Carl Hallam

I’ve always wondered if I’d get any engagement on LinkedIn at 10 PM on a Saturday night🤔 Anyways how’s your sports betting site ranking on search engines? Give me one reason why you think you don’t need SEO for your online casino and I’ll give you 3 reasons why you need it. Let me know in the comments section. #sportsbetting #SEO #OnlineCasino

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Once dominated by the financial industry, we continue to see further investment in local sports by companies within the betting industry. Sponsorships have always been an effective marketing tactic, but more so the money provided continues to support the growth of local sports and the development of local talent. Lets hope the investment continues all the way to grass routes enabling SA to produce even more world class sports stars. Well done Betway. Let's hope this deal can be completed with minimal impact on the start of the PSL season. #sportsbetting #psl #localtalent #marketing https://lnkd.in/dA6jbZFK

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𝗝𝗼𝗻𝗻𝘆'𝘀 𝘁𝗼𝗽 𝟱 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗮𝘁 𝗦𝗕𝗖 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟰 The inimitable Natalie Lees has spent the last few months interviewing the great and good of the igaming affiliate world to help put together the agenda for our Affiliate Leaders Summit (part of SBC Summit), here is my onion on the top 5 most interesting talking points this year: 𝟭. 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 - 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗕𝗮𝗴 𝗼𝗳 𝗧𝗿𝗶𝗰𝗸𝘀 - this masterclass session asks the question: from AI and PBNs to Parasite SEO, what's next? I know some of the guys involved, so I think this will be the jump-off point into some really interesting chat. 𝟮. 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗥𝗢𝗜 𝗶𝗻 𝗶𝗚𝗮𝗺𝗶𝗻𝗴: 𝗜𝘀 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗢𝘂𝘁? A huge question with a potentially exciting answer to combat the homogeneity of the marketplace 𝟯. 𝗔𝗽𝗽 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: 𝗧𝗵𝗲 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 - it is an affiliate challenge, but is it “the” affiliate challenge, actually I kind of think it is, we’re getting squeezed out there and so I’m keen to hear new ways to overcome the challenges 𝟰. 𝗗𝗲𝗯𝗮𝘁𝗲: 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗙𝗲𝗲𝘀 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 - 𝗔 𝗡𝗲𝘄 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆? - this has got to be the fan favourite, it’s what all the telegram channels are alive with but it is good to have the debate out in the open for once. Not for the faint of heart! 𝟱. 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴'𝘀 𝗙𝘂𝘁𝘂𝗿𝗲: 𝗦𝘂𝗿𝘃𝗶𝘃𝗶𝗻𝗴 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻, 𝗧𝗲𝗰𝗵 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗧𝗿𝗲𝗻𝗱𝘀 - Streaming have taken over the roost in recent years, but this debate asks the question what happens to streaming now regulators have their eye on them. Full disclosure: this is 100% my opinion on the top 5, so come at me if you disagree. But also check out the full agenda here (https://lnkd.in/egCc_aJ3), as I'll bet you'll find at least one topic over the two days of content that you'll find more interesting than my top 5. If you work in the affiliate team at an operator and want to join click here: https://lnkd.in/gr2WBiCY If you are an affiliate and want to join click here: https://lnkd.in/gcWs3Qx9 #Igaming #AffiliateMarketing Affiliate Leaders

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African iGaming SEO is a whole new ballgame. Here's what I've learned: 1. Local languages matter more than you think English isn't enough. Swahili, Yoruba, Zulu - each opens new markets. 2. Mobile-first is non-negotiable 80% of African internet users are on mobile. Optimize or lose out. 3. Load speed is king. Many users have limited data plans. 4. Cultural nuances are your secret weapon Sports betting? Football is king, but don't ignore cricket & rugby in South Africa. 5. Regulation varies wildly What works in Ghana might be illegal in Tanzania. Do your homework. 6. In Uganda, "betting" outperforms "gambling" by 3:1 in search volume. 7. Embrace local slang. "Sure bet" trumps "guaranteed win" in Kenya. The potential is massive, but success requires a tailored approach. #Africa #iGaming #SEO

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Users are already placing sports predictions in DuelNow's early access. Here’s how DuelNow bets work, allowing you to fully customise your predictions: 💰 Amount Choose the wager that fits your risk tolerance - big or small, you’re in control. Minimum $10. 🪙 Token Bet with $ETH, $USDT, $USDC, $ARB and $STMX. Pick the token of your preference. L1/L2. L2 options reduce gas fees. 🎲 Prediction Create predictions in the available sports such as MMA with outcomes like “Sean O'Malley to win.” ⚔️ Sport Bet on MMA, Baseball, Soccer, and American Football - select your favourite sport. You can even adjust the odds format (American Moneyline, European Decimal, British Fractional, and more) and decide if your bet is private or public. DuelNow gives you full control of your predictions with its peer-to-peer marketplace. Follow the DuelNow page for updates on the public launch. #crypto #predictionmarketplace #sportsbetting

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Discover the essential strategies and expert insights from the team at Digital Fuel for successfully launching and managing your online casino with this step-by-step guide from Digital Fuel Performance. #igaming #onlinecasino #casino #Igamingmarketing #casinomarketing

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Interactive are up to BIG things! Be sure to follow our LinkedIN page to keep up to date with Aristocrat Interactive and how we're creating the new frontier of connected experiences. #AristocratInteractive #iGaming #NextStepGiantLeap

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I’m often asked for my personal assessment of Google's new advertising guidelines for the German online gambling industry. My private answer is simple: they have had little to no impact overall. While some progress has been made, one issue is reduced at the cost of exacerbating another. We’ve implemented an effective market monitoring system using tools from Google and third-party services. I also maintain ongoing communication with competitors, affiliates, agencies, and market researchers. Based on this data, we can say the following: The number of Black-Hat PPC ads on Google has decreased significantly, returning to July levels after a surge in August and September. This is a positive trend but not enough to draw conclusions yet. We need to monitor the situation further, especially during the peak season in November and December. Since October, we’ve seen a sharp rise in black-market domains targeting German traffic. Organic search volume for illegal offers now surpasses legal offers. For example, searches for "online casino" show fewer Black-Hat ads in top positions. However, when legal offers do appear, the bonus offers are less attractive, leading to high bounce rates. As a result, organic search results are becoming more important. Users landing on illegal, unlicensed sites typically stay longer and convert better, whereas those landing on licensed sites often leave quickly with little to no conversion. Google's algorithm doesn’t distinguish between legal and illegal offers, meaning that the illegal sites are favored by stronger user signals (longer sessions and more conversions), while licensed sites suffer from higher bounce rates. This creates a negative feedback loop, further favoring the black market. While the drop in PPC ads reduces some traffic, the increase in organic traffic (which is cheaper than PPC) compensates for this. As a result, traffic to unlicensed offers continues to rise. Another issue is brand formation. There is measurable Direct Type-In (DTI) traffic, indicating that users who know a specific domain no longer need to use Google search. The black market, which cannot advertise its brand legally (unlike licensed operators who invest millions in brand marketing), is leading in this area. In conclusion, based on the data available, the overall impact of Google’s guidelines has been minimal, and immediate action is needed. Google must adjust its organic search algorithm to distinguish between legal and illegal offers, as it does in other areas. Furthermore, the Android Play Store should be opened to legal market apps. Allowing legal apps on the Play Store could help correct the current imbalance, support channelization efforts, and open new revenue streams for Google, as the legal market already advertises on Apple’s iOS Store.

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Looking at the Top 10 UK betting apps over the last 6 weeks, bet365 won the Euros (& Wimbledon, & Royal Ascot). It's been an epic summer of sport in the mother country so far. England's Euro-Finals run was a yuge driver of betting activity, and bookies couldn't have asked for more. Including the result. Plus Wimbledon, plus the iconic Royal Ascot racing festival. And a Champions League final. All in the last six weeks. So who won the betting wallets? Well it looked like Bet365 had a FAT result. I wonder what Denise Coates will pull out of the cash register this financial year - maybe a lazy £300million. Paddy Power & Sky Bet crushed it as well with over 100% growth on the previous period (which included the tight Premier League finish and strong NBA turnover). So the big companies ballooned, while William Hill, Betfred, Ladbrokes & Betfair were the strongest of the others. One company that continually captures my eye with #appmarketing and is worth acknowledging, is CopyBet. It doesn't have decades of brand awareness like some of the competitors but they take risks with marketing and it's paying off. For example, their app name is 𝗕𝗲𝘁 10 𝗚𝗲𝘁 50 - 𝗖𝗼𝗽𝘆𝗕𝗲𝘁 𝗣𝗿𝗼𝗺𝗼. When have you ever seen an app not put their brand name first?! It's bold and it's working. #sportsbetting #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me (James) & ring the 🔔

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Excited to share the launch of FlowsWave, our groundbreaking pop-up messenger!🚀 Read all about it below 👇 If you want to find out more and check out the magic unfold before your eyes with some game-changing use cases live in action at #SBCSummitLisbon, get in touch to meet the team and book in a demo! #iGaming #NoCode #Automation #Innovation #Flows #FlowsWave

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iGaming Domains are like the Digital Picasso! Selling iGaming domains is like trading fine art. A great domain, like a masterpiece, holds value beyond its surface. It tells a story, commands attention, and grows in worth over time. Where physical art hangs in galleries, a domain lives at the heart of a brand, shaping its identity and driving business. Both are scarce, both are coveted, and both are for those who see opportunity where others see just a name or a canvas. As someone who’s been investing in these digital assets, I truly believe this is a profitable art form and I am just getting started. #iGaming

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If you are looking to acquire modern gaming platform technology talk to us at SBC Lisbon - stand S80. We develop and sell gaming technology as we believe the vast majority of organisations want internal capability and IP. Whether you want individual components such as Payment Aggregator, Sports Engine or Personalisation Wrapper, OR the complete end to end gaming platform - come talk to us. ORKASTRA8 is a natively real-time, fully personalised platform designed to ensure data is shared immediately across its own ecosystem and 3rd parties enabling instant decision making and customised action. ORKASTRA8 - real-time all the time! - Player Account Management - Sports Betting Engine - Game Lobby & Aggregator - RAISE - Real-time AI Systems Engine - GLI 19 v3 incl UK and GLI 33 v1.1 For the engineers - 100% event driven - Steaming based - not bolted on the edge! - Open API’s - Open data - Programmatic engines - such as Bonus - 100% Java hashtag #AI hashtag #Automation hashtag #SBCSummit hashtag #SportsBetting

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Canada's Top Sports Betting Apps: Insights from the Last 12 Months 1. bet365 put the nitro boost on Last time I wrote about Canada, DK & FD were making serious ground on the global leader. But the Coates family have flicked the NOS switch & look to have number 1 sealed up for at least a few years. 2. theScore are sliding Penn's $2B media company is hard to figure out. The product gets excellent reviews, the brand is known, but it's sliding like a 1970's dance move. Not a great sign for ESPN optimists, as it runs on the same tech & has as similar media/brand model. 3. Fanduel, Bet365 & DraftKings dominate the Apple rankings The Big 3 run the trifecta for organic searches on almost every relevant term. If I'm looking for sports betting, why would I scroll past the first three search results with stronger brand awareness and better products, to download OLG Proline? Because I don't love myself? 4. 1xBet / BetVictor WTF Somehow, someway, these incredibly limited apps received 120k+ collective downloads annually. 5. Betway Group at #4 Another surprising result. However, at least these guys have compelling screenshots, assertive Apple Search Ads & a localized marketing effort. 6. BET99 Love their Canadian authenticity with GSP & Auston Matthews, but you'd love to see them challenge for #4. The data is from AppTweak and the column on the right shows the growth from July '22-June '23 to July '23-June '24. #sportsbetting #appgrowth #marketing - - - Enjoyed this? Follow me (James) &, hit the 🔔 You'll get notified on my next post.

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https://lnkd.in/dmu7GBSh Ogilvy’s legend, Rory Sutherland, speaking about lower funnel obsession. I say: Just be patient and be where others aren’t. Look at brand recall and the long-term effect on performance.

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3 Steps to Enhance Your App Store Listing (& get more downloads) 1. Clear creative - use less words - bold colours - lead with your strongest USPs - focus on the first 3 screenshots, as that's what users see first 2. Your rating matters (4.4+) - written reviews are secondary, focus on getting as many 4+ stars as you can - family, friends, employees, beta testors, first users - then get a push notification sequence that doesn't hit users too early - wait for them to have multiple sessions, or ideally use a trigger that reflects a positive experience - consider bribing users, seriously ($10-$20 vouchers) - use the dark arts (DM me) 3. Keyword in your name(s) - your app name and subtitle are the two strongest keyword signals so make sure you use multiple keywords within the 60 characters I can keep going but those three decisions are your Pareto. Good luck 🫡 #appgrowth #mobilemarketing #marketing - - - Enjoyed this freestyle 🎤? Follow me (James) & ring the 🔔

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Having spent 14 out of my 19 years in iGaming working with Sportsbooks, I often engage in discussions with Operators on what are the most important points in order to maximise the success of a sportsbook ⚽📈 A lot has changed over the past 20 years in how sportsbooks are being managed, but in my opinion, these are the core principles to optimise your operations and drive great profitability: ◾ Data-Driven Insights I think this is a given, and not just for sportsbook. Without the right data, you cannot take the right decisions, especially when you have to price matches based on risk. ◾ Dynamic Odds Management This is a balancing act. On one hand you want to be competitive and within the market with your odds, on the other hand you need to keep an eye out for the accumulating risk. Experience plays a huge part here in setting up the right strategies. ◾ Personalized Promotions Who doesn't like a good promotion nowadays? These can include exclusive bonuses, free bets or VIP rewards which can help you attract and retain customers. But beware of bonus hunters! ◾ Mobile Optimisation It's a given now that mobile is an extremely important betting channel and the saying 'mobile first' is more important than ever to give the user the best possible experience. ◾ Comprehensive Risk Management The big one: without good risk management you risk big losses. Betting limits and monitoring suspicious and fraudulent activity are critical to protect yourself. Any other tips you would like to add to this list? 🚀📊 #SportsbookTips #BettingInsights #MaximizeProfitability #iGaming #iGamingMalta

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🎙 Catena Media's CEO, Manuel Stan, sat down for a candid interview with Gambling Insider to discuss how the business is moving forward. With his expertise and leadership, along with the support of Catena's incredible team, we're navigating challenges and driving innovation. 👇 Check out the full video to hear his insights and the exciting steps we are taking to move forward and onward. #catenamedia #leadership #interviews

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📣 Breaking into the African iGaming Market? Here’s a key insight from my 10 years in the industry: It’s not just about acquisition; engagement and retention are crucial. If you’re considering these strategies only post-launch, you’re already behind. Before jotting down your business plan or sketching your product wireframes, have a solid engagement and retention strategy. Here's the formula: create products with seamless user journeys and minimal friction that are easy to sell and re-sell. For the African market, focus on these four key elements: 1️⃣ Simple & Easy-to-Navigate UI 2️⃣ Features that help customers place the right bets 3️⃣ Social features that foster a sense of community among punters 4️⃣ Never launch a product that is still in its MVP stage. Ensure it's polished and fully functional. A well-thought-out product will save you marketing costs and drive higher player LTVs. Remember, a good product keeps your customers playing and coming back for more. 🌍🎲 #igaming #userengagement #retentionstrategies #productdevelopment

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