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If you're looking to expand your business globally, mastering International SEO is a must. Here's why: targeting the right audience in different countries requires a tailored approach. It’s not just about translating content—it's about localizing your strategy for each market. Here are some key strategies to get you started: By implementing these strategies, you’ll not only increase your search visibility globally but also build trust with diverse audiences. What’s your biggest challenge when it comes to International SEO? Let me know below! 👇 #InternationalSEO #GlobalMarketing #SEOstrategy #DigitalMarketing #Localization

Expanding your paid media activity to the US requires a state-by-state strategy. Selling a $10,000 handbag in New York is straightforward, but it’s more challenging in Alabama. Identify and target your audience in each state. Additionally, localise your ads by using US English. Looking to expand your paid media internationally? DM us for a free consultation #MarketingInsights #PaidSearch #Localisation

The landscape of marketing to Chinese consumers is always changing. Even here, in North America. At LAT, we are committed to helping our clients stay on top of marketing trends. RED ("Xiaohongshu" or "The Little Red Book"), is the new frontier to conquer. It is a social media app with Instagram, Amazon, and Quora-like features and authentic user reviews. Why should you care? Three main reasons: 1) REACH: Over 100 million monthly active users 2) TRUST: User-generated content builds trust and drives sales 3) TARGETED: Reach your niche audiences with highly relevant and personalized experiences Ready to learn more? ➡️ https://bit.ly/43L4GPH Our blog will provide insights on leveraging RED for your business. #RED #SocialMediaMarketing #ChineseConsumers #NorthAmerica #LATMultilingual

As social media continues to be a key driver for advertising and sales, it's important to remember that language can be a barrier to connecting with your global audience. 📱 By translating your posts and ads into multiple languages, you can increase engagement and avoid misunderstandings or cultural offenses. Not only does this improve your brand's perception as inclusive and globally aware, but it can also enhance your SEO efforts by targeting keywords and phrases in different languages. At Travod, we understand the importance of reaching a diverse global audience. Let us help you connect with your audience on a deeper level. 🤲 #translationservices #globalaudience #socialmedia #socialemediamarketing #localization #languageservices

As deceptive content spreads rapidly online, it's become clear that some players in the digital media ecosystem profit from this disinformation. A market focused on maximizing engagement with fringe audiences encourages the creation of viral, controversial, and often misleading content. This article explores how the practices of digital media platforms can be analyzed through their market strategies. It investigates whether aspects like programmatic advertising, content moderation, and influencer marketing contribute to the spread of disinformation. By examining the business models of traditional broadcasting, partisan media, and today's digital platforms, the article reveals that disinformation is not just a problem; it's an expected outcome of our current media landscape. Understanding these dynamics is crucial for tackling the challenges posed by misleading information online. Let’s engage in the conversation about building a more honest digital media environment! https://lnkd.in/eebVbkuQ #DigitalMedia #Disinformation #MediaStudies #Marketing #OnlineSafety

Take your ad campaign in #Spain to the next level! 🇪🇸    Did you know that tailoring your message to different regions and cultures can make all the difference? 🤔🎯 Whether in #Catalonia, #Andalusia, or the Basque Country, connecting with local audiences is key to success. 💡 🔑 Top tips for a winning #campaign: 1️⃣ Know your #audience: Customize your message by region.   2️⃣ Leverage local social media: #Instagram, #TikTok, and #Facebook are a must depending on your target.   3️⃣ Create culturally relevant #content: Tap into local traditions, football, and festivals! ⚽🎉   4️⃣ Measure and optimize: Don’t forget to tweak your campaign based on performance! 💡 Example: The Coca-Cola Company nailed it by regionalizing its campaign with local languages and expressions. 🔝 💥 Stand out in Spain with these tips and don't forget to contact us to help you! 📩 [email protected] #Ads #socialmedia #marketing #digitalmarketing #strategy

📈 Singapore's digital ad spend hit SG$2.34 billion in 2023, capturing 60% of total ad expenditure! High internet penetration sees Singaporeans spending 2h14m daily on social media across 6.9 platforms. WhatsApp leads as the top platform, while TikTok rules with over 33 hours monthly!📲 In 2024, expect even more focus on paid social media strategies, with a call to combat misinformation. Stay tuned for exciting opportunities to engage with Singaporean audiences! 💻 Read the full article 👇 #DigitalAdvertising #Singapore #SocialMediaTrends

With the rapid #digitalisation in recent years, it is getting increasingly common for marketers to leverage appropriate social media platforms to maximise #exposure and customer engagement. In Hong Kong, social media usage continues to trend upward in 2024. According to the latest Global Digital Report 2024 by Meltwater, Hong Kong has an 86.2% social media penetration rate, recording an average of 1 hour and 51 minutes a day on various social media platforms. Additionally, a report from Omnicom Media Group (OMG) on Hong Kong's video content viewing landscape found that social media platforms account for a growing share of video viewing time in Hong Kong. Which social platforms HK brands should advertise on? Let's hear from Ken Cheung, Vin Ng and Florence Kong. #SocialMedia #advertising

Hong Kong's Gen Z considers social media a key companion, with many using them as search engines and for connection and discovery, according to OMD Hong Kong's latest "Youngster Report". Gen Z is exploring Instagram's Threads and using Chinese social media platforms Douyin and Xiaohongshu for updates on entertainment and shopping. As such, brands can leverage messaging solutions like Messenger, WhatsApp, or Instagram for personalised conversations and retargeting non-converting audiences. The report also touches on other key areas like video consumption and preference for Cantonese content, data privacy concerns, and gaming and music preferences. OMD Hong Kong CEO Florence Wong said the report offers a glimpse into the emerging Generation Alpha, who will shape the future of media consumption. Find out more on MARKETING-INTERACTIVE: https://lnkd.in/gzCUqEWH To access the full report, contact OMG Hong Kong's Insights Director, Nicole Cheng at [email protected]. #GenZ #Digital #DataPrivacy

This article will be a hard read for publishers. 🤦🏻♂️ Why are we still relying solely on keyword targeting? It doesn't work - very few words are inherently brand unsafe, as it is the context in which these words are used that determines their safety. For example, the word 'shoot' in the context of Donald Trump might be brand unsafe, but in the context of an article about football not so much. Half of Reach’s Euro 2024 coverage wrongly labelled brand-unsafe by Jack Benjamin - https://lnkd.in/gguMPkJz #publishing #media #brandsafety