Mark Redgrave

Incrementality is a hot topic at the moment. With Google Ads CPCs up >50% over the past 5 years, measuring the actual impact of your campaigns is more important than ever to help optimise budgets to drive actual impact on the bottom line. We've shared our thoughts on this topic and answered the most asked questions that we get asked by clients. https://lnkd.in/evHWqrJv

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Can context help advertisers prepare for a post-cookie world? David Winstone, Trading Director UK of Channel Factory sat down with Justin Pearse at Cannes and explained why contextual advertising can help you hone in on the audience you are after, reach new audiences and make sure you are advertising to the right people. In addition to this, Attention, Sustainability in Digital, how to deal with mis-attribution in CTV and other big topics in digital right now are up for discussion in an insightful episode of NDA Meets. Stream or download this podcast in the comments

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✨ New case study ✨ AudienceProject measurement helps Universal Pictures and EssenceMediacom UK identify media mix optimisations to reach and impact their audience more effectively. 📈 In a new case study, you can learn how AudienceProject’s cross-media measurement solution has helped Universal Pictures and EssenceMediacom document the reach and brand impact of a recent campaign running across Meta platforms and linear TV. 📱 📺 The measurement gave Universal Pictures and EssenceMediacom valuable insights into how TV and digital compare and complement each other, allowing them to identify media mix optimisations for future campaigns. 💡 Learn more here: https://lnkd.in/gJ56sMHH Erika Lewington Vanessa Bakewell #customersuccess #advertising #measurement #crossmedia

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Did you know that OOH has an online sales multiplier of 1.7, meaning for every £3 spent in store due to OOH, £2 is spent online! Brilliant 'Clicks and Mortar' webinar yesterday from GroupM hosted by Tom Jameson and in partnership with Cebr, Clear Channel UK, Global and JCDecaux, unveiling new research showing how OOH drives ecommerce spending plus a deep dive into key categories. As the latest AA/WARC figures show, last year only three channels grew and these included Online and OOH, showing that the two-screen future of Online and OOH has arrived. This webinar is a must-see. #insight #OOH #DOOH

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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If you missed the panel at the Association of National Advertisers Measurement and Analytics conference this month, where Gain Theory shared insights into creative measurement, then check out this piece, where Senior Partner James Dodge delves into why there is a need for a new approach to measuring creative effectiveness. James covers: ⚡ Media optimisation 📊 The benefits of a data-driven approach 🔍 How insights should complement, and not replace, the creative process Check the link in our comments to read more!

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OMD UK's Michael Murray emphasizes how Audience Privacy is now high up on the agenda for brands as they increasingly realise the impact on their own online experiences. Watch the full video with ExchangeWire https://lnkd.in/ezpKjBD8 #programmatic #privacy #IDfreeintent

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Want to create campaigns that truly stick with your audience? 🎯 It's all about connection and relevance! Share your top campaign tip or drop a 💡 if you're ready to innovate! And for a deeper dive into campaign success, email us at [email protected] 🚀 #ImpactfulCampaigns #MarketingExcellence #EZClik

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🚀 The Digital Revolution in Outdoor Advertising is Here! 🚀 Discover how Digital Out-of-Home (DOOH) is transforming the way brands connect with their audiences. From programmatic technology to hyperlocal targeting, DOOH is redefining the future of advertising. 📊✨ Want to learn more about the rise of DOOH in the UK and how your business can leverage it for real results? Check out our latest insights here: https://bit.ly/4gGnpC7 #OutdoorAdvertising #DOOH #DigitalOutOfHome #marketingstrategy #InnovationinAdvertising #DigitalMarketing #DOOHAdvertising #ProgrammaticAdvertising #PlanningforPerformance

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"As we navigate an era where marketing efforts are often characterised by content overload and audience fatigue, the principles outlined in this white paper offer a blueprint for reducing waste and enhancing effectiveness. By focusing on the audience’s state of mind at Work, Rest, and Play, marketers can create more meaningful connections and achieve better brand and business outcomes. It is this novel use of TouchPoints data that contributes to increasing and interesting debate around planning for campaign effectiveness, a subject close to all our hearts." IPA Research Director Belinda Beeftink provided the foreword for the new IPA Touchpoints data informed, Audience-First Performance whitepaper by All Response Media: ‘How connecting with the mindset and mood of audiences at Work, Rest and Play is a catalyst for better brand and business outcomes from advertising campaigns’. You can find out more and download the whitepaper: https://lnkd.in/etfdYMSp

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Read insights below from our Chief Strategy Officer, Bronson Smithson.    This IPA (Institute of Practitioners in Advertising) endorsed Whitepaper, developed with All Response Media, offers a blueprint for reducing waste and enhancing effectiveness for any kind of advertising campaign.   Learn more 👇

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Take a look at this Mobsta Ltd - Certified B Corp® webinar featuring Samira Brophy of Ipsos on a wide-ranging panel discussion on sustainability in the media industry. How do you keep sustainability on the agenda while distractions like AI come and go? View the full webinar or further snapshots on Vimeo here: https://vimeo.com/mobsta #Media #ESG #Sustainability #Creatives #AI #Webinars

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📈Planning for 2025? Smart prioritisation is key to navigating brand growth, knowing and establishing how to execute is a must. Join our brand and analytics experts on Thursday 14 November to discover: ✔️How to diagnose and understand predisposition, and identify gaps and opportunities to attract more people ✔️Which choices can help increase your brand’s sales and Demand Power ✔️How to make evidence-based choices using ‘what if’ scenarios ✔️Real-world use cases across industries and a CMO perspective 💡 Why Attend? Gain actionable insights and real-world examples. We’ll help you navigate the complexities of building brand difference as you plan for 2025. 📌Register for the webinar: https://loom.ly/f6fhzJs #Marketing #2025Plan

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Ad community perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new #media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.” Let’s challenge the narrative and look at some evidence. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, disproving eight of the biggest misperceptions brands hold about AM//FM #radio:

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Did you know national print titles reach up to 13.6 million people per day, with online readership even higher? Securing national coverage is one of the most influential ways to get your brand message recognised and is the bread and butter of PR. In our latest blog we look at top property supplements in the UK press and share tips on grabbing national journalists' attention. To read more, please visit: https://lnkd.in/eHZtRg8V #nationalpress #coverage #propertypr #pr #newhomes

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Great insights from our co-founder Charlie Makin in this morning's The Media Leader UK. Charlie shares his thoughts on the challenges facing the advertising industry, from shifts in consumer behaviour to outdated agency models. A must-read for anyone in the field! #advertising #addressablemedia #addressablemarketing #consumerbehaviour #agencylife #businessstrategy #industrytrends #thoughtleadership

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According to our hot-off-the-press study, 72% of marketers & advertisers in the UK think political ads are vetted. When asked for a show of hands in the room at Advertising Week EU to see if the audience felt the same, the majority did. Did you know: Political ads in the UK do NOT go through the same vetting process as other marketing ads do? A mic-dropping session to a packed room by Cint’s Ariel Madway & AdvertisingWeek EU’s Katie Ingram uncovering where people in the UK turn for news, how media influences their political decisions, and how much they trust (or mistrust) what they see. Watch this space to see the research yourself 💡

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