Cristina Tártalo Hernández

As we mark some significant milestones in the Nordics, Iberia, and France, I want to share a bit about the e-commerce trends that are shaping these three regions: 🌍 Unified yet Unique: Our efforts across the Nordics, Iberia, and France highlight how each market, while sharing a strong digital connection and a passion for sustainability, brings its own unique essence to the digital marketplace. From the well-established e-commerce scenes in Sweden and Denmark to the expanding markets of Spain and Portugal, to France's love for luxury, the diversity we navigate is both enriching and challenging. A reassurance that #Channable is committed to not only maintaining a global vision but also to giving careful attention to each of our focus markets. 🔍 Leadership in Diversity: Leading diverse teams across these regions calls for a mix of cultural intelligence and a ton of empathy. It's crucial for leaders to recognize these differences and leverage them to craft strategies that are not just effective but also resonate well with each market. A huge shout-out to Amadeo Salcedo, Anahí Ruiz, Santiago Alfaro Gimeno, Mathieu Marquet, Arthur LUBRANO, Victor Thubé, Thomas Wilson, Alexandra Reizer for sharing a ton of invaluable learnings with each other. 💛 #ECommerce #SalesLeadership #Channable #caretoshare

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📚👩🏼‍💻 Insights from Shoptalk Barcelona 2024: GenAI's Business Revolution Just got back from Shoptalk in Barcelona! 💡 The whole event was about how AI, especially GenAI, is shaking up the business world. I want to share the big three with you: 1. 🎯 HyperPersonalization: The Marketing Dream You know how TikTok seems to read your mind with its content? Imagine that, but for everything you buy online. That's what GenAI is bringing to the table. "HyperPersonalization" was THE word of the conference. We're talking one-to-one targeting at scale - your emails, product recs, even your search results, all tailored just for you. It's like having a personal shopper who knows you better than you know yourself! 2. 📈 Productivity Boost: AI for Everyone The second most-heard word? "Productivity." But here's the twist: it's not just about doing more with less. It's about giving everyone in your team the AI superpowers to experiment and innovate. Think of GenAI tools becoming as common as Excel. But (and it's a big but), we need to make these tools accessible to all. Democratizing GenAI tools - that's the key to unlocking a productivity boom. 3. 💎 Data: The GenAI Fuel And the third big theme? Data. 📊 In our digital world, we're swimming in it. But is it the right data? Is your data centralized, accurate, and accessible? If not, you might be falling behind. Because that's what GenAI needs to work its magic. Imagine searching for "glue for plastic and metal for outdoor use" and getting exactly what you need, first try. That's GenAI + good data in action. So, the question is: Is your data ready to power these hyper-relevant experiences? 🌟 Bonus Point: Digital-First, Always SHOPTALK drove home that going digital isn't a future plan; it's an ongoing journey. 🛣️ And GenAI? It's your co-pilot, making everything smoother - from design (bye-bye, endless revisions! 👋) to customer service. It's all about creating those seamless, GenAI-boosted customer journeys. So, to sum it up: Shoptalk Barcelona showcased the transformative potential of AI and GenAI in business. The key takeaway is that AI is not just a buzzword but a critical tool driving innovation and efficiency across the industry. As businesses continue to experiment and adopt these technologies, the future of CPGs looks promising, with AI at its core. 1. PERSONALIZATION (one-to-one at scale) 2. PRODUCTIVITY (with AI tools for all) 3. DATA (your secret weapon) The future of retail is AI-powered, and it's looking bright. Are you ready to jump on board? Let's chat and see how we can bring these insights to your business! 🤝💡 #SHOPTALK2024 #GenAI #TechMatryoshka

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IOactualizaciones.tech : My multi-language AI blog: 🇸🇪🇳🇴🇫🇮🇩🇰🇺🇸🇪🇸 Here are the top 5 AI news stories of the week, summarized in just 60 seconds! Now also in video format 📹 https://lnkd.in/egrgvber 1-Safe Superintelligence has raised $1 billion from investors like Andreessen Horowitz, with the goal of making AI development safer for everyone. 2-The United States, United Kingdom, and the European Union are preparing to sign a historic AI treaty focused on establishing transparency and upholding human rights on a global scale. 3-In Japan, Nvidia is collaborating with Sakana AI on a new AI lab, backed by a $100 million investment, promising to revolutionize AI research in Asia. 5-Australia has introduced ten voluntary guidelines to regulate AI in high-risk sectors, aiming to create economic growth and new jobs. Finally, YouTube will launch AI tools to help creators detect and remove unauthorized deepfakes, protecting creators' image rights on the platform. These stories are shaping the future of artificial intelligence. Stay tuned for more updates!). IOactualizaciones.tech ( my new multilanguage blog: 🇸🇪🇳🇴🇫🇮🇩🇰🇺🇸🇪🇸

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New Cross-Channel budgeting GA4 🚨 Of course, Brais Calvo Vázquez discovered a new Alpha from GA4! Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives. Cross-channel budgeting includes the Budgeting Overview and the Projections Report. Cross-channel budgeting is currently in a closed alpha and only available to those users! #GA4 #Google

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Here’s what happens when your x3 your Ad Budget 🔝🔝 For Meta’s Advertising Algorithm, Only a fraction of the population you target is likely to buy from you . Let’s say you’re targeting Spanish Women . Meta May Have 20 million Spanish women in its audience , but you can’t reach more that 2 million with your conversion campaigns . And this REGARDLESS OF YOUR BUDGET Because Meta believes that only 2 millions women are likely to make a purchase of your product. For the remaining 18 million, The Algorithm thinks that the conversion potential is too low : it’s doesn’t believe it can give you what you are asking for , which is conversions . Now , Imagine you’re investing 10k per month to reach these 2 million women , with a CPM of 4$ . You will make 5 million impressions for 2 million coverage . That’s a repetition of 2.5 The campaigns are doing well , so you increase the budget by tripling it . The Algorithm then has to place 30k , but still on this audience of 2 million women . It manages this in two ways : 1️⃣ it will raise your CPM , For exemple, from 4$ to 6$ 2️⃣it will target the same number of people as before but with a strong repetition In this case , with a CPM of 6$, you will now make 10 million impression on 2 million people . Your Repetition then increases to 5. We wanted to invest more to generate more revenue by reaching more customers. In the end , we pay more expensive impressions, and we reach the same people more often that before . I made this observation while auditing a new client’s meta ad account . No Matter how much he increases the budget , the number of people reached did not change .

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Why cooperation between Google Ads and Google Cloud is crucial? Numbers don't lie. 🤘 Google Cloud Results: +20% Conversion Rate +1000% machine learning speed 5x more A/B tests (and more accurate) Approach: "The centralized data management and the new calculation models have enabled the exponential increase of internal analysis, reducing costs and improving the reliability of the results and, as a consequence, of the strategies." https://lnkd.in/eQ87F4vB

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Paid #Search is losing clicks to #retailmedia and #social and it’s getting worse QoQ. According to 2Q24 Skai research Google is -2% YoY in clicks, while retail media clicks are +9% (+6% for #Amazon), social also +9%. QoQ is confirming the shift: ▪️Retail media +2% ▪️Search 0% This is another sign the #consumer behaviour is changing, the product discovery is shifting to retail and social, and the advertising spends are following: ▪️Retail media +21% ▪️Paid Social +13% ▪️Search +6% Or is ithe consumer getting caught by campaigns following the increased spend? My answer is No, and here is why. Paid search is losing its crown of the most effective traffic source for #retail let’s look at the CPC. ▪️Search $0.6 (+9% YoY) Effective, targeted, cheap. But not best for discovery, you can’t search for something you don’t know exists. ▪️Retail media $1.2 (+11% YoY) Double of search, but is much closer to the buy stage, so the CR is much better (and is growing YoY). ▪️Social is $0.7!! (Recalculated from CPM) While social is the best tool for brand building and product awareness, it’s also becoming cost efficient performance media, especially following those #Amazon / #TikTok /#Meta partnerships happening this year. Another downside of search are Google shopping formats. It’s all about the shelf price! And cherry pickers are the most expensive shoppers for online retail. No loyalty, extremely price driven. Focus on them - your CAC will drive your business to the ground. There is no a one-fits-all solution, smart #marketingmix is key to success. But important message here - nothing is set in stone. Test, make mistakes, learn! And share your learnings :)

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Meta AI With Llama 3: Advertising With Llama 3 Unleash the power of AI Are you tired of throwing darts in the dark, hoping to hit your target audience? Llama 3 is here to revolutionize your advertising strategy! With Llama 3, you'll enjoy: - Targeted audiences: Llama 3's AI analyzes vast data to pinpoint your ideal customers - Personalized content: Craft unique ad experiences for each customer - Real-time optimization: Adjust campaigns in real-time for maximum ROI Advertising with Meta Llama 3 offers numerous advantages, including: - Increased brand awareness - Improved conversion rates - Enhanced customer experience - Reduced advertising costs Llama 3 optimizes your business by: - Increasing brand awareness - Improving conversion rates - Enhancing customer experience - Reducing advertising costs Take your advertising to the next level! Contact us to learn more about how Llama 3 can transform your marketing strategy. #Llama3 #MetaAI #AdvertisingRevolution #TargetedAdvertising #PersonalizedContent #RealTimeOptimization #BusinessOptimization #MarketingStrategy #AIpowered #DigitalMarketing

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🚨 Just over one week left until the 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐒𝐮𝐦𝐦𝐢𝐭! 🚨 📅 November 14th, 2024 📍 World Trade Center, Barcelona Calling all 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐬, 𝐒𝐄𝐎 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 and anyone passionate about learning new digital marketing and content strategies to improve business performance through enhanced visibility in international markets! 🌍 Join us for the only event dedicated to the unique challenges of managing international websites and executing global campaigns. 𝐖𝐡𝐲 𝐚𝐭𝐭𝐞𝐧𝐝? Past attendees have emphasised the immense value of connecting industry experts and with peers: ☞ "𝑁𝑜𝑡ℎ𝑖𝑛𝑔 𝑏𝑒𝑎𝑡𝑠 𝑡ℎ𝑒 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 𝑜𝑓 𝑎𝑡𝑡𝑒𝑛𝑑𝑖𝑛𝑔 𝑎 𝑐𝑜𝑛𝑓𝑒𝑟𝑒𝑛𝑐𝑒 𝑙𝑖𝑘𝑒 𝐼𝑆𝑆 𝑤ℎ𝑒𝑟𝑒 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑠ℎ𝑎𝑟𝑒 𝑦𝑜𝑢𝑟 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠 𝑎𝑛𝑑 𝑞𝑢𝑖𝑐𝑘𝑙𝑦 𝑔𝑎𝑖𝑛 𝑎 𝑡𝑟𝑒𝑎𝑠𝑢𝑟𝑒 𝑡𝑟𝑜𝑣𝑒 𝑜𝑓 𝑙𝑒𝑎𝑟𝑛𝑖𝑛𝑔𝑠 𝑎𝑛𝑑 𝑏𝑒𝑠𝑡 𝑝𝑟𝑎𝑐𝑡𝑖𝑐𝑒𝑠 𝑓𝑟𝑜𝑚 𝑜𝑡ℎ𝑒𝑟 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟𝑠." ☞"𝐼 𝑙𝑒𝑎𝑟𝑛𝑒𝑑 𝑠𝑜 𝑚𝑎𝑛𝑦 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠 𝑎𝑏𝑜𝑢𝑡 𝑒𝑥𝑝𝑎𝑛𝑑𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑔𝑙𝑜𝑏𝑎𝑙 𝑆𝐸𝑂 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑒𝑠 𝑎𝑛𝑑 𝑟𝑒𝑎𝑙𝑙𝑦 𝑔𝑜𝑜𝑑 𝑡𝑒𝑐ℎ𝑛𝑖𝑐𝑎𝑙 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠." ☞"𝑊ℎ𝑎𝑡 𝐼 𝑟𝑒𝑎𝑙𝑙𝑦 𝑙𝑖𝑘𝑒 𝑎𝑏𝑜𝑢𝑡 𝐼𝑆𝑆 𝑖𝑠 𝑡ℎ𝑒 𝑝𝑢𝑟𝑒 𝑓𝑜𝑐𝑢𝑠 𝑜𝑛 𝑡𝑟𝑢𝑙𝑦 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑡𝑜𝑝𝑖𝑐𝑠." With 𝟑 𝐭𝐫𝐚𝐜𝐤𝐬 𝐚𝐧𝐝 𝟑𝟎+ 𝐞𝐱𝐩𝐞𝐫𝐭 𝐬𝐩𝐞𝐚𝐤𝐞𝐫s, this summit is designed to equip you with actionable insights that can transform your 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬. And it doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy everything this vibrant city has to offer. Don’t forget to use code 𝐏𝐀𝐓𝐈𝟏𝟎 for a discount as a thank you for reading and sharing this post! https://lnkd.in/eijRrbi Seize this opportunity to network, learn, and enhance your global marketing strategies! 🌐 #digitalmarketing #SEO #contentstrategy #globalmarketing

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Location tracking, geotargeting, and dynamic media placements = great marketing campaign. Burger King turned Mexico City's traffic jams into a business opportunity by leveraging real-time traffic data and dynamic advertising, boosting deliveries by 63%. Using the Google Maps API, they offered direct-to-car deliveries within 3 km, targeting drivers with push notifications and electronic billboards. This innovative 2019 campaign shows the potential of data-driven marketing—imagine the possibilities now with AI! Via @Chase Diamond #ai #data #marketing

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I have loved being on this launch and hearing the tips so far - there's so much more to discuss around each of them! My tip was about going deeper into understanding target markets competitors to drive efficiencies to shorten the decision-making process at a time of quick changes: - Know what content and format could work - In multilingual markets, know what language people use to search and buy - What channels potential customers prefer - Mitigate any risks - Maximise budgets It goes beyond the use of chips/ crisps. For example, in the Spanish market people from a certain area like to call themselves in a slightly different way than the official name. This even works for your primary markets. #digitalstrategy #iSEO #SEO #research

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Google's AI Overviews are now available in over 100 countries, reaching more than a billion users monthly with support in multiple languages: Spanish, English, Portuguese... What's interesting, Google says, is that with this launch, users in multilingual regions will be able to view AI overviews in their preferred language, improving accessibility and user experience on a global scale. We SEOs will have the opportunity to evaluate how AI-generated overviews could impact visibility, engagement, and click-through rates on Google SERPs... but so far not in Europe.

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Google, March Core Update 2024.🌍 As of my last update in September 2022, #Google has released several updates in 2024, including:📢 1. *Google March 2024 Core Update*: This #update aimed to improve the quality and relevance of search results, with a focus on #content quality, user experience, and spam prevention. 2. *Google MUM (Multitask Unified Model) Update*: This update introduced a new AI-powered #algorithm that enhances search results with more accurate and comprehensive answers, #especially for complex queries. 3. *Google Link Spam Update*: This update #targeted spammy links and aimed to reduce their impact on search results, promoting more authentic and relevant links instead. 4. *Google Product Review Update*: This update focused on improving the quality and #helpfulness of product review content in search results, rewarding in-depth and trustworthy reviews. 5. *Google Local Search Update*: This update aimed to enhance local #search results, providing more accurate and relevant information for users searching for local businesses and services. These #updates are designed to refine Google's search algorithm, providing users with more accurate, relevant, and helpful results. Keep in mind that #Google continuously refines its algorithm, so there may be additional updates since my last update in September 2022. Remember, it's essential to stay informed about the #latest Google updates and adjust your #SEO strategies accordingly to ensure optimal online visibility and performance. Best regards, #Google #march #core #update #digitalmarketing #seo #backlinks #content #marketing

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What are the biggest myths surrounding #AI? 🤖 Learn from Elena Gómez, Director of Product Marketing at Seedtag, as she explores the top 5 misconceptions about AI in this #SnapLesson from the Seedtag Academy course, 'AI Essentials for Advertisers.' Looking to enhance your AI skills? Sign up for the certification now: ➡️ https://lnkd.in/gdqMsTTf #SeedtagAcademy #AIForAdvertisers #DigitalAdvertising #Certification

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Traditional market research companies have subdued growth in 2023. The performance (YOY growth) of some of the key players are: ✅ Kantar: +4.0% ✅ Ipsos: - 0.6% ✅ IQVIA (Tech. & Analytical Soln.): +2.0% ✅ Gartner: +7.9% What’s next? FY 24 outlook number for Ipsos indicates a 4% growth. Hence, relatively nominal growth for the traditional market research industry is expected in FY 24. Any thoughts? #marketresearch #marketinganalytics

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Did you know that 64% of consumers are more likely to trust a brand that represents their culture in its communications? For global brands, ensuring that your visuals connect with diverse audiences is crucial. However, international brands often encounter challenges when localizing their visuals without expert localization knowledge: ❌ delayed delivery ❌ inconsistent formats ❌ culturally irrelevant messaging At Datawords Group, we have ✨super✨ local teams in each country that expertly manage translation, visual, and audio adaptations across all touchpoints. Our approach ensures 95% asset adoption worldwide, respecting cultural nuances and maximizing impact. #CulturalIntelligence #GlobalMarketing #LocalExpertise #VisualMarketing #International

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You need to be 𝐕𝐄𝐑𝐘 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 with GOOGLE ADS 👇 Today I want to share more real data (as usual!🧪) about a case I had with a client in Google Ads. This client wanted to scale their UA efforts because we have drastically improved the metrics over the last months (I already posted about them in the past, so I will put the link to that post on the comment section to give you more context). Since we were already running the deepest campaigns on Google Ads (meaning tROAS and tCPA for purchases), we discussed the possibility of creating a proxy event that could gather the behavior of our whales on day 1 🐳🐳🐳 I know this kind of things sounds really well on paper but not in practice but in this specific case, it really made sense because the whales had a very specific behavior during day 1 so we could easily filter them with an event. We created the event and started a small campaign on May 20th and as you can see in the pictures, we had an HORRIBLE performance 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝟑 𝐰𝐞𝐞𝐤𝐬!! 🤯 Then, on June 4th we changed the conditions of the event and made them even more strict to be completely sure that we were not targeting non-paying users (in the meantime we were always optimizing creatives and so on as well) As you can see, since that moment, the campaign got stable and our metrics have been constantly improving as well. Nowadays, this campaign is bringing us first payers for a better CAC than tROAS and tCPA campaigns based on purchases. It took 3 weeks to achieve this trend and I know this performance can't be supported by all companies during 3 weeks but the reality is that Google ALWAYS requires more time to optimize and learn than other channels so you need to be patient and always give a bit more of time for all your experiments within this channel. Hope you liked this one! Share your thoughts on the comment section as usual 😀🤝 Have a nice week!

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