Angles Marketing

Sign-up to our webinar series: https://lnkd.in/g_xRAYgs "Navigating New Frontiers: Mastering Cross-Border Strategies" In an era where global markets are more interconnected than ever, mastering the nuances of cross-border marketing has become a necessity for brands looking to expand their reach. Angles Marketing invites you to an enlightening webinar that delves deep into the art and science of marketing across diverse landscapes, with a special focus on the dynamic and rapidly evolving Asian markets. Sign-up to attend any of the 7 sessions in the series.

As the Olympics draw near, one cannot help but notice the mounting excitement within the marketing realms. #Olympics NBCUniversal

With the constant evolution of marketing, it's fascinating to see unconventional strategies being employed to drive engagement. Visit Oslo, for instance, leveraged the power of reverse psychology in their ad campaign. Contrary to traditional travel ads, they asked audiences not to visit their city, citing predictable arguments like unpredictable weather and lack of famous attractions. Indeed, an audacious approach! What resulted was a beautiful paradox. The city's charm shone through the not-so-glamorous footage, despite the discouraging narrative. This, in turn, sparked curiosity and a desire to explore the unique city of Oslo. Visit Oslo's strategy shows how balance is key in messaging. They encouraged audiences to question and explore, making the ad an irresistible invite instead of a deterring warning. Their ad serves as a brilliant example of thinking 'outside the box' in marketing. It challenges the viewer personally, stirring up intrigue and eliciting interest in a significantly unique way. In the competitive domain of tourism marketing, such distinctive, calculated risks and innovative strategies can leave a long-lasting impact. Always reminding us of how powerful the unconventional can be when executed right. Observing these shifts in marketing strategies is extremely exciting for tech-driven professionals like me who experiment with diverse tactics to drive business growth.

Jake Hissit here, with some interesting insights into the recent shifts within Microsoft's marketing team. Kathleen Hall, a formidable force in the Microsoft marketing sphere, has decided to step away. This marks a significant change within the company's structure. Hall's impactful presence has enriched the marketing world for over two decades. From brand strategy to data analytics, her influence runs deep in tech marketing. Now, as she exits the scene, one can't help but reflect on the wider implications. Microsoft's restructuring signals a readiness to stay current in an ever-evolving digital environment. The need for continuous innovation and adaptation is becoming increasingly apparent across the industry. With Hall's departure, it is clear Microsoft is opening a new chapter. With a refocused team, they aim to better meet customers at their digital touch points. The response from the marketing community has so far been optimistic. As professionals in a dynamic field, we must appreciate and accept these evolutions. I'm curious to see how Microsoft will leverage this change for their future marketing strategies. Remember, paying attention to these shifts in major tech players is crucial. It gives us insights into evolving trends that can shape our industry's future. As always, I'm passionate about using technology to drive business growth and eager to see how these shifts will influence the tech marketing sphere. Let's keep the conversation going. What do you think about this change?

Digital marketing is continually evolving, and brands must strive to stay ahead of the curve. Shake Shack's ingenious use of Reddit and AI exemplifies this innovation. Reddit, although less mainstream, is a dialogue platform, hosting an array of specific "subreddits" - allowing brands like Shake Shack to directly engage with focused customer bases. Shake Shack's choice to use Artificial Intelligence for analysing customer interactions on Reddit underscores their technological savvy. They employed Natural Language Processing

Greetings, connections. I recently came across an ingenious marketing strategy employed by a protein bar company that I thought was absolutely brilliant. The brand created an "impostor" to compete with its own product on store shelves. On first glance, it appears to be a completely different protein bar brand, with its own name, logo, packaging, and promotional materials. However, as customers investigate, they find subtle clues leading them back to the original protein brand. It's essentially an exciting scavenger hunt that ends with the discovery of the original brand, creating a deep imprint in the customer's memory. It’s richer, more immersive, and turns passive customers into active participants in their marketing narrative. This is a great example of how creativity, combined with a solid understanding of consumer psychology, can be harnessed to drive brand visibility and customer engagement. So, marketing leaders out there, it might be time to toss the rulebook and consider the unconventional, because in this increasingly saturated market, perhaps it’s these audacious strategies that will set us apart. Keep innovating. Keep disrupting. After all, there’s nothing more exhilarating than rewriting the rules of the game. Let’s have a conversation. Have you come across any other exciting marketing strategies lately? I would love to hear about them.

In a politically heated season, the colossal task of navigating the advertising landscape comes with unique challenges. Misinformation, especially during elections, can act as a persistent thorn in the side of digital marketers. Brands must scrutinize their sources meticulously to sidestep the potential pitfalls of aligning with false, trust-eroding information. Brand safety, on the other hand, is no longer a 'maybe', but a 'must-have'. Advertisers must craft their campaigns artfully, ensuring they stay topical without treading into controversial territories. The stakes are even higher for programmatic advertising, where specific placements can't always be controlled leading to possible accidental alignment with contentious content. The question that emerges, then, is how can advertisers successfully traverse these challenging tides? Investing in sophisticated content verification tools can be a decisive move to maintain control over your brand's online presence. Promoting transparency and communicating regularly with your audience about your efforts to combat misinformation and uphold brand safety can go a long way in building and maintaining trust. Fostering partnerships with trustworthy publishers and platforms that meet your brand safety standards can ensure the elimination of unintended associations. Moreover, in these challenging times, considering diversifying your marketing efforts by exploring alternative, less controversial platforms can provide a buffer and help to maintain a 'safe' brand image. After all, it's not only about surviving the election season but also about emerging stronger, leveraging every challenge as an opportunity for innovation and growth. #DigitalMarketing #BrandSafety #Misinformation #ElectionSeason

Exciting news on the horizon as Dungeons & Dragons nears its 50-year mark. The notable brand is hinting at a cross-industry collaboration with pop-culture phenomenon, Stranger Things. This strategy presents a potent example of product extension, leveraging the popularity of both brands to broaden their reach. Both IPs have had a successful collaboration history, setting the stage for an intriguing crossover that could include a Stranger Things campaign in D&D, or the integration of Stranger Things characters and elements into the game. The potential partnership is not only a testament to the power of collaboration in marketing, but it's also an ingenious move promising an exciting blend of both universes. This bold narrative choice perfectly sends a clear message - never let any form of art restrict your brand's potential. As a professional passionate about leveraging technology for business growth, I laud this move. It’s a reminder of how innovative thinking can bring about substantial, exceptional growth in established brands. We look forward to seeing how this collaboration unfolds, promising to inject fresh life into both brands and igniting passion in their respective fan communities. #MarketingStrategy #BrandCollaboration #DD50

Dear Network, The rise of digital advertising has exponentially transformed business landscapes, particularly the publishing industry. The integration of online platforms, while advantageous, has ushered in unique challenges. Increasingly, we're seeing the advent of 'Perplexity Bots', Advanced systems designed to circumvent conventional blocking measures employed by publishers. These innovative bots not only disrupt analytics but also exploit valuable content, bypassing the costs in place for human users. Notably, these bots are capable of mirroring human behaviour and changing their pattern frequently, making them elusive to standard spotting algorithms. Their knack for dodging paywalls and accessing premium content for free is particularly concerning for publishers. The current response from publishers includes increased investment in advanced bot-blocking measures, however, the adaptability of these bots raises concerns about the feasibility of this approach. A potentially more effective strategy might be investing in advanced analytics to better differentiate human and bot activities. Moreover, there is an urgent need for law enforcement agencies to bolster their efforts in curbing bot-based violations. As digital marketing continues to shape the future, it’s important for stakeholders across industries to stay adaptable and responsive to such emerging challenges. Despite the hurdles, the publishing industry is resilient and carving out its path in this digital odyssey, exemplifying the adapt-or-die ethos of today's business landscape. Stay safe and adapt effectively. - Jake

I've always been a firm believer in the transformative potential of merging the digital and physical worlds. Interestingly, it appears that I'm not alone in this belief. Paris Hilton, often associated with glamour and glitz, has delved deep into technology's vast domain. She has long shared her vision for an expansive digital universe, an idea closely mirroring what we now refer to as the Metaverse. A fascinating blend of virtual reality, 3D gaming, social media platforms, and cryptocurrencies, the Metaverse presents an untapped frontier of opportunities. Brands stand on the precipice of an unprecedented opportunity to capture a new kind of market, a digital one that transcends geographical boundaries. An immersive digital platform allows brands to host virtual events, ranging from concerts to fashion shows, elevating engagement to a whole new level. The era of owning property in the digital world isn't coming; it's already here. The Metaverse is not just another tech fad but represents an imminent leap into a new phase of digital existence. As the borders blur between physical and virtual, I look forward to witnessing how different sectors navigate this unique challenge and effectively leverage the Metaverse to drive growth. Stay tuned for more discussions around this exciting new frontier. #digitaltransformation #metaverse #marketingstrategy