crafted a solution that spoke their language: an immersive in-game experience within 11 popular Roblox games, featuring a virtual Samsung complex with interactive billboards and most importantly a giant, eye-catching Z Flip. Players weren't just passive viewers; they became active participants, earning in-game rewards like Samsung devices that empowered them to win the game. By blending seamlessly into the gaming world, Samsung not only reached their target audience but also showcased the Z Flip as the ultimate phone for young, social, and tech-forward individuals. A special thanks to the Samsung team, especially Moran Karasenty, for their support and collaboration in making this campaign a success! Michael Anav 🎮, Banana Studios, Barrier Four, Hila Firestein, Ornit Bauer #Samsung #GenZ #InGameAdvertising #GamingMarketing #Roblox #Marketing #Ads

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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what is Codux? In frame: Tom Raviv ,Head of DevRel at Codux ( Wix ) The link to the full Wix Studio DevStudio_Con 2024 is below!!

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Israel is a giant playground if you can perceive it as such. One of my adventures in the corridors of Israeli academia (it’s a comedy. They all are) involved an esoteric investigation into a new class of numbers. There was a notion that there is a negative zero and a positive zero, and that it is somehow useful. I came in to the lab, understood what is required, and wrote the code that produces negative and positive zeros, and queries that perform statistical analysis on the outputs, etc, etc, etc. Negative zeros, positive zeros, perhaps useless in any case aside from slippage calculation in zero-ish trade thresholds. In any case, it’s unfeasible, due to Binance fees. https://lnkd.in/dfjKhTND

Episode #25: AgriPass- Weeding the way. Don’t miss this 120 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Guy Raz. #whatsnextinisraeltech

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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This video was created using AI. A site called InVideo, in its free version, is known for creating very high-quality videos in English, although there is still room for improvement in Hebrew. Want to hear more about free AI products for content creators? Feel free to follow us! Video Topic: What is important to know when choosing a software house? Part 1: Experience and Expertise 🧠 Experience and expertise are critical! Make sure the software house you choose has experience with projects similar to yours and has a team of experts who know how to provide creative and innovative solutions. Meeting Your Needs 🎯 Not every software house is suitable for every business. It is important to choose a software house that understands your unique needs and knows how to tailor technological solutions accordingly. Saving Time and Costs 💡 Business owners, we know how much time and money you invest in sales and customer service. Here is where our advantage comes in - with the help of AI avatars and advanced technology, we can save you a lot of time and money and make the process more efficient! Support and Customer Service 📞 Support and customer service are an integral part of the process. Make sure the software house offers accessible customer service and professional support at every stage of the project. Flexibility and Customization 🔄 Your project is unique and requires customized solutions. Choose a software house that offers flexibility and customization to ensure your project meets all your expectations. ✨ If you are looking for a software house that will save you time and money with advanced technological solutions, contact us! We will be happy to help you take your business forward.

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The amazing Barak Danin is always sharing past lectures from conferences just before the next ones are coming. This is how I got in my mail this absolute gem of a lecture - how to design medical interfaces to add trust by the users. Adi Simon shares amazing examples of how to reorganize the data on your interface to build the trust the medical practitioners need in order to actually utilized the product. Highly recommended to anyone building medical systems. The lecture is free to watch after a quick registration (Unfortunately in Hebrew). #fertility #productmanagement

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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🎮 How Pokémon GO Revolutionized.. AI Navigation 🌍 My latest report for 9 TV Channel Israel / 9tv.co.il dives into how Niantic turned player data into one of the most advanced geospatial AI models of our time. A huge thank you to Anastassiya Yezekhel my co-author, for her incredible collaboration on this story. Stay tuned—there’s more to come! Roman Yanushevsky

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"𝗬𝗼𝘁𝗮𝗺'𝘀 𝗰𝗵𝗼𝗶𝗰𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗛𝗥 𝗧𝗲𝗰𝗵 𝗶𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁." Yotam Tzuker, CEO and co-founder of Team Me, is featured on Calcalist כלכליסט's Growth+ project, where he met with Ronni Zehavi, CEO and co-founder of HiBob. They explored the challenges faced by early-stage startups over the past seven months and discussed how tough times foster resilience. Dive into their conversation through the link in the comments. Guy Katsovich | Yair Vardi | Poalim Tech #growth #PortfolioCompany #startups

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𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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Over the past decade, I have reviewed over 1,000 cv's in search for the best team members to join our team. I see a lot of people in Israel in need of jobs these days so sharing some tips from my experience as a manager and Organizational Psychologist that I hope can be helpful. If you have any questions or additional insights, please feel free to comment below or pm me. I divided the job-seeking journey into 4 stages: 1. Self-reflection 2. CV building 3. Networking 4. “Dating” your future boss In this post I will cover some pointers for the first 3 stages. Next post will cover pointers for the last stage. *Self-reflection* 1. Self-reflection and understanding what you are good at and what you are passionate about. 2. Who are you - Need to be able to answer this in 2-3 lines at the top of the CV. Are you a manager and looking to be in a leadership role or more of a hands-on executive? Is your focus marketing/sales/coding/project management? Pro tip: Ask your friends to be honest with you and share the value they see you bring. It will crystalize your own view as well. *CV and LinkedIn profile* 1. CV building - how does your future boss know you are great at what you do? What success and impact did you have that you can articulate with numbers? 2. The design is great. But the most important is the content. Make sure clear description in the header what you do and keep it short, with bullet points and a 1-pager. Make sure no mistakes. If there is even 1 typo, it is a no-go. 3. Passion talks. Years ago I hired a young man with very little experience because he came with great passion and told me how he taught himself code at age 11. See how you can find that story that highlights your greatness. *Networking* 1. Networking and asking friends for an intro or to put in a good word. Identify 10 people you will have coffee with to brainstorm your career. Some will give you great advice. Others will give you a good lead. 2. Don't only think about networking with those who can give you the job today but rather with those who know people that can help you. 3. The best way to build trust is to show your work in action. I once hired someone because he reached out and explained to me in a loom video why one of my client websites stinked and how that can be fixed. He didn't tell me what he does but showed me. What tips have you found as a manager that you would give future employees?

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DISCOVER THE POWER OF STRONG GRAPHIC DESIGN FOR TECH COMPANIES🎨✨ In this video, our Creative Director (Israel Adebayo) shares how great design can boost branding, user experience, and more in tech companies. Take a dive in and share in the comments other ways you think strong graphic design can have positive impacts on tech companies🚀 #GraphicDesign #TechInnovation #WatchNow"

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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The day has come when entirely AI-generated advertising hits Israeli TV. The premiere is tonight at 8pm on Keshet, but you can preview it here. The pioneering brand who dared to take this historical step is H&O, and the production is just me with my wife Alyona Alymova. Everything in this video from actors to music is AI-generated. Two people working part-time were able to replace a big production crew and dozens of actors and locations that would have been required otherwise - needless to say how much money and time we saved for the client. As a bonus, the client received posters from frames in the video which they happily put in their store. The process of creation is quite simple: all you need to do is generate images with Midjourney, swap clothes with IDM VTON, fine-tune results in Photoshop and animate images with Runway and Luma, adding original brand soundtrack generated with Suno. Feel free to try it yourself or pay us to do it. We're already busy in production of the next ad, but we'll find time for something else if I like the idea.

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