Social slots were first to discover that 'humorous horror' is a top-ten slot. Way back in 2012 I tested it on a real-money slot audience and the result was a top ten game for that company. Humorous Horror is a top-ten theme for real money slots and social slots as well. #casinogames #casinogaming #casino #casinos #slots #slot #videoslots #socialslots #socialcasino
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My earliest branded slots were the original Marvel slots for Playtech in which I had a very small part. But it actually took me years to perfect the brand to the visual and the features. This is a case study of one of those cases. #casinogames #casinogaming #casinos #casino #slots #slot #socialslots #socialcasino #videoslots
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I can trace the revolution in social slot math to this moment: I saw it transform a game in Slotomania. ==> I started experimenting with it ==> I tested it with all my clients on real-money games and social slot audiences (like Pop Slots before they were even Pop Slots) ==> I lectured about it in Casual Connect, giving actual numbers for math models ==> It is everywhere now. #casinogames #casinogaming #casinos #casino #sweepstakes #socialslots #socialcasino #videoslots
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A recent conversation I had with one of the biggest studio heads led me to realize just how afraid slot companies are of bad comments on social. Really afraid. Really, really afraid. Remember: You are multi-billion dollar companies - you have so many players who love your games. You can't be afraid of a handful of people saying bad things. In fact, bad comments can help you! Here's a guide that shows you how. #casinogames #casinogaming #casinos #casino #slots #slot #videoslots #branding #youtubebranding #slotbranding
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𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗿𝗲𝗮𝗹𝗹𝘆 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘀𝗹𝗼𝘁 𝗶𝗱𝗲𝗮𝘀? Mark Ross, slot designer and innovator, talked about designing the slot game experience in the last Behind the Slots newsletter and he was a fountain of wisdom! These examples are fantastic! #casinogames #casinogaming #casinos #casino #slot #slots #videoslots
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Playtika's Slotomania was the first to discover this and fully use it. It changed the 'regular way' you do slots visually to invent 'social slots'. Since then this formula has worked again and again in multiple social slots and made its way to real money slots, where it had great success as well. #casinogames #casinogaming #casinos #casino #slots #slot #videoslots #socialslots
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𝗧𝗿𝗲𝗮𝘁 𝘁𝗵𝗲 𝗰𝗮𝘀𝗶𝗻𝗼 𝗳𝗹𝗼𝗼𝗿 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲! Mark Ross, slot designer and innovator, talked about designing the slot game experience in the last Behind the Slots newsletter and he was a fountain of wisdom! #casinogames #casinogaming #videoslots #casinos #casino #slots #slot
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𝗔 𝗼𝗻𝗲 𝗺𝗶𝗻𝘂𝘁𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗹𝗼𝘁 𝗧𝗮𝘃𝗲𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗅 Mark Ross, slot designer and innovator, talked about designing the slot game experience in the last Behind the Slots newsletter and he was a fountain of wisdom! #casinogames #casinogaming #casinos #casino #slot #slots #videoslots
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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗴𝗮𝗺𝗲 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰 𝘄𝗶𝘁𝗵 𝗮 𝗰𝘂𝗹𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴? Mark Ross, slot designer and innovator, talked about designing the slot game experience in the last Behind the Slots newsletter and he was a fountain of wisdom! #casinogames #casinogaming #casinos #casino #slot #slots #videoslots
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𝗬𝗼𝘂 𝗗𝗼𝗻’𝘁 𝗡𝗲𝗲𝗱 𝗠𝗼𝗿𝗲 𝗗𝗮𝘁𝗮—𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗟𝗼𝗼𝗸 𝗗𝗲𝗲𝗽𝗲𝗿 In slots you don’t need dozens of data points to discover something amazing no one else has. What you really need is to go deep on just a few. Here are some examples where you can go deep on one thing and reach conclusions that others have missed: * You can read player comments on influencer YouTube videos. * You can watch other people play your slots or other people's slots. * You can play for yourself the leading games from various companies and see the common denominators that others have missed. * You can talk to hundreds of players. * You can look at a slot company deeply and figure out its weaknesses (to either better that company or outperform it as competition.) * You can play a single game for three thousand spins to figure out something about it that you missed. It's the depth not the wealth of data. #casinogames #casinogaming #casinos #casino #slots #slot #videoslots
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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 ‘𝗰𝘂𝗿𝗯 𝗮𝗽𝗽𝗲𝗮𝗹’? 𝗪𝗵𝗶𝗰𝗵 𝘀𝗹𝗼𝘁𝘀 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝘂𝗿𝗯 𝗮𝗽𝗽𝗲𝗮𝗹? Mark Ross, slot designer and innovator, talked about designing the slot game experience in the last Behind the Slots newsletter and he was a fountain of wisdom! #casinogames #casinogaming #casinos #casino #slot #slots #videoslots
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