Kwadwo P. Swiatecki Adu

Most agencies would go out of business if you made them measure this: How much Net Profit (NP) has ad spend driven? - NP = Gross Profit - Marketing – Fixed - It’s the full picture - The most brutally honest view Example: - We launched ads for a new DTC in June - In 6M, we added $50K to the founder’s pocket - Next year, it’ll be multiples more... - with 6M of reps honing the playbook If ads aren’t driving Net Profit, why run them? I dare your agency to measure this.

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What's your agency's approach to AI? Denial, hype, neutral? It's time you make up your mind. And if you are in the EU, you need to do so before January 2025. It's crazy to think ChatGPT launched almost two years ago. What's even crazier is that many agencies still haven't decided what to do with AI. As an agency co-owner for six years, I know you need to juggle a lot of things simultaneously. Every innovation forces you to build internal know-how. But AI brings a unique set of opportunities and threats that can no longer be ignored. Especially since, according to Microsoft & LinkedIn's Work Trend Index Annual Report from May 2024, three out of four employees already use AI. And 52% of them don't want to admit using it for their most important tasks. My take: always assume the worst when it comes to AI and your employees or co-workers. Imagine if they dump full client briefs into ChatGPT. Sounds terrible, right? I have recently been helping multiple agencies undergo an AI transformation. My advantage? Leveraging my practical experience developing my own AI tool for advertising over the last 1.5 years and combining that with abundant insights from ad people around the world. A key thing to understand is your agency's AI maturity level. It can be broken down into five levels, inspired by the original work of Tom Lawrence, MVPR founder: 1. AI-Neutral: Agencies knowing AI exists but are indifferent. 2. AI-Adoptive: Agencies allowing their employees to use AI tools. 3. AI-Enhanced: Agencies promoting systematic usage of AI. 4. AI-Literate: Agencies employing prompt/AI experts in-house. 5. AI-Powered: Agencies deploying their own AI tech solutions. Most of my clients start at the AI-Adoptive level. Awareness is a great start, but then it gets very confusing. Pushing to the AI-Enhanced level means you need to understand current AI capabilities and how they overlap with your business needs. Then, wrap it up in a digestible strategy and finally, train your employees to use it. You need to make sure it's going to be a tangible part of your agency workflows. If you feel it's not the right time yet, I get it. You may not feel huge competition in your market or have a strong position. But from what I have heard, in almost every country, there's an agency very progressive in AI that's already building an advantage. And if you are based in the EU, it's even more pressing. According to Article 4 of the AI Act, companies using AI systems need to ensure their employees and anyone else working with these systems have a good understanding of AI. You have time until January 2025 (according to the current timeline). I know AI for advertising and PR agencies can get very confusing. So I am willing to share my expertise. I am working on a more structured approach, but before that, I will do a short free webinar about my approach and suggestions. Would you be interested in joining? Let me know in the comments!

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❓ Igor! Are you worried about Google search going to shit and SEO becoming obsolete? What would I do if by some strange miracle, this actually happened? 🚫 Not panic. First and foremost. We are SEOs. SEO = Search engine optimization, not Google optimization. We are not Googleios. Which is a good name I must say 😄 So the way it works is: ✅ People will always use search. ✅ They currently use Google (88% of them). ✅ We therefore optimize everything for Google. ✅ If Google dies, someone else takes its place. ✅ Thousands of us (if not millions) will just go to whatever the new SE is. ✅ We decipher how it works and do the exact same thing there. ✅ Rinse & repeat. Forever. 🎯 Tadaaaa. That’s why the community you are in is so god damn important. Keep in touch and deliver value (don’t just lurk) in communities, groups, masterminds, etc. I have 0 seconds of lost sleep over “What if Google dies?!” You shouldn’t either. 💬 How would you adapt if Google suddenly became irrelevant? Share your thoughts below! P.S.: If you found this reassuring, share it with your network! ♻️ #SEO #DigitalMarketing #GoogleSearch #SEOCommunity #MarketingStrategy #SearchEngineOptimization #BusinessResilience

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Pssssst… you know that extra £5,000-£10,000 you want to spend on ads? 🤫 Spend it on improving your post-click experience instead: - Load speeds - Feature banners - Sticky ATC buttons - Competitor comparisons - Video-based testimonials - High quality lifestyle imagery - Filtering & navigation optimisation - Adding UGC to product carousels - Adding multiple payment options - Specifying estimated delivery dates - Matching your landing page copy to your ad copy - Suggesting complementary products and creating bundles to improve AOV Congrats- you just increased your profit on exactly the same ad spend, not just for the next month, but every month moving forwards until the end of time. It’s wild to me in 2024 that people still think the best way to fill a bucket with a hole in it is to pour more water in. The average cost of ad distribution will continue to rise in line with increased competition, and there’s very little you can do about that. Yes, you can invest in epic creative and create irresistible offers. But long term, you’re not going to outspend or outsmart a fundamentally poor conversion rate. Always start at the destination and then reverse engineer it from there. P.S- you’re not dreaming. This is an advertiser telling you not to spend more on ads. The end of days is nigh ☄️ #Marketing #Advertising #ECommerce

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How to leverage Google’s machine to find untapped keywords and to create thousands of different ads in one click: I’ll introduce you to: Dynamic Search Ads. With this feature, you can (hybrid) create ads based on both your inputs and the content of the landing page. This is also a great way to find keywords that you might not have thought about and it also gives you the opportunity to create thousands of advertisements with just one click. Knowing how to properly use DSA’s is essential to making those ads successful. To help everyone out there, I created a cheat sheet of the most important things to keep in mind while creating DSA’s. Here we go: 𝟏. 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐘𝐨𝐮𝐫 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞𝐬 → Ensure your landing pages are well-optimized with clear, relevant content. Google uses this content to match search queries and create ad headlines. → Include a variety of keywords and phrases related to your products or services on your landing pages to enhance relevance. → Regularly update and improve your landing pages to maintain high quality and relevance for your DSAs. 𝟐. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐀𝐩𝐩𝐫𝐨𝐩𝐫𝐢𝐚𝐭𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 → Use specific targeting options such as categories, URLs, page titles, and page content to control which parts of your website are used for DSAs. → Focus on high-performing product or service categories to maximize ad relevance and performance. → Exclude pages that are not relevant or optimized for conversions to avoid wasting ad spend. 𝟑. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 → Regularly add negative keywords to prevent your ads from showing for irrelevant searches. This helps improve the quality and relevance of your traffic. → Review the search terms report to identify and exclude non-converting or low-performing keywords. → Continuously update your negative keyword list based on performance data to refine your targeting. 𝟒. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐔𝐧𝐭𝐚𝐩𝐩𝐞𝐝 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 → Use the search terms report from your DSA campaigns to discover new keywords that are driving traffic and conversions. → Incorporate these newly discovered keywords into your regular search campaigns to expand your reach. → Test and refine these keywords to optimize their performance in your standard campaigns. 𝟓. 𝐖𝐫𝐢𝐭𝐞 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 → Craft engaging and relevant ad descriptions that complement the dynamically generated headlines. Highlight key benefits and features of your products or services. → Include strong calls to action to encourage users to click on your ads. → A/B test different description variations to identify the most effective messaging. (see image for the other two) And that’s how you master Dynamic Search Ads for eCommerce in Google Ads. – 💾 𝐒𝐚𝐯𝐞 this post so you can come back to it later ♻️ Too many people struggle with leveraging DSAs effectively! Help them by 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 this! And follow Floris van Vleuten for more.

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Imagine two ecommerce brands. Both do $1 million in sales per month on average. Brand A: All one-off sales Brand B: Majority recurring subscriptions Now, let's pull the plug on marketing. No ads. No emails. Nothing. 12 months later... Brand A (One-off): 😟 Even if 25% of their last 12-month's customers ordered again over the year (generous assumption with no marketing), they're looking at maybe $3 million in sales for the year 😟 That's a 75% drop in annual revenue. Brand B (Subscription): Assuming 10% total monthly revenue churn (which is pretty high).. Month 1: $1,000,000 * 0.90 = $900,000 Month 2: $900,000 * 0.90 = $810,000 Month 3: $810,000 * 0.90 = $729,000 Month 4: $729,000 * 0.90 = $656,100 Month 5: $656,100 * 0.90 = $590,490 Month 6: $590,490 * 0.90 = $531,441 Month 7: $531,441 * 0.90 = $478,297 Month 8: $478,297 * 0.90 = $430,467 Month 9: $430,467 * 0.90 = $387,420 Month 10: $387,420 * 0.90 = $348,678 Month 11: $348,678 * 0.90 = $313,810 Month 12: $313,810 * 0.90 = $282,429 Total revenue for the year: $6,457,132 That's the power of recurring revenue. This is about a 46% reduction from the original $12 million annual revenue, but still more than double the one-off sales focused business. Plus - at the end of 12 months of no marketing, the subscription brand might still have a monthly recurring revenue of $282,429 Which business would you rather own when times get tough?

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Need to cut wasted ad spend this week to improve efficiency? Try these optimizations: - Exclude all apps - Remove bad products - Exclude kids channels - Exclude poor locations - Exclude poor placements - Set up a landing page test - Decrease your CPA targets - Increase your ROAS targets - Add more negative keywords - Consolidate some campaigns - Consider Shopping over pMax - Pause underperforming keywords - Pause low-profit keywords/products - Use Mike Rhodes' spend allocation script - Add negative dynamic ad targets to DSA - Use a portfolio bid strategy with max CPC Not all of them are sexy or advanced. And I've mentioned most of them before... But it’s the boring fundamental stuff that’s often most impactful. Good luck improving your efficiency this week! (What are you doing this week to cut wasted ad spend?)

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I think Shopifreaks E-Commerce Newsletter / Paul Drecksler have it most correct: "𝐻𝑜𝑤𝑒𝑣𝑒𝑟 𝐼 𝑡ℎ𝑖𝑛𝑘 𝑎 𝑏𝑒𝑡𝑡𝑒𝑟 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛 𝑖𝑠 -- 𝑑𝑜 𝐷2𝐶 𝑠𝑡𝑜𝑟𝑒𝑜𝑤𝑛𝑒𝑟𝑠 𝑛𝑒𝑒𝑑 𝑎𝑑𝑣𝑎𝑛𝑐𝑒𝑑 𝐶𝑅𝑀𝑠? 𝐼 𝑡ℎ𝑖𝑛𝑘 𝑡ℎ𝑎𝑡 𝑡ℎ𝑒 𝑎𝑛𝑠𝑤𝑒𝑟 𝑖𝑠 -- 𝑦𝑒𝑠, 𝑒𝑠𝑝𝑒𝑐𝑖𝑎𝑙𝑙𝑦 𝑓𝑜𝑟 𝑠𝑡𝑜𝑟𝑒𝑠 𝑤𝑖𝑡ℎ ℎ𝑖𝑔ℎ𝑒𝑟 𝑒𝑛𝑑 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑠 (𝑙𝑖𝑘𝑒 𝑐𝑢𝑠𝑡𝑜𝑚 𝑗𝑒𝑤𝑒𝑙𝑟𝑦 𝑜𝑟 𝑓𝑢𝑟𝑛𝑖𝑡𝑢𝑟𝑒) 𝑡ℎ𝑎𝑡 𝑟𝑒𝑞𝑢𝑖𝑟𝑒 𝑎 𝑚𝑖𝑥 𝑜𝑓 𝑒-𝑐𝑜𝑚𝑚𝑒𝑟𝑐𝑒 𝑎𝑛𝑑 𝑑𝑖𝑟𝑒𝑐𝑡 𝑠𝑎𝑙𝑒𝑠." Shopify showed SaaS ecommerce companies what is possible when you open the door to everyone. However, it's costly to support the 80% who won’t/don’t succeed, so over time you need to monetize them or kick them out (which is bad for PR). By building a direct pipeline from the most popular CRM to Salesforce ecommerce, Salesforce significantly streamlines their approachable market while simultaneously pre-qualifying them, easing the burden. Ecommerce thrives on businesses with an already-successful model that just needs to adapt (or needs platforms to adapt to the model). To restate the question slightly: "Do businesses successful enough for SaaS CRMs have opportunity in ecommerce?" and the answer is Yes.

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I turn DTC brands into an AI-powered growth machines. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐌𝐚𝐤𝐞.𝐜𝐨𝐦 & 𝐘𝐨𝐮𝐫'𝐬 𝐓𝐫𝐮𝐥𝐲 𝐢𝐬 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐚𝐝 𝐦𝐢𝐧𝐝𝐬 • Connect Shopify + Google Analytics + TensorFlow • Analyze browsing behavior and purchase history • Boost average order value by 20% 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐜𝐫𝐮𝐬𝐡𝐞𝐬 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 • Integrate Shopify + Market Intelligence API + Prisync • Adjust prices in real-time based on demand • Increase profit margins without losing customers 𝐑𝐞𝐯𝐢𝐞𝐰 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐧 𝐚𝐮𝐭𝐨𝐩𝐢𝐥𝐨𝐭 • Link Shopify + Yotpo + Sentiment Analysis API • Categorize and respond to reviews automatically • Turn negative feedback into positive experiences 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐑𝐎𝐈 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐦𝐚𝐝𝐞 𝐞𝐚𝐬𝐲 • Combine Instagram API + Shopify + Airtable • Track sales driven by each influencer • Optimize your influencer marketing spend 𝐀𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐝 𝐜𝐚𝐫𝐭 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐭𝐡𝐚𝐭 𝐩𝐫𝐢𝐧𝐭𝐬 𝐦𝐨𝐧𝐞𝐲 • Connect Shopify + OpenAI + Twilio • Send personalized SMS reminders • Recover lost sales while you sleep 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 • Integrate Shopify + BigQuery + Prophet • Forecast future value of each customer • Allocate marketing budget like a pro 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐚𝐠𝐠𝐢𝐧𝐠 𝐚𝐭 𝐬𝐮𝐩𝐞𝐫𝐡𝐮𝐦𝐚𝐧 𝐬𝐩𝐞𝐞𝐝 • Link Shopify + Google Cloud Vision API + Bulk Editor • Auto-tag product images with AI precision • Improve searchability and boost sales 𝐑𝐞𝐨𝐫𝐝𝐞𝐫 𝐫𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐟𝐞𝐞𝐥 𝐦𝐚𝐠𝐢𝐜𝐚𝐥 • Combine Shopify + Segment + Customer.io • Send personalized reorder notifications • Increase repeat purchases effortlessly 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐬𝐭𝐞𝐫𝐨𝐢𝐝𝐬 • Connect Shopify + Amplitude + Mailchimp • Create hyper-targeted customer segments • Personalize marketing at scale 𝐒𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 • Integrate Shopify + Fomo + Zapier • Display real-time purchase notifications • Boost trust and urgency on your store 𝐅𝐫𝐚𝐮𝐝 𝐝𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐧𝐞𝐯𝐞𝐫 𝐬𝐥𝐞𝐞𝐩𝐬 • Link Shopify + Sift Science ( API) + Slack • Catch fraudulent orders in real-time • Protect your business 24/7 𝐕𝐨𝐢𝐜𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 • Combine Shopify + Dialogflow + Algolia • Optimize product listings for voice queries • Get ahead of the voice commerce trend The best part? You can set up these automations without writing a single line of code. Make.com's visual builder lets you drag, drop, and dominate. The future of DTC isn't just AI-powered. It's a symphony of no-code automations, orchestrated by Make.com. Are you ready to conduct your e-commerce orchestra? Or will you keep playing solo while competitors create symphonies? The choice is yours. But the audience is waiting.

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Here's how I'd optimize the homepage for a CPG brand with $0 worth of new assets. Tools used: -> Figma -> Photoshop -> Canva -> My big brain (of course) BEFORE version: - Lots of unused space + no images -> FIX: Utilized empty space and added product shots - Announcement banner barely readable ->FIX: Bolded the entire thing to catch eyeballs - No social proof or risk reversal -> FIX: Added amount of customers + brand offer - CTA didn't stand out at all - FIX: Changed the color & contrast of the CTA - Headline was kinda boring tbh -> FIX: Rewritten it based on their content $ spent on new assets & copy: --> ZERO DOLLARS If we can make it, you can too. DM me if you need new pages.

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Why LTV vs. ROAS is a Dead Debate in 2025 🚨 most DTC marketers and founders are divided into two groups: 1️⃣ the LTV group: “ROAS doesn’t matter, focus on lifetime value.” 2️⃣ the ROAS group: “We got 8x ROAS, we’re crushing it.” but here’s the truth… both are irrelevant in 2025. want to know why? read on because this might change how you think about scaling your brand. high ROAS ≠ real growth till 2022, i was obsessed with ROAS. it was the shiny metric everyone chased. but then i noticed something: most high-ROAS campaigns were inflated by repeat buyers. it looks great in a report, but here’s the problem. you’re not growing: you’re just recycling your existing customers. growth doesn’t come from reselling to old buyers. it comes from acquiring new customers. that’s why NC-ROAS is a better metric. it measures how well you’re converting cold audiences. but scaling cold traffic is hard. it takes time, effort, and a strong acquisition strategy. bleeding cash in the name of LTV? stop. some marketers defend losing money upfront with the LTV argument. you’ve probably heard this before: “just spend more, and your LTV will pay off later.” “customers need 36 touchpoints before buying.” sound familiar? it’s complete B.S. sure, LTV is important. but you can’t bleed cash endlessly to make it work. let’s be real: CPMs are rising. a 0.8x ROAS isn’t sustainable. and in 2025, investors want profits, not just potential. your brand needs profits to survive and scale. the brands winning in 2025 get this right it’s not about choosing LTV or ROAS. it’s about balancing both. here’s what smart brands are doing: releasing new product SKUs to retain existing customers. scaling cold traffic with strong acquisition funnels. obsessing over testing new creatives to drive better CACs. they’re not just relying on LTV to survive. they’re using it to thrive. what this means for you as a founder or marketer, you can’t afford to be in just one group anymore. ROAS is important, but only if it’s driving new customer acquisition. LTV is valuable, but not at the cost of bleeding money upfront. in 2025, the goal is simple: optimize CAC while increasing LTV. this means: focus on cold traffic strategies that scale. constantly innovate your product lineup to retain buyers. test creatives relentlessly to lower your CAC. branding + performance = long-term success = brandformance. final thoughts the LTV vs. ROAS debate is outdated. the real winners are those who know how to play both sides strategically. DTC isn’t just about metrics. it’s about creating sustainable, scalable growth. 💥 ♻️ Repost This To Your Network If You Found This Useful

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𝐓𝐢𝐤 𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐏𝐋 𝐕𝐒 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐋 𝐖𝐡𝐢𝐜𝐡 𝐨𝐧𝐞 𝐢𝐬 𝐛𝐞𝐬𝐭 𝐢𝐧 𝟐𝟎𝟐𝟒 ? I will Cover these Elements in the Comparison 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐓𝐲𝐩𝐞 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧 𝐋𝐚𝐮𝐧𝐜𝐡 𝐘𝐞𝐚𝐫  𝐔𝐬𝐞𝐫 𝐁𝐚𝐬𝐞  𝐒𝐞𝐭𝐮𝐩 𝐂𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲  𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲  𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭  𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐨𝐝𝐞𝐥   𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲  𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠   𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐓𝐢𝐤 𝐓𝐨𝐤 Platform Type - Social commerce integration Primary Function - Selling products directly within the TikTok app Launch Year - 2021 Primarily Gen Z and millennials User Base Setup Complexity - Simple setup within the TikTok app Marketing Strategy - Influencer marketing, short-form videos Customer Engagement - Interactive videos, live streams, comments Revenue Model - Direct product sales through TikTok Product Discovery - Algorithm-driven feed, trending content Payment Processing - Handled by TikTok, integrated with the platform Brand Control - Full control over branding and marketing 𝐀𝐦𝐚𝐳𝐨𝐧 Platform Type - E-commerce marketplace Primary Function - Selling own branded products on Amazon Launch Year - Early 2000s (Amazon launched in 1994) User Base Setup Complexity - Wide-ranging, global audience Marketing Strategy - Requires brand registration and compliance with Amazon policies Customer Engagement - Amazon SEO, PPC ads, brand building Revenue Model - Product reviews, Q&A, customer feedback Product Discovery -Search-based, sponsored listings, Amazon recommendations Payment Processing - Handled by Amazon, integrated with Seller Central Brand Control - Full control over product branding and pricing 𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐬𝐨𝐦𝐞 𝐨𝐭𝐡𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐏𝐥𝐞𝐚𝐬𝐞 𝐬𝐡𝐚𝐫𝐞 𝐬𝐨 𝐢𝐭 𝐡𝐞𝐥𝐩𝐬 𝐨𝐭𝐡𝐞𝐫 𝐚𝐬 𝐰𝐞𝐥𝐥.

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3 simple Google Ads optimizations no one talks about: (These increased a brand’s ROAS from 3x to 8x in 2 months) 1. Product Feed Duplication For a single shopping search, you could have multiple product listings shown at the same time. And this is a must for brands with just 1 or 2 products. You get more real estate, especially for branded searches. The cool thing about this… You can customize your feed to a specific goal. By duplicating and changing the main attributes of the same feed… You can target a whole different audience and keyword theme. For example… You can have lifestyle product images on your prospecting campaigns. And just regular product shots for branded campaigns. You just need to make sure you’re not submitting the same set of attributes. - - - 2. GMC Duplication Just a short notice… This only works in Europe and UK. You can duplicate your entire Google Merchant Center. This lets you participate in the same auction with 2 or more comparison shopping services. What this means is that… Within one Google ads account, you can have multiple Shopping ad listings… For the same search terms. And the cool thing is that you never compete with yourself. - - - 3. Bulk Pricing This one’s really been flying under the radar. It allows you to tell Google you have a tiered pricing model. This is a game changer if you're selling products at a lower price for higher quantities. For example... You can say in your ads the normal price is $5. But if you buy at least 10, then the price becomes $4. If you buy at least 50, it becomes $3. Give this information to Google and they’ll visualize it in the ad. - - - Another underrated way to increase your ROAS: Optimize your GMC & Product feed. We created a free checklist to help you out. Grab it here: https://lnkd.in/dfyiMWHg

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A few month ago we did a channel SEO for a client from an agency- Our 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐄𝐎 of 28 Days... Views: 437.4K + Watch time: 113.3K + Hours Subscriber: 2.9K + Estimated Revenue: 118 Dollar - When I see the result I am impressed myself 🤔 Is this really possible? How many videos did SEO take? __ The hack here is that I used to SEO the video every day and after 3-4 days I would SEO the same video again. By doing this, it is easy to understand which keywords did not get Gulp rank and which keywords got good insight ♻️ __ Totally 18 videos SEO done. The total cost is about $100+ ❤️‍🔥✅ Agency - Interting #youtubeseo #youtubevideoseo #youtubepromotion #youtubemarketing #youtubegrowth #youtubeearning #youtubechannelseo #youtubecreators #youtubeseoexpert #youtubesuccess #keywordresearch #socialemediamarketing #socialmediaagency #adcampaigns #advertisingagency #usa #canada #entrepreneurship #agencyowner #usaremotejob

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Is your Google Ads agency or freelancer also spending their own money on Google Ads? Think about it: Would you trust a chef who never tastes their own cooking? Here's why you should pick an agency or freelancer that also spends their own money on Google Ads (like we do at Radyant): 1. Personal investment equals better management An agency that spends its own money on Google Ads understands the true value of each advertising dollar. This firsthand experience translates into more thoughtful and efficient budget management for your campaigns. 2. Alignment of interests An agency with its own money on the line is more likely to prioritize strategies that yield real results. Their success in managing their finances reflects directly on their ability to manage yours effectively. 3. Experience in real stakes Agencies investing in Google Ads for themselves face the same challenges and pressures as their clients. This deepens their understanding of what works, what doesn’t, and how to adjust strategies dynamically to maximize ROI. By choosing a Google Ads partner who also invests personally in the platform, you ensure that your campaigns are handled by someone who doesn’t just strategize, but also lives the consequences of those strategies. #google #googleads #marketing

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#post155 Hey New YouTubers! Let's tackle strategic video structure for subscriber growth. Imagine this: Someone clicks on your channel after watching a video, but your content is all over the place. They have no idea what your channel is really about, and... poof! They disappear. Let's make your channel page a subscriber magnet! Here's the key: Show Your Best Foot Forward: People skim before subscribing. Ditch the random order and use playlists to showcase your best content at the top of your channel page. Think of it as a curated welcome mat for new viewers! Question Time! How do you currently structure your YouTube channel videos? What are some challenges you face in helping viewers understand your content's focus? Let's brainstorm some winning playlist strategies in the comments below! #YouTubeGrowth #YouTubeTips #NewTubers

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The only Google Ads Handbook Will Help You Achieve Profitable Google Ads Results In Less Than 30 Days. No more wasted ad spend—get the exact strategies we’ve used to generate $40M for 100+ brands in 2024. Our approach is battle-tested: we doubled monthly revenue from $600K to $1.2M in just 30 days for one of our clients, and last month alone, we scaled an eCommerce brand from $350K to $650K within a single month. These results were no accident—they’re based on strategies we’ve refined through years of trial, error, and success. What’s Inside The Handbook 🛒 Google Shopping Campaigns Learn how to segment and prioritize high-performing products, making every ad dollar work harder for top-selling items. 🔍 Profitable Search Ads Capture high-intent traffic by ranking above competitors, maximizing clicks that convert into sales. 🚀 Performance Max Scaling Optimize and scale Performance Max campaigns to ensure sustained results without the feast-and-famine rollercoaster. 📊 Data Feed Optimization Boost relevancy, improve quality scores, and reduce CPCs by mastering data feed setup, a crucial element for Shopping and PMAX success. 🎥 YouTube Ads That Convert Reach the right audience across every stage of the customer journey, maximizing the potential of affordable video ads. HOW TO GET IT 👉 Comment “Handbook” and I’ll DM you the guide (must be following) Stop guessing with your Google Ads strategy. With this handbook, you’ll have everything you need to drive consistent, profitable growth in less than 30 days

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Just bought these 𝟑 𝐞𝐱𝐚𝐜𝐭-𝐦𝐚𝐭𝐜𝐡 𝐝𝐨𝐦𝐚𝐢𝐧𝐬 😍 look at those monthly volumes! 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐈 𝐠𝐨𝐧𝐧𝐚 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦: ***𝐃𝐞𝐭𝐚𝐢𝐥𝐬: - The top and bottom ones are suitable for promoting SaaS that solves the problem related to main keywords - The middle one is good for affiliate marketing (high RPM and commissions niche) ***𝐏𝐥𝐚𝐧𝐬: So this week, I'll be building a simple one-page site for the bottom one and next week I'll launch a 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 with the goal of acquiring at least 𝟐𝟎-𝟑𝟎 𝐛𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 to the homepage Then I'll be doing the same for two others ***𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: As you know, I'm learning to code atm, spending 1 hour every single day At the time I'm confident with my coding skills, I should have consistent traffic from Google to promote my SaaS

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