Angles Marketing’s Post

The Olympic Games are more than just a global sporting event—they're a powerful platform for brands to connect with audiences worldwide. Jeff Miele, our Account Group Director for Sports, Live Events & Attractions, dives deep into how shifting viewership trends are impacting Olympic marketing strategies. Read more on our blog! https://lnkd.in/ekK2rvra #Olympics #MarketingTrends #AudienceEngagement #SportsMarketing #BrandStrategy

Marketers looking to leverage live sports, this one is for you. Keep an eye out for DISQO’s upcoming Sports Advertising report to maximize your impact. #CTV #SportsAdvertising #Marketing #Insights #Sports

A good day diving into sports marketing at Think Sports with #Google today! Of course, while the key highlight on advertising amidst the upcoming 120 days of cricket during IPL, it was the simple reiteration of the 'basics' to create iconic campaigns that made the discussion wholesome: - that storytelling matters! - that reach & frequency is crucial for brand building activities. - that customising your campaigns based on your audience is important. - that brand + performance campaigns played together can bring down your CAC. - that brand visibility is short term but brand credibility is long term. Ergo, storytelling matters! Advertising 101. 💙 #sportmarketing #brandmarketing #advertising PS: Saving the stats for my office table top discussions, cos that's where my loyalty lies. Haha! 😆

Goodbye European Championships. Goodbye Copa America. Hello Summer Olympics. 👋 In this blockbuster sports year, the Olympics represent the pinnacle of sporting merit and excellence. So it is no surprise that mobile OEM advertising—one many would consider the pinnacle of mobile advertising excellence—makes for a great partner to the upcoming Olympics. 🏅 How and why, you might ask? Let our latest article, featuring our CRO Ashwin Shekhar, shed light on these questions and more! 🗞️ https://lnkd.in/eUnXGdGh #AVOW #AVOWInTheNews #Olympics #MobileOEM #MobileOEMAdvertising

Today marks the official start of the Summer Olympics and the chance for athletes around the world to carve their own legacy in the sporting pantheon. 🥇 This excitement extends to mobile advertising opportunities as well. With all eyes on Paris and the undoubted feats of sporting excellence, now is the time for your brand to take advantage of mobile OEM advertising and all that it offers. How? Check out our blog to find out more! 📖 https://lnkd.in/etx4jMyt #AVOW #AVOWBlog #Olympics #MobileOEMAdvertising

Manchester City Football Club and the Future of Sports Advertising! Recently, Manchester City Football Club has agreed to a new partnership with STAIRMEDIA Global, becoming the first club in the Premier League to fully integrate staircase advertising. City is taking a bold step (quite literally!) in maximising their advertising spaces. In 2023, City signed a deal with StairMedia, successfully implementing LED technology at the Etihad Stadium. This integration has enhanced brand visibility for sponsors in previously untapped areas of the stadium. This new deal takes things up a notch, building upon an impressive £373 million in commercial revenue. With this innovative move, City isn’t just maintaining that momentum—they’re setting the standard for what’s possible in sports marketing. StairMedia has a solid track record, having worked at major events like the FA Cup semi-finals and Finals and in other sports and leagues. What’s more, being the most-watched football club globally for two consecutive years means brands associated with City will have unparalleled visibility. With more eyes on their ads, this partnership is a win-win for both the club and its sponsors. It’s fascinating to think about how this trend could reshape the advertising landscape in stadiums. 💬 What are your thoughts on this trend? Could we see more clubs following suit with creative advertising strategies as the fight for commercial revenue and brand awareness intensifies?

Read the exclusive article on Sports Marketing by Ravi Kukreja co founder playR Lifestyle Sports Services on Storyboard18 #sports #marketing #ipl #wpl #playR

Colling Media proudly continues its long-standing partnership with The Trade Desk, placing programmatic ads on Peacock during the 2024 Paris Olympics. We’re thrilled to offer our clients unparalleled opportunities to reach engaged audiences during this global event. For more details on programmatic advertising during the Olympics, check out the announcement. #CollingMedia #TheTradeDesk #ProgrammaticAds #2024Olympics #Peacock #DigitalMarketing

What is The Balrs House, well we are a creative media brand from the athletes' perspective, with the vision of creating content that empowers and inspires the athletes of tomorrow. Created with the need to have a platform that can show what it takes to live "This Football Life". Stay locked into the Journey. 🔐 #Football #SportsMarketing #BrandedContent #Sports #ContentMarketing #media

The summer of sport is just around the corner! 🏅 🤾♂️ An exciting upcoming lineup includes the AFL - Australian Football League Women's, National Rugby League Women's Premiership, Australia’s Summer of Golf, the Ladies Professional Golf Association (LPGA) 2024, the Formula 1, Supercars and MotoGP™. Nev Hasan, Chief Sales Officer at Foxtel Media discusses key strategies for agencies and brands to succeed in this current environment of high interest rates and inflation: 📊 Sticking to proven channels and investing in what works: For instance, Foxtel Group’s BINGE and Kayo Sports viewers spend 40% more than the average Australian. This, paired with higher levels of attention and engagement, can deliver +30% brand consideration. 🧪 Trying a limited Test-and-Learn approach by starting small with new opportunities and using data effectively to target the right audience. 📺 Adapting to streaming trends and capitalising on a unique and hard-to-reach audience through pre and mid roll ads that align with the storyline of the content being consumed. For more insights on maximising advertising impact, read more in Mi3Australia: 👉 https://lnkd.in/gkeUJpJv #Advertising #FoxtelMedia #Mi3