Gonzalo Martín

Let’s share the #futureoftv with #CTV version Two, forget #fast and #fastchannels for #contentstrategy and #monetization, we drive Content and #broadcasting as a business not as a dream. https://viewtvx.com

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🎬 BetaSeries conducted a survey among its members! Most series fans believe that artificial intelligence will enhance content recommendations. 🤖✨ As professionals in the audiovisual sector, we understand how crucial it is to offer relevant and personalized content to capture our audience's attention. At BetaSeries, we are constantly seeking to innovate and meet our users' expectations. Do you think artificial intelligence can transform the way we recommend series and audiovisual content? We would love to hear your thoughts and experiences on this topic. Share your opinions in the comments! #AI #ArtificialIntelligence #Recommendation #Series #BetaSeries #Innovation #Audiovisual Maxime VALETTE Remi Tereszkiewicz

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3 Best IPTV Spain Service Providers (2025) In recent years, IPTV (Internet Protocol Television) has transformed how people consume television content. This cutting-edge technology delivers channels and on-demand content over the internet, offering unparalleled flexibility, affordability, and a massive variety of options. With IPTV, viewers in Spain can access both local and international content at competitive prices without being tethered to traditional cable TV contracts.  When it comes to finding the **Best IPTV providers in Spain**, it’s essential to choose platforms that deliver high-quality streams, robust customer support, and reasonable pricing. Among the leading names in this space are **www.Isotv.top**, **www.Semtv.store**, and **www.Bestiptv.click**, which consistently stand out for their excellent services.   . **ISOTV  www.Isotv.top One of the **Best IPTV providers in Spain**, ISOTV offers a comprehensive range of channels, including sports, movies, and international content. ISOTV has built a reputation for providing seamless streaming and exceptional customer support.  - **Features**:    - High-definition and 4K streaming capabilities.    - A user-friendly interface that works across multiple devices.    - Minimal buffering and downtime for uninterrupted viewing.  - **Pricing**:    ISOTV offers competitive subscription plans to suit all budgets. Whether you’re looking for a short-term package or a long-term subscription, ISOTV has something for everyone.  - **Customer Support**:    With 24/7 support, ISOTV ensures that users receive prompt assistance for any issues or queries.   2. SemTV  www.Semtv.store SemTV is another excellent choice among the **Best IPTV providers in Spain**. Known for its affordability and diverse channel lineup, it is ideal for families and individual users.  - **Features**:    - Thousands of live channels, including sports, entertainment, and news.    - On-demand content with the latest movies and TV shows.    - Compatibility with various streaming devices.  - **Pricing**:    SemTV offers flexible plans, including monthly, quarterly, and yearly subscriptions. Their prices are among the most competitive in the market.  - **Customer Support**:    SemTV boasts a responsive support team that ensures users have a smooth experience. Their team is available around the clock to resolve technical issues.   3. BestIPTV  www.Bestiptv.click As its name suggests, BestIPTV is truly one of the **Best IPTV providers in Spain**. With an emphasis on quality and variety, this provider caters to a wide range of viewing preferences.  - **Features**:    - Access to local Spanish channels and international networks.    - Reliable 4K streaming with minimal buffering.    - A robust Electronic Program Guide (EPG) for easy navigation.  - **Pricing**:    BestIPTV offers attractive pricing plans that deliver exceptional value for money. They frequently provide discounts on long-term subscriptions.  

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In these days where there so much (too much?) content (and where appointment viewing is back) - publishing VOD schedules is more important than ever - your viewers want to know when that next episode drops....And that goes for your #FAST originals too. B2b partnership marketing is the key! #VODschedule #metadatamanagement #streaming

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#fast and #fastchannels have been a letdown for #streamingtv channels transforming from cable and satelite and as a sustainable #contentstrategy for content studios wanting to deploy into #streamingmedia. We devekoped the #streamingplaybook to provide a preset balanced solution for any type of content monetization scale - Check it out - https://lnkd.in/e3qe63Cu #vod #avod #ott #ottverse #amagi #wurl #adtech #programmatic

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🎉 It’s official! AFP, alongside #Dawex, partners with leading digital and media companies to launch the #EuropeanAudioDataSpace, Europe's first marketplace for digital audio and podcasts. #Trust is at the heart of the world of culture and information. #Traceability, #compliance and #security are essential pillars to create trust in the exchange of audio content and their information. With such a rich ecosystem creating so much information & audio content, being able to rely on a trusted #DataExchange environment is paramount. Dawex is extremely happy to bring its technology to the European Audio Data Space, to create a trusted digital environment for all audio content producers in Europe. 🎙 Read the press release  https://lnkd.in/dqz24ahQ #DataSpace #DataEcosystem #Media #AudioDataSpace #IndustryDataExchange

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Court orders Google to “uninstall” pirate IPTV App on Android devices OCTOBER 30, 2024 13.00 EUROPE/LONDON BY ROBERT BRIEL In an unprecedented move an Argentine courthas ordered Google to “uninstall” pirate IPTV service MagisTV App on Android devices, reports Torrent Freak. In addition to blocking 69 domains associated with the service, the court has ordered Google to “immediately uninstall” Magis TV apps from Android devices. This measure targets apps that users have sideloaded, as MagisTV is not available on the official Google Play store. Blocking websites that host pirate content is nothing new, but ordering Google to uninstall Apps from consumer devices is a game changer. In instructions to Google, Argentinian judge Rossignoli said that the company must “adopt the necessary technical means to immediately uninstall from Android systems that report IP addresses in the territory of the Argentine Republic (which can be verified by the IP addresses assigned to this country), the application named Magis TV.” Commenting on the instructions to Google, Argentinian prosecutor Musso acknowledges that “this has never been done before” but defends the unprecedented measure as entirely necessary. “What was achieved is an unprecedented court order, which is in the process of being analyzed by Google – we understand that they cannot deny it – which is to uninstall, through the Android operating system update, the application on all devices that have an IP address in Argentina,” Musso said. “We understand that this measure will be replicated immediately by many countries that have this same type of problem,” Musso continued. “What will be achieved once this is completed is that the installed app disappears and cannot be downloaded again, thus breaking the cycle of digital piracy. The only way [Magis TV] could circumvent this is to develop a new app where we would be waiting for them, ready to do exactly the same thing once we identify it.” Google is yet to respond tom this ruling In public, it is also not known if Google will challenge this court order.

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Even as the ad landscape evolves, the core stays the same — the best interest of our partners. We care most about what helps partners reach their target audiences and exceed their goals. Fortunately, Luis Sabal's expertise leads the way. I asked Luis some questions about the ad sales landscape at Sony: ⭐️ How have you witnessed the industry evolve over the past 5 years? What do you expect from the next 5 years? “We’ve seen a significant shift towards digital platforms, which has prompted advertisers to invest more in data-driven strategies, allowing them to target specific demographics effectively. I expect this to continue, but with even more emphasis on personalized advertising experiences. Integrating advanced analytics will enhance our ability to deliver tailored content. Additionally, I foresee our partners showcasing their social and environmental values more in advertising, as consumers increasingly favor brands that align with their values.” ⭐️ What do clients ask you about most? “Our clients are primarily focused on seeking insights into audience behavior and engagement metrics to drive their advertising strategies. There’s also a strong interest in cross-platform campaigns that integrate digital and linear TV, allowing them to reach consumers more effectively. Clients seek creative content solutions that resonate with diverse audiences, reflecting our region’s rich cultural tapestry.” ⭐️ What’s a partnership you’re really proud of? “One initiative I’m proud of is Shark Tank Brasil, which we’ve evolved in both the digital environment and the traditional linear model. We developed a comprehensive digital strategy that used YouTube and social media to amplify the show’s reach. This approach increased both brands’ visibility and drove significant sales growth during the campaign period. By aligning our content with their marketing objectives, we created a win-win scenario that showcased the power of collaboration. Additionally, we developed a first-of-its-kind spinoff, ‘Shark Tank Brasil: Versao Creators.’ It combines the tried-and-true essence of the Shark Tank brand and the ever-growing Content Creators Economy. In a platform exclusive partnership with YouTube, we brought in key advertising partners such as CIELO and VW and put them center stage of this new and exciting version of the show.” ⭐️What’s the biggest opportunity you see right now for LATAM partners to grow their businesses through entertainment? “We already talked about data, innovation, and multichannel programs. But without a strong IP, those things are nothing. All these, integrated with strong IP, make a difference. It’s important to connect brands with their audiences through creative integration with our content and IPs. By embracing data and digital innovation alongside traditional media, Sony Pictures Television’s partners can drive growth and impact the entertainment landscape.” ****************** Thank you for sharing your expertise, Luis!

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Why do I think it is necessary to significantly reduce investment in original content for the streaming services of traditional media companies and instead reinvest those budgets into the so-called “dying” cable networks? In the rush to become the next Netflix, traditional media might just be leaving behind the crown jewels they already have. It’s important to understand that, in any case, the same content will eventually reach the streaming service (as shown in the chart below). However, the way it is monetized and the “funnel” each program will go through will make each production much more profitable. The advantages are phenomenal: First, It addresses the biggest concerns of executives and shareholders in Hollywood right now: It Removes billions of dollars of productions cost OFF the books of the streaming sector – which makes it look much more profitable and sexier business. Second, It strengthens the struggling cable networks, giving them more leverage in negotiations with cable providers. This approach will also rejuvenate "old" brands and return their meaning—which, in turn, actually strengthens the streaming service. For example, NBCU should focus on investing in Bravo or USA to make them more valuable assets for Peacock. Needles to say, this approach will also likely boost the profits of cable networks significantly, both in terms of the subscription fees they can charge and advertising revenue. Warner Bros. Discovery (WBD) is already taking the first steps in this direction by investing again in originals for TBS and TNT (after losing the NBA deal) and by moving high-budget originals (such as The Penguin, Dune, and the Harry Potter spin-off) from Max to HBO. Again, All of these shows will still be available on Max the next day anyway; they just won’t be wrriten, branded and distributed as Max originals. To sum it up, this strategy will not only restore the prestige and revenue for those cable networks but will also strengthen the streaming services of their parent companies by making them appear as much healthier, profitable businesses, full of the biggest cable brands' content.

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The award voting doesn't give information about exactly what project we entered, so if you'd like to know what cool project you're voting for as "best linear distribution," here's the great Sports Video Group article that covered it! https://lnkd.in/g7QaZJKC

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Findings confirm the future of #video - and the new challenges ahead "As exclusive streaming-only sporting events are on the rise, a survey from Qwilt sheds light on the challenges and considerations of content publishers looking to plan and execute mass live streamed events....identifies ongoing and new themes in mass live event delivery in 2024, from CDN capacity and performance to QoE metrics, overall event success, capacity requirements, and cost optimization." Video is moving online away from traditional methods of #distribution and towards internet, even what people consider #lineartv is more and more being delivered by the internet. In Europe, its a bit different, internet distribution is being done alongside traditional #broadcast yet its still present. "Streaming-only live events are quickly becoming the new normal, with #streamingservices like Peacock leading the way. Peacock recently reported 16.3 million concurrent devices during an exclusively-streamed NFL playoff game in January, marking Comcast’s biggest night on the Internet." #livesports is/was the last holdout of traditional #linear #television but now, especially in the US, things are changing and even live broadcast is now done exclusively on the internet. With these changes come challenges, as the report highlights: "#CDN performance and capacity continue to dominate concerns, with 29 per cent identifying CDN performance as their greatest technical concern regarding video delivery...46 per cent say the average bit rate would be in the 4 to 6Mbps range. This compares to only 30 per cent of respondents expecting the average bit rate to be in the 4 to 6Mbps range in the 2022 survey. Using an average bit rate of 5Mbps, 16.3 million viewers would mean over 80 Tbps of CDN capacity would be needed at peak for the event. " - This is crucial to the delivery of content, but also, I think the cost of CDN must also be a point of concern. When delivering to multiple takers, CDN costs can grow considerably, and so while it appears far cheaper initially than traditional delivery, costs add up quickly. Quality of Experience is vital too. It's amazing that you can watch TV in full HD and have a seamless viewing experience via the internet, its the norm for entertainment and is becoming more common in #liveevents And yet, can CDN bitrates balance with costs to give QoE, particularly when viewers are demanding more and more. I noticed in the UK that streaming of the #euros isn't always in #hd which is really surprising from an end-user perspective. Users now want #4kuhd not just HD, so its a fine balancing act to ensure these three elements, CDN performance, CDN costs and QoE/UX are in harmony. #streamingplatforms #streaming #tvindustry #livetv #broadcastmedia https://lnkd.in/dmMrG4S2

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Going Beyond IP Geolocation The value of streaming rights is dependent upon where the audience is around the world. Geo-blocking is a well-established means to protect business models across many verticals, especially media and entertainment. With over 1.5B VPN users around the world and over half of them using a VPN to access entertainment content they would otherwise not be able to access from their location, the need for effective control has never been greater. However, with increasingly sophisticated tools to spoof an IP address, the media and entertainment industry needs a more robust solution. Today I'll be talking at the CDSA: Content Delivery & Security Association event in LA about how GeoComply has been helping clients to "go beyond IP" to determine exactly where their users are and to ensure they are not trying to fake their location. CDSA: Content Delivery & Security Association GeoComply #geolocation #vpns #piracy #antipiracy #geoblocking

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Last month, Alberto Jurado shared essential insights in our blog article on in-app advertising stats & predictions for the upcoming year. 🚀 Securing ad placements early through programmatic deals or Private Marketplace (PMP) agreements is crucial in a year filled with high-profile events like the US elections and the Summer Olympics in Paris. Brand advertisers should start planning now to maximize viewability during these high-traffic periods. Read more quotes and insights in our BRAVE Blog ➡ https://bit.ly/3UDGgEN

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Want to know how TV audience behaviours have evolved? Or how to reach a more engaged, target audience and generate better results with #CTV? Beatriz Pérez Montequi, Head of Sales Spain & Italy at Samsung Ads, shares insights and more with PROGRAMMATIC SPAIN's Salvatore Cospito - exploring data from report Anatomy of a Streamer and what it reveals about the 6.4 million Samsung TVs in Spain. #FAST #AVOD #MediaPlanning #SamsungTVPlus https://lnkd.in/eqc6EC7Q

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"Spending by video-on-demand (SVOD) platforms will reach €10 billion in Europe’s major TV markets in 2024. The figure overtakes the investment made by the region’s commercial broadcasters in original and acquired content. (...) The answer from the broadcasters has been to intensifying their focus on streaming strategies, even though their content spending budgets have reduced by 19% since 2016. (...) However, Ampere Analysis warns that content spending strategies should not be the only consideration; broadcasters must also prioritise the transition of audiences to streaming to ensure their long-term relevance. This involves investing in their video-on-demand platforms, expanding content libraries, enhancing digital advertising capabilities, experimenting with content release strategies across linear and VOD, and tailoring content output to cater to younger demographics." #streaming

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This has had so much traction.... read the new one https://lnkd.in/esS2e-Gu #contentstrategy #contentmonetization #fastchannels #youtube #monetization #fast #ctv #streamingmedia #streamingtv #broadcasting #adtech

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