Angles Marketing’s Post

The numbers are in: marketing budgets are below pre-pandemic levels. [Insert collective marketer panic here.] Gartner's bi-annual report states that CMOs see this as a chance to leverage AI—and they’re not wrong, well, kind of... (but more on that next week!) Everyone is saying, "we have to do more with less." Although it might feel that way, there is another way of looking at it. It's not about doubling down on efforts but rather about shifting focus to marketing initiatives that have the highest impact. More importantly, initiatives with higher ROI. Now is the time not to get scattered as an organization with random acts of marketing, like: "our competitors just did that, we should too!" The key to avoiding this is to ensure every marketing initiative is directly linked to a business objective, moving the needle towards your goals. So, it's not about doing more with less. Like I've always told my teams: "It's about doing what matters most with what we have."

Traditional marketing gets your name out there, but data-driven marketing hits the bullseye! Level up your campaigns with insights & personalization. #marketingtips

Digital marketing is no longer about quick wins or short-term trends. The most successful strategies are those that combine innovation with consistency, AI-driven personalization with trust, and automation with human touch. By staying attuned to the evolving digital landscape and adapting thoughtfully, you can build a marketing approach that not only delivers results but also creates lasting connections with your audience.

This is the greatest marketing strategy of all time and you can’t change my mind. 🎯 A data-driven approach that accelerated returns and fueled growth. Here’s how they did it ↓ Most people don’t realize that data-driven marketing isn’t just about numbers. It’s about understanding customer behavior and making informed decisions. Based on their interactions with your content. At first, many companies relied on intuition and traditional methods. But with the rise of big data, the game changed. Here are a few things data-driven marketing did to transform businesses: → Targeted Campaigns By analyzing customer data, companies could create highly targeted campaigns. This meant reaching the right audience at the right time with the right message. → Improved ROI Data-driven decisions helped maximize return on investment. Every marketing dollar was spent more efficiently, leading to better results. → Personalization Personalized marketing became possible with data insights. Customers received relevant content, making them more likely to engage and convert. → Variation Repeat what works, but create a slight variation. The devil is in the details & that's where you can create more impact than you realize. Just test with small changes like the color of a CTA button, or the gender of your model. --- I’ve seen this approach work wonders in both DTC and B2B sectors. The idea that data can drive smarter marketing strategies is incredibly powerful to me.

10 Marketing Lessons I have Learned in my Years in Web3 Marketing. 1- Know your audience: Know the people you want to serve before you embark on any marketing campaign. 2- Create compelling content: Content remains king in modern marketing, create content that draws the attention of your audience. 3- Build brand consistency: Consistency is key to building a strong brand identity that converts. 4- Leverage cross marketing: Diversify your marketing efforts across different channels to reach a broader audience. 5- Customer experience is key: Prioritize customer experience in all your marketing efforts make sure their interaction goes seamlessly. 6- Be Adaptive to industry trends: The web3 marketing space is constantly evolving so be adaptive in your approach. 7- Listen and engage with your audience: Your audience are like babies they want you to listen, engage and care for their needs. Be sensitive to it. 8- Invest in relationships, not just transactions: Building meaningful relationships as a web3 marketer can not be overemphasized. 9- Keep learning and evolving: Web3 marketing is an ever evolving space so don't stop learning and evolving. 10- Data driven decision is important: use data and analytics to inform your marketing strategies. Which one resonates powerfully with you? Happy weekend guys. PC: Your African King 👑

Digital marketing isn't just evolving. It's revolutionizing how we connect. The recent piece on Forbes, "Achieving Growth: Overcoming The Obstacles Of Digital Marketing," delves deep into the seismic shifts we've witnessed in the digital marketing arena. The journey from its nascent stages to its current, intricate web of opportunities and challenges is nothing short of extraordinary. I couldn't agree more with the narrative that understanding and navigating these changes isn't just beneficial; it's imperative for businesses looking to thrive. The evolution of digital marketing has reshaped the battleground for audience engagement, making adaptability and strategic foresight key weapons in a brand's arsenal. Whether it's leveraging new platforms, tapping into cutting-edge analytics, or crafting messages that resonate on a deeply personal level, the path to growth is paved with innovation and insight. For those of us helping brands navigate the Amazon ecosystem, these insights are not just relevant; they're gold dust. The dynamics of digital marketing underscore the importance of a nuanced approach to Amazon's marketplace, blending visibility with value and reach with relevance. Embrace the evolution, and let's turn these obstacles into stepping stones for growth. Your thoughts? Check this out: https://lnkd.in/drA7xggQ

Harness the power of personalization by crafting tailored marketing campaigns for maximum impact! 🎯 Elevate your marketing efforts via https://ow.ly/jtuE50SHmXy #personalization #marketingtips #businessgrowth

I've spent six years in marketing, creating campaigns, analyzing data, and obsessing over every tiny detail. But here's the something I’ve discovered. The most successful companies don't just market well. They create products that people genuinely love. Sure, I still love crafting a witty tagline or optimizing a landing page. But the brands that truly dominate don’t just sell something. They create products and experiences that make you say, "Wow, I NEED this in my life." They're relentlessly focused on making their customers ridiculously happy. Apple didn't become a global powerhouse because of their marketing alone. It's because they consistently deliver products that people line up for days to buy. They've built a loyal following that eagerly anticipates their next innovation. ⤷ Marketing amplifies, it doesn't create. ⤷ A great product is its own best ad. Sure, a clever ad campaign can generate buzz and drive sales in the short term. But if your product or service doesn't deliver on its promises, that buzz will quickly fade. A great product, on the other hand, will generate word-of-mouth marketing that no ad can match. ⤷ So, what's the lesson here? ⤷ Focus on building, not just selling. If you want to create a truly successful brand, stop obsessing over marketing tactics and start obsessing over your customers. Ask yourself, "What problem am I solving for them? How can I make their lives better?" ⤷ When you nail that, marketing becomes easy. ⤷ Your customers will do it for you.

The Future of Digital Marketing: Predictions for 2024 and Beyond Staying up to date with the latest and upcoming trends helps businesses secure their position in the market. Marketing plays a significant role for businesses in achieving success, and in the past few years, we have seen dynamic changes in the marketing world. Read more at: https://lnkd.in/dkwERBf3

In the realm of marketing strategy, numbers often reveal the true impact and significance of our decisions. Following a deep dive into a compelling article on scaling marketing strategies, I stumbled upon some numerical insights that shed light on the magnitude of the topic: - **Impactful Metrics:** The article delves into the importance of ROI tracking when scaling a marketing strategy, highlighting that businesses that track ROI are nearly **30% more likely to experience significant growth** compared to those that do not monitor their returns. - **Budget Allocation:** A fascinating data point shared was that allocating **10-15% of the budget to scaling efforts**, such as increasing ad spending or expanding into new markets, can lead to a **consistent increase in revenue and market presence** over time. - **Success Rate:** It was eye-opening to discover that businesses that proactively seek professional help in scaling their marketing strategies have a **success rate that is twice as high** as those solely relying on internal resources. These statistics underscore the critical importance of strategic decision-making and the tangible benefits that come from a data-driven approach to scaling marketing efforts. https://lnkd.in/gBF5agWS