Tablets are changing the way consumers engage with content

With more than 165 million tablets expected to ship over the next two years, tablets are growing in popularity and changing the way that we consume content. People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices.

In order to better understand how people are using tablets we ran a survey of over 1,400 tablet users and found that:

• 68% of tablet users spend at least 1 hour a day on their tablet
• 77% of respondents report that their desktop/laptop usage decreased after they started using a tablet
• 82% of respondents said they primarily use their tablet at home
• More than 1 in 3 respondents uses their tablet more than they watch TV:

For a more detailed look at our tablet usage survey, check out the attached presentation.  

These new usage patterns have strong implications for marketers and content creators. In the AdMob network alone, traffic from tablets has grown 300% in the past six months. Considering the numerous planned launches of new tablets in 2011, we’re excited to watch the traffic from tablets grow as consumers continue to adopt this new category of devices.

Posted by Harsh Shah, Google Mobile Ads Marketing Team