Mads W.

How to build a new unit within a large agency It’s easy to get comfortable sticking to the traditional. But let me tell you, growth doesn’t happen in comfort. You must break the model to be ahead of the curve. And that’s precisely what Stefan Bardega and Kirsti Wenn did at MediaCom. Stefan Bardega and Kirsti Wenn have not been credited enough for their bravery in launching the MediaCom Beyond Advertising team. They saw the opportunity before anyone else, and when media agencies were focused solely on planning and buying, he envisioned something different. A team that could go beyond, a team that could tackle projects media agencies traditionally wouldn’t touch. And let me tell you, that vision was a game-changer. I remember the day clearly. Stefan arranged 1-2-1s with over 50 of us (MediaCom Investment team). I had no idea what my meeting was about, but when I sat down, he shared his vision and asked me a simple question: “Are you in?” I said yes, of course. By the end of the day, the new team was born. Five core units and Head's: - Sports & Sponsorship ( Charlie Dundas, Ryan D'Cruz) - Social ( Matt Bamford-Bowes) - SEO ( Omar Kattan عمر قطان) - Creative ( Tom Curtis) - Mobile. ( David Fieldhouse) I brought data and tech expertise across all units, while Jem Lloyd-Williams handled strategy and content. Their vision was simple: bring these services under one umbrella, give the team freedom to go beyond traditional media, and create something new. We weren’t just selling media plans anymore - we were creating high-profile projects like T-Mobile’s Let’s Dance and winning clients who came to us specifically for MediaCom Beyond Advertising’s services. Here’s the thing: that team was so successful that it was rolled out in over 100 offices globally. And it all started with one brave decision to step outside the status quo. So, what’s the lesson here? Today, every agency is at a crossroads. You’re looking at the rise of retail media, AI, martech…, and the changing landscape. You need to be brave, capture the opportunity, and, more importantly, have the right strategy, resources, and freedom to fail. Their vision didn’t just stay on paper - it translated into tangible, award-winning results. MediaCom Beyond Advertising became its powerhouse, proving that you can break the mould and build something extraordinary with exemplary leadership, the right people, and a clear vision. So, if you’re considering building a new unit in your agency, here’s my advice: Be bold. Get the right people on board. And, above all, commit to your vision. https://lnkd.in/d5t8aqyb

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Introducing Alvie, the latest performance marketing optimization platform from Precis, designed specifically for marketers! 🥳 Managing multiple channels with separate reports has made it challenging for marketers to get a clear, comprehensive view of their performance. That's where Alvie comes in. It offers: ✅Transparent and unbiased insights across all marketing channels using custom attribution models ✅A unified view of performance data for easier analysis ✅Accessible, data-driven decision-making for everyone—from CMOs to marketing coordinators Discover Alvie by clicking the link in the comments below!

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The ONLY thing you need to start a business? > One audience > One problem > One solution Connect them with: - One Big Idea - One Unique Mechanism - One Unique Selling Proposition Then? • One optimized funnel • One strong marketing message • One Unique way of delivering promises Now… Show it to thousands of people and you'll gain: ▪︎ More attention ▪︎ More conversion ▪︎ More (and much more) sales With this you'll: > Make 6 to 7-figure > Build your dream business > Enjoy the life of being a business owner Do with this information what you want.

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Studies show brands using CGI in campaigns see 30% higher engagement. CGI-driven campaigns increases the potential to engage on an entirely new level. Yet without a clear strategy, you will fail to make an impression. This is how I actively plan the CGI driven campaigns that truly resonate with the brands and you can do it too. 1. Set Clear Goals & Know Your Audience ↳ Define whether you’re aiming for - brand awareness, - a product launch, or - a memorable connection. ↳ Understand your audience's - tastes, - values, and - viewing habits. 2. Develop a Story that Connects ↳ Build a story that reflects the brand values and speaks to the heart of your audience. 3. Choose the Right CGI Techniques ↳ Select visual theme – hyper-realistic or fantastical. ↳ Utilize 3 things to make your campaign stand out - 3D models, - animations, - visual effects. 4. Select Strategic Channels ↳ Leverage Instagram and TikTok with short, striking CGI videos. 5. Measure, Optimize, Repeat ↳ Analyze and use the data to fine-tune and elevate your next campaign. - Track views, - engagement, - conversions. Steal this proven framework in order to build effective CGI campaigns. And Follow me for more insights like these. PS: Who loves coffee? Let's have a coffee chat in the comments below.

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Should you decrease your performance marketing spend in the run-up to Black Friday? 🤔 - BF strategies keep evolving, and the best you can do is to base your strategy on the most recent data, insights and knowledge 💡 The last two years we've seen an increase in the amount of Danish consumers that postpone their purchases until they get a good Black Friday offer? What does this mean? Well, in short, lower conversion rates in the weeks before Black Friday 📉 How do you adapt? My best bet is to focus on building demand in the weeks before. Run awareness campaigns (reach, videoviews, thru-plays) communicating information about your BF offer, and collect subscribers through lead ads 🚀 A lot of our big advertisers at s360 move more than 50% of their total budget towards top-funnel objectives like awareness and leads during october and november. What are you doing this year? 🤔 #socialmedia #digitalmarketing #paidsocial

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How-to Report Google Ads Like a pro Creating Google Ads overviews can be a pain in the ass. It takes a lot of time to think about the design and to create it. Luckily for us Niklas Buschner 🔮has created a Google Ads E-commerce and Lead Gen Report for Looker Studio, that will give you your time back and show you all the KPIs that you need. Now I can give you guys a discount of 20 dollars on the template. So you don't pay $149 but only $129. Comment with code and I will send the discount code and link. #PPC #SEA #Ads #GoogleAds

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How-to Report Google Ads Like a pro 🚨 Creating Google Ads overviews can be a pain in the ass. It takes a lot of time to think about the design and to create it. Luckily for us Niklas Buschner 🔮has created a Google Ads E-commerce and Lead Gen Report for Looker Studio, that will give you your time back and show you all the KPIs that you need. Now I can give you guys a discount of 20 dollars on the template. So you don't pay $149 but only $129. Use the code for this action: adriaan Link:https://lnkd.in/eYUvvpqR #PPC #SEA #Ads #GoogleAds

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Pay attention! 📚 Week Two of 52 Weeks of Marketing Wisdom brings us invaluable insights from "Look: How to Pay Attention in a Distracted World" by Christian Madsbjerg. This brilliant book showcases the commercial value of observation for brands and businesses, emphasizing the significance of integrating social sciences with data-driven strategies. At Selbey Labs, this book holds a special place in our hearts. Hope you find it as enlightening as we did! #MarketingWisdom #Observation #DataDrivenApproach

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Advice for marketers: "There is always someone who is 1, 2, or 3 steps behind you on the same exact journey." Go back several steps (months, years). Share advice you wish you'd known then. Show the how. And the now. From your POV. Become a people enabler. Not just a self-promoter. It's the fastest route to authority and trust. I Don't work for brands → I help marketers who impact their brands (Repost this ♻️ tip for others) P.S. Just share what you know, don't store. someone, somehow is looking exactly what you know, so please show. Cheers if you want to learn more: follow me / add me Ahkar (Alpha) Helping modern day marketer one at a time. #MarketingTips #Empowerment #KnowledgeSharing #CareerGrowth #MarketingJourney #Authority #Trust #MarketingCommunity #PeopleEnabler #MarketingAdvice

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I rarely get on LinkedIn to flex success stories. But this time I can't help it. Fahlo, our in-house brand/portfolio company at Taktical Digital that we've grown from 3 people to mid 8-figures in revenue, has reached a milestone we really didn't expect. After a bunch TikTok's about our brand went wildly viral in just a few days, our app rocketed to the top of the App Store charts. #4 in entertainment, above Disney and Amazon and Hulu. #25 overall in the world. But here's the catch, its an ecommerce-media company, not an app. The best part? We didn't have to lift a finger. Our own customers did it with social posts that went buck wild like this one: https://lnkd.in/eNTCNXPT The secret to make this work was giving customers a way to engage with a product after buying it. Truly, it is the next wave of social commerce. Giving your community a purpose beyond just consumerism is a slam dunk for building a true following and true viral engagement. Working with brilliant and creative co-founders like DJ Gunter and Carter Forbes and some of the best app designers on earth in Joe Indriolo and his team at Studio are kind of important also :) #ecommerce #appstore #topcharts #growth

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𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐟𝐮𝐧? We've been in advertising from the time type was still set by hand. And when esoteric stuff like blocks and mats were sent to publications to publish the ads. Google does not even understand the term anymore and will take you to advertising mats, where logos of companies become mats for people to wipe their feet on. We've sat through long briefing sessions as well as hurried ones. We've met our share of duds and brilliant minds. We've created work that worked and didn't. But we both loved doing it. As Narayan said on the My First Job podcast - People actually pay you for doing this? It's not a career our parents understood. The ads that came in newspapers were created by people from a different world - to us middle-class blokes anyway. And in India, it wasn't like being in the Mad Men series. Except possibly in some agencies in Bombay. You had the Alyque Padamsees and the Piyush Pandeys but they were well-known within the fraternity, rather than the mainstream Yes, we had our share of parties and launches. And then, the internet happened. It threw out well established business models where the media paid agencies a nice fat commission. Google, Facebook and Amazon happened. They made the kind of money that the biggest advertising agencies of the time did not dare to dream about. They took spades, shovels and scythes to slice through well-oiled media machines leaving them gasping for breath. Data became the new God, consumers the data points. They began to get investigated like bacteria under a microscope. The volume of advertising and the cacophony increased. There's hardly a place left on earth where consumers are not being targeted, tracked and tempted. Both Narayan and I have been lucky to see the 'Before' and After' of advertising in India. Or unlucky, given that today's generation thinks they know everything, even before they know anything. We don't think we're oracles. Far from it. But if advertising has taught us anything, it's that people love their egos and want it massaged all the time. Individually or collectively. We'll take one little strand of advertising in every episode and discuss or debate it. In the process, if you get to learn a little, so be it. Advertising paid our bills and kept the lights on for us. And for that, we'd like to leave a bit of history of how things came to be this way. Subscribe, share and join us every week for a new episode of Old Bandicoots on Thursdays at 7 PM, starting with the Premiere of the first episode today #branding #advertising #campaigns #media #consumers #choice #TV #digital #marketing #newspapers #outdoor

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🚀 Four years at Smartly - 4 Lessons I wish I’d known from day one. 🚀 Four years ago, I took the biggest leap of my career and jumped from Creative Strategist at TBWA\Helsinki to the world of tech advertising and paid media. Here are four lessons I learned and think about often. ☔️🌦️☀️ 1. Change is the only constant. The market flips, the product evolves, your clients’ needs shift, and the people you work with change like the weather.  Change is hard. It’s messy, it’s uncomfortable, and sometimes, it downright sucks. It’s freaking exhausting. But here’s the thing: in advertising (and life, really), change is the only constant. You gotta be okay with it. Embrace it, even. Your colleagues are changing? Who says the next ones aren't your new best friends? Your competitors develop new features? Raise your own standards. Roll with change, adapt, and even find excitement in the unknown. After the rain comes a rainbow right? 🌈 ⬆️ ➡️ 2. Share, share, and then share some more. I’m a big fan of knowledge-sharing. It absolutely baffles me how so little people do it. Every time I share something on our channels, a few things happen: - While writing I consolidate and sharpen my knowledge about the topic, so it makes me better - If another person can use the same knowledge the whole company wins, and that colleague will remember you as someone who helped them get better as well - You get visibility and you might get called into surprising projects you would otherwise miss Sharing is like an invisible hand lifting everyone up a bit, including yourself. 🙌🏼 🕵🏼🕵🏽‍♀️ 3. Opportunities are everywhere - If you’re looking. Here’s the truth: your job description is just a starting point. Some of the most exciting projects I’ve worked on were never part of my “official” role. There are opportunities all around you, but you gotta have your eyes open - and be ready to grab them. Speak up if you see something you like, offer your hand in a project you know nothing about just for the sake of learning, even if you don't get immediate recognition or praise on it, it's alright, it's for you and your career. I talked myself into participating into different project that enriched me greatly and brought my name into the opportunities that made my career blossom. You can do that same, just look for them and speak up. 🌸 🌲🏖️ 4. No notifications outside work. People often ask me how I manage the daily stress and crazy pressure. First of all, I work my ass off. But I also don't open my laptop on weekends. No Slack, no emails, no notifications. When I’m out in the forest with my family, it’s all about them. My kids don’t care about that presentation due next week, they care if the frog we just found will jump or not. How right they are! Work will still be there when I get back on Monday, but the chance to be fully present with the people you love? That’s where the stress evaporates. 🥰 🚀 To four more years! 🦄

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Paid vs. Organic content. One requires a budget, and the other requires time (see recent post from Otso Karvinen) Both are necessary. With paid content plans you can guide the user journey and dictate what content they can see and when. With organic posting on your company or personal page, you are crafting additional touchpoints that help support your position as a field expert, thought leader, and brand to be trusted. While the tangible yields here may not always be easy to see, there's a reason organic posting is still major part of most content plans. A few cool moves to blend these two content styles together: - Use paid ads to push more followers to your LinkedIn page so they get your "free" content going forward. - Link to your company page in your thank you pages, follow-up emails, and lead gen form thank you boxes. - Turn organic content from employees into thought leader ads that drive great engagement. Got any other Organic & Paid content plays I should know about? I'd love to hear about it.

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It is a good time to push for bottom funnel ads End of the vacation season means people are back to work. But it also means: - Other decision-makers who take part in the buying process are also back - People are not as busy yet - They had time to consume your educational content over the break If you’ve been running ads over the summer (like you should) - now is the time to capitalize on it. End of August-September is active in B2B and the ad costs stay reasonable, unlike other active seasons like May or November. Your audience has been consuming your content and nurturing themselves for the last few months. But first, they had to wrap everything up before the holiday season. Then, everyone was off. But now is a good time to remind them about yourself. And you can be straightforward in doing so.

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One of the biggest challenges marketers face in the current state of the industry is that they often have no one to learn from in their role or company. The rules of the game are changing faster than a teenager's mood and many mid-level marketers find themselves running entire marketing operations as a one-man/woman army, with nothing but the CEO and sales team's opinions to help navigate the changing landscape. Because of this, it's extremely important to find mentors, groups and a network of peers from whom you can learn. I would highly recommend you subscribe to meaningful newsletters, read publications, keep an eye on industry reports, and most importantly use your personal development budget if your company gives you one. Never let an opportunity to learn something pass you by - if you do, this industry will leave you in the dust. It's up to you to embrace a mindset of continuous learning. Those who are bold and stay curious are the ones who make it to the top. Hit those follow buttons Spend those budgets Read, learn, grow! #marketing

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From Brand Manager to Leadership: "We are already visible on our brand keywords. Why showing ads here? Move brand campaigns budgets to somewhere else". Agency: "But, then we won't be visible on our own keywords". Brand Team: "We, anyways, are visible organically. Moreover, if someone searches us via brand keywords, that means they are interested in buying us and they will still". This is the common conversation seen across brands, irrespective of the level or category. Similar conversation happened with a FMCD brand, where brand trust is usually much higher. We ran an experiment to prove some points: Some products were paused in the campaigns and their search query placement screenshots were captured on the day 1. Gradually, the products moved from 2nd-3rd-4th visibility rank to 7th-8th and further. On checking, the conversion rate of these products declined too. This all happened in a span of 20 days. So, in an open marketplace like amazon, the top placements are sponsored and get acquired by your competitors. Organic visibility on the platform remains as long as the listings are clicked, and products are purchased. Hence, organic visibility diminishes with time. Lastly, the conversion rates drop even on your brand searches. This is because customers switch when exciting options and discounts by competitors are visible on top, even in the durables category where the trust is foremost. #ads #visibility #brand #marketplace #ecommerce

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Today feels like a good day to brag. 😎 Precis launched Alvie! 🎉🎉🎉 Something to be truly proud of, the culmination of a decade of tech development and +2 year of focused execution of a major strategic bet. MarTech our industry is yet to experience - sophisticated beautifully designed tech platform that helps marketers optimize their performance marketing efforts. Whether it’s juggling data, budgets, or making sense of campaign results, Alvie makes it easier to: ✅ Get clarity with tailored reports ✅ Allocate media budgets for the best ROI ✅ Track & prove performance across touch-points ✅ Optimise your campaigns towards actual business goals Alvie provides transparent, unbiased insights, making data-driven decisions accessible for everyone—from CMOs to specialists. In both B2B and B2C. Check out Alvie through the link in the comments below! P. S. 🤫 Based in Stockholm? Come to the launch event on 22 October and see what Alvie can do for you. #b2bmarketing #martech #Alvie

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Want to elevate your influencer marketing game? Obviously’s new whitepaper shows that quick action on trending topics is essential, driving engagement up by +26.3% on Instagram and +20.4% on TikTok. The time to act is now—discover how to be fast, efficient, and authentic with your creator content campaigns before your competitors do. Find out more via the link! #WeAreVML

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