Measuring app usage with new reports and SDK from Google Analytics

Google Analytics helps you measure value across all the steps a user takes between app download and your ultimate goal. Whether you’re hoping users will purchase in-app, level up in your game or register for your service, Mobile App Analytics points out what’s impeding and aiding users along their paths to your ultimate goal. On Tuesday, we presented a webinar, “Understanding your App Users with Google Analytics” about ways to promote your mobile app with AdWords. Led by Jessica Sapick, Mobile Ads Product Marketer, and Chrix Finne, Mobile Ads Product Manager, the webinar explained how to use Mobile App Analytics to iterate on app development and marketing.

Attendees learned:

1. How to set up a Mobile App Analytics account
2. The benefits of the new software development kit
3. How to use the new app overview, engagement, Google Play sources, device and network, engagement flow, loyalty, and crash and exception reports
4. How to use analytics data to assess and iterate on advertising strategies

To learn more, download the webinar slides or watch the recording on the Google Business YouTube Channel.

Posted by Jessica Sapick, Product Marketing Manager