Llorenç Palomas

Why cooperation between Google Ads and Google Cloud is crucial? Numbers don't lie. 🤘 Google Cloud Results: +20% Conversion Rate +1000% machine learning speed 5x more A/B tests (and more accurate) Approach: "The centralized data management and the new calculation models have enabled the exponential increase of internal analysis, reducing costs and improving the reliability of the results and, as a consequence, of the strategies." https://lnkd.in/eQ87F4vB

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How Luis booked 15 calls and generated $5K in revenue with cold email: (and is about to close a $75K/month deal) Luis had been struggling to scale his lead generation agency. As a newcomer to cold email outreach, he faced several roadblocks: → Wasting time on ineffective “spray and pray” outreach → Overpaying for low-quality data from unreliable sources → Crafting messages that didn’t connect with prospects Despite trying broad targeting and guessing industry pain points, the results just weren’t there. That’s when Luis discovered ListKit, which completely revamped his approach to cold email: 1) Laser-focused targeting ↳ ListKit’s advanced filters helped Luis zero in on industries he was already familiar with, which made his outreach far more strategic 2) Triple-verified data ↳ No more wasted effort on bounced emails or outdated contacts as every lead was top quality 3) Expert guidance ↳ ListKit’s success team provided tips and feedback and helped Luis avoid common rookie mistakes But the real game-changer was Luis’s ability to apply his industry expertise and create hyper-relevant messages: → He used industry-specific language that demonstrated authority → Addressed the exact pain points his prospects were experiencing → Leveraged his in-depth knowledge to make his outreach stand out The results? → 15 sales calls booked within a month → $5,000 in revenue generated so far → On track to close a client worth $75,000/month Even in a crowded market, Luis’s approach is helping him compete with industry veterans and scale his business rapidly. In Luis’s own words: "I targeted an industry and niche that I've been working in for the last few years. I know the pains, I know how they work." Watch the full interview here: https://lnkd.in/eEw8xER4

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Is your Amazon listing mobile-friendly? Discover the key factors for success Optimising your Amazon listings for mobile is essential for boosting sales. Access the business report from Amazon Seller Central to analyse the percentage of users shopping via mobile compared to desktop. Ensure your images and infographic text are sized for mobile readability, as this significantly impacts user experience. Be aware that titles displayed on mobile may be cut off compared to desktop views, so crafting concise titles is key. #Amazon #MobileOptimisation #Ecommerce #AmazonListings #SellerCentral #AplusContent #ProductImages #ConversionRates #DigitalMarketing #UserExperience

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Free Google Ads Audit for Your Campaigns in Europe! 🆓 Are you concerned about your Google Ads performance for your campaigns in Europe? AdsRank, Google Partner in Europe, offers a free audit to analyze your current campaigns and identify the best strategy for success. Maximize your return on investment while keeping the same budget, no matter where your business operates! #FreeAudit #GoogleAdsExperts #EuropeGrowth #Francophonie #AdsRank

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New GA4 page 🚨 Brais Calvo Vázquez discovered that GA4 is bringing back a taste of the classic Universal Analytics experience with this new real-time report! The ability to see page-level traffic in real time, complete with Active Users and Views metrics, is a great addition for those who missed this functionality from Universal Analytics. While it doesn’t allow for comparisons or additional metrics, it provides an immediate snapshot of user activity, which can be incredibly valuable for monitoring site performance, spotting trends, or reacting to live events. #GA4

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IOactualizaciones.tech : My multi-language AI blog: 🇸🇪🇳🇴🇫🇮🇩🇰🇺🇸🇪🇸 Here are the top 5 AI news stories of the week, summarized in just 60 seconds! Now also in video format 📹 https://lnkd.in/egrgvber 1-Safe Superintelligence has raised $1 billion from investors like Andreessen Horowitz, with the goal of making AI development safer for everyone. 2-The United States, United Kingdom, and the European Union are preparing to sign a historic AI treaty focused on establishing transparency and upholding human rights on a global scale. 3-In Japan, Nvidia is collaborating with Sakana AI on a new AI lab, backed by a $100 million investment, promising to revolutionize AI research in Asia. 5-Australia has introduced ten voluntary guidelines to regulate AI in high-risk sectors, aiming to create economic growth and new jobs. Finally, YouTube will launch AI tools to help creators detect and remove unauthorized deepfakes, protecting creators' image rights on the platform. These stories are shaping the future of artificial intelligence. Stay tuned for more updates!). IOactualizaciones.tech ( my new multilanguage blog: 🇸🇪🇳🇴🇫🇮🇩🇰🇺🇸🇪🇸

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A new and one more useful #GA4 report called 'Advertising segments', which shows a number of GA4 audiences that are synced with Google advertising products (like Google Ads) for remarketing and ads personalization. Here you can see list sizes and if its available for remarketing.

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In our Google Ads consulting sessions, we frequently encounter confusion about the power and setup of dynamic remarketing. Participants often claim: "Our dynamic remarketing is live, just check it out in Google Merchant Center (GMC)." They typically refer to the image below. Here you can see only that the dynamic remarketing program is active. ❌ However, this says nothing about whether the program is actually working or not. You have to check your ID or ecomm_prodid matchrate When it is lower than 70% there is work to do. These are the basics you MUST have in place. Performance max (the go-to capaigntype for most advertisers) is leaning heavily on this signals. Without, you are wasting your budget. For this reason I have created a how-to guide how to check and fix your setup. In just 7 steps. This is the simplest option that will work in most cases. However, in some instances, the dynamic remarketing tag may need to be adjusted. There is no one-size-fits-all solution for this. If you encounter such a situation, please feel free to contact us for assistance. We stand up for advertisers and strive to ensure that no marketing euros are wasted, benefiting only Google. Cheers! ---------------- I am Ruben Runneboom from Taskforce Agency I frequently share my insights on Google Ads, E-commerce, Performance max, and Productfeed optimization. Stay tuned for more!

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A very welcome update to #PMAX campaigns. Whilst this data could be found, it required a lot more engineering to make it user-friendly than needed. We just need them to provide a breakdown by network type in these reports rather than having to trawl through auction insight data and then we're golden! #Google #GoogleAds #PPC #Ecommerce #SEM #DigitalMarketing #Marketing

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Stop guessing. Start knowing. Prove the ROI of your Google Ads campaigns. Join the Google Ads Academy on October 15th at 10:30 AM BST and finally crack the code to profitable campaigns. I'll be teaming up with Ahmet Baş and Paola Bozzo Fernández to reveal powerful strategies that will help you: 🎯 Drive Revenue: Align your marketing KPIs with your business goals and see how your campaigns directly impact your bottom line. 🚀 Achieve Sustainable Growth: Go beyond quick wins and unlock long-term success with strategies built for lasting impact. 💰 Maximize Your Budget: Get the most bang for your buck by optimizing your budget allocation across channels. Registration link in comments! See you there! 👋 #GoogleAds #MarketingEffectiveness #DigitalMarketing #MarketingExpertJourney #AI #Marketing Google Ads

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🚀 Stay Up-to-Date with the Latest SEO and AI Insights for October 2024, Brought to You by WP SEO AI! 🚀 The world of SEO and AI is evolving faster than ever, and it’s crucial to stay ahead of the curve! In this month’s update, we’re sharing key insights into the latest algorithm changes, cutting-edge AI innovations, and emerging trends that will shape the digital marketing landscape. Whether you're optimising content, fine-tuning your strategy, or looking for new ways to boost your online visibility, we’ve got you covered with everything you need to know. https://lnkd.in/eiEtGK_v Stay informed, stay competitive! #SEO #AI #DigitalMarketing #TechNews #OnlineGrowth

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Simo Ahava & 🛰️ Yoann FERRAND found out that Google has updated its server-side Google Tag Manager documentation, replacing the term "Immutable parameters" with "Internal parameters" to clarify their purpose. The list of parameters has been refined to include only Google-specific ones, reducing confusion and potential privacy concerns. Modifying these "Internal parameters" or other parameters like ip_override and client_id could impact data collection, so it's important to follow the documentation when making changes. While modifying certain parameters may still affect data collection, they are no longer labeled as "Immutable," indicating that changes may not necessarily cause significant issues. #GTM

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Hi Folks! If you want your website to be featured in SearchGPT results - make sure that it's indexed by Bing. Ivan Hristov did a great validation on this! Fabrice also mentioned this it at TechSEO Connect where he discussed about the usage of third party resources. #SearchGPT #openai #chatgpt

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🎯 Why OKRs & KPIs are the Dynamic Duo for eCommerce Success 🚀 80% of eCommerce businesses use them - they set ambitious goals (OKRs) and track progress with clear metrics (KPIs). This combo keeps your team focused and helps you make smart decisions. 💡 Ready to level up your business? Let's master OKRs and KPIs together! #eCommerce #OKRs #KPIs #BusinessGrowth

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A unique #online product pages have: 🎯High-quality Images 🎯Detailings of the product 🎯Iconography 🎯Brand Story & Quality 🎯Product specifications (size chart, Dimensions, etc.) based on the category If you have all these you can 🎯Increase dwell time of the page 🎯Engage online shoppers 🎯Increase A2C 🎯Reduce return rates Do you want to create a unique #online product pages? Check in the comment section.

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The Importance of Multi-Touch Attribution in E-commerce Relying solely on single-touch attribution is like trying to navigate with a blindfold. You might think you understand where your sales come from, but you're missing critical data. Multi-touch attribution gives you the full picture. The Real Path to Optimizing Your Ad Spend It's easy to believe that a single ad channel can drive all your sales. But that's a misconception. Customers interact with multiple touchpoints before making a purchase. Understanding this journey is key to effective marketing. → Track Every Touchpoint Customers rarely buy after seeing one ad. They might first see your product on Facebook, then read reviews on Google, and finally purchase after an email reminder. Track these interactions to see the complete journey. → Optimize Your Budget Knowing which touchpoints convert best allows you to allocate your budget more effectively. Instead of overspending on one channel, distribute your budget to maximize overall ROI. → Improve Conversion Rates By understanding the customer journey, you can refine your strategies at each touchpoint. For instance, if customers often visit your site multiple times before buying, improve your site’s user experience to boost conversions. → Reduce Customer Acquisition Costs Multi-touch attribution helps you identify the most cost-effective channels. This way, you spend less on acquiring new customers while driving more sales. Why This Matters Implementing multi-touch attribution can seem daunting, but the payoff is worth it. Start by investing in analytics tools that support multi-touch tracking and regularly review your data to adjust your strategies. Want to Dive Deeper? Follow me for More Insights → Don’t forget to share your thoughts in the comments; let's have a conversation! #ecommerce #ecombusiness #DTC #D2C #marketing

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#PerformanceMarketing Scaling #D2C clients and #mobileApps on a steep ROAS and CPA goals respectively is one of the best feelings we have experienced in the last 12 months. Trying new #Google ads campaigns, Experimenting with #Meta Algorithm, playing with new #creatives, #offers and #discounts on iteration, and gradually watching your client's CAC go lower daily is a super-satisfying feeling. At #DigiRovers, we are cooking exciting, successful stories for multiple fintech, gaming, and e-commerce apps and d2c websites. Coming soon, Stay tuned!

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https://lnkd.in/dSVQi6x5 First of all, I want to thank Mario Fischer. I really enjoy this type of article. Above all, there is effort in this article; above all, there is time in this article. Person is time. And Mario, dedicating this time to a comprehensive article is amazing. I’ve read the article three times, and I’m sure I’ll read it many more times. Google has not only taught me about SEO but also how algorithmic thinking should be structured. That’s why this article is important—it’s crafted according to an algorithmic structure. The only point where I criticize Mario is the "A new document waiting for Googlebot’s visit" section. After 2017, Google said "hello" to the word "semantic." Actually, it had already said hello earlier with "hummingbird," but it was a quiet greeting :) In 2017, Google said: "I don’t care about your long article. What I care about is how relevant that long article is to your site." Let me explain: I created a new site. I published content related to the keyword X. Googlebot said, "I’m busy, I can’t come." Then I published content under the Y title. Googlebot said, "Are you aware of what you’re doing?" I agreed with Googlebot. I wrote content with the keyword X+1. Googlebot said, "You’re really making an effort for me not to visit your site. How could X+1 have a 'semantic connection' with Y?" I paused. I thought, "Googlebot is absolutely right; I should publish content with X+Y." Googlebot said, "What about the +1? I’m not coming to your site." Look, what I’m talking about is related only to the X and Y titles. Just two titles. What do we do with new websites? We prepare content for the entire alphabet. Where is the semantic connection? Let me whisper a question in your ear: Where is the word "context," which is Google’s most, most important word?

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