Iñigo Sainz de Inchaustegui

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗛𝗼𝗺𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱-𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝗹𝗶𝗰𝗸 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗺𝗼𝗻𝗴 𝗺𝗮𝗷𝗼𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀? Google Ads Performance in 2024: 📈 CTR is up!  📈 Cost per click is rising  📉 Conversion rates are dropping Find out how to offset rising costs and improve conversion rates!  Watch the on-demand webinar: 𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗶𝗻𝘀 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗖𝗮𝗹𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 - https://lnkd.in/d59hbGSj  

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DV360 vs. Google Ads: Which Platform Delivered Better Results for HTML5 Ads? Alejandra Rodriguez Rincon recently ran a head-to-head test to compare the performance of HTML5 display ads on DV360 and Google Ads, focusing on Click-Through Rate (CTR) and Cost-Per-Click (CPC) as our key metrics. The results? DV360 emerged as the clear winner, driving nearly 10,000 more clicks with a 5x higher CTR and a lower CPC than Google Ads. While Google Ads delivered more impressions, its limitations on broad targeting for a "Maximise Clicks" campaign held it back in this instance. If you're curious about the details, check out the full article in the comments👇

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Learn how automation can elevate your Apple Search Ads experience with our Ultimate Automation Guide! It includes: - A step-by-step guide to implementing automation rules in SplitMetrics Acquire - 20 examples of rules for keyword discovery, management, and optimization - 3 strategies for integrating multiple rules to work for you - 14 examples of useful alerts, notifications, and other tweaks - Countless insights & actionable tips for building an efficient Apple Search Ads engine! Read it here: https://lnkd.in/dsZwjR99 Streamline your workflow and boost productivity with Apple Search Ads! With hundreds of possible rule combinations and easy-to-use templates, you’ll do it with just a few clicks! #applesearchads #ua #useracquisition #appgrowth

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Did you know that Ahrefs can help you discover which keywords your competitors are ranking for in featured snippets? 🏆 Our Head of Organic, Bruno Rodríguez Armesto, shared with HubSpot how this is a game-changer for optimizing content and snagging those coveted top spots in search results. But that's just one tool! From SEMrush for deep competitor analysis to SimilarWeb for traffic insights, this article is a must-read for anyone wanting to unlock the ultimate toolkit for competitor keyword analysis. Read more here: https://lnkd.in/gfPAj368 #SEO #SEOtools #Hubspot #competitoranalysis #digitalmarketing

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Want to increase your Google Ads CTR? Our guide has all the tips and tricks you need to boost your click-through rates and supercharge your Google ad campaigns. We'll walk you through the top strategies for increasing your Google Ads CTR, from optimizing ad copy to targeting the right audience. Here's what you'll learn: 1️⃣ How to write compelling ad copies and headlines that grab attention 2️⃣ How to use ad assets to enhance your ads 3️⃣ How to target the right audience for maximum engagement 4️⃣ How to choose keywords to get the best results Ready to take your Google Ads to the next level? Click the link to read the full article: https://lnkd.in/daaatwSK #GoogleAds #GoogleAdsCTR #DigitalAdvertising

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In preparation for the new PMAX campaigns structure on Google Ads we have setup a guide on how to optimize your product feed, covering both Shopify and Google Merchant Center. Get in touch and we can take a deeper dive into your setup. Here's a summary of the key points: 1. Start with Shopify: - Optimize product titles, descriptions, and types directly in Shopify. - Utilize tags and metafields for additional product information. 2. Use the Shopify Google Shopping app: - Install and configure the app to sync your products. - Set up attribute mapping to ensure correct data transfer. - Fine-tune in Google Merchant Center: - Review your feed for any errors or warnings. - Use supplemental feeds for advanced modifications. - Set up feed rules to automatically categorize products. 3. Maintain your feed: - Keep Shopify product information up-to-date. - Monitor performance in Google Merchant Center. - Address any compliance issues promptly. #Googleads #PMAX #Shopify #feed #shoppingads

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🚀 Breaking News! Google Marketing Live 2024 EMEA unveils game-changing AI innovations in ads, search, YouTube, retail, and more. Discover the future of advertising today! Read more: https://bit.ly/44SRVTS . #GoogleMarketingLive #AI #Ads #Velocity

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Beat the social media algorithm 🚀📈 With SFV Boost, grow your traffic and engagement effortlessly. #SFVBoost #SocialMediaGrowth #AlgorithmHack #BoostYourBrand #DigitalMarketing #EngagementBoost #SEOBoost #October2024 #ContentMarketing #Europe

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Having frameworks and templates is super helpful when managing your Google Ads campaigns and lucky for you we're giving ours away 👇 Silvio Perez will teach you everything you need to know about how to win Google's game and scale your campaigns. But, he will also share all his templates, frameworks and tools with you 🚀 (Watch the video below for a preview) Course drops next Monday! Signup at http://adconversion.com/ to be notified 🔔

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🚀 Struggling with your Facebook & Instagram ads? You're not alone! 🚀 If you're running ads but not seeing the results you want, it might be time to optimize. Here are four key areas to focus on: 1️⃣ Target the right audience 2️⃣ Use compelling visuals 3️⃣ Optimize your landing page 4️⃣ Add a clear call to action Ready to boost your ad performance? Let’s optimize your strategy and drive real results! 💡 DM me for expert digital marketing tips and ad management services. #DigitalMarketing #FacebookAds #InstagramAds #SocialMediaMarketing #Ecommerce #OnlineBusiness #MarketingTips #DataDrivenMarketing #BusinessGrowth #SmallBusinessMarketing #Entrepreneur #AdOptimization #MarketingStrategy

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LinkedIn introduces new premium video ad placement and AI-powered ad tools. The new ad placement allows advertisers to place video ads directly below the main content on the LinkedIn feed. The AI-powered ad tools include features such as automated ad targeting and optimization. The tools aim to simplify the ad creation process and improve ad performance. #AfricaTweetChat

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🎉 Black Friday SEO Tools Group Buy Discount! 🎉 Get ready for the biggest savings of the year! This Black Friday, join our Group Buy and enjoy exclusive discounts on top-notch SEO tools! 🔍 Why Join Our Group Buy? Massive Savings: Enjoy unbeatable prices on premium SEO tools. All-in-One Access: Optimize your website, track keywords, and analyze your competition with ease. Collaborative Benefits: Share costs with fellow marketers and get more value for your investment! 💡 Don’t miss out on this opportunity to enhance your SEO strategy and grow your online presence! 👉 Sign up now at [www.groupbuyseotools.net] and take advantage of our Black Friday discounts! #BlackFriday #SEOTools #GroupBuy #DigitalMarketing #SEODeals #SaveBig

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Google Ads hacks - one liner edition: - Use keyword planner - Test ad copy - Use ad extensions - Manage your bids - Monitor your competition - Use remarketing - Target the right audience - Optimize your landing page The trick is to remember that people are actively searching for something. Your job is to show them that you are the answer. And you do that with: - Relevant ad copy - Call to action - Bidding strategy - Ad extensions - Proper targeting And the most important of all, be creative! Get clicking!

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