Charles Wong

🌏 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵 𝘁𝗼 𝘁𝗵𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲-𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁! Looking to tap into the vast potential of the Chinese-speaking audience? At Beyond Borders, we specialise in helping brands break into this market through tailored social media strategies. 💡 What we offer: ✅ Social media campaigns tailored to Chinese platforms ✅ Culturally relevant content creation ✅ Market insights to drive engagement and growth Ready to take your business beyond borders? 🚀 DM us or email [email protected] to learn how we can help! #marketexpansion #chinesemarket #socialmediastrategy #globalmarketing #digitalmarketing #socialmediamarketing #wechat #wechatmarketing #xiaohongshu #littleredbook #marketingstrategy

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This table summarizes key strategies for building a brand IP on Xiaohongshu, helping transform the brand from just a name into a vivid "character" that attracts users and builds emotional connections.

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Would you sip what you make your environment sip? Advertising Agency: J. Walter Thompson Worldwide, Hong Kong Creative Directors: Stephen Lee, Chi Kit Kwong, Barbara Fu Art Directors: Fei Leung, Arthur Tse #madovermarketing #advertisingandmarketing #worldenvironmentday #environment #awareness #socialimpact #responsibility #advertising #marketing #creative

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Known for its exceptional storytelling in crafting advertising campaigns, Narrow Door has recently collaborated with TamJai Yunnan Mixian #譚仔雲南米線 for the launch of #燉排骨螺片配哈密瓜爵士湯米線. This campaign is another testament to their storytelling power. Here are some campaign highlights to share. Product Story: #爵士湯 is a luxurious, classic Hong Kong soup crafted primarily from conch slices (螺片) and cantaloupe (哈密瓜). This special soup was named after a nobleman (授勳爵士) who enjoyed a bowl of it every day. As such, the product is positioned as an affordable luxury mixian (#輕奢級米線), with a campaign headline of “For a Taste of Rich”. Main Video Storyline: Performing through his fluent British English, Uncle Siu portrays a nobleman (Sir) with a secret family recipe for #爵士湯. In a delightful twist from TamJai's usual down-to-earth image, the campaign brings the TamJai Jeh Jeh #譚仔姐姐 into the upper class! For the first time, #譚仔姐姐 play the roles of English maids, creating a humorous contrast with their English and Uncle Siu’s fluent British English. This dynamic emphasizes the premium nature and unique positioning of the product. Teaser Video:  TamJai Jeh Jeh #譚仔姐姐 was quickly learning British English from Uncle Siu, progressing from their “TamJai English” to fluent British English in just half an hour. This humorous scene leaves the audience eagerly anticipating the full story. You can watch the teaser attached to this post (with the speaker on). Can’t wait to watch the main video? Please check it out in our next post. Creative: Narrow Door, one of The Bees Founder: Terry Tsang #TamJaiYunnanMixian #UncleSiu Narrow Door #TheBees_VideoMarketing

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Chinese consumers uniquely engage with global events like the Olympics, driven by strong national pride and digital savviness. Over 90% actively follow Olympic content on platforms like WeChat and Weibo, making their engagement profound. 🔍 Effective Strategies: 1. Leverage Social Media: Engage on WeChat, Weibo, and Xiaohongshu (RED) with Olympic-themed content. 2. Highlight Sustainability: Promote eco-friendly practices to attract environmentally-conscious consumers. 3. Pride: Align campaigns with cultural values for deeper connections. 🤝 POLARIS+ Approach POLARIS+ harnesses cultural events like the Olympics to drive brand relevance. Our strategy includes: - Targeted Content Creation: Craft content for Chinese platforms. - Influencer Collaborations: Partner with key influencers to amplify reach and engagement. Join forces with POLARIS+ to leverage cultural events, elevating your brand's presence within the Chinese community. #OlympicMarketing #ChineseAudiences #BrandStrategy #POLARISPlus #GlobalEngagement #Sustainability #CulturalConnection

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🚀 Discover the Future of DOOH Advertising! 🌟 Mekongverse is transforming the landscape of Digital Out-of-Home (DOOH) media with our cutting-edge AR Mirror technology. From captivating audience attention to creating unforgettable experiences, our AR Mirror is setting new standards in brand engagement. Read more about how we're revolutionizing DOOH media in our latest blog post. Click the link below to dive into the future of advertising with Mekongverse! 🔗 https://lnkd.in/gxX_AT8W #Mekongverse #ARMirror #DOOH #AR #Advertising #Innovation #Technology #BrandEngagement

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When my time comes. 'Extended Love' is going to be on my highlight reel. For all the right reasons and intentions, it delivered astonishing results for work meant to connect with all Singaporeans. I have always said that when it comes to government work it has to always mean more. If I may, I have learned three things from this entire process, from pitch to production. 1️⃣ No matter how you skin the cat, when stories are built and surrounded by values, cut through and impact will go beyond your intended audience, driving relatability regardless of season. 2️⃣ Trust is built on mutual respect and openness. We should already know this, but it is not always apparent. It takes hard work and commitment from both the agency and clients to create something unique, and this piece of work reflects that. 3️⃣ Let the work breathe. Give it some liberties and watch it fly. Bonus (sounds obvious but!) - Craft. Craft. Craft. Your audience will appreciate it One for the records. 18.6million views over a relatively short amount of time and significant improvement when it comes to understanding what it means to be Singaporean as we move Forward Together. Thank you to the judges for acknowledging the work and impact. “Chinese New Year is not just a Chinese festival. It is a Singaporean festival” - LKY, 1981

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🌟 Reality TV, not a format most of our work takes, but we had the wonderful opportunity to work on a series last year for Andaz Singapore, highlighting the authentic and vibrant stories from our local neighborhoods. 🏙️🎥 🔹 Series Highlights: Authentic Storytelling: We captured the diverse and rich culture of Singapore's neighborhoods through real, local stories that brought to life areas often overlooked by tourists. Engaging Content: The series brings to life unique experiences, traditions and people showcasing what makes our neighborhoods so special in a much more social format. Innovative Production Approaches: By utilising alternative production methods, we maximised the production budget and value, to ensure a high-impact series without compromising quality. Global Collaboration: We liaised and managed over 50 local partners and influencers from the US, UK and Australia, fostering strong relationships and ensuring cohesive storytelling throughout all their different channels. Partnering with Andaz Singapore on this project allowed us to connect audiences to the heart of what makes the hotel and it's purpose special while demonstrating our commitment to producing meaningful and impactful content. Interested in how we can bring your brand’s story to life in unique ways across all media channels? Let’s connect and discuss how our creative production solutions can elevate your digital presence. Discover the series and dive into the local stories here (mobile-only): https://lnkd.in/g85C-bCe #DigitalCreativity #RealityTV #Storytelling #AndazSingapore #InnovativeProduction #CreativeAgency #DigitalMarketing #CommunityEngagement #InnovativeContent #DigitalProduction

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Great example of how to launch and communicate an innovative or first of its kind product feature. Often times, new innovative product launches fail because innovation is seen as a license for creativity resulting in product’s promise and benefit being lost in translation. This ad proves that straightforward to the point messaging is the way to go! great work #bbh #samsung #productmarketing #productlaunch #creativity #messaging #communication #brand

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Nourish Your Brand Ep 6: Lemon Tea 🍋 Brewing longevity and loyalty using branding Drawing from iconic Hong Kong staple, Vita Lemon Tea, to explore how to achieve enduring customer loyalty and brand longevity. Discover the importance of consistency, innovation, and nostalgia in crafting a brand that stands the test of time.

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dentsu x Tourism Bureau Taiwan Tourism Brand 3.0: TAIWAN. WAVES OF WONDER. Teaming up with the Tourism Bureau, dentsu initiates Taiwan Tourism Brand 3.0. With "Waves of Wonder," pulsating with energy, we showcase to the world the infinite marvels of this astonishing island, conveying its pride and confidence as island culture. As times change, travel evolves from merely "seeking destinations" to "purposeful travel," transcending mere sights to experiences, from nouns to verbs that foster participation. This year, dentsu employs four verbs: #Share #Discover #Engage #Enjoy,  inviting global travelers to embark on a journey to Taiwan, to SHARE countless surprises, DISCOVER seasons of wonder, ENGAGE in layers of hospitality, and ENJOY waves upon waves of beauty, transforming Taiwan's boundless charm into a new wave #WavesOfWonder sweeping across the globe. dentsu Taiwan collaborates with Bito to draw inspiration from Taiwan's mountains, seas, and winding roads, creating a dynamic brand identity and extended campaign, vividly conveying the new charm of Taiwanese tourism through the fluidity of wave patterns. Here's the brand new Taiwan tourism brand CI identification video. More videos will be released in the future, so stay tuned! #dentsu #Taiwan #WavesOfWonders #TaiwanTourismBrandCI https://lnkd.in/gDpUWryG

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📢 Exciting news! I'm thrilled to be a speaker at the upcoming Ahrefs event. Join me as I discuss how to supercharge your digital marketing efforts by combining the power of SEM and SEO. Looking forward to seeing you there and exploring how we can drive impactful results together! 🚀 #SEO #SEM #DigitalMarketing #Ahrefs #MarketingStrategy #MarketingInsights

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KOCCA (Korea Creative Content Agency): Powering Korea’s Rise as a Global Content Powerhouse In today’s digital age, Korean creative content is experiencing an unprecedented surge in global demand. From captivating K-Dramas and infectious K-Pop music to innovative games and mesmerizing beauty products, the world has developed an insatiable appetite for Korean entertainment and cultural offerings. At the heart of this success lies the unwavering support provided by the […] The post KOCCA (Korea Creative Content Agency): Powering Korea’s Rise as a Global Content Powerhouse first appeared on KoreaTechDesk | Korean Startup and Technology News . The post KOCCA (Korea Creative Content Agency): Powering Korea’s Rise as a Global Content Powerhouse appeared first on KoreaTechDesk | Korean Startup and Technology News . #koreatech #Tech #koreastartup #KoreaTechnews #Koreastartupnews

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I specially arranged this Webinar to go through things that I think they are most important to the overall performance of Digital Marketing. For those who are interested, there are still some free seats left for the first 10 people sign up with the promo code : DMPO10 https://lnkd.in/eYwYK3iE

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As the new chief creative officer of Clemenger BBDO, Adrián Flores will contribute his worldwide perspective of producing work to Clemenger BBDO at the nexus of brand, entertainment, and culture. His appointment will take effect on May 20, 2024. Speaking about the appointment, Dani Bassil, Clemenger BBDO CEO, said, “The CCO appointment means we now have a leadership trio of Aussies - Simon, Adrián and myself - with deep experience across brand, digital and social, as well as global perspectives on the work and industry. We’re doing things differently, better, with more diversity, and challenging the status quo. That’s what these signings are about. We’re not just signalling an intention. We’re delivering on it.” Speaking about his appointment, Flores said, “Clems is iconic both at home and abroad for a reason. I’m extremely excited to be part of its next chapter alongside a truly world-class team that’s famous for making famous work.” #appointment #marketing #australia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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