KoreaTechDesk’s Post

Ten months ago, Tash set herself a challenge to ‘master’ Tiktok, and to launch a new brand “The Notting Hill Company” - with no followers, no social profiles and not even a single t-shirt in stock There was just one significant hurdle - TikTok’s voracious appetite for video content is a significant hurdle to getting started - very different to Facebook, where you could launch a brand or personal brand following a simple production of six assets, a mix of images and video. It was clear that this channel had risen to become a dominant force - even Netflix had named Tiktok as a competitor. Likewise, its ability to power success for those brands and businesses that mastered it was clearly evident. And ten months later, it’s safe to say that Tash had learnt a lot. She posted over 200 videos a month launching the Notting Hill Company without ANY ACTUAL products. Within 3 months, she had achieved nearly a million impressions and 601,000+ video views, and opened a shop on Portobello Road. In terms of how she managed to post 200 posts a month, Tash established offshore talent centres in the Philippines and Serbia, integrating AI and using cutting-edge technology to amplify our editors' capabilities and radically increase briefing, feedback and sign off times. Through meticulous training and rigorous selection processes, she created 'The Edit Squad' – a team where only the top 20% of applicants are accepted, ensuring unparalleled proficiency in video editing, so you can benefit from a collaborative approach with full control over your assets, a select team of top editors trained in your brand's style, ready to deliver content quickly without resource constraints, scalable production, and an increased higher brand visibility. Find out more about the edit squad: https://lnkd.in/eiMMUFtY

We're thrilled to share that we have published our latest research report 'Delivering Social Impact in Entertainment Content' At OKRE we understand that storytelling through entertainment content has the power to influence perceptions and shape culture. TV, film, social media and interactive entertainment are all uniquely placed to create conversations and expand people’s understanding of the world. But how much do we know about whether this has a lasting impact on society? This report gathers the findings of an extensive qualitative and quantitative research project conducted in the latter half of 2023, following on from the work of OKRE’s Entertainment Industry Taskforce. The Taskforce, led by Hana Canter, was composed of leaders across the UK entertainment industry, representing major media corporations including Netflix, Prime Video & Amazon MGM Studios, BBC, Sky, ITV, Spotify, Snap Inc., The Walt Disney Company, and supported by Comic Relief. To read & download the report, please visit the OKRE website: https://lnkd.in/eA5YDrZb Continuing to lead in supporting the entertainment industry to measure social impact, we have also announced we are working on the development of an ‘Entertainment Impact Index’. This new framework will complement existing impact measurements, while enabling greater cross-sector collaboration and shared understanding of definitions and impact language. OKRE will work in conjunction with BAFTA – an arts charity and academy with over 12000 members working in film, games and television – to scope this project through the remainder of 2024.

DreamFlare AI: A New Frontier in AI-Generated Video Content A groundbreaking startup founded by ex-Google employee Joshua Liss and documentary filmmaker Robert Bralver, is set to revolutionize the world of AI-generated video content. Launching today, the platform aims to empower creators by providing a collaborative space where they can work with professional storytellers to produce short, engaging videos using various third-party AI tools. DreamFlare offers two main types of content: Flips, which are comic book-style narratives with AI-generated clips and images, and Spins, interactive choose-your-own-adventure short films. The company emphasizes that its goal is not to replace traditional jobs in the entertainment industry but to create new opportunities for creators to monetize their work in the evolving landscape of AI-driven storytelling. With $1.6 million in funding and partnerships with industry veterans from Disney, Netflix, and Universal, DreamFlare is positioning itself as a leader in the AI entertainment space. The platform maintains strict content guidelines, rejecting R-rated material and implementing copyright protection measures. Creators can explore various genres, from sci-fi to mystery, while collaborating with experienced professionals to develop compelling narratives. DreamFlare offers multiple revenue streams for its creators, including platform revenue sharing, ad revenue cuts, fan tips, and a forthcoming merchandise marketplace. The platform also features a fan fund that allows followers to support creators and participate in the creative process. With a competitive pricing model and a growing community of around 100 creators at launch, DreamFlare is poised to make a significant impact on the future of AI-generated content. TechCrunch: https://lnkd.in/eSsx73eY #AIEntertainment #ContentCreation #Trendigm #DigitalStorytelling Trendigm | Enabling Innovation

Greetings, fellow creators & film enthusiasts! 🤳🏆 We live in a time marked by rapid-paced digital revolution, a dimension unraveling a new vista for content creators - 🌐 The Social Media.📲 Harnessing its possibilities can unleash potent drizzles of creative freedom mixed with wide-reaching recognition. 📈 • Ubiquity and Accessibility: Social media platforms have broken down geographic barriers. Now, we are not just local storytellers, but global messengers. Whether on YouTube or Instagram or TikTok, your creation can travel across oceans and time zones effortlessly. 🤳🗺 • Democratization of Content: No longer is content generation monopolized by big-budget studios. Amateur or professional, everyone's welcomed here. This competitive landscape propels innovation and variation. All you need is internet. 📶 • Interactive Engagement: For the first time in history, content creators can receive real-time feedback. This provides an unparalleled opportunity for iteration and improvement. 🤵💹 🌟 But what does it all mean for us, the content creators? More than a technological shift, it's a paradigm shift in how we perceive creativity. 🎨 Remember this; being a content creator on social media is not just about creating, it's also about curating and capitalising. Curate a consistent voice, identity & aesthetic. Capitalise on the networking opportunities. 🌐 On the flipside, we also need to remember that the instantaneous, often unregulated curl of responses should not entirely dictate creative impetus. Stand resolute amidst rapidly-changing trends. Our identity needs to be preserved. 🆔 Keep your content authentic as you scale globally, stay conversational as you strive to be professional, and remain compassionate as you turn competitive. 🗣 In trifling or testing times, let's not forget the privilege we have: the power & potential to tell a story, to harness emotions, to inspire and move people around the world. It's a responsibility we should bear with grace and great intent. 📢 We are the Madras Entertainment Factory, and we are all parts of this great digital urbanity. As we weave stories, remember - your story could be the ray of hope, the trigger for change, or the reason to believe for someone, somewhere on this interconnected Globe. 🎞 Let's create, impact, and grow together. Happy creating! 🚀 #MEF #SocialMedia #DigitalStorytelling #ContentCreators #DigitalRevolution #SocialMediaImpact #CreativeFreedom #GlobalMessengers #DemocratizationOfContent #InteractiveEngagement #CreativeParadigmShift #ContentCuration #NetworkingOpportunities #AuthenticContent #ProfessionalismOnSocialMedia #CompassionateCreators #StorytellingPower #EmotionalImpact #InspireAndMove #DigitalUrbanity #GlobalStorytelling #ImpactfulContent #CreativeCommunity

A key focus in the Tech in Asia Studios creative team is having fun. While this might sound frivolous and trite - *of course* the creative team just wants to do fun things, right? - it actually leads back to helping clients meet their communications and business goals. First, a little context. In late 2022/early 2023, my then creative director/boss Melvin Chen challenged the whole team to innovate on what we propose and execute for clients. It was no longer enough to just write well - we now had to write *special*. After some initial teething pains, the floodgates opened, with articles featuring choose-your-own-adventure quizzes (https://lnkd.in/gDR2uAUN), interactive visuals (https://lnkd.in/gPjkQ-4C), and 10-year-olds doing the interviewing (https://lnkd.in/gXGTFfbF) coming out and being added to our slate of partnership content offerings. As you might expect, the team had a blast coming up with these ideas and bringing them to fruition. But what ties all this together is that these pieces all reported high engagement from readers and high page views - which means that a lot of readers enjoyed reading the articles till the end. You’ll notice that this means that 1) clients got what they were looking for, 2) readers enjoyed themselves, and 3) the team had fun. This virtuous trinity (I hope this term sticks) is the ideal goal for us as creatives in the branded content sphere. And with this conclusion, I’ve essentially spoiled the main article that I’m linking to, which I wrote and very humbly titled “Why the world needs Tech in Asia’s paid partnership content”: https://lnkd.in/gJsTFCxD Please check it out anyway to see more examples of our work - including video and other visuals-centric projects - and feel free to get in touch with me if you have more questions. (P.S. I realize that this is a pretty business-centric post, so I promise that the next one I share will be much more personal in nature.) #writing #innovation #brandedcontent

Greetings, fellow creators & film enthusiasts! 🤳🏆 We live in a time marked by rapid-paced digital revolution, a dimension unraveling a new vista for content creators - 🌐 The Social Media.📲 Harnessing its possibilities can unleash potent drizzles of creative freedom mixed with wide-reaching recognition. 📈 • Ubiquity and Accessibility: Social media platforms have broken down geographic barriers. Now, we are not just local storytellers, but global messengers. Whether on YouTube or Instagram or TikTok, your creation can travel across oceans and time zones effortlessly. 🤳🗺 • Democratization of Content: No longer is content generation monopolized by big-budget studios. Amateur or professional, everyone's welcomed here. This competitive landscape propels innovation and variation. All you need is internet. 📶 • Interactive Engagement: For the first time in history, content creators can receive real-time feedback. This provides an unparalleled opportunity for iteration and improvement. 🤵💹 🌟 But what does it all mean for us, the content creators? More than a technological shift, it's a paradigm shift in how we perceive creativity. 🎨 Remember this; being a content creator on social media is not just about creating, it's also about curating and capitalising. Curate a consistent voice, identity & aesthetic. Capitalise on the networking opportunities. 🌐 On the flipside, we also need to remember that the instantaneous, often unregulated curl of responses should not entirely dictate creative impetus. Stand resolute amidst rapidly-changing trends. Our identity needs to be preserved. 🆔 Keep your content authentic as you scale globally, stay conversational as you strive to be professional, and remain compassionate as you turn competitive. 🗣 In trifling or testing times, let's not forget the privilege we have: the power & potential to tell a story, to harness emotions, to inspire and move people around the world. It's a responsibility we should bear with grace and great intent. 📢 We are the Madras Entertainment Factory, and we are all parts of this great digital urbanity. As we weave stories, remember - your story could be the ray of hope, the trigger for change, or the reason to believe for someone, somewhere on this interconnected Globe. 🎞 Let's create, impact, and grow together. Happy creating! 🚀 #MEF #SocialMedia #DigitalStorytelling #ContentCreators #DigitalRevolution #SocialMediaImpact #CreativeFreedom #GlobalMessengers #DemocratizationOfContent #InteractiveEngagement #CreativeParadigmShift #ContentCuration #NetworkingOpportunities #AuthenticContent #ProfessionalismOnSocialMedia #CompassionateCreators #StorytellingPower #EmotionalImpact #InspireAndMove #DigitalUrbanity #GlobalStorytelling #ImpactfulContent #CreativeCommunity

As of my last update in January 2024, here are some of the latest trends in international business within the media industry: 1. **Streaming Wars and OTT Platforms:** The rise of streaming services continues to disrupt the traditional media landscape. Major players like Netflix, Amazon Prime Video, Disney+, and others are competing fiercely for subscribers worldwide. This trend has led to an increase in original content production and global distribution deals. 2. **Content Localization:** With the expansion of streaming services into international markets, there's a growing demand for localized content. This includes dubbing or subtitling content in multiple languages to cater to diverse audiences around the world. Additionally, producing original content tailored to specific cultural preferences and tastes has become increasingly important for global media companies. 3. **Virtual Production and Augmented Reality (AR):** Advancements in virtual production techniques and AR technology are revolutionizing content creation and storytelling in the media industry. From immersive experiences in virtual worlds to interactive AR elements in live broadcasts, these technologies are shaping the future of media production and consumption on a global scale. 4. **Data-driven Decision Making:** Media companies are leveraging data analytics and artificial intelligence to gain insights into consumer behavior, preferences, and trends. By analyzing vast amounts of data, companies can personalize content recommendations, optimize advertising strategies, and improve overall user experiences across digital platforms. 5. **Social Media Influencers and Brand Partnerships:** Influencer marketing has become a powerful tool for brands to reach target audiences and drive engagement. Media companies are increasingly collaborating with social media influencers and content creators to promote their content, products, and services on a global scale. These partnerships often involve cross-platform promotions and sponsored content campaigns. 6. **Remote Work and Virtual Production:** The COVID-19 pandemic has accelerated the adoption of remote work and virtual production technologies in the media industry. Remote collaboration tools and virtual production studios enable teams to collaborate on content creation and production from anywhere in the world, leading to increased flexibility and efficiency in international media projects. 7. **Ethical Content and Diversity Representation:** There's a growing emphasis on producing inclusive and culturally sensitive content that reflects the diversity of global audiences. Media companies are prioritizing diversity and inclusion in their content creation efforts, both in front of and behind the camera, to ensure authentic representation and resonate with audiences worldwide.

I’m not someone who posts on social media often, especially on LinkedIn—in fact, my last post on this platform was over 4 years ago. However, this topic is worth discussing because I believe it will revolutionize the way intellectual property connects the digital and physical worlds. Let me start by saying that legacy brands have grown increasingly risk-averse, relying on recycled successful IP rather than developing new, innovative concepts. By focusing on sequels and remakes, they can continually leverage the awareness and nostalgia surrounding the IP—whether it's movies, video games, toys, merchandise, books, or magazines. As a result, these massive corporations can continue to generate substantial profits without fearing a decline in their numbers. While monopolies like Disney, Nintendo, and Sanrio will likely never fall, there is a significant lack of originality in recent times. The constant repetition of old content can be exhausting for many, highlighting the demand for fresh and unique storytelling. This is why I'm excited to talk about the rise of crypto-native IP, a new generation of transmedia entertainment. If you have limited exposure to crypto, you may hold certain perceptions, particularly regarding the term "cringe." In some cases, you may be right. Nevertheless, a burgeoning industry offers numerous opportunities. Emerging from the shadows are many start-up companies that, with the right guidance, could become significant catalysts for change. Over the past few years, certain projects have evolved into blue-chip brands with the potential for global adoption across diverse demographics. Through partnerships, in-person activations, short-form content, and merchandise, they have cultivated audiences that are mostly disconnected to the broader crypto space. Through social media platforms such as Instagram, YouTube, and TikTok, they have garnered hundreds of thousands, if not millions, of followers. Let me give you a couple of examples from recent events: • Doodles graces the red carpet at the Toronto International Film Festival (TIFF) for the premiere of their new animated film, Dullsville and the Doodleverse, featuring an all-star cast including Pharrell Williams, Lil Wayne, Coi Leray, and more. • Azuki acquires anime.com, a valuable domain that can be maximized in an industry worth $30 billion and experiencing rapid growth. • Claynosaurz officially partners with Gameloft, one of the largest mobile development and publishing companies in the world. All of these events happened in ONE WEEK. Imagine what could happen in a single year. I am confident that we will witness the emergence of new IP empires that will stand toe-to-toe with some of the greatest in existence. The link below is an article I wrote that goes over the new and upcoming brands in full detail, including the connection to blockchain tech. If you get a chance, I highly recommend the read. I'll see you in another 4 years. - Micah https://lnkd.in/gUuqKmuS

TikTok for Business just launched Symphony Creative Studio, an AI-powered tool designed to streamline the creation of TikTok-optimized videos. Whether you're a seasoned creator or just starting out, this platform offers features like AI-generated scripts, captions, and avatars to enhance your content. It's a game-changer for anyone looking to elevate their TikTok presence. I am simply in awe after seeing the capabilities of this product. #TikTok #GenAI

Producer Opportunities The landscape for producers is continually evolving, presenting both challenges and opportunities. Here are some new and emerging opportunities: 1. Streaming Platforms: With the rise of streaming services like Netflix, Amazon Prime, Hulu, and Disney+, there's a growing demand for original content. Producers can capitalize on this by creating high-quality shows and films tailored to these platforms. 2. Virtual and Augmented Reality (VR/AR): Immersive technologies offer innovative ways to engage audiences. Producers can explore creating content for VR/AR platforms, whether it's immersive storytelling, virtual experiences, or interactive content. 3. Podcasting: Podcasting has seen explosive growth in recent years, opening up opportunities for producers to create and distribute audio content. Whether it's storytelling, interviews, or educational content, podcasts offer a versatile platform for producers to explore. 4. Niche Markets: With the proliferation of digital distribution channels, producers can target niche markets that may have been underserved in the past. This could include catering to specific demographics, genres, or interests. 5. Branded Content: Brands are increasingly investing in content marketing to connect with consumers. Producers can collaborate with companies to create branded content such as web series, documentaries, or social media campaigns. 6. Livestreaming Events: Livestreaming has become a popular way to broadcast events, performances, and conferences to a global audience. Producers can leverage this trend by specializing in livestream production and helping clients create engaging live experiences. 7. User-Generated Content: Platforms like YouTube, TikTok, and Instagram have democratized content creation, allowing users to become creators themselves. Producers can explore opportunities to collaborate with influencers, facilitate user-generated content campaigns, or develop content specifically tailored for these platforms. 8. Environmental and Social Impact Content: As sustainability and social responsibility become increasingly important issues, there's a growing demand for content that raises awareness and inspires action. Producers can create documentaries, campaigns, or immersive experiences that highlight environmental and social issues. 9. International Co-Productions: Globalization has opened up opportunities for producers to collaborate across borders. Co-producing projects with international partners can not only provide access to new markets but also bring diverse perspectives and talent to the table. By staying abreast of emerging trends and technologies, producers can seize these new opportunities to innovate and thrive in a rapidly changing industry landscape.