Mikkel Lilholt Kristensen

Enhance Your Facebook Ad Campaigns with Site Links! 🔗 It's crucial to streamline consumer navigation and minimize friction. One effective method is incorporating site links into Facebook ad campaigns 🚀 At its core, this tool allows for the addition of multiple landing pages to a single image or video ad 🖼️🎥 In our latest insight Emil Bindseil Møller dives into the benefits of site links and how to implement them effectively 🤝 You can read the article here 👉 https://lnkd.in/dhM_6XsC

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WEBINAR! The Google Analytics 4 playbook for growth 🚀 What strategies are most effective in ensuring a strong ROI from GA4-tracked marketing campaigns? What is the most important thing to remember in your Google set-up? These are some of the questions Accutics’ Kristian Simonsen will explore together with Steen Rasmussen, data expert from IIH Nordic at our webinar on Wednesday morning. With more than 20 years in the campaign tracking game, if there’s something Steen doesn’t know about analytics, it probably isn’t worth knowing. If you’re a marketing leader curious about how to turn holistic data into business impact, join us! → Tickets https://lnkd.in/dnJ25nqX → September 18, 09:30AM CET Got a strategy question related to GA4? Drop it in the comments and we will discuss it in the webinar. See you there! 

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Get a grip on Google Ads and supercharge your marketing game! 📈✨ Join our exclusive beginner's Google Ads training for PRO Members with Camilla Odilon on July 18th. 👉🏾 In this training, you'll learn: • Setting up your Google Ads campaign from scratch • Choosing winning keywords for your ads • Pro tips to skyrocket your ad performance Don’t miss out! Comment ADS and receive the link to our training. 💼🚀 #GoogleAds #DigitalMarketing #MarketingTraining #BeginnerWorkshop #MarketingInIreland

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Google Marketing Live 2024: The Ultimate Recap For Advertisers via @sejournal, @brookeosmundson After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement. The post Google Marketing Live 2024: The Ultimate Recap For Advertisers appeared first on Search Engine Journal. https://lnkd.in/g-KiyWq3 #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

The ONLY thing you need to start a business? > One audience > One problem > One solution Connect them with: - One Big Idea - One Unique Mechanism - One Unique Selling Proposition Then? • One optimized funnel • One strong marketing message • One Unique way of delivering promises Now… Show it to thousands of people and you'll gain: ▪︎ More attention ▪︎ More conversion ▪︎ More (and much more) sales With this you'll: > Make 6 to 7-figure > Build your dream business > Enjoy the life of being a business owner Do with this information what you want.

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Boost Your Marketing Efficiency with AI2Market Funnel Builder! Hey, marketing maestros! Ready to take your campaigns to the next level? Say hello to AI2Market Funnel Builder, your new secret weapon for seamless customer journeys. 🎯 Why struggle with outdated methods when you can create stunning visual campaign funnels that map out your customer’s journey with ease? Our Funnel Builder is designed to streamline your lead generation process, saving you time and effort while maximizing your results. 🏆 Imagine effortlessly guiding your prospects from interest to conversion, all with a few clicks. No more guesswork, just pure marketing magic. Whether you're a seasoned pro or a marketing newbie, our intuitive platform is here to boost your efficiency and skyrocket your success. Don’t just take our word for it, experience it yourself! Ready to transform your lead gen game? Comment MARKETING below and get a 14-day trial of AI2Market Funnel Builder. Let’s create some marketing masterpieces together! 🎨 Join the revolution and streamline your lead generation with AI2Market today! 🥂 #LeadGeneration #MarketingEfficiency #FunnelBuilder #CustomerJourney #MarketingStrategy #DigitalMarketing #MarketingTools #BusinessGrowth #MarketingTips #AI2Market

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Have you heard about the Google leak? 👀 Last week, over 2.500 internal Google documents were leaked, providing relevant insights into the algorithm's inner workings. Google misled the public when SEO experts got too close to exposing parts of the algorithm, as revealed by the documents. The leak has shaken the SEO community, and in our article from last week, our SEO expert, Manne Högström, guides us through the details of the leak and the impacts that will follow. 🔍 Read the full article to discover: 🔹 What the Google leak is all about 🔹 How it impacts SEO strategies 🔹 Essential tips to adapt and thrive in this changing landscape Stay ahead of the game with our expert insights!  Follow the link below to read the full article👇 🔗 ENG: https://lnkd.in/d93ESu3g 🔗 DK: https://lnkd.in/d3JzfM2Y 🔗 SV: https://lnkd.in/drExDDrV  #SEO #GoogleAlgorithm #GoogleLeak #DigitalMarketing

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We invite you to explore our FREE Focal Therapy Case Study to learn how our targeted paid search and social ad campaigns yielded impressive outcomes and contributed to enhanced reach and online visibility. Check out these notable results: Google Ads • 69% Increase in Paid Ad Impressions YoY • 13% Decrease in Cost per Conversion* • 10 % Increase in Conversions YoY • 2% Increase in Paid Ad Clicks* Facebook Ads • 165% Increase in Paid Ad Impressions YoY • 83% Increase in Conversions* • 32% Increase in Paid Ad Clicks* • 29% Decrease in Cost per Conversion* *Comparing quarter-over-quarter results (Q4 2022 to Q1 2023). For inquiries or to explore how our strategic marketing efforts can benefit your healthcare business, reach out anytime. https://hubs.ly/Q02sYLsn0 #healthcaremarketing #hcmktg #casestudy #paidsearch

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Product Page Redesign 47/100 - Copenhagen Shrooms Here's how I would redesign their product page for better conversion. If you want a redesign for your DTC brand, drop the URL in the comments 👇 Here's a full breakdown: Before Version: -> No top bar or unique brand offers -> Carousel looks basic, only 3 previews showing -> Star ratings are blank - zeros only -> Bullet points look great, no change needed -> Price blends in and isn't clearly visible -> Upsell for the subscription can be optimized After Version (our redesign): -> Added a top bar with four brand USPs -> Added a 'notification bar' to the main image -> Made previews show 7 images instead of 3 -> Filled in reviews from happy customers -> Kept the bullet points the same -> Improved, optimized the subscription box -> Risk-reversal under the CTA What do you think about this? Comment your thoughts.

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💡 Did you know- A simple change in button color can increase CTR by more than 20%? HubSpot's A/B test compared red and green CTA buttons, revealing a surprising result: the red button led to a 21% increase in clicks compared to the green one, according to CXL. This just goes to show how even the smallest design choices can have a big impact on your click-through rates. What color are your CTA buttons? 🎨 #MarketingTips #ABTesting #DigitalMarketing #Bounce

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Tired of Running Ads in a Void? Discover how multi-million dollar companies leverage Content to win customers! Every business depends on direct response campaigns to drive sales. Yet 90% of these campaigns fail, due to algorithm changes (such as the increase in ad costs on Facebook and Google ) New businesses often face this problem, especially when they don’t have a lot of money to spend. So, how do you stand out? Content is the answer. Here’s why: • Positions your brand as an authority therefore, builds trust with your audience. • Content i.e fun, educational, or motivating gets more attention than content that tries to make a sale. • Enhances your SEO, leading to higher search engine rankings. • Create communities, and strong communities mean loyal customers. Don’t depend on ads. Create content that connects and captivates your audience. It may take time, but the rewards are enduring and set you apart. #contentmarketing #contentcreation #inboundmarketing

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True Classic launched in 2019 and has done half $1,000,000,000 in sales (half a billion) Turns out, it’s all about one simple KPI: 𝗳𝗶𝗿𝘀𝘁-𝗼𝗿𝗱𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Let’s break down how this works and why it matters for your Meta ads. 1. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗙𝗶𝗿𝘀𝘁-𝗢𝗿𝗱𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 True Classic’s top goal is to be profitable on the first purchase. Every time they get a new customer, they aim to break even or make a profit right away. Why? Because this means they can keep spending on ads without worrying about cash flow. They don’t need future sales to cover their ad costs. That’s the key to scaling fast and safely. 2. 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁? It’s the money left after paying for direct costs like: - Making the product - Shipping - Ad spend It doesn’t include overhead costs like salaries or rent. The formula is simple: Sales - Variable Costs = Contribution Profit 3. 𝗪𝗵𝘆 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗙𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁 Here’s how it helps them grow: → Shows Real Profit Sales are good for the ego. Contribution profit tells you how much money you really earn. → Spends Smarter True Classic uses contribution profit to decide how much to spend on ads. If an ad doesn’t make money on the first sale, they stop or fix it. They only keep ads that work. → Grows Safely By making money on the first sale, they don't have to wait for more sales to cover costs. They make money right away, so they can spend more and grow faster. 4. 𝗛𝗼𝘄 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗪𝗶𝗻𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 The CEO shared this in a podcast: - They track cumulative contribution profit for each customer. It’s not just about the first sale, but how much profit each customer brings over time. - They analyze behavior across online, retail, and Amazon to see how different buying paths impact profit. This helps them decide where to invest more or pull back. - They use smart strategies like bundles and upsells to boost profit per order. The Bottom Line: The best DTC brands don’t just chase clicks or revenue. They chase profitability. Contribution profit shows how well your ads and overall strategy are working. It’s the difference between a brand that just spends and one that scales. Keep moving forward!

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𝗙𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 🔍 Google's AI Overviews are revolutionizing search, making it essential to adapt your SEO strategy. 🔸Here are our key insights on how to stay relevant and competitive. Need advice for your site? Reach out to [email protected] 👋

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We want to give you a sneak peek into how we get the most from Google Ads. There are some principles we like to stick to: Research and Data Analysis: We dig deep into the numbers to see what’s working and what’s not. This helps us make smart choices to improve your ads. We make decisions on tangible data, not opinions. A/B Testing: We test different versions of your ads (like a taste test) to find out which one gets the most attention and clicks. Then, we fine-tune it to make it even better! Optimization Strategies: We use tactics like adjusting bids, targeting the right audience, and scheduling ads at the perfect times to ensure your ads reach the right people and get the best results. By doing all this, your campaigns have the best possible chance. 

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🛑 Brand Exclusion Implementation Checklist for PMAX 🛑 PMAX overspending on branded search terms? Here’s how to set up brand exclusions and integrate PMAX with Standard Shopping to control branded spend: 1️⃣ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗨𝗽 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝗣𝗠𝗔𝗫 Ensure PMAX focuses on new customers instead of branded searchers: 🔹 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗟𝗶𝘀𝘁: In Google Ads go to Tools > Exclusion lists and create a new list. Populate the list with your branded keywords. 🔹 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝘀: Head to Google’s support page (link in comments), download the template, fill it out, and upload back to the tool. 🔹 𝗔𝗱𝗱 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗟𝗶𝘀𝘁-𝗟𝗲𝘃𝗲𝗹 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝘀: Apply your approved brand negative keyword lists to each PMAX campaign to prevent branded traffic overlap. 🔹 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗣𝗠𝗔𝗫 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻𝘀 𝗙𝗲𝗮𝘁𝘂𝗿𝗲: Within each PMAX campaign, go to Settings > Additional Settings > Brand Exclusions to add another layer for excluding brand terms. 🔹 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗣𝗲𝗿𝗶𝗼𝗱𝗶𝗰 𝗖𝗵𝗲𝗰𝗸𝘀: Monthly or quarterly reviews help keep exclusions updated, especially after product launches or seasonal shifts. 2️⃣ 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗣𝗠𝗔𝗫 𝘄𝗶𝘁𝗵 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 Optimize spend by routing branded queries into Standard Shopping campaigns: 🔹 𝗛𝗶𝗴𝗵-𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗡𝗼𝗻-𝗕𝗿𝗮𝗻𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Set up a campaign with high priority, Target ROAS, and branded negatives. This keeps non-brand terms flowing here first. 🔹 𝗟𝗼𝘄-𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Create a campaign with low priority, high Target ROAS (i.e. 600%+), and all branded keywords to capture branded queries with tighter control. 🔹 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Review Search Term Reports to catch any brand leakage or misrouted terms. 3️⃣ 𝗘𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗧𝗲𝗿𝗺𝘀 𝗗𝗿𝗶𝘃𝗲 𝗩𝗮𝗹𝘂𝗲 Once exclusions are set, maximize branded term performance: 🔹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗕𝗶𝗱𝘀 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗧𝗲𝗿𝗺𝘀: Review bids in Branded Shopping campaigns, as they often benefit from a higher ROAS due to stronger conversion rates. 🔹 𝗦𝗽𝗼𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺 𝗗𝗮𝘁𝗮: Occasionally check for new branded variations or top-searched product names that reinforce your brand’s presence. 🔹 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗕𝗿𝗮𝗻𝗱 𝘃𝘀. 𝗡𝗼𝗻-𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Compare metrics across branded and non-branded campaigns to ensure budget efficiency and focus PMAX on new customer acquisition. 🔍 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Proper brand exclusion and targeting in PMAX help focus your budget on new customer acquisition, while Standard Shopping captures branded spend—resulting in better budget control and profitability. How do you manage brand exclusions in PMAX? 👇 #googleads #pmax #sem #ppc #digitalmarketing #shoppingcampaigns #adstrategy

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"𝗜 𝗵𝗮𝗱 𝗺𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗽𝗲𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 30% 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵..." "My client saw a 2x increase in clicks using my Google Ads strategy..." Such claims circulate often here on LinkedIn. But here's what's usually missing from the real story : → The actual ROI from these clicks → The cost per conversion and the customer lifetime value → The long-term impact on overall business growth Avoid getting caught up in the numbers alone. It's not about spending less each month and getting more clicks. Focus on using your budget wisely to attract high-quality leads consistently. That's the real measure of success for the team at Digital Next, UK

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