Yasmina Stitou

User-Generated Content: the game-changer brands need to master. ♟️ In this insightful article by Asiya Ali, she dives into why user-generated content is the future of brand storytelling and why it’s more like chess than checkers. A must-read for anyone rethinking their digital strategy! 🌟 #UGCStrategy #DigitalMarketing #MarketingAgency #UGC #Campaigns #Strategy #Brands #Authenticity 

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BBDO Worldwide and IMPACT BBDO's Dani Richa features on Campaign Middle East's MENA Power List 2024. To find out more about Richa and read his Power Essay, click on the link below. Dani Richa said, “In a region where the collective is as important as the individual, brands that tap into data are able to go beyond personal interactions and foster communities. Brands that listen deeply and act thoughtfully build not only customer loyalty but also advocates who feel emotionally invested in their success. This sense of community, built on trust and shared experiences, is a powerful testament to the role data can play in enriching human relationships." #MENAPowerList #BBDOEurope #ImpactBBDO #HumanConnections

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𝗠𝘆𝘁𝗵 𝘃𝘀. 𝗙𝗮𝗰𝘁: 𝗔 𝗥𝗲𝗮𝗹 𝗪𝗲𝗲𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗟𝗶𝗳𝗲 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗠𝘆𝘁𝗵: Social media marketers spend their week glued to screens, mindlessly scrolling through feeds, and never taking a break. 𝗙𝗮𝗰𝘁: In reality, being a social media marketer is about so much more than just being on your phone. It's about creativity, strategy, and connecting with your audience. Sure, we spend time online, but it's purposeful–crafting engaging content, analyzing data, and interacting with our community. Plus, we know the importance of taking breaks to recharge and get inspired. So next time you think we're just scrolling through memes, remember, there's a lot of work and fun happening behind the scenes! #socialmedialife #realitycheck #weekend

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BBDO Worldwide and IMPACT BBDO's Dani Richa features on Campaign Middle East's MENA Power List 2024. Dani Richa said, “In a region where the collective is as important as the individual, brands that tap into data are able to go beyond personal interactions and foster communities. Brands that listen deeply and act thoughtfully build not only customer loyalty but also advocates who feel emotionally invested in their success. This sense of community, built on trust and shared experiences, is a powerful testament to the role data can play in enriching human relationships." Read the full article here: https://lnkd.in/dn8WnZDP #IMPACTBBDO #BBDO #MENAPowerList

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The C-Suite Influence - a podcast with leaders in the UAE. What's their distinctive leadership style? What motivates them? What has influenced their success? Listen and gain insight into their unique leadership journeys to inspire your own. #csuiteinfluence #podcast #b2b Lara Varlamova

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Social ad fatigue is real. A recent study by Nielsen found that 41 per cent of consumers actively tune out ads on social media, while 67 per cent admit to “banner blindness”. Thus, brands are constantly seeking innovative ways to capture attention. Bizarre marketing, with its unconventional and often shocking tactics, has emerged as a powerful tool for standing out from the crowd. But when does it truly work, and how can it be effectively implemented? Irina Tatarinova, Brand Director at Flowwow, shares her thoughts on these “wow-drops”. #campaigns #marketing #creative

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Days ahead of the anniversary of Steve Jobs' passing, IMPACT BBDO's Ghassan Kassabji discusses the legacy that the former Apple founder has left on creativity, leadership, and even personal branding through his focus and clarity. "Having started my career selling Apple Macintosh computers at Micro Center in Columbus, Ohio, Jobs was always a figure to look up to. But what’s even more remarkable is how his approach to life and leadership resonate today," says Ghassan Kassabji, CEO, Impact BBDO Group - Dubai. Read the full article in the link below. #SteveJobs #Leadership #LifeLessons #Creativity #PersonalBranding

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[NEW CASE STUDY] Driving direct sales with creator collaborations is the holy grail of influencer marketing. M&S achieved it. M&S MENA wanted to elevate their summer collection through Instagram influencers, emphasizing the quality, value, and innovation of their products. See how did that, and much more, in our latest case study on our case study hub: https://ow.ly/8OHm50TizRp #influencermarketing #influencermarketingstrategy

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As Publicis Groupe ends the year in pole position to be the largest holding company in the industry, Snoop Dogg takes over the group's 'Wishes' and gives his commentary on the race. Read the full article with the link below to know more. #news #advertising

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Imagine a world where a Jack Russell terrier leaps off the canvas of Josep Guinovart's Homage to Picasso, transforming from abstract shapes into a living, breathing brand ambassador. This isn't just artistic whimsy - it's a metaphor for how Content Basis brings your brand to life. In the realm of content creation, we're the masters of abstract-to-concrete transformation. Just as Guinovart paid homage to Picasso's revolutionary style, we pay homage to your brand's unique essence, translating it into content that's as attention-grabbing as a terrier in a cubist painting. Our team specializes in visual storytelling that turns the complex journey of your product or service into a masterpiece. We create visually rich journey maps that showcase your offering's lifecycle, from conception to customer hands, with custom illustrations and infographics that highlight each step. It's like watching our imaginary Jack Russell navigate through Guinovart's abstract landscape, leaving a trail of engagement in its wake. Why choose Content Basis? Because we understand that in today's crowded market, your content needs to stand out like a recognizable form in an abstract composition. We don't just create content; we craft experiences that resonate, engage, and convert. Our approach to storytelling is like finding that hidden terrier in the painting - we reveal your brand's unique character in unexpected and delightful ways. Imagine your brand as the Jack Russell in our story - distinctive, energetic, and impossible to ignore amidst the noise of the market. We'll help you create that presence across all platforms, guiding your audience through a journey as captivating as a scavenger hunt in an art gallery. Are you ready to let your brand break free from the canvas and capture hearts like our abstract terrier? Let's embark on a creative journey that turns heads and sparks conversations. Partner with Content Basis today and let's brainstorm your next big idea! https://ctb.is/3mj9x49 #ContentCreation #Marketing #CreativeCampaigns #ContentBasis #DigitalMarketing #Branding #ImageMarketing

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Upon diving into the PR world through MSL Middle East's PubCubs program, powered by Publicis Groupe Middle East, we can proudly say our pubs have grown into lions, and are ready to roar! Curious about their takeaways and adventures? Check out our interns' stories and see how this experience has shaped their careers and perspectives: Adib Jabbour: "Interning at MSL Group Middle East was an amazing experience. The dynamic culture and the knowledge I gained were invaluable."   Anushka Wadhwani: "I've loved my time at MSL Group Middle East. I knew PR was my field, but learning about executive profiling and honing my press writing skills was so exciting!"   Rana Akbik: "Coming from a marketing background, diving into PR was super interesting. I learned so much about the industry, and it really sparked my interest to continue in this field."   Steve Maclean D Costa: "Learning PR has been eye-opening. It taught me about its various elements and how it can change people's perceptions. I'm excited to grow in this field!"   Follow us for more MSL news and updates!   #InternshipJourney #PubCubs #CareerGrowth #MSLPR #Influenceimpact        

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A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025. #middle_east_business_magazine #SocialMedia #platforms #decay

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A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc. #middle_east_business_magazine #socialmedia #platforms #Quality_Decay

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Increasingly our brands are people too. Golossenko et al. develop a tool to measure brand anthropomorphism, and show that making your brand more human positively affects brand commitment and trust. #BrandTrust #Anthropomorphic #BrandCommitment https://lnkd.in/dyegf_S

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Davide Misani highlights that PR is not just about launching your game; it’s about shaping the long-term identity and reputation of your brand. Effective PR transforms a game from a simple release into a memorable, recognizable brand, emphasizing the importance of storytelling in building a passionate fan base. In a competitive market, a strong PR strategy can be your secret weapon, creating visibility, attracting media attention, and fostering lasting connections with players. It’s crucial to recognize that successful PR goes beyond mechanics; it’s about crafting compelling narratives that resonate with your audience. Watch full panel here: https://lnkd.in/eSG_feMs #IndieGameDev #IndieGames #GameDevTips #FYP

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Targeting a French audience? Managing a successful social media strategy in France requires careful attention to cultural and language nuances, as well as adherence to strict French regulations. There's a lot to consider. In our latest article, we explore the intricacies of French marketing and share strategies to supercharge your social media efforts. Whether you're new to the market or looking to refine your approach, this in-depth guide has you covered. Article by Emma McTague #socialmediamarketing #marketinginfrance #localization

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Pixis' Mrudula Patre says that true allyship requires action, not just words. She calls on the industry to stand up for our colleagues, challenge systemic biases, and amplify voices that might otherwise be overlooked. Commenting on DE&I within the industry, Patre says, that "progress, while significant, is just the beginning. There is still much work to be done to ensure that diversity and inclusion are not just improved but fully realised across all levels of the industry." Read the full article below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion

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