Barcelona goes mobile with new mobile websites for 26 famous landmarks

This week Barcelona lives up to its title as the Mobile World Capital with the launch of 26 new mobile websites for some of the city’s most famous attractions, restaurants, nightclubs and businesses.  Barcelona Go Mobile is a new initiative created in collaboration with Invest in Catalonia, the support of the Government of Catalonia, the City of Barcelona and Google that enables businesses to better engage with their mobile customers through new mobile websites.  

The City of Barcelona is leading the way by mobilizing their own site as part of this initiative and encouraging other businesses to take full advantage of the mobile opportunity. Other famous attractions and businesses participating in this initiative include FC Barcelona, La Sagrada Familia, Casa Batlló (Gaudí), Aquarium, Picasso Museum and Fundació Joan Miró.

Check out the next game with FC Barcelona or go shopping at La Boqueria market on your mobile

We know that given a poor experience with a website on their mobile phone, 61% of mobile users won't visit it again. In Spain, 44% of consumers have a smartphone1, but only 10% of large businesses have a mobile optimized site. In addition, giving users an easy-to-navigate mobile-optimized site is key to a good experience as one in four smartphone users in Spain2 make purchases on their mobile.

With the arrival of the Mobile World Congress in Barcelona next week, there is no better time for the city’s businesses to launch new mobile sites that give them the ability to connect with new customers and tourists who are among the most frequent users of smartphones. Every year the autonomous region of Catalonia receives more than 15 million tourists, making a mobile presence essential for businesses.

Experience the might of the Sagrada Family or plan your trip in the City of Barcelona on your mobile

If you live in Barcelona, are planning a visit or just want to see some of the best this world class city has to offer, pull out your mobile and visit these new sites today through barcelonagomobile.com to discover the best of Barcelona on your mobile.

Posted by: Frank Albert Coates, Product Marketing Manager, Mobile & Social ads EMEA


1TNS Infratest GmbH, Global CATI Enumeration Survey, 2012
2Ipsos GmbH Smartphone research, 2012