Advertisers driving engagement on tablets with AdMob’s new rich media templates

In late May, AdMob commemorated its one-year anniversary at Google by launching new rich media ad templates for tablets. These templates take advantage of tablets’ larger screen sizes, high-res graphics, touch screens and multimedia capabilities to drive deep engagement with mobile audiences.

• Branded Video:  Branded Video allows advertisers to showcase both video and full-screen creatives simultaneously to users. The unit features inline video and audio, meaning that the video plays within the ad unit, instead of being displaced to the tablet’s native video player (e.g., QuickTime for iPad).

• Image Gallery: The Image Gallery allows advertisers to showcase multiple products to users in an interactive manner. Users can swipe across different product images and can zoom in to any product image full-screen by a simple tap or pinch-out gesture.

• 360-Degree Image: The 360-Degree Image format engages users by allowing them to rotate and visualize a product as if it were held in their hands.

Currently, these templates can be shown within AdMob’s Interstitial ad units, which are displayed within the network’s top iPad apps. Check out the video below which illustrates the Interstitial ad in action along with the rich media templates used by our launch advertisers -- Sephora, Reebok, Gilt Groupe and Coldwell Banker.

Our launch partners have been excited with the initial results from the beta, reporting impressive interaction rates, which indicate when a user has taken further action within the ad whether it be visiting the advertiser’s website for more info or downloading the advertiser’s app. Coldwell Banker and Reebok reported interaction rates of 7% and 6% respectively. Gilt which is still running its campaign is seeing 15% interaction rates.

While AdMob advertisers continue to produce successful rich media campaigns with custom creatives, these templates provide a compelling alternative for brands looking to get their rich media campaigns up and running quickly.

Posted by Ben Chung, Product Marketing Manager, Mobile Ads