Marc de Otero Campabadal

Meet our Speakers: CRM Talks Madrid | Ubaldo Hervás 👋 "We've been analyzing our websites incorrectly for the past 20 years." - Ubaldo Hervás ≡ CRO is about to challenge everything you know about user behavior analysis. Meet Ubaldo, Head of CRO & Experimentation at LIN3S ≡ Digital Consulting and Associate Professor of Big Data Analytics & AI at IE Business School, who'll be shaking up your perspective at CRM Talks Madrid on December 4th. 🎯 His topic: "Users are mad: how to measure for data-driven decision making" In this game-changing session, you'll discover: - Why traditional funnels fail to capture modern customer journeys - How to apply statistical models that reveal actual user behavior patterns - Real automotive industry case study on data-driven decision making - Framework for setting actionable marketing KPIs that drive real impact 📚 Ubaldo brings unique expertise as: - Author of "Data Analytics for Digital Marketing" (2024) - Director of Master's in Growth Hacking & Marketing Automation at IEBS Biztech School - Professor at IE Business School of Human Sciences and Technology This session is crucial for anyone serious about personalization and accurate measurement in the modern digital landscape. This is just the first peek at our amazing speaker lineup for CRM Talks Madrid. Stay tuned to meet other experts in the coming days! 🎟️ Remember: while the event is free, spots are limited and going fast. Save your spot: https://lnkd.in/eEETsR93 #CRMTalks #DataAnalytics #MarTech #Madrid

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🌟 Ready to boost your conversions and #AudienceEngagement while cutting costs? 💰 Discover how MacLucan: Estrategia de contenidos & Panda Security did just that with Taboola! See how they used #NativeAds to achieve: 📈+121% in Conversion Rate 📉-57% in Cost Per Acquisition 📈+80% in Engagement Read: https://ow.ly/ZxqP50RHzAl #OnlineAdvertising #DigitalMarketing #MarketingStrategy #CaseStudy #MarketingInsights #Cybersecurity

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The perfect #UserExperience is within reach! By harnessing the power of real-time big data, Fanplayr transforms insights into actionable assets, allowing businesses to understand user needs and deliver flawless web content personalization to create an exceptional user journey. Last week, Juan Sevillano Zabala joined Skiller Academy and shared Fanplayr's experience in a tech talk about the impact of #AI and #bigdata on personalization, predictive analytics, and campaign optimization. #AdTech #MadTech #DigitalTransformation

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Mangopay, a modular and flexible payment infrastructure provider for platforms, reinforces its commitment to the Spanish entrepreneurial ecosystem, announcing partnerships with three fast-growing businesses including Filmo, Kuarere | Espacios Por Horas Para Creativos and Webel. The agreements with these three new Spanish platform clients increases Mangopay's presence in sectors including media, entertainment and home delivery services. Mangopay is providing the payment infrastructure for the rapidly-growing B2C platform Webel, which grew tenfold in both 2022 and 2023, with 2.5 million euros in bookings last year. The on-demand home service platform is based on an application that allows users to book home-based services from more than 30 different categories, ranging from cleaning, tutoring, care or beauty services. Today, Webel has more than 400,000 users and is available in 13 Spanish cities, with plans for international expansion. Founded just three years ago, Filmo is an innovative B2B2C platform that allows individuals and companies to rent audiovisual material through a mobile app, acting as a facilitator for users looking to rent out their equipment securely. Source: https://lnkd.in/eJZbH92D Sign up for more news updates like this in our daily newsletter: https://lnkd.in/eskQx7Ym #fintech #payments #digitalpayments #partner #partnerships #fintechindustry #fintechinnovation #financialtechnology #financialservices #financialsolutions 

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Are you ready to dive into Spain's dynamic business landscape? Whether you're considering launching as a freelance professional or forming a company, it's crucial to understand the distinct advantages option it offers. Let's explore the factors to empower you in making a well-informed decision that aligns with your goals. ACCOMPANY Spain is an English-speaking consulting firm providing services for international investors and companies in Spain. Areas of expertise include legal, accounting, tax, payroll, and real estate. Contact us at <<https://lnkd.in/dXyYpvvM>> #Spain #Business #Entrepreneurship #Startup #Tax

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Are you ready to grow your business? Check on Updates M2E Connect 🚀 Here's what’s new: 🌟 Expand Your Reach on TikTok Shop Spain! We remind you about a fantastic opportunity to grow your business with TikTok Shop Spain! Showcase your Magento products to millions in Spain! M2E Connect makes listing on TikTok Shop Spain easy and effective. 🇪🇸 📋 Revise of OTTO product description and category data Now, you can revise titles, descriptions, images, and category fields directly within M2E Connect.  👉 Just go to Configuration > Policies > Synchronization > Revise Rules to enable these options for seamless, real-time updates. Exciting New Features Coming Soon! ➡️ TikTok Shop Promotions: Boost engagement with promotional tools designed to captivate the TikTok audience. ➡️ OTTO Shipping Profiles: Simplify your shipping details for OTTO orders with our upcoming support for shipping profiles. Stay ahead in e-commerce with these updates from M2E Connect! #M2EConnect #EcommerceUpdates #TikTokShopSpain #OTTO

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Here’s the challenge: attracting cold traffic to your ecommerce store. This is what separates the good from the great! 🚀 If you’re serious about leveling up your business, you need strategies that grab the attention of people who didn’t even know you existed... until now. Here’s a quick look at what’s driving real results for our clients: ⚡ Social Media Ads: Precision targeting with ads that grab attention right away. ⚡ Content Marketing: Blogs, videos, and resources that speak directly to your audience’s needs and questions. ⚡ Collaborations & Influencers: Tap into new audiences through partnerships that pack a punch. ⚡ Display Advertising: Visually compelling ads that reach your audience on the sites they already love. ⚡ Email Marketing: Build relationships that matter. A well-crafted email can turn cold leads into loyal customers. These strategies have helped our clients skyrocket traffic, boost conversions, and drive serious sales. Want to know how you can do the same? 👉🏼Check out the full article and transform your cold traffic strategy: https://lnkd.in/dVFcGuPd

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💡 Looking for inspiration to reach a younger audience effectively? Discover how MacLucan: Estrategia de contenidos & Panda Security transformed high-quality content into captivating native ads, driving impressive results: 📊 +121% in CVR and 🚀 -57% CPA. Dive into our #CaseStudy and unlock valuable insights: https://ow.ly/igo050RHzLs #NativeAdvertising #DigitalMarketing #ConversionRate #AudienceEngagemend #Cybersecurity

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Defining.com is proud to represent Activos.com, an Ultra-Premium category-defining domain with far reaching use. With the keyword “Activos” receiving 1.2M+ searches per month, this is a branding and lead generation powerhouse for asset-related companies targeting the 574 million Spanish speakers in the world today. We’re receiving quite a bit of large institutional investor interest in this one—please contact us today if you’d like to join the conversation. | Serious inquiries: [email protected] #digitalassets #founders #cmos #activos #domains #domainnames #branding #leadgeneration #digitalstrategy #VCs

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🎯 Q: How did MacLucan: Estrategia de contenidos & Panda Security achieve remarkable #DigitalMarketing results? Hint: It involves Taboola's innovative #NativeAdvertising solution! 🎉 Get the scoop in our #CaseStudy. You’ll learn how these powerhouses executed 📊 +121% Conversion Rate and 📈 +80% Engagement: https://ow.ly/IAlm50RHzxP #OnlineAdvertising #MarketingStrategy #ConversionRate #MarketingInsights #AudienceTargeting

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The IMS Ibiza Business Report is the study of the electronic music industry by Mark Mulligan and MIDiA Research (4) presented at the International Music Summit for professionals. It's based on numbers and surveys, and contains valuable insights to evaluate the previous year and forecast trends. Here are some valuable facts from it showing 2023 has been successful. #MusicIndustry #Streaming #Music #ElectronicMusic #DanceMusic #Musician #MusicFestival

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👀 How did Grupo Crónica drive 40% of their website traffic during election season? With our Taboola Feed, Organic Recirculation, and Audience Exchange solutions. 🎯 Discover the strategies behind their success and why personalized content is the key to audience growth. 📖 See the #CaseStudy here: https://ow.ly/57Vy50ThsrR #AdTech #AudienceEngagement #ContentStrategy #AdCampaign #DigitalPublishing

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Discover the digital trends shaping Spain's market in our new blog post: 🎥 Uncover the vibrant streaming community and influencer marketing opportunities. 🛒 Explore the rise of conscious consumerism and how brands are aligning with this movement. 📈 Analyse the long-term impact of the Covid lockdowns on e-commerce and understand changing consumer preferences. Curious about how our human-led social listening approach can reveal invaluable insights into Spanish consumer attitudes and trends? Whether you're planning a market entry or expansion, our blog has you covered. 💡 Click the link below to unlock valuable insights and drive your success in Spain. 🔗https://lnkd.in/e9p5pqF8 #Spain #InfluencerMarketing #Ecommerce #ConsumerBehaviour #MarketResearch #SocialListening #BusinessStrategy #ExpansionOpportunities

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🔍 Did you know 69% of consumers feel positive about a business if its reviews describe positive experiences? 📈 Yet, there's a growing wariness around anonymous reviews. At Reviply, we understand these shifting trends. That's why we've tailored our AI system to craft responses that resonate with your customers and build trust. Authenticity matters more than ever. 🛠️✨ Curious how Reviply can enhance your business reputation? 🚀 Let's make sure your reviews work for you! 🌟

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